What CASA BY MODA LIMITED does

Casa by Moda is a UK build-to-rent operator of suburban single-family homes, operating as a brand under Moda Living Ltd, a private limited company incorporated in England and Wales and founded in 2014. The company owns and manages new-build rental neighbourhoods of 1- to 4-bedroom houses and apartments across five UK locations: Vista Park (Glasgow), Abbey Court (Leeds), Westmoor Grange (Doncaster), Tulach (Wigan), and North Valley (Nottingham). Its core product is professionally managed rental housing — approximately 500 homes operational and 700+ units underway — with a stated target of 5,000 homes at £1bn GDV by 2025, supplied primarily via bulk forward-purchase agreements with regional housebuilders (CCG, Albemarle, Strata, Northstone).

The operational technology stack centres on the proprietary MyCasa resident app (designed and administered by Spike Global Limited), which provides 24/7 customer service, maintenance reporting, rent payments, community forums, partner offers, and integration with Utopi environmental sensors monitoring temperature, air quality, light pollution, and energy in real time. All homes are delivered with smart security (Google/Ring doorbells), air source heat pumps, solar PV, EV charging, and broadband included as standard, targeting EPC-B or higher. The platform also embeds wellness partnerships (FiiT, MYNDUP), national brand discounts (Sky, Samsung, The Ivy, Neom Organics, PureGym), and either a traditional five-week deposit or a Flatfair deposit-alternative option.

Revenue is generated primarily through monthly rental subscriptions at £1,000-£2,000+ per calendar month depending on property size and location, supplemented by £200 reservation payments, deposit-alternative fees, furniture packs, and partner referral commissions. The company sells directly to consumers via a website-driven reservation flow and dedicated leasing teams, while simultaneously building inventory through a B2B land-acquisition function targeting 2+ acre sites for 100+ home developments, backed by an initial £60m NatWest debt facility expandable to £150m. Tenant customers include up-starters, down-sizers, families, and professionals seeking long-term, pet-friendly, energy-efficient rental housing in suburban UK locations.

Name

CASA BY MODA LIMITED

Legal name

Moda Living Ltd

Website

https://casa.moda

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa by Moda, a brand of Moda Living Ltd, operates professionally managed suburban build-to-rent single-family housing across five UK neighbourhoods (Glasgow, Leeds, Doncaster, Wigan, Nottingham), serving families, professionals, and downsizers with smart-home-equipped new-build homes, deposit-free options, and a proprietary MyCasa resident app integrating wellbeing and community services.

Ownership category

akta.pro rank

Product category

Build-to-Rent Residential Housing

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Single-Family Homes (Standalone Houses) (THAMAAAA), Family & Kid-Friendly Homes (THAMAAAK)

Keywords

• Build-to-rent housing
• Single-family rental
• Residential property rental
• Suburban rental communities
• Smart-home rentals

Headquarters

HQ city

Wetherby

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Rental Income: Monthly rental payments from residential tenants across portfolio of single-family homes and apartments. Core revenue stream from long-term tenancy agreements. Prices range from approximately £1,000-£2,000+ per calendar month depending on property size and location. Tenancies are open-ended with 2 months notice required.
2. Reservation and Deposit Fees: £200 reservation payment to hold property during application process (deducted from first rent if successful). Deposit alternative options via Flatfair (1 week's rent + VAT, non-refundable) or traditional 5-week deposit held in Tenancy Deposit Scheme.
3. Furniture Packs: Bespoke, modern furniture packs available for purchase through trusted third-party provider. Optional upsell for residents seeking furnished homes.
4. Partner Commissions and Referral: Partnership revenue sharing or referral arrangements with national brands (Sky, Samsung, FiiT, Neom Organics, The Ivy, Coat Paints, PureGym) and local service providers accessible through MyCasa app.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Casa by Moda develops and operates suburban Build-to-Rent neighbourhoods of new-build, energy-efficient family homes (1–4 bedrooms) in UK locations such as Harrogate, Leeds, Manchester, and Liverpool. Homes are offered on long-term (three-year) tenancies with smart-home technology (Utopi sensors, Google Home, Ring doorbells), high-speed broadband, optional furniture packs, and on-site community amenities. Residents are supported through a proprietary MyCasa mobile application covering maintenance, payments, community events, and home controls.

Product overview

Casa by Moda is a suburban single-family rental brand operated by Moda Living, offering high-quality new build homes (1-4 bedrooms) in well-connected UK neighbourhoods. The core offering centers on the MyCasa app - a proprietary resident platform providing 24/7 services, community engagement, and smart home monitoring. Additional value-add modules include Utopi environmental sensors for energy optimization, smart security (Google/Ring doorbells), wellbeing services (FiiT fitness, MYNDUP mental health), EV charging, deposit-free payment options, pet-friendly policies, and furniture packs. The portfolio operates across five neighbourhoods (Glasgow, Leeds, Doncaster, Wigan, Nottingham) with over 700 units delivered and plans for 5,000+ homes by 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Casa by Moda: A family homes rental brand providing high-quality homes at accessible price points in suburban areas across the UK, focused on service-driven living with technology, wellbeing, and sustainability at its core.
• MyCasa App

Products and services

• Casa by Moda Suburban Rental Homes

Quantifiable outcome

• 61% of renters feel lonely - Casa creates connected communities through app and events
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, key and minor.

• CCG GroupcoreStrategic or Co-development PartnerCCG Group collaborated with Casa by Moda to complete the Vista Park Glasgow neighbourhood on 6.5-hectare brownfield land. CCG serves as construction and manufacturing partner, delivering high-quality homes with exceptional energy performance standards.
• Albemarle HomeskeyStrategic or Co-development PartnerCasa by Moda acquired 100 homes from Albemarle Homes at Westmoor Grange, Doncaster, as part of wider mixed-residential masterplan. Albemarle is a leading family-run housing developer.
• Strata HomeskeyStrategic or Co-development PartnerCasa by Moda acquired 114 homes from Strata Homes at North Valley, Nottingham. Strata Homes is the housebuilder delivering the new neighbourhood in New Basford.
• NorthstonekeyStrategic or Co-development PartnerCasa at Tulach Wigan forms part of Northstone's wider 268-home masterplan. Northstone is the developer delivering the broader residential development.
• UtopicoreTechnology or IntegrationUtopi provides environmental sensors monitoring room temperature, air quality, light pollution, and energy usage across all Casa homes. Data accessible via MyCasa app with personalised energy efficiency tips. Industry-first smart home deployment.
• Spike Global LimitedcoreTechnology or IntegrationSpike Global designed and administers the MyCasa app - Casa by Moda's proprietary resident management platform providing 24/7 access to services, community features, and maintenance reporting.
• OVO EnergyminorOthersEnergy supplier for Casa by Moda homes arranged through HelpTheMove. Part of sustainable energy strategy.
• FlatfairkeyTechnology or IntegrationFlatfair provides deposit alternative option for residents - 1 week's rent + VAT (non-refundable) as alternative to traditional large deposit. Enables deposit-free renting proposition.
• Tenancy Deposit SchemekeyTechnology or IntegrationCustodial scheme holding traditional 5-week deposits safely until move-out. Provides traditional deposit option alongside Flatfair alternative.
• FiiTkeyGTM or Marketing PartnerFiiT is the #1 rated fitness brand providing at-home fitness classes, group workouts, and training plans accessible to Casa residents via MyCasa app. National wellness partner.
• Neom OrganicskeyGTM or Marketing PartnerLuxury wellbeing brand providing products and services to Casa residents. National partner aligned with wellness-focused brand positioning.
• The Ivy CollectionkeyGTM or Marketing PartnerThe Ivy Collection restaurant brand offers exclusive discounts to Casa residents including complimentary champagne when booking and ongoing dining discounts.
• SkykeyGTM or Marketing PartnerEntertainment partner providing exclusive offers for Casa residents on TV, broadband, and streaming services.
• SamsungkeyGTM or Marketing PartnerTechnology partner providing integrated Samsung appliances (kitchen appliances) across Casa homes. Appliances included as standard specification.
• Coat PaintsminorGTM or Marketing PartnerPaint brand partner offering discounts to Casa residents for home decoration and personalisation.
• PureGymminorGTM or Marketing PartnerFitness partner providing exclusive gym membership offers to Casa residents as part of wellness proposition.
• HubSpotkeyTechnology or IntegrationUS-based marketing, website management, and CRM platform. Data processing agreement in place with Standard Contractual Clauses for overseas data transfers.
• Pathways to PropertyminorStrategic or Co-development PartnerEducational partnership launching mentoring scheme to welcome students into the business, educate them about housing industry opportunities, and provide real-life work experience. Targeting 50 students over 5 years.
• MYNDUPkeyGTM or Marketing PartnerMental health support partner providing regular mental health workshops and tailored sessions to Casa residents via MyCasa app. Supports wellbeing-first proposition.
• Free Little LibraryminorGTM or Marketing PartnerPartnership to install free mini library at Casa neighbourhoods, encouraging community reading and book sharing. First installation at Vista Park Glasgow for World Book Day.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ascend Properties: UK single-family BTR specialist (now owned by Legal & General) operating thousands of family homes across the Midlands and North of England. Closest peer to Casa's suburban family-homes focus with comparable target demographics and operational model.
• Sigma Capital Group: UK PRS / BTR specialist via its 'Made' platform and operational partnerships with housebuilders. Closely comparable business model to Casa's partnership-based pipeline expansion across UK regions, though with broader geographic and product reach.
• Get Living: Major UK build-to-rent operator with large-scale developments in London (East Village) and other cities. Comparable as an institutional UK BTR operator with technology-enabled resident services and ESG-driven positioning.
• Essential Living: UK BTR operator (backed by Blackstone) developing and operating purpose-built rental homes. Comparable as a UK institutional BTR operator targeting similar mid-market professional and family tenants with new-build, amenity-rich developments.
• Grainger plc: UK's largest listed residential landlord with ~10,000+ operational and pipeline BTR homes. Directly comparable as a UK institutional PRS / BTR operator building and renting residential homes at scale, though with a deeper multi-decade operating track record than Casa.
• Moda Living (parent brand): Moda Living's build-to-rent apartment brand, the sister brand to Casa by Moda under the same parent. Operates the same asset class (UK institutional BTR) using a shared technology, ESG, and resident-services platform, but focuses on urban apartments rather than suburban family homes.

Emerging players

• Fizzy Living: UK single-family BTR specialist renting new-build family homes. Direct niche peer to Casa's suburban family-homes BTR proposition, though operating at a smaller scale and with a more limited geographic footprint.

Broad incumbents

• Watkin Jones: UK developer with material build-to-rent and purpose-built student accommodation pipelines. Comparable as a UK residential developer-operator partnering with institutional investors, though predominantly focused on PBSA and multifamily rather than single-family rentals.
• Quintain (Related Companies): Major UK BTR developer behind Wembley Park and other large schemes. Comparable institutional UK BTR operator with proven delivery of new-build rental communities at scale, though focused predominantly on large urban schemes.
• Legal & General BTR: Institutional investor and operator of UK build-to-rent via L&G Capital and its ownership of Ascend Properties. Comparable as a deep-pocketed UK BTR competitor and capital partner, though operating across a much wider investment and asset-management portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrX8BJ-jqTKcwA6zCQakmYw
• Facebookfacebook.com/CasaLife.Moda
• LinkedInlinkedin.com/showcase/casabymoda
• Instagraminstagram.com/casalife.moda

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASA BY MODA LIMITED