MÖM Organic Honey OÜ

What MÖM Organic Honey OÜ does

MÖM Organic Honey OÜ is an Estonian family-owned organic honey producer founded in 2015 by husband and wife Allan and Riin Liht. The company operates its apiary at Loojangu tee 21, Sõrve village, Harku vald, where bees forage in the protected Sõrve nature reserve areas. Its product portfolio includes raw wild honey, creamed honey, heather honey, flavored varieties enriched with freeze-dried berries and spices, enhanced blends with propolis and bee bread, honey marinades, and the award-winning Ökomee Gift Book. All products carry EU organic certification (EE-ÖKO-03) and honey authenticity is verified through third-party DNA testing to confirm 100% Estonian origin. The company has also received a Kuldmuna packaging award, the Organic Estonia prize, and an Excellent Taste Silver award.

The underlying production technology is traditional organic beekeeping combined with several proprietary processes: a special creaming technique that prevents hard crystallization while preserving natural pollen, bee bread, and wax particles; mesophilic fermentation to produce bee bread (suir) with allergens removed; and DNA-verified provenance. The business model is direct-to-consumer e-commerce with unit prices ranging from €5 to €46.50, supplemented by a subscription-like beehive rental service starting at €125/month. Distribution is conducted domestically in Estonia and Finland (via Itella Smartpost, DPD, and Omniva parcel lockers) and the company began exporting to Azerbaijan in 2024. The company is supported by an EU agricultural grant under the MAK 2014-2020 program and operates with a headcount of two — the founding couple.

Name

MÖM Organic Honey OÜ

Legal name

MÖM Organic Honey OÜ

Website

https://organichoney.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MÖM Organic Honey OÜ is an Estonian family-owned producer of certified organic honey, bee products, and gift sets, founded in 2015 by Allan and Riin Liht, serving health-conscious consumers through direct-to-consumer e-commerce in Estonia, Finland, and Azerbaijan.

Ownership category

akta.pro rank

Product category

Organic Honey

NAICS

Apiculture (112910), Apiculture (11291)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

Keywords

• Organic honey production
• Beekeeping products
• Flavored honey varieties
• Apiary rental service
• Honey gift sets

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Organic Honey Products: Sale of various honey products including raw organic honey (330g, 660g), creamed honey, and specialty heather honey. Main product category with multiple size options and price points ranging from €7.23 to €46.50.
2. Flavored Honey: Flavored honey varieties enriched with berries (lingonberry, blueberry, raspberry, strawberry, blackcurrant, sea buckthorn), herbs (ginger), and specialty ingredients (matcha, saffron). Premium pricing with unique flavor profiles.
3. Bee Products: Sale of bee products including pollen (50g) and bee bread/suir. Positioned as health supplements with premium pricing.
4. Honey Marinades: Specialty honey-based marinades for meat and seafood, combining organic honey with spices for culinary use.
5. Gift Sets: Premium gift packaging including the 'Ökomee Gift Book' containing 6x50g honey varieties. Higher price point positioned for gifting occasions.
6. Apiary Rental: Rental of beehives to individuals and businesses who receive honey produced from their rented hive. Monthly rental starting at €125 + VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

MÖM Organic Honey OÜ produces and sells certified organic honey (wild, creamy, and heather varieties) along with flavored honey enriched with freeze-dried berries, herbs, and spices, pure bee products (pollen, bee bread), honey-based marinades, and award-winning gift sets. The company also offers a beehive rental service for individuals and businesses. All honey is DNA-tested to verify Estonian origin and is produced under EU organic certification (EE-ÖKO-03).

Product overview

MÖM Organic Honey OÜ is an Estonian family-owned business producing certified organic honey and bee products from Harku municipality, Sõrve nature reserves since 2016. The product portfolio centers on organic honey in multiple formats (wild, creamy, heather) complemented by flavored honey varieties enriched with berries, herbs, and spices (strawberry, blueberry, raspberry, blackcurrant, lingonberry, ginger, matcha, saffron, sea buckthorn, gingerbread). Additional offerings include enhanced honey with bee products (propolis, bee bread, pollen), pure bee products (pollen, bee bread), honey marinades for meat and seafood, and an award-winning gift book containing six flavored honey varieties. The company also offers beehive rental services for gardens and businesses. All products carry Estonian and EU organic certification (EE-ÖKO-03), and honey authenticity is verified through DNA testing.

Differentiator

Problem solved

Functional benefit

Products and services

• METSIK ÖKOMESI (Wild Organic Honey) 660g Traditional 660g organic honey from Estonian forests and meadows in Harku municipality, Sõrve nature reserves. 100% Estonian honey with a rich, wild, spicy flavor; retains natural pollen, bee bread, and wax particles.
• KREEMJAS ÖKOMESI (Creamy Organic Honey) Specially creamed organic honey that maintains a silky, spreadable texture year-round and does not crystallize hard. Made from forest and meadow flowers with a spicy, wild taste.
• KREEMJAS ÖKOMESI 330g (Creamy Organic Honey, small jar) Smaller 330g jar of creamy organic honey for occasional use, with the same year-round spreadable qualities as the larger format.
• ÖKOMESI (Organic Honey, regular) Pure organic honey from Estonian forest and meadow flowers with a spicy and wild taste. Contains natural pollen grains; crystallization begins in winter as a sign of pure, unprocessed honey.
• ÖKO KANARBIKUMESI (Organic Heather Honey) Premium honey from Estonian bogs and heaths with unique thixotropic (gel-like) texture that does not crystallize. Strong, slightly bitter, rich flavor; ideal for cheese boards.
• MEETÜNN KREEMJA ÖKOMEEGA (Creamy Organic Honey Barrel, 2.5kg) Bulk 2.5kg barrel of creamy organic honey maintaining silky texture year-round. Forest and meadow honey with spicy, wild taste; shelf life up to 3 years.
• ÖKOMESI MAASIKATEGA (Organic Honey with Strawberries) Creamy organic honey with freeze-dried strawberry powder (95% honey, 5% strawberry). For pancakes, porridge, yogurt, or direct from spoon.
• ÖKOMESI MUSTIKATEGA (Organic Honey with Blueberries) Creamy organic honey with freeze-dried blueberry powder (95% honey, 5% blueberry). Real Estonian forest taste; ideal for smoothies, pancakes, yogurt, and game-meat marinades.
• ÖKOMESI VAARIKATEGA (Organic Honey with Raspberries) Creamy organic honey with freeze-dried raspberry powder (95% honey, 5% raspberry). Ideal for pancakes, waffles, desserts, and yogurt.
• ÖKOMESI MUSTSÕSTRAGA (Organic Honey with Blackcurrant) Creamy organic honey with freeze-dried blackcurrant powder (95% honey, 5% blackcurrant). For hot drinks, pancakes, and meat marinades.
• ÖKOMESI POHLAGA (Organic Honey with Lingonberry) Creamy organic honey with freeze-dried lingonberry powder (95% honey, 5% lingonberry). Nordic flavor balancing sweetness and tartness; pairs with cheese, blood sausage, or game dishes.
• ÖKOMESI INGVERIGA (Organic Honey with Ginger) Creamy organic honey with ginger powder (99% honey, 1% ginger). Warming combination for tea, porridge, baking, and Asian-style meat marinades.
• ÖKOMESI PIPARKOOGIGA (Organic Honey with Gingerbread Spices) Creamy organic honey with gingerbread spices (99% honey, 1% spices). Festive holiday flavor for hot drinks, porridge, desserts, and baking.
• ÖKOMESI MATCHAGA (Organic Honey with Matcha) Creamy organic honey with matcha powder (97% honey, 3% matcha). Unique combination of Estonian wild honey sweetness with matcha's slightly bitter notes and an enchanting green color.
• ÖKOMESI SAFRANIGA (Organic Honey with Saffron) Luxury organic honey with saffron (99.99% honey, 0.01% saffron). Combines pure Estonian honey with premium saffron for hot drinks, pancakes, yogurt, and exotic marinades.
• ÖKOMESI ASTELPAJUGA (Organic Honey with Sea Buckthorn) Creamy organic honey with freeze-dried sea buckthorn powder (95% honey, 5% sea buckthorn). Vitamin-rich; ideal for tea, smoothies, yogurt, baking, and poultry/fish marinades.
• ÖKOMESI TARUVAIGU, SUIRA JA ÕIETOLMUGA (Organic Honey with Propolis, Bee Bread and Pollen) Creamy organic honey enriched with propolis, bee bread, and pollen (85% honey, 15% bee products). Superfood combining natural protective properties of propolis with vitamins from bee bread and proteins from pollen.
• MAHE ÕIETOLM (Organic Pollen) 50g Pure organic pollen collected from Estonian forest and meadow flowers. Natural source of proteins, vitamins, minerals, and amino acids supporting the immune system. 50g container.
• MAHE SUIR (Organic Bee Bread) Fermented bee pollen processed by bees with honey and their own ferments. Concentrated pollen with vitamins, minerals, and beneficial acids; allergens removed during fermentation.
• ÖKOMEE KINKERAAMAT (Organic Honey Gift Book) Elegant gift set of 6 x 50g jars of flavored honey (300g total) packaged as an English-language book design with Estonian information sleeve. Award-winning packaging for international gifting occasions.
• MEEMARINAAD LIHALE (Honey Marinade for Meat) Ready-to-use honey marinade for meat (93% wild organic honey) with garlic and spices for grilling. Sweet-savory flavor profile.
• MEEMARINAAD MEREANDIDELE (Honey Marinade for Seafood) Honey marinade for seafood (93% wild organic honey) with ginger, chili, and lemon. Exotic Asian-style flavor for fish, seafood, poultry, and vegetables. 200g container.
• MESITARU RENT (Beehive Rental) Monthly bee rental service bringing hives to private gardens or company premises. Includes professional installation, maintenance by experienced beekeepers, and seasonal honey harvest. Monthly rental starts at €125 + VAT.

Quantifiable outcome

• 100% Estonian origin verified through DNA testing

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Põllumajandus- ja Toiduamet (Agriculture and Food Board)coreOthersRegulatory partnership for obtaining honey export certificates and certification approvals. Cooperated successfully to secure export certification for Azerbaijan market opening in 2024. The partnership enables international market expansion through regulatory compliance and certification support.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rowse Honey: UK-based honey brand with flavored honey variants and large-scale retail distribution. Comparable because it competes in the flavored honey segment that MÕM is targeting, though at a mass-market price point with broader product breadth.
• Langnese Honig: One of Germany's largest honey brands with wide retail distribution and flavored honey variants. Comparable because it competes in the German-speaking and broader European retail shelf space for honey, including organic and specialty variants.
• GloryBee: US-based honey supplier with organic and specialty honey SKUs including flavored varieties and bee products. Comparable because it sells organic honey, pollen, and propolis products through retail and e-commerce alongside specialty/artisanal brands.
• Comvita: New Zealand-based global Manuka honey producer with branded retail products (honey, lozenges, propolis). Comparable because it operates in premium, certified, single-origin honey with health positioning and international distribution, directly competing for the same premium consumer wallet.

Regional players

• Bee & Flower: Italian regional honey brand with multi-floral and specialty honey offerings. Comparable as a European regional/Southern European premium honey producer with similar terroir-driven, single-origin positioning though operating in a different geographic market.

Direct peers

• Heathgare Honey: UK premium heather honey specialist, focused on heather honey (Calluna) and similar artisanal single-origin products. Comparable because heather honey is one of MÕM's flagship SKUs, and Heathgare verifies single-origin authenticity in a similar artisanal positioning.
• Wedderspoon Organic: New Zealand premium organic Manuka honey brand with creamed/raw honey SKUs, propolis and bee products line, and broad retail distribution in North America and Asia. Comparable because it occupies the same premium organic honey niche with value-added variants and emphasis on raw, unpasteurized, certified organic.

Emerging players

• Y.S. Eco Bee Farms: US-based organic honey and royal jelly producer with propolis, bee pollen, and other bee-derived supplement products. Comparable because it competes in the same organic honey + bee supplements product category with similar premium positioning.
• Davids Bees: US-based premium organic honey producer with single-origin, raw, and creamed honey products. Comparable as a small-batch premium organic honey brand with focus on provenance and unpasteurized processing directly analogous to MÕM's value proposition.

Others

• Mesila (Estonian Beekeeping Association): Estonian beekeeping industry association and collective brand. Comparable because it represents the broader Estonian organic honey ecosystem and serves as a peer reference for quality standards, certifications, and market positioning in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mom.okomesi
• LinkedInlinkedin.com/company/organic-honey
• Instagraminstagram.com/organichoney.ee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MÖM Organic Honey OÜ