Flow Coaching

Name

Flow Coaching

Legal name

Flow Coaching OÜ

Website

https://flowcoaching.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Professional coaching services
• Entrepreneurship coaching
• Career counseling
• Team coaching
• Women entrepreneur coaching

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Personaalne ettevõtluscoaching (1:1 Coaching with Mentorship): 1:1 coaching packages for entrepreneurs lasting 4-6 months, with support from a 4-person mentor team covering coaching, website, marketing, and finance mentorship.
2. Grupicoaching (Group Coaching): Group coaching sessions for women entrepreneurs, typically 4-8 participants per group, held in-person in Tallinn and Tartu.
3. Meeskonnacoaching (Team Coaching): Team coaching services for organizations to develop team dynamics, leadership, and effectiveness.
4. Karjääricoaching (Career Coaching): Career coaching for professionals making career transitions or seeking career development.
5. Kutsumuse Jälgedes Challenge: Time-limited (4-week) online challenge program for women including pre-recorded lectures, live group coaching sessions, and guest speaker content. Priced at 24€.
6. Ettevõtja isiksusetest (Entrepreneur Personality Test): Free personality test for entrepreneurs delivered via Typeform, serving as lead generation tool.
7. Tasuta töövihikud (Free Workbooks): Free downloadable workbooks ( Väikeettevõtte süsteemide ABC ) distributed via email, serving as lead magnets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Flow Coaching sells multi-tiered professional coaching packages targeted at women entrepreneurs, small business owners, career professionals, and teams in Estonia. The flagship offering is the personal entrepreneurship coaching package pairing one dedicated coach with three specialist mentors (website builder, marketing specialist, accountant) over 4-6 months, complemented by group coaching, team coaching, career coaching, and a low-cost 4-week challenge program.

Product overview

Flow Coaching operates as a coaching and career consulting service primarily focused on women entrepreneurs and professionals. The company offers three core coaching streams: (1) Meeskonnacoaching (team coaching) for developing team collaboration and leadership skills, (2) Personaalne ettevõtluscoaching (personal entrepreneurship coaching) available in Basic, Standard, and VIP tiers featuring 1 coach plus 3 specialist mentors covering website, marketing, and accounting, and (3) Karjääricoaching (career coaching) for career transitions and leadership development. Additional offerings include Grupicoaching (group coaching in small groups), the Kutsumuse Jälgedes challenge program (24€), a free entrepreneur personality test, and a free small business systems workbook. The company is based in Tartu, Estonia, and was founded in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Personaalne ettevõtluscoaching (Personal Entrepreneurship Coaching) A 1:1 entrepreneurship coaching package for women entrepreneurs and small business owners, lasting 4-6 months and combining a dedicated coach with three specialist mentors covering website, marketing, and accounting. Available in Basic (€668, 4 personal sessions + mentor meeting), Standard (€998, 6 personal sessions, client favorite), and VIP (€1499, 6 sessions plus dedicated time with each mentor and supporting materials). Monthly payment plan available for VIP at €255/month.
• Meeskonnacoaching (Team Coaching)

Quantifiable outcome

• 200+ coaching hours delivered across 100+ satisfied clients
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• WorkBite Recruiting (WorkBite OÜ)minorOthersCoaching client and referral partner. Founder Kreete Juurak participated in Flow Coaching's group coaching program and provided testimonial.
• Merk KinnisvaraminorOthersCoaching client. Owner Merilin Masing completed entrepreneurship coaching with Flow Coaching and provided testimonial.
• Hõrk Cakes OÜminorOthersCoaching client. Founder Annika Õisnurm participated in Flow Coaching's 1:1 entrepreneurship package with mentor team and provided testimonial.
• Inspiraatorid kogukondcoreStrategic or Co-development PartnerCommunity partnership supporting Flow Coaching's mission to help women with career and entrepreneurship. Triin Rebbas has collaborated with Inspiraatorid community for mission execution.
• Ettevõtjalt Ettevõtjale kogukond (E-Assets OÜ)coreStrategic or Co-development PartnerCommunity partnership for women entrepreneurs. Flow Coaching founder Triin Rebbas has worked with this community as part of her mission to support women in entrepreneurship.
• Pre-Rich ClubminorStrategic or Co-development PartnerFinancial education community led by Ilona Tint. Ilona has been a coaching client and is also a guest speaker in the Kutsumuse Jälgedes challenge program.
• WE C Business (Rahvusvaheline naisettevõtjate projekt)coreStrategic or Co-development PartnerInternational women entrepreneurs project by Tartu Loomemajanduskeskus (LMK). Triin Rebbas has served as a partner in this project, supporting women entrepreneurs internationally.
• Tartu Loomemajanduskeskus (LMK)minorStrategic or Co-development PartnerPartner in the WE C Business international women entrepreneurs project. Listed as a partner/client of Flow Coaching in the logo section of the website.
• Intelligentne GruppminorOthersFlow Coaching founder Triin Rebbas completed her coaching certification through Intelligentne Grupp's Erickson Coaching training program.
• Coaching.comminorOthersInternational coaching community where Triin Rebbas continues to develop her coaching skills and access latest methodologies and research.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Denise Duffield-Thomas: Denise Duffield-Thomas is a coach and author whose programs target women entrepreneurs around money mindset, pricing, and business growth. Both sell online courses, group programs, and 1:1 coaching to women building their own businesses.
• Strategic Coach: Strategic Coach is a coaching firm serving entrepreneurs and small business owners with structured quarterly coaching programs and proprietary tools. Both deliver recurring, multi-month coaching engagements to entrepreneurs and small business owners seeking clarity and growth.
• Marie Forleo: Marie Forleo is a well-known online business coach targeting women entrepreneurs and aspiring founders with training programs, coaching, and a digital community. Both serve the same women-entrepreneur audience with a mix of group programs, personal coaching, and digital content and training products.

Broad incumbents

• Entrepreneurs' Organization (EO): EO is a global peer-learning community for entrepreneurs offering forums, events, and mentoring. While a peer-network rather than a coaching practice, it serves the same founder audience and competes for the personal development and leadership coaching wallet.
• Tony Robbins / Robbins Research International: Tony Robbins is a global coaching, events, and personal development brand serving entrepreneurs and business owners. While much larger, it competes for the same entrepreneur-coaching wallet and aspirational learning spend.
• Mindvalley: Mindvalley is a large online personal development platform offering courses, coaching, and community programs across multiple categories. It is a broader incumbent operating in the same personal/professional development space with overlapping women-entrepreneur and self-development content.

Others

• Coaching.com: Coaching.com is an international coaching platform and professional community where Triin Rebbas maintains membership. It is comparable as an enabling ecosystem player for the coaching services industry, not a direct competitor.

Regional players

• Ettevõtjalt Ettevõtjale (E-Assets OÜ): Ettevõtjalt Ettevõtjale is an Estonian women-entrepreneur community run by E-Assets OÜ (Margarita Lilienthal). It is a strategic partner but also a community-based ecosystem operating in the same Estonian women-entrepreneur niche with overlapping content and audience.
• Inspiraatorid: Inspiraatorid is an Estonian community supporting women in career and entrepreneurship. It is both a strategic partner and a comparable community-led women-empowerment platform operating in the same Estonian geography and overlapping audience.

Emerging players

• Female Founder Coach / Female Entrepreneur communities: Female Founder Coach and similar niche women-entrepreneur coaching practices offer 1:1 coaching, group programs, and digital products to a near-identical persona. They serve as direct emerging competitors in the women-business-owner coaching segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Triin.FlowCoaching
• Instagraminstagram.com/triin.flowcoaching
• LinkedInlinkedin.com/company/flow-coaching-ee

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Coaching