What MAI MOTION LTD does

MAI Motion Ltd is a UK-based digital health company founded in 2024 that develops an AI-powered markerless 3D motion analysis platform integrated with 3D volumetric MRI for musculoskeletal (MSK) assessment. The company's core technology captures 3D biomechanical data via a single smartphone camera without specialized equipment, then fuses the resulting motion mesh with MRI-derived structural biomarkers (MRI-MAI) to deliver combined functional and anatomical insights for MSK conditions. The platform is underpinned by the proprietary CRAFT framework (Control, Repetition, Asymmetry, Flow, Twist) for movement-quality scoring, AI-driven decision support for diagnosis and rehabilitation, and predictive analytics that flag movement abnormalities even when structural MRI appears normal. The product surface comprises the consumer-facing MAI Motion App, the clinician-facing MAI Motion Platform, and the MRI-MAI add-on module that links MRI biomarkers to motion data.

The company operates a product-led, self-serve go-to-market with a freemium entry point (free initial body scan and report) and a £5/month individual subscription tier, alongside clinical-tier plans targeting practitioners and clinic administrators. Marketing is content-driven, relying on a blog, peer-reviewed publications, conference presentations (British Orthopaedic Association, European Symposium on Osteoarthritis, United European Academy), and newsletter distribution. Target customer segments include individual patients seeking self-assessment, healthcare providers (physiotherapists, GPs, orthopaedic surgeons), sports medicine professionals, and biomechanics researchers, with named testimonials drawn from individual users and an SMB fitness trainer. The firm holds UK MHRA manufacturer registration and is supported by Innovate UK via a Knowledge Transfer Partnership with the University of Lincoln, in addition to a clinical partnership with MSK Doctors.

Operationally, MAI Motion is a very early-stage private company headquartered at The Keep Clinic, Grantham, with a team of approximately 13 spanning orthopaedic surgery (Prof. Paul Lee, Medical Director), computer vision (Prof. Xujiong Ye), AI research (Dr. Lei Zhang), biomechanics (Assoc. Prof. Sandy Willmott), software development, physiotherapy, MRI technology, and research administration. The technology stack is in-house across the 3D mesh motion pipeline, MRI segmentation, and multimodal AI fusion; no third-party model dependencies were disclosed. Revenue is not publicly disclosed, and the sole confirmed funding signal is the Innovate UK KTP grant, indicating a pre-commercial or early commercialization phase.

Name

MAI MOTION LTD

Legal name

MAI Motion Ltd.

Website

https://maimotion.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

MAI Motion develops AI-powered markerless 3D motion capture and MRI-integrated analysis tools for musculoskeletal assessment, serving individual patients, healthcare providers, sports medicine professionals, and biomechanics researchers via a smartphone-based platform.

Ownership category

akta.pro rank

Product category

AI Motion Analysis Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ), Medical Imaging AI (HDAAAEAH), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

Keywords

• Markerless motion capture
• Musculoskeletal assessment
• AI motion analysis
• MRI biomarker platform
• Biomechanical rehabilitation

Headquarters

HQ city

Sleaford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription - Standard Plan: Monthly subscription at £5/month providing customized plans, on-hand AI body expert, and unlimited scans
2. Free Plan: Free initial body scan and report to drive user acquisition and conversion to paid tiers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MAI Motion develops an AI-based markerless 3D motion analysis platform that uses a single smartphone camera to capture detailed biomechanical movement data, augmented by the MRI-MAI module that fuses 3D motion with 3D volumetric MRI biomarkers for holistic musculoskeletal assessment. The company sells consumer subscriptions through the MAI Motion App for self-serve home body scans and provides clinical-grade tools to healthcare providers, sports medicine professionals, orthopaedic surgeons, and biomechanics researchers for diagnosis, rehabilitation tracking, and treatment planning.

Product overview

MAI Motion offers a unified platform combining advanced 3D mesh markerless motion capture technology with 3D volumetric MRI integration. The core MAI Motion Platform captures real-time motion data via smartphone cameras, while the MRI-MAI add-on module fuses this with MRI biomarkers for comprehensive musculoskeletal assessment. The MAI Motion App provides consumer access to body scans and personalised health insights. Together, these products enable clinicians and individuals to obtain objective, quantifiable movement data for diagnosis, rehabilitation tracking, and treatment planning.

Differentiator

Problem solved

Functional benefit

Brands

• MRI-MAI: The world's first platform to synchronise 3D movement with MRI biomarkers, fusing MRI biomarkers with real-time motion data from a single camera. Includes markerless 3D motion capture, AI-powered segmentation of MRI structures, and MRI biomarkers extracted per scan.

Quantifiable outcome

• Detects movement abnormalities even when structural MRI appears normal, enabling earlier intervention
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• University of LincolncoreStrategic or Co-development PartnerAcademic partner through the Innovate UK KTP project, contributing research expertise and academic credibility to the MAI-Motion technology development. The partnership enables translation of scientific research into clinical practice.
• MSK DoctorscoreStrategic or Co-development PartnerClinical partner organisation supporting MAI-Motion research and development. MSK Doctors provides clinical expertise and institutional backing for the motion analysis technology.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Move.ai: Move.ai provides AI-based markerless 3D motion capture from standard video, directly overlapping MAI Motion's core technology of smartphone-only markerless motion capture for clinical and fitness applications.
• Hinge Health: Hinge Health is a leading digital MSK platform with computer-vision-based exercise coaching and outcomes tracking, a direct competitor for the same payer, employer, and clinician customers MAI Motion targets.
• Kaia Health: Kaia Health offers AI-driven digital MSK therapy with computer-vision exercise feedback, competing with MAI Motion on the consumer self-assessment and home rehab use cases.
• Xsens (Movella): Xsens produces inertial and AI motion capture suits for 3D body movement analysis, competing with MAI Motion in sports, clinical, and rehabilitation motion assessment use cases.
• Sword Health: Sword Health is a digital musculoskeletal care platform combining AI motion analysis with virtual physical therapy, comparable to MAI Motion's MSK motion assessment + rehab positioning for both consumers and clinicians.
• Kinesis Health Technologies: Kinesis develops AI-based objective mobility and fall-risk assessment tools for clinical MSK and geriatric applications, comparable to MAI Motion's motion biomarker-based MSK assessment positioning.
• dorsaVi: dorsaVi provides wearable and AI motion analysis for clinical MSK assessment and workplace injury prevention, comparable to MAI Motion's objective movement quantification for clinicians and sports medicine.

Broad incumbents

• Noraxon USA: Noraxon is an established biomechanics and motion analysis provider selling lab-grade EMG and 3D motion systems to clinics and researchers, broadly comparable to MAI Motion's MSK motion analysis offering but with marker-based hardware.
• Qualisys: Qualisys provides high-precision marker-based optical motion capture systems used in clinical biomechanics and research, the established benchmark whose accuracy and pricing MAI Motion's markerless approach must disrupt.
• Vicon Motion Systems: Vicon is the gold-standard marker-based optical motion capture system used in clinical gait and biomechanics labs, the established incumbent whose accuracy benchmark MAI Motion's markerless system must match for orthopaedic adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mai-motion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAI MOTION LTD