What LABHORNET SRL does

Labhornet S.r.l. is an Italian innovative startup founded in 2021 and headquartered in Trieste (Via Milano 5) that develops AI-driven 3D immersive digital environments and virtual platforms for the food and beverage industry, with a particular focus on wine. The company's portfolio centers on four offerings: Vinophila Wine Expo, an information portal combined with a 3D immersive reality expo launched in April 2022; Cantina Italia, a 3D immersive reality platform hosting Italian wineries, consortia, and AI-powered bot-sommeliers with a beta scheduled for March 2025; Ambienti Digitali 3D, standalone or embeddable 3D environments built in conjunction with technology partner Advepa Communication; and AI Chiusa (Closed AI), a closed generative AI system trained on customer-specific content and intended to avoid the hallucinations of open systems in professional wine contexts.

The company's technology differentiation rests on lightweight 3D rendering — assets measured in megabytes rather than competitors' gigabytes, claimed to be roughly 1,000 times more efficient while maintaining superior graphic quality — combined with a domain-specialized closed AI trained on customer-curated knowledge bases. The company sells primarily to wineries, wine consortia, and trade practitioners via its own expo platform and direct sales, with revenue derived from a mix of recurring platform subscriptions (Vinophila Wine Expo, Cantina Italia, Closed AI solutions) and professional services for bespoke 3D environment creation. Approximately 28 customer logos are publicly listed, comprising mostly small Italian wineries (Bosio Family Estates, Serena Wines, Villa Bogdano, Tenute Falezza, Lenotti, Icario, La Callaltella, Baracchi Winery, i Carpini, Podere Paradisino, Baglio Diar), wine consortia (Consorzio Vini delle Venezie, Vitevis, UGIV+), industry media and platforms (Winevision, Clear Verse, TenderVino, Foodeyes, Italian Wine Journal, Winejob, Millevigne), cross-border entities (I Feel Slovenia, Swiss Virtual Expo), and technology/PR partners (ICT Village, Colangelo and Partners, Saturnalia, Geppa). Markets served are Italy, Slovenia, and Switzerland, with no disclosed funding, no disclosed headcount, no M&A activity, and no publicly disclosed revenue or pricing.

Name

LABHORNET SRL

Legal name

Labhornet S.r.l.

Website

https://labhornet.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Labhornet S.r.l. develops AI-driven 3D immersive digital platforms and closed generative AI solutions for the wine and food and beverage industry, serving Italian wineries, consortia, and trade practitioners through subscription-based expo platforms and bespoke 3D environments.

Ownership category

akta.pro rank

Product category

Wine Industry Immersive Digital Platforms

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• 3D immersive platforms
• Wine industry digital solutions
• Closed generative AI
• Virtual expo platforms
• Food beverage digital transformation

Headquarters

HQ city

Trieste

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Digital Expo Platform Services: The company generates revenue through digital expo platforms (Vinophila Wine Expo and Cantina Italia) offering 3D immersive experiences to wineries, consortia, and wine industry operators.
2. 3D Digital Environment Creation: Creation of 3D digital environments in immersive reality for clients, accessible via web or app, or embedded within client websites.
3. Closed AI Solutions: Development of bots and avatars with closed generative artificial intelligence, trained on customer-specific content.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Labhornet develops AI-driven 3D immersive digital environments and virtual platforms for the food and beverage sector, with primary focus on the wine industry. Its portfolio includes Vinophila Wine Expo (a digital information portal plus 3D immersive reality expo), Cantina Italia (a 3D immersive platform for Italian wineries with AI bot-sommeliers), Ambienti Digitali 3D (lightweight standalone or embeddable 3D environments), and AI Chiusa (closed generative AI bots/avatars trained on customer-specific content to avoid hallucinations).

Product overview

LABHORNET SRL is an innovative startup offering a portfolio of AI and 3D technology solutions for the food and beverage sector, with a focus on alcoholic beverages. The core product is Vinophila Wine Expo (launched April 2022), a digital ecosystem combining an information portal with a 3D immersive reality expo. Cantina Italia is a new 3D immersive platform targeting wine consumers and practitioners, featuring AI-powered bot-sommeliers. Both platforms leverage 'AI Chiusa' (Closed AI) technology for accurate, hallucination-free interactions. Ambienti Digitali 3D provides standalone or embedded 3D immersive environments. The company differentiates through lightweight technology (megabyte-scale vs competitors' gigabyte-scale) and deep sector expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Vinophila Wine Expo: First digital ecosystem composed of an information portal and digital Expo in 3D immersive reality for the wine industry. Launched April 2022.
• Cantina Italia
• AI Chiusa (Closed AI)

Products and services

• Vinophila Wine Expo The first digital ecosystem composed of an information portal and a 3D immersive reality expo for the wine industry. Enables visitors to interact with exhibiting wineries in real time through 3D immersive environments, live streaming, and on-demand events in the Events Area. Targeted at wineries, consortia, and trade practitioners seeking digital transformation.
• Cantina Italia 3D immersive reality platform for the wine sector targeting final consumers (core target) and trade practitioners (extended target). Hosts Italian wineries, Consortiums, press, wine events, and AI-powered bot-sommeliers in virtual rooms dedicated to different wine categories, combining AI and 3D immersive technology.
• Ambienti Digitali 3D 3D digital environments in immersive reality, developed in partnership with Advepa Communication. Environments can be standalone (web or app-based) or embedded within client websites. The technological strength is the lightweight IT footprint (megabytes vs. competitors' gigabytes), enabling greater speed and fluidity.
• AI Chiusa (Closed AI) Closed generative AI solution for developing bots and avatars trained on customer-specific content and sources. Designed to eliminate hallucinations and ensure accuracy for business-critical applications in the food and beverage sector. Powers the AI bot-sommeliers across the company's immersive platforms.

Quantifiable outcome

• Solutions measured in megabytes rather than gigabytes (1000x smaller)
• +1 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Advepa CommunicationcoreTechnology or IntegrationAdvepa Communication is Labhornet's technological partner specializing in the creation of 3D digital environments in immersive reality. Labhornet adds marketing and communication skills specific to the food and beverage sector to Advepa's technical capabilities, providing comprehensive solutions with maximum effectiveness for clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bizzabo: Bizzabo is an established event experience platform serving enterprise conferences and expos with registration, content, and analytics. While it is not 3D-immersive, it competes for the same trade-expo and wine-association marketing budgets that Labhornet targets.
• Vivino: Vivino is the world's largest wine community and marketplace app, with a consumer-facing AI wine recommendation engine. While it does not offer 3D immersive experiences, it competes for the consumer wine-discovery engagement that Cantina Italia targets.

Direct peers

• Hopin (RingCentral Events): Hopin is a leading virtual and hybrid events platform acquired by RingCentral, serving enterprise trade shows and expos. It competes directly with Labhornet's Vinophila in the digital expo category and has substantially more resources to build vertical templates.
• Virbela: Virbela builds 3D virtual worlds for events, work, and education with avatar-based interaction. It is comparable to Labhornet's Cantina Italia on the multiplayer avatar + 3D immersive dimension.
• 6Connex: 6Connex is an enterprise virtual events platform offering expos, career fairs, and branded environments. It is a direct competitor to Vinophila in the trade-show vertical, often used by industry associations and consortia — Labhornet's core buyer profile.
• Spatial: Spatial provides a 3D immersive metaverse platform for events, collaboration, and branded experiences, with lightweight web delivery and AI agents. It overlaps directly with Labhornet's combination of web-accessible 3D immersive environments plus AI-driven avatars.
• Mozilla Hubs: Mozilla Hubs is a free, open-source 3D virtual spaces platform with web-based immersive rooms, used for events, expos, and social gatherings. It targets the same lightweight, browser-accessible 3D immersive events category as Labhornet's Vinophila.
• vFairs: vFairs is a virtual events and expo platform offering 3D-rendered environments for trade shows, job fairs, and industry expos. It is a direct competitor to Labhornet's Vinophila Wine Expo, operating a similar B2B SaaS model for digital expos with comparable GTM (vertical trade events, embeddable booths).

Emerging players

• Wine Folly: Wine Folly is a wine education and content platform with maps, courses, and an AI-assisted sommelier. It targets the same wine consumer and trade practitioner audience as Cantina Italia, with comparable wine-information retrieval use cases.

Others

• Advepa Communication: Advepa Communication is Labhornet's stated technology partner for 3D immersive reality development. It is included as an adjacent/ecosystem participant given that it supplies the core 3D capability underpinning Labhornet's products and could, in principle, compete or partner differently.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LABHORNET SRL