Bikepoint OÜ

What Bikepoint OÜ does

Bikepoint OÜ is an Estonian private limited company operating a single motorcycle retail and service business from its showroom at Läike tee 3c, Peetri (Estonia). Founded in 2006 and claiming more than 30 years of industry experience, the company is the authorized Ducati dealer in Estonia and a multi-brand reseller of new and pre-owned motorcycles from Ducati, BMW, Honda, Kawasaki, Yamaha, Suzuki, Triumph, CFMOTO, Husqvarna, KTM, Moto Guzzi, QJ Motor, and GOES, with active inventory of 74 listings and unit prices spanning €2,290 to €39,790.

The company's offering spans the full motorcycle ownership lifecycle: new and used sales with technical inspection and warranty, trade-in buyback with free valuation, custom ordering, financing intermediation through four partners (LHV, Inbank, Esto, Autopay) with monthly payments from €95 to €932 over 12–48 months, plus maintenance and repair, insurance repairs, transport, power-limiter installation, accessories, and rental. The technology stack is a standard e-commerce layer using Firebase for listing storage, Cloudinary for image management, and embedded financing calculators; there is no proprietary software, no AI/ML components, and no disclosed API.

The go-to-market is B2C showroom-led: customers visit the Peetri location Mon–Fri 09:00–17:00 for test rides and purchases, supported by two named sales staff (Tarvo Kallas, Leevi Varm). The website (bikepoint.ee) functions primarily as a product catalog and financing calculator rather than a transactional e-commerce channel. Revenue is generated through one-time unit sales, recurring service work, transaction-fee income on financing and trade-ins, and ancillary accessories — with no recurring subscription, SaaS, or contracted-revenue component.

Name

Bikepoint OÜ

Legal name

Bikepoint OÜ

Website

https://bikepoint.ee

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Bikepoint OÜ is an Estonian motorcycle dealership and authorized Ducati dealer selling new and used bikes across twelve-plus brands from a single Peetri showroom, with financing, trade-in, maintenance, and repair services for individual buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Peetri

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Motorcycle Sales: Sales of new and used motorcycles from multiple brands (Ducati, BMW, Honda, Kawasaki, Yamaha, Suzuki, Triumph, CFMOTO, Husqvarna, KTM, Moto Guzzi, QJ Motor, Goes). Both new and pre-owned vehicles with prices ranging from approximately €2,290 to €39,790.
2. Maintenance & Repair Services: Full-service maintenance and repair including technical inspections, insurance repairs, transport, power limiters, and accessories. The company provides warranty on purchased motorcycles.
3. Motorcycle Accessories: Sale of motorcycle accessories and gear as part of the full-service offering.
4. Trade-in Services: Purchase of customer motorcycles as trade-ins, assessed and offered as part of exchange deals or added to inventory.
5. Financing Services: Arrangement of motorcycle financing through third-party partners (LHV, Inbank, Esto, Autopay) with monthly payments from €95 to €932 over 12-48 month terms. Commission from financing partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Bikepoint OÜ is an authorized Ducati dealer in Estonia operating a physical showroom in Peetri that sells new and pre-owned motorcycles from multiple brands (Ducati, BMW, Honda, Kawasaki, Yamaha, Suzuki, Triumph, CFMOTO, Husqvarna, KTM, Moto Guzzi, QJ Motor, GOES) and provides related maintenance, repair, insurance repair, transport, power limiter installation, accessories, trade-in, and rental services. The company also arranges third-party motorcycle financing through partners LHV, Inbank, Esto, and Autopay.

Product overview

Bikepoint OÜ is an authorized Ducati dealer in Estonia offering a comprehensive motorcycle retail and service operation. The product portfolio consists of new and used motorcycles from multiple premium brands (Ducati, BMW, Yamaha, Kawasaki, Suzuki, Triumph, Honda, KTM, CFMOTO, Husqvarna, Moto Guzzi, Goes), off-road motorcycles (QJ Motor), and ATVs (GOES Terrox). Services include maintenance and repair, insurance repairs, transport, power limiter installation, motorcycle buyback and custom ordering, accessories sales, and rental. The company provides financing options through partner banks and offers technical inspections with warranties on sold motorcycles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ducati Motorcycles Premium Italian motorcycles from Ducati (DesertX, Diavel V4, Hypermotard, Monster, Multistrada, Panigale, Scrambler, Streetfighter, XDiavel, Desmo450 MX) sold through Bikepoint as an authorized Ducati dealer in Estonia, with prices up to €38,990 (Diavel V4 RS).
• QJ Motor Off-Road Motorcycles Off-road motorcycles including SFA 600 EPS Camo and SFA 1000 EPS Camo models marketed for adventure riding in Estonia.
• GOES Terrox ATVs Street-legal ATV models (Terrox 1000 Standard, Terrox 1000 Premium, Terrox 550L) for work, off-road, and recreational use, sold through Bikepoint in Estonia.
• Pre-Owned Motorcycles Used motorcycles from multiple brands including BMW, CFMOTO, Ducati, Goes, Honda, Husqvarna, Kawasaki, KTM, Moto Guzzi, QJ Motor, Suzuki, Triumph, and Yamaha, with 74 listings on the website and prices from approximately €2,290 to €21,990.
• Motorcycle Maintenance & Repair Full-service maintenance and repair for motorcycles including technical inspections and warranty work, performed by experienced staff at the Peetri service center.
• Insurance Repair Services Insurance-related motorcycle repairs and collision damage restoration handled at the Bikepoint workshop.
• Motorcycle Transport Transportation services for motorcycles arranged by Bikepoint.
• Power Limiter Installation Installation of power limiters for restricted motorcycle categories (e.g., A1/A2 license compliance).
• Motorcycle Buyback & Custom Ordering Free assessment and purchase of customer motorcycles as trade-ins, plus custom ordering of new motorcycles not in current stock.
• Motorcycle Accessories Sale of motorcycle accessories and gear alongside motorcycle purchases.
• Motorcycle Rental Rental services for motorcycles offered at the Peetri location.
• Motorcycle Financing Arrangement Facilitation of motorcycle loans and installment payments through third-party partners LHV, Inbank, Esto, and Autopay, with monthly payments from €95 to €932 over 12–48 month terms.

Quantifiable outcome

• Technical inspection completed on all motorcycles before sale
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• DucaticoreChannel Partner/ Reseller/ DistributorOfficial Ducati dealer and authorized representative in Estonia. Offers full Ducati model range including DesertX, Diavel V4, Hypermotard, Monster, Multistrada, Panigale, Scrambler, Streetfighter, XDiavel, and Desmo450 MX.
• QJ MotorminorChannel Partner/ Reseller/ DistributorReseller of QJ Motor motorcycles in Estonia. Offers SFA 600 EPS Camo and SFA 1000 EPS Camo models for adventure riding.
• GOESminorChannel Partner/ Reseller/ DistributorReseller of GOES ATV vehicles including Terrox 1000 Standard, Terrox 1000 Premium, and Terrox 550L models.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pendragon plc: Major UK automotive retailer group operating multiple dealer brands across new and used vehicles. Comparable to Bikepoint as a multi-brand vehicle retail platform with associated services, though operating at far larger scale and broader vehicle scope than a single Estonian motorcycle dealer.
• Inchcape plc: Global automotive distributor and retailer operating across multiple international markets. Relevant as a multi-brand vehicle retail platform with financing and aftersales capabilities analogous to Bikepoint's full-service offering, but at enterprise scale and across diverse vehicle categories.
• AutoNation: Largest US automotive retailer operating new and used vehicle dealerships nationwide with full F&I and service operations. Comparable to Bikepoint as a multi-brand vehicle retailer with associated financing and aftersales, but at much greater scale and broader vehicle scope.
• Lithia Motors: Large US automotive retailer group with a dedicated powersports division. Comparable to Bikepoint's multi-brand franchise retail + service model, but operating at much larger scale and across both automotive and powersports categories.
• Vertu Motors: UK automotive retailer group running a network of franchised dealerships. Comparable to Bikepoint as a multi-brand vehicle retailer with associated aftersales, though much broader in vehicle scope and geographic reach.
• Marshall Motor Group: UK-based automotive retailer representing multiple manufacturer franchises. Directly comparable to Bikepoint's multi-brand franchise model with showroom + service operations, but operating across cars rather than motorcycles at significantly larger scale.

Direct peers

• RevZilla: US-based leading online motorcycle parts, accessories, and gear retailer. Comparable to Bikepoint as a motorcycle-focused retail platform, though operating purely online and concentrated in accessories rather than full vehicle sales and service.
• Cycle Gear: US motorcycle apparel, parts, and accessories retailer with a chain of physical stores. Comparable to Bikepoint as a motorcycle-specialist retail operation combining product sales with customer service, though focused on accessories/gear rather than whole vehicle sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BikepointTallinn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikepoint OÜ