What LaSpa Laulasmaa does

LaSpa Laulasmaa, operated by the privately held Estonian entity LaSpa Group OÜ (VAT EE102308419), is a wellness-focused resort hotel located on the Baltic Sea coast in Laulasmaa, approximately 45 minutes by car from Tallinn. The company was founded in 2020 and operates a single integrated property comprising 138 hotel rooms across a Beach House and Main Building, the Naudi LaSpa wellness spa (16 treatment rooms, accommodating up to 200 guests daily — one of the largest in the Baltic states), a water and sauna centre with 6 pools and 5+ sauna types, a gym, and 7 conference/meeting rooms plus a tipi tent event space. The company employs 51-100 staff and generates revenue across six streams: accommodation, spa treatments, food and beverage across three restaurants (Restaurant Wicca — MICHELIN Guide Estonia 2025 and 2026 recommended — Restaurant Liiv, and Restaurant Käbi), meetings and events, outdoor activities (bike rental, surf school, minigolf, golf packages, fishing, hiking), and retail via the Naudi cosmetic e-commerce line.

The business is direct-to-consumer, with bookings handled through the bouk.io platform and payments via Stripe, supported by a marketing mix of organic social (Facebook, Instagram), email (Mailchimp), and event programming including the LaSpa Acoustic summer concert series. Customer segments are diversified across Estonian and Nordic leisure travelers: families, wellness seekers, couples, corporate meeting groups, and cultural tourists bundling visits with the adjacent Arvo Pärt Centre. The company does not disclose financial results, funding history, or ownership details beyond founder/management control, representing a meaningful data gap for external diligence. Underlying technology is standard hospitality SaaS (bouk.io, Stripe, Tableonline) with no proprietary platform or AI/ML capability; differentiation rests on physical assets (location, scale of spa), culinary talent (Executive Chef Angelica Udeküll, Falstaff 2026 Chef of the Year), curated local supplier ecosystem (20+ Estonian organic farms), and accumulated third-party recognition (MICHELIN, Falstaff, White Guide).

Name

LaSpa Laulasmaa

Legal name

LaSpa Group OÜ

Website

https://laspa.ee

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

LaSpa Laulasmaa is a privately held Estonian wellness resort operating 138 rooms, a 200-guest/day spa, three restaurants, and conference facilities on the Baltic coast 45 minutes from Tallinn, serving leisure, wellness, corporate, and cultural-tourism guests.

Ownership category

akta.pro rank

Product category

Spa and Wellness Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Wellness & Spa All-Inclusive Resorts (THAGAKAE), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Spa resort services
• Wellness hospitality
• Hotel accommodation
• Conference facilities
• Spa treatments

Headquarters

HQ city

Laulasmaa

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Services: Hotel accommodation across 138 rooms including Beach House and Main Building options, with water and sauna centre access included in room rates.
2. Spa and Wellness Treatments: Revenue from Naudi LaSpa wellness spa offering massages, facials, body treatments, bath rituals, and salt therapy. The spa can accommodate up to 200 guests per day across 16 treatment rooms.
3. Restaurant and Food Services: Fine dining at Restaurant Wicca (MICHELIN Guide recommended), casual dining at Restaurant Liiv, buffet breakfast at Restaurant Käbi, and bakery/pastry ordering service.
4. Meetings and Events: Conference facilities with 7 meeting rooms, team-building packages, and event hosting including weddings and celebrations in the Tipi tent.
5. Activity Rentals and Services: Bike rentals (electric fatbikes, regular bikes), minigolf, surf school, golf course bookings, and fishing excursions through partners.
6. Retail and E-commerce: Online shop for Naudi cosmetic products, gift cards, and bakery/pastry orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

LaSpa Laulasmaa operates a wellness-focused resort offering hotel accommodation across 138 rooms, the Naudi LaSpa Wellness Spa (16 treatment rooms, capacity for 200 guests daily), a Water and Sauna Centre with 6 pools and multiple sauna types, three restaurants including the MICHELIN Guide recommended Restaurant Wicca, a gym with yoga and circuit training, 7 conference/meeting rooms, and diverse outdoor activities (golf, surfing, fishing, cycling). The resort also sells Naudi cosmetic products via its e-commerce shop and offers gift cards.

Product overview

LaSpa Laulasmaa is a wellness resort spa hotel operating a multi-component hospitality and wellness platform. The core offering consists of Naudi LaSpa Wellness Spa (16 treatment rooms, one of Baltic's largest spas) and the Water and Sauna Centre (6 pools, multiple saunas). Accommodation is provided through 138 hotel rooms in the Beach House and Main Building. Dining is served through three restaurants: Restaurant Wicca (MICHELIN Guide 2026 recommended gourmet restaurant), Restaurant Liiv (family restaurant with live music and LaSpa Acoustic summer concerts), and Restaurant Käbi (buffet/breakfast). Additional facilities include a gym with free yoga and circuit training classes, 7 conference/meeting rooms plus a tipi tent, and an e-shop selling Naudi cosmetic products. The resort offers diverse outdoor activities including bike rentals, minigolf, surf school, fishing trips, hiking trails, and golf. Spa packages combine accommodation with wellness treatments, while gift cards provide open-value access to all services.

Differentiator

Problem solved

Functional benefit

Brands

• Naudi LaSpa: Wellness spa offering massages, facials, body treatments, bath rituals, and sauna experiences located on the hotel's 2nd floor.
• Restaurant Wicca
• Restaurant Liiv
• Restaurant Käbi
• LaSpa Lounge
• Longevity Academy
• LaSpa Acoustic

Products and services

• Naudi LaSpa Wellness Spa A quiet, peaceful wellness spa on the resort's 2nd floor offering massages, facial and body treatments, and rituals supporting physical and mental wellbeing. Features 16 treatment rooms, multiple pools, an 8-person salt chamber, 2 underwater shower massage pools, and 3 pearl baths. One of the largest spas in the Baltic states, accommodating up to 200 guests daily.
• Water and Sauna Centre Aquatic facility open daily 09:00-22:00 with 6 pools including a 20-metre swimming pool (29°C), counter-current pool (32°C), children's pool (32°C), whirlpool/massage pool (32°C), Japanese bath (41°C), and outdoor pool (20°C). Includes various sauna types and bath rituals.
• Hotel Accommodation 138 hotel rooms across Beach House (seaside rooms with luxury bedding) and Main Building, with check-in from 15:00 and check-out at 12:00. Pet-friendly rooms available on the first floor. Water and sauna centre access included in room rates.
• Restaurant Wicca MICHELIN Guide Estonia 2026 recommended gourmet restaurant led by Executive Chef Angelica Udeküll, offering 5-course and 8-course tasting menus featuring seasonal local ingredients. Recognized by Falstaff 2026 and White Guide 2023.
• Restaurant Liiv Family-friendly restaurant featuring Estonian and Nordic cuisine with herbs, flowers, and fresh local produce. Offers stone oven pizzas, healthy salads, grilled dishes, and hosts live music events including LaSpa Acoustic summer concert series.
• Restaurant Käbi Breakfast and buffet restaurant serving healthy Nordic breakfast Monday-Friday 07:00-10:00, weekends 07:30-11:00. Beach House guests enjoy private breakfast area 'Mänd' on the second floor.
• LaSpa Lounge Lounge bar for enjoying tea, coffee, pastries, and wine with views of nature.
• Gym and Fitness Centre Modern fitness centre on the hotel's first floor with cardio and strength training equipment. Open daily 07:00-22:00, free for hotel guests. Offers guided workouts including yoga classes and circuit training.
• Conference and Meeting Facilities 7 meeting rooms suitable for conferences, team events, trainings, and celebrations. Includes Mammatus (68m², 18 guests), Cirrus (45m², 30 guests), Radiatus (77m², 40 guests), Cumulus (54m², 30 guests), Stratus (78m², 50 guests), Floccus (102m², Beach House), Nimbus (195m², 200 guests), and Tipi Tent (150m², 54 guests).
• Outdoor Activities Diverse activities including bike rental (classic and electric fatbikes), minigolf, surf school (windsurfing, SUP, wing surfing), fishing trips with Fishing Estonia, hiking trails (7km Laulasmaa-Lohusalu route), yoga by the sea, golf at Niitvälja Golf, beach volleyball, petanque, and disc golf.
• Naudi Cosmetic Products Spa-specific skincare line including moisturizing hand and body wash, gentle shampoo, nourishing conditioner, and rich body cream. Made in EU, 300ml bottles, free from parabens and harmful substances; packaged in large recyclable bottles.
• Spa Packages Accommodation packages including Family Joy (from €299), Culture and Spa (from €144), Spa and Dinner for Two (from €185), and meeting/conference packages. All include water and sauna centre access.
• Gift Cards Open-value gift cards valid for all LaSpa products and services, purchasable through the online shop.
• LaSpa Acoustic Summer Concert Series Summer concert series featuring free live music every evening June 16 - August 23, 2026 on Restaurant Liiv terrace from 18:00-20:30.

Quantifiable outcome

• Naudi LaSpa can accommodate up to 200 spa guests per day
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

22 partnerships are on record, tiered minor and core.

• Fishing EstoniaminorStrategic or Co-development PartnerAdventure fishing partner offering professional fishing trips in nature near LaSpa. Offers wading fishing for river trout, pike, and perch, as well as boat fishing for sea trout and other species along the coast. Includes equipment, transport, snacks, and safety.
• Surfikool (Surf School)minorStrategic or Co-development PartnerSurf school operating at LaSpa beach offering windsurfing, SUP (stand-up paddleboarding), and wing surfing equipment rental and lessons for all skill levels. Offers one-day and longer courses.
• Arvo Pärt CentrecoreStrategic or Co-development PartnerCultural partner located 1.5 km from LaSpa. Combines the composer's personal archive with an information and music centre. Open meeting place for musicians, researchers, and music lovers. Offers guided tours and tower access.
• Niitvälja GolfminorChannel Partner/ Reseller/ DistributorGolf partner facility, one of Estonia's best and the oldest in the Baltic region. Located a short drive from LaSpa. Offers PAR20 beginner course and quality practice facilities. LaSpa sells golf packages with tee time bookings.
• Äntu Organic Chicken FarmminorOthersOrganic chicken supplier providing high-quality chicken for Restaurant Wicca. Chickens have ample space, outdoor access, and are fed organic feed. Life span is over twice that of conventional chicken, resulting in superior taste and culinary quality.
• Saida Farm (Saidafarm OÜ)minorOthersOrganic dairy farm since 1992 supplying cheese, yogurt, and pastry products for breakfast. All milk processed in their own small dairy. No pesticides or chemical fertilizers used.
• Kolotsi FarmminorOthersSouthern Estonian farm in Haanja Nature Park raising goats and making cheese from both goat and cow milk. Goats have forest and meadow access. Cheese quality reflects the rich diet of the animals.
• Viinamäe Farm and DairyminorOthersItalian-style soft cheese producer providing pizza cheese for Restaurant Liiv. Makes Burrata, Stracciatella, and Mozzarella from pure cow's milk. Also produces various sheep's milk cheeses.
• Tubri Goat FarmminorOthersGoat dairy products supplier for Restaurant Wicca desserts including low-pasteurized goat milk, goat cottage cheese, goat yogurt, and halumi cheese.
• Estonian Mushroom FarmminorOthersGourmet and edible mushroom producer using Estonian raw materials (wood industry waste, straw). Produces lion's mane and eringi mushrooms. Grown in thermal containers in Kullamaa.
• Luxveg OÜminorOthersMicroscale herb and edible flower producer, industry pioneer in Estonia for over 10 years. Supplies sprouts for LaSpa restaurants.
• Must Küüslauk OÜminorOthersBlack garlic producer from Estonian organically grown garlic. Garlic is sun-dried then slow-cooked at low temperature and high humidity for weeks. Supplies black garlic for LaSpa restaurants.
• Vinkymon OÜminorOthersEstonian superfood producer specializing in echinacea and garlic cultivation and processing since 2012. Based in Väike-Maarja municipality. Supplies echinacea for Restaurant Wicca, Liiv, and pastry products.
• Jahu-Jaan Flour MillminorOthersTraditional stone mill flour producer in Kiviküla near Haapsalu. One of Estonia's first organic farms with 30 years of farming. Supplies flour for all breads, buns, and pastries at LaSpa.
• RemedyWay OÜminorOthersEstonian company focused on health products including raw buckwheat and products made from buckwheat husks. Supplies raw buckwheat for LaSpa restaurants.
• Järveotsa Quail FarmminorOthersQuail farm with 10,000 birds producing quail eggs and meat. Founded 1978, restructured in 2001. Capable of producing up to 12 million eggs and 25 tonnes of meat annually. Supplies quail for Restaurant Wicca.
• Muhu Meat CooperativeminorOthersMuhu Island sheep and cattle cooperative. Supplies lamb tongue, lamb liver, and smoked sausage for LaSpa restaurants.
• Liivima Beef and Liivima GameminorOthersGrass-fed beef and wild game producer emphasizing animal welfare and sustainable practices. Supplies beef and wild game meat for LaSpa restaurants.
• Freezeday (Freezedry OÜ)minorOthersFreeze-drying technology producer, the first and only such facility in Estonia. Supplies freeze-dried Estonian strawberries without added sugars for LaSpa restaurants.
• IdealfarmminorOthersFruit farm producing over 100 products including syrups, vinegars, drink bases, jams, and chocolates. Supplies juices and vinegars for LaSpa restaurants.
• Niliske FarmminorOthersOrganic orchard in Adra village, Harku municipality. Grows apples, pears, plums, black currant, red currant, and rhubarb. Supplies juices for LaSpa restaurants.
• Murimäe Wine CellarminorOthersSouthern Estonian winery producing wines from local berries and fruits including white currant, apple, cloudberry, quince, and local grapes. Has won multiple international wine awards. Executive Chef Angelica Udeküll's favorite sparkling wines have been featured in Restaurant Wicca menu for years.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tallink Hotels: Estonian hotel chain with multiple properties across Tallinn and Riga, including spa and conference amenities. Operates as a broader incumbent in the same geographic market but with a multi-property portfolio rather than a single resort focus.
• Radisson Collection Hotel, Tallinn: International upscale hotel in Tallinn offering accommodation, dining, and meeting facilities. Comparable as an Estonian hospitality operator targeting business and leisure travelers, though lacks LaSpa's dedicated spa destination model.
• Hilton Tallinn Park: International branded hotel in Tallinn with spa, dining, and conference amenities. Comparable as a high-end Tallinn-area hospitality operator competing for the same business and conference tourism pool.

Direct peers

• Estonia Resort Hotel & Spa: Historic Pärnu spa hotel combining accommodation, spa treatments, and conference facilities. Competes directly for Estonian wellness and conference tourism demand.
• Wasa Resort: Pärnu resort hotel with spa, conference, and restaurant facilities targeting wellness and conference guests. Directly comparable Estonian wellness resort in a coastal setting.
• Tervise Paradiis: Pärnu-based spa hotel with extensive wellness facilities, multiple restaurants, and conference offerings. Directly comparable to LaSpa's combination of accommodation, spa, and F&B.
• Aqva Hotel & Spa: Estonian spa hotel in Rakvere with water park and wellness spa offerings. Comparable in providing family-friendly wellness experiences with multiple pools and treatment services.
• Viiking Spa Hotel: Estonian spa hotel located in Pärnu, offering similar wellness spa, accommodation, and dining packages. Operates as a comparable destination spa resort in the same national market.
• Pühajärve Spa and Holiday Resort: Southern Estonian spa and holiday resort near Otepää with wellness facilities, accommodation, and dining. Comparable destination spa model outside the coastal Laulasmaa segment.

Regional players

• Lapland Hotels: Finnish hotel group operating multiple spa and resort properties in Lapland with wellness, dining, and conference facilities. Comparable Nordic destination resort operator, but operates in a different geography (Finland) and competes more for winter/lapland tourism than Baltic wellness guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaulasmaaSpa
• Instagraminstagram.com/laspa.laulasmaa
• LinkedInlinkedin.com/company/laspalaulasmaa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaSpa Laulasmaa