What Advepa does

Advepa Communication S.r.l. (operating as "Advepa 3D for Business") is an Italian privately held software company that designs and operates bespoke 3D immersive virtual environments ("metaversi") for enterprise, education, and public-sector clients. Founded in 2004 as an online reputation management firm, the company pivoted in 2014–2016 into immersive reality and has since built more than 40 business projects across verticals including fashion (3JUIN), wine and spirits (Vinophila with Labhornet), government (UAE Ministry of Economy under Dubai's Metaverse Strategy), education (Advepa Educational, Italian K–12 schools via USR Toscana and Cometa Spa), eco-innovation (EXCO with Ecofuturo Festival), and professional services (Sercam Advisory virtual offices).

The technical platform combines photorealistic 3D rendering, AI-powered avatars and chatbots (NLP and deep learning), NFT and blockchain integration for ownership certification, and multi-device accessibility (browser, mobile iOS/Android, VR headsets without specialized hardware). Sub-brands such as Swiss Virtual EXPO, Vinophila, 3JUIN, and EXCO function as both standalone vertical metaverses and interconnected nodes within a shared ecosystem. The 2024 launch of Advepa AI (Generative AI) extends the platform into conversational AI assistants for virtual environments.

Advepa generates revenue primarily through project-based custom development of virtual environments (showrooms, digital twins, event platforms, virtual offices) sold via a consultative, sales-led motion anchored on "Richiedi una Demo" CTAs, supplemented by recurring hosting and platform licensing for virtual event and expo venues. Pricing is bespoke with no public tiers disclosed, and the company distributes through direct enterprise sales, browser-based self-serve access, mobile apps, and VR headset delivery, operating from offices in Palermo (registered HQ), Rome, Milan, and Arezzo with 11–50 employees.

Name

Advepa

Legal name

Advepa Communication S.r.l.

Website

https://advepa.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Advepa Communication S.r.l. is an Italian software company that builds bespoke photorealistic 3D immersive virtual environments, AI-powered avatars, and event platforms for enterprise, education, and government clients across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Immersive Virtual Environment Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industries

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Immersive virtual environments
• 3D virtual showrooms
• Metaverse platforms
• Virtual event platforms
• Digital twin solutions

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Virtual Environment Development: Advepa generates revenue by designing and building bespoke 3D virtual environments (showrooms, digital twins, event platforms, virtual offices) for business clients. Solutions are tailored to each client's needs, implying project-based custom pricing rather than standardized product tiers.
2. Virtual Event and Expo Platforms: Hosting and licensing of virtual event platforms for trade fairs, conferences, and expos, accessible 24/7 year-round. Revenue derived from platform creation, customization, and potentially ongoing hosting/maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Advepa designs and builds bespoke photorealistic 3D immersive virtual environments ("metaversi") for business and education. The company's core offering combines 3D modeling, AI-powered avatars and chatbots, and NFT/blockchain integration into browser-accessible virtual spaces used for trade shows, virtual showrooms, digital twins, virtual offices, and immersive classrooms.

Product overview

Advepa offers a comprehensive virtual worlds platform for creating immersive 3D experiences for business and education. The core offering consists of Virtual Worlds (Metaversi) platform enabling digital twin showrooms, virtual events, and interactive business environments. The portfolio includes specialized vertical solutions: EXCO for eco-innovation fairs, Swiss Virtual EXPO for Swiss business networking, Vinophila for the wine & beverage industry, and 3JUIN for fashion retail. Educational offerings are served through Advepa Educational with immersive classrooms, training modules, and hands-on laboratory spaces. AI capabilities are delivered via Advepa AI powering intelligent chatbots and avatar-guided experiences. Virtual Offices enable remote collaboration and coworking. NFT and blockchain integration supports ownership attestation for digital assets. All solutions can be accessed via browser without VR headsets, with optional VR visor support for enhanced immersion.

Differentiator

Problem solved

Functional benefit

Brands

• Advepa Educational: Virtual 3D educational platform for schools with immersive classrooms and learning modules
• 3JUIN
• EXCO
• Sercam ADVISORY
• Swiss Virtual EXPO
• Vinophila

Products and services

• Advepa Virtual Worlds (Metaversi) Advepa's core platform for creating immersive 3D virtual environments for business events, trade shows, expos, and corporate applications. Users navigate with avatars through photorealistic interactive spaces accessible via browser, mobile, or VR headset.
• Virtual Showrooms & Digital Twins Interactive, photorealistic 3D environments that enable brands to engage customers beyond physical limitations with immersive exploration capabilities for product presentation.
• Advepa Educational Virtual classroom, training modules, and simulation environments for immersive learning in education. Includes collaborative spaces, gamified learning, and AI-driven content for educators.
• Advepa AI (Generative AI) AI-powered virtual assistants and chatbots integrated into 3D virtual spaces, providing intelligent customer support and business solutions through natural language processing and deep learning.
• Vinophila (Wine & Beverage Metaverse) First virtual expo metaverse dedicated to the wine, spirits, and food & beverage industry, featuring digital expo, congress center, and e-commerce integration.
• Swiss Virtual EXPO Virtual expo platform for Swiss businesses created in partnership with ated-ICT Ticino, offering 3D environments for trade shows and networking accessible 24/7.
• EXCO (Eco-Innovation Virtual Fair) Hybrid virtual trade fair focused on eco-innovation and renewable energy, originally launched as a virtual-only event and later expanded to a hybrid physical plus virtual format.
• Virtual Offices / Coworking 3D immersive office environments accessible via browser, enabling virtual meetings, networking, and collaboration with customizable avatars for consulting and professional services firms.

Quantifiable outcome

• 40+ business projects completed across diverse sectors
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LabhornetcoreStrategic or Co-development Partner · 1 January 2020Vinophila — the first metaverse dedicated to the wine and alcoholic beverage industry — was created as a joint initiative between Labhornet (a Trieste-based startup founded by Lorenzo Biscontin) and Advepa, which provided the 3D immersive technology platform. The partnership combines Labhornet's wine industry expertise with Advepa's virtual world creation capabilities. Vinophila has achieved over 100,000 unique visitors and won the Innovation & Excellence Award 2022.
• TT Tecnosistemi SBcoreStrategic or Co-development PartnerAdvepa and TT Tecnosistemi SB partnered to present immersive teaching solutions at Fiera Didacta Italia, collaborating with the Regional School Office of Tuscany (USR Toscana). The partnership combines Advepa's 3D virtual environments with TT Tecnosistemi's educational technology integration expertise to bring metaverse-based learning to Italian schools.
• Cometa SpacoreStrategic or Co-development PartnerAdvepa and Cometa Spa collaborated to create immersive teaching laboratories as an evolution of Advepa Educational. Cometa contributes its years of direct relationships with Italian schools and daily operational knowledge of educational needs, while Advepa provides the 3D virtual environment technology.
• Sercam AdvisorycoreStrategic or Co-development PartnerAdvepa built virtual offices for Sercam Advisory, a Roman consulting firm, within the Swiss Virtual Expo platform. This partnership enables professional services firms to offer remote client meetings, team collaboration, and business networking through immersive 3D environments. The virtual office platform was also featured in media coverage on La7 and RAI TG2.
• ated-ICT TicinocoreStrategic or Co-development PartnerSwiss Virtual Expo was developed through collaboration between ated-ICT Ticino (a non-profit association focused on digital and technology in Canton Ticino, led by Cristina Giotto) and Advepa. ated-ICT provides industry connections and domain expertise, while Advepa provides the immersive technology platform. The project won the Premio Möbius 2021.
• Ecofuturo FestivalcoreStrategic or Co-development PartnerEcofuturo Festival partnered with Advepa to create EXCO, a virtual eco-innovation fair that later evolved into a hybrid (physical + virtual) format. EXCO focuses on renewable energy and green technology, combining physical events at the Fenice Energy Green Park in Padua with year-round virtual access via Advepa's platform.
• USR Toscana (Ufficio Scolastico Regionale della Toscana)minorStrategic or Co-development PartnerThe Regional School Office of Tuscany partnered with Advepa and TT Tecnosistemi to explore immersive teaching methodologies and new educational research to accompany schools in future challenges. USR Toscana provides educational policy alignment and institutional credibility for Advepa's educational metaverse products.
• CBA Computer Broker AGminorOthersPrincipal donor to ated4Special in the Metaverse initiative, which Advepa supports. CBA Computer Broker AG provides financial support for the autism assistance metaverse platform project.
• 3JUINcoreStrategic or Co-development PartnerAdvepa created an interconnected virtual showroom for 3JUIN, a fashion footwear brand. The 3JUIN metaverse connects to Swiss Virtual Expo and Advepa Events, creating the first interconnected metaverse family. The brand achieved 20-25% revenue growth during the pandemic by leveraging phygital channels, and has used the metaverse to reach younger digitally-native consumers.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Improbable (MSquared): MSquared (formerly Improbable) provides metaverse infrastructure and virtual world tooling for enterprise and entertainment, a broader platform incumbent pursuing similar 3D virtual world opportunities as Advepa.
• Microsoft Mesh: Microsoft Mesh is Microsoft's enterprise metaverse platform for Teams-based 3D meetings, events, and training, representing a broad incumbent that competes with Advepa at the platform layer across enterprise and education.
• Meta Horizon Workrooms: Meta's Horizon Workrooms delivers cross-platform VR and web-based virtual meeting and collaboration spaces, a broad incumbent alternative to Advepa's browser/VR-accessible virtual offices and events.

Direct peers

• Arthur: Arthur offers 3D virtual office and meeting spaces for enterprise, comparable to Advepa's virtual offices and coworking deployments for consulting firms like Sercam Advisory.
• Virbela: Virbela builds immersive 3D virtual worlds for enterprise collaboration, events, and education, overlapping directly with Advepa's Advepa Educational and virtual-office/coworking products.
• Frame VR: Frame is a browser-based 3D virtual events and collaboration platform used for conferences and expos, comparable to Advepa's virtual expo and event platform offerings like Swiss Virtual EXPO and Vinophila.
• Emperia: Emperia creates immersive 3D virtual stores and brand experiences for fashion and luxury retailers such as Adidas and Dior, directly comparable to Advepa's 3JUIN virtual showroom and digital-twin retail offerings.
• Spatial: Spatial offers a 3D collaborative metaverse platform for business events, showrooms, and education accessible via browser, mobile, and VR — closely matching Advepa's core offering of photorealistic browser-accessible 3D environments for enterprise.
• Obsess: Obsess builds branded 3D virtual stores and immersive shopping experiences for retailers (e.g., Tommy Hilfiger, Charlotte Tilbury), mirroring Advepa's fashion/luxury virtual showroom work such as 3JUIN.
• Gather: Gather provides 2D/3D virtual spaces for events, offices, and conferences, and competes with Advepa in the virtual expo and virtual office use cases for SMB and enterprise buyers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Advepa3D
• YouTubeyoutube.com/channel/UCWu5YDUtunnSgGIg7G83o3g
• Facebookfacebook.com/advepa3d
• LinkedInlinkedin.com/company/advepa
• Instagraminstagram.com/advepa3d

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advepa