What elewellness Inc. does

EleWellness Inc. (legally "ELE Wellness") is a single-practitioner Traditional Chinese Medicine (TCM) wellness practice founded by Karen Tsoi and operating in the Greater Toronto Area, Canada. The company delivers in-person TCM treatments including acupuncture, cupping, guasha, moxibustion, herbal medicine, and the San Fu Tie (三伏貼) Three Solar Treatments herbal-plaster protocol. A notable hybrid offering, TCM Glow Microneedling, pairs mechanical microneedling technology with meridian-support acupuncture, including a sterile needle tip, customized serum, optional numbing, and aftercare cream, priced at $380 for a ~90-minute session.

The business model is pay-as-you-go professional services with session prices ranging from $50 (mandatory 30-minute initial consultation) to $380 (TCM Glow Microneedling). Service delivery is distributed across three clinic partnerships in the GTA: Mindful Maelstrom (Toronto, 91 Ossington Ave), Unify Health Clinic (East York, 25 Industrial St), and Tzu Chi Clinic of TCM (Etobicoke, 5555 Eglinton Ave W). Bookings are handled through third-party online scheduling platforms (Noterro, Jane App, Setmore). The founder Karen Tsoi is the sole clinician; she holds dual registration (Registered Acupuncturist in Ontario, Doctor of TCM in British Columbia), teaches at the Toronto School of Traditional Chinese Medicine, and sits on the Board of the Traditional Chinese Medicine Ontario Association (TCMO). The customer base consists entirely of individual consumer patients, with primary use cases in women's health (menstrual, fertility, postpartum, menopause, PCOS, endometriosis), chronic conditions (pain, insomnia, digestive, respiratory, Long COVID), and aesthetic treatments.

EleWellness is privately held, founder-owned, bootstrapped with no disclosed external investment or parent company, and governed under Canadian jurisdiction. Marketing is content-led, emphasizing educational resources (TCM Basics, Health Tips, downloadable e-guides) and a co-founded women's wellness initiative called "Our Journey" focused on pre- and post-natal health. The website runs on Squarespace, with email marketing and e-commerce also handled via that platform. A dedicated private-practice location at 20 Maud St., Toronto, is temporarily closed with reopening planned for late Summer 2026.

Name

elewellness Inc.

Legal name

ELE Wellness

Website

https://elewellness.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EleWellness Inc. is a single-practitioner Traditional Chinese Medicine wellness practice in the Greater Toronto Area, founded by Karen Tsoi, offering in-person acupuncture, cupping, guasha, microneedling, and herbal treatments to individual patients seeking women's health, chronic-condition, and aesthetic wellness services.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Wellness Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Educational Services (8200)

akta.pro primary industry

Cupping Therapy & Gua Sha Bodywork (HSADAHAN)

Keywords

• Traditional chinese medicine
• Acupuncture treatments
• Wellness services
• Herbal medicine therapy
• Holistic health care

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. In-Person TCM Treatment Services: One-time treatment services charged at fixed rates per session. Services include acupuncture, cupping, guasha, microneedling, and facial rejuvenation. No subscription or recurring billing model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

EleWellness is a Traditional Chinese Medicine (TCM) wellness practice operated by a single Registered Acupuncturist and TCM Practitioner, offering in-person treatments such as acupuncture, cupping, guasha, facial rejuvenation, San Fu Tie herbal plasters, and a combined microneedling-plus-acupuncture service. The practice serves individual consumers at multiple clinic locations across the Greater Toronto Area, with all services preceded by a mandatory initial consultation for TCM health assessment.

Product overview

EleWellness is a Traditional Chinese Medicine wellness practice offering a range of treatment services and educational resources. The core offerings include TCM treatments (Acupuncture, Cupping Guasha, Facial Rejuvenation, San Fu Tie herbal plasters) and the TCM Glow Microneedling service that combines microneedling technology with acupuncture support for skin treatments. All services begin with an Initial Consultation for health assessment. Educational products include e-guides for menstrual cycle tracking and postpartum care. The company also partners with Our Journey, a women's wellness initiative focused on pre- and post-natal health.

Differentiator

Problem solved

Functional benefit

Brands

• Our Journey: A women's wellness initiative created by three moms, including Karen Tsoi (Dr. TCM), dedicated to empowering women with holistic care, education, and support, focusing on pre- and post-natal health. Blending ancient TCM wisdom with modern insights.

Products and services

• Initial Consultation Mandatory ~30-minute TCM health assessment and constitution evaluation for first-time visitors, required to be booked along with any chosen treatment. Priced at $50.
• Acupuncture Treatment Primary TCM modality using sterile filiform needles to restore balance and homeostasis, lasting approximately 45-60 minutes and priced at $120. May include electrical stimulation, guasha, cupping, or ear seeds.
• Cupping Guasha Needle-free ~45-minute treatment using cupping and/or guasha to encourage blood and energy flow, priced at $95. May be combined with other TCM modalities.
• TCM Glow Microneedling ~90-minute skin treatment pairing modern microneedling technology with meridian support acupuncture. Includes sterile one-time-use needle tip, customized treatment serum, optional numbing, and aftercare cream. Priced at $380.
• Facial Rejuvenation ~75-minute treatment focused on collagen regrowth on the face, targeting wrinkles and scars, with a systemic treatment component to encourage metabolism and boost regrowth. Priced at $150.
• San Fu Tie (Three Solar Treatments) Traditional Chinese herbal plaster treatment (三伏貼) applied to acupuncture points during peak Yang energy periods to promote Qi circulation and strengthen body Yang. Uses warming herbs including white mustard seed, asarum, cinnamon twig, and ginger. Clinical studies cited report up to 70% improvement in symptoms like asthma and allergies.
• Menstrual Cycle and Fertility Tracking Guide Free downloadable e-guide that helps women track menstrual cycles for fertility and overall health monitoring, correlating reproductive system health with the endocrine system to help recognize conditions like acne, depression, and period cramps.

Quantifiable outcome

• Up to 70% improvement in symptoms like asthma and allergies with San Fu Tie treatment (based on clinical studies cited on website)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Mindful MaelstromcoreStrategic or Co-development PartnerClinic partnership where Karen Tsoi provides TCM services. Located at 91 Ossington Ave, Toronto. Available Wednesday and Sunday (with some Tuesday/Saturday availability). Mindful Maelstrom provides the facility while EleWellness provides practitioner services.
• Unify Health CliniccoreStrategic or Co-development PartnerClinic partnership where Karen Tsoi provides TCM services. Located at 25 Industrial St Unit 207, East York. Available Saturday mornings. Unify Health Clinic provides the facility while EleWellness provides practitioner services.
• Tzu Chi Clinic of Traditional Chinese MedicinecoreStrategic or Co-development PartnerClinic partnership where Karen Tsoi provides TCM services. Located at 5555 Eglinton Ave W E205, Etobicoke. Available Friday. Tzu Chi Clinic provides the TCM-focused facility while EleWellness provides practitioner services.
• Our JourneyflagshipStrategic or Co-development PartnerWomen's wellness initiative co-founded by Karen Tsoi along with two other moms. Dedicated to empowering women with holistic care, education, and support, focusing on pre- and post-natal health. Blends ancient TCM wisdom with modern insights. EleWellness is a founding/operational partner in this initiative.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oona Wellness: Toronto-based TCM and acupuncture clinic offering acupuncture, cupping, and women's health services. Directly comparable to EleWellness as a GTA-based solo/small TCM practice targeting similar women's wellness and chronic condition use cases.
• Mahaya Forest Hill: Toronto TCM clinic delivering acupuncture, cupping, and herbal medicine. Directly comparable in modality mix (acupuncture, cupping, women's health focus) and in operating as a practitioner-led TCM practice in the same city as EleWellness.
• AcuHealing Toronto: Toronto acupuncture and TCM clinic with a focus on women's health, fertility, and pain management. Comparable to EleWellness in target customer (women's wellness, fertility), modalities offered, and GTA geographic footprint.
• Avenue Acupuncture: Toronto acupuncture clinic focused on pain management, fertility, and women's health. Directly comparable to EleWellness in core modality (acupuncture) and the women's health and pain use cases it targets.
• Qi Integrated Health: Toronto multidisciplinary clinic offering acupuncture, TCM, and allied wellness services. Comparable as a GTA TCM/wellness provider with overlapping women's health, pain, and chronic-condition offerings and a similar practitioner-led service model.
• Sage Health: Toronto wellness clinic offering acupuncture and TCM services alongside integrative care. Directly comparable as a GTA-based TCM/acupuncture provider serving similar women's health and chronic-condition use cases.
• LemonWater Health: Toronto TCM and integrative health practice offering acupuncture and related modalities. Comparable in modality mix, GTA location, and practitioner-led service delivery model.
• Toronto Integrative Medicine: Toronto integrative medicine clinic providing acupuncture and TCM alongside naturopathic care. Comparable to EleWellness in offering TCM modalities within an integrated wellness setting in the GTA.

Regional players

• Marda Loop Naturopathic & Wellness Clinic: Calgary-based naturopathic and wellness clinic offering acupuncture and TCM. Comparable in modality and integrative wellness positioning to EleWellness, though it serves a different Canadian geography rather than the GTA.

Broad incumbents

• Cornerstone Clinics: Multi-location Toronto wellness and naturopathic clinic network offering acupuncture among broader services. Comparable as a Toronto-area incumbent in the same integrated wellness category, though broader in scope than EleWellness's TCM focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elewellness
• LinkedInlinkedin.com/company/elewellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elewellness Inc.