What Avenue Acupuncture does

Avenue Acupuncture is a privately-held Traditional Chinese Medicine (TCM) practice headquartered in a single location at 76 Margaret Street, Plattsburgh, New York, founded in August 2015 by licensed acupuncturist Danielle Talley. The practice delivers acupuncture, Chinese herbal medicine, cupping, moxibustion, electro-acupuncture, gua sha, tui na, acupressure, Eastern dietary therapy, and Reiki, with a specialized offering in cosmetic Facial Rejuvenation that combines 50–75 facial needles with FDA-approved Celluma LED light therapy. Danielle completed over 3,000 hours of clinical training including an internship at Zhejiang University Hospital in Hangzhou, China, and received a Distinguished Service Award and Clinical Excellence in Acupuncture and Oriental Medicine Award from FLSAOM/NYCC.

Operations run four days per week (Monday, Tuesday, Thursday, Friday) with a single principal practitioner supported by administrative staff and a second licensed acupuncturist (Christina LeBoeuf). Patient volume reached 30–40 visits per week by March 2017 and an active waitlist has been maintained since January 2017; the practice is currently not accepting new acupuncture patients. Services are sold on a cash-pay basis (no insurance billing, superbills provided) through Jane App online booking, with tiered unit pricing ($110–$165 for acupuncture visits), multi-session packages (10-session Facial Rejuvenation at $1,200, 12-treatment LED series at $480), and add-on modules (LED at $40, Reiki at $50).

The go-to-market is direct-to-consumer, anchored by community word-of-mouth referrals, an active blog, occasional Facebook paid posts, and branded merchandise. Partnerships with Melissa Light (Luminous Living) for Restorative AcuYoga workshops and with Fullscript and Wellevate (Emerson Ecologics) for online supplement dispensary extend commercial reach. Marketing is event-driven — open houses in 2015 doubled patient acquisition — and targets a horizontal use-case spectrum spanning pain management, fertility, dermatology, mental health, and general wellness across Northern New York.

Name

Avenue Acupuncture

Legal name

Avenue Acupuncture

Website

https://aveacu.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Avenue Acupuncture is a privately-held Traditional Chinese Medicine practice in Plattsburgh, NY, founded in 2015 by Danielle Talley, offering acupuncture, herbal medicine, cupping, and LED light therapy to individuals across Northern New York on a cash-pay basis.

Ownership category

akta.pro rank

Product category

Acupuncture and Traditional Chinese Medicine Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Reflexology & Acupressure Services (HSALAFAM)

akta.pro secondary industry

Cupping Therapy & Gua Sha Bodywork (HSADAHAN)

Keywords

• Acupuncture services
• Traditional Chinese Medicine
• Herbal medicine therapy
• Facial rejuvenation acupuncture
• LED light therapy

Headquarters

HQ city

Plattsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Acupuncture Services: One-time service fees for acupuncture treatments including initial consultations and follow-up visits. Services include full body acupuncture, facial rejuvenation, and add-on therapies like LED light therapy and Reiki.
2. Treatment Packages: Bundle pricing for multiple sessions such as Facial Rejuvenation Package (10 sessions for $1200) and LED Series (12 treatments for $480), encouraging repeat visits.
3. Supplement Sales: Online dispensary partnerships with Fullscript and Wellevate (powered by Emerson Ecologics) for vitamins and supplements. 15% discount offered through practitioner dispensary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Avenue Acupuncture delivers Traditional Chinese Medicine (TCM) services centered on acupuncture and Chinese herbal medicine, with full-body acupuncture as the flagship treatment (initial 90-minute visits at $165 and follow-up visits at $110). The offering also includes Facial Rejuvenation acupuncture ($150 single session or $1,200 for a 10-session package) and a menu of add-on modalities such as Celluma LED light therapy ($40 add-on), Cupping, Moxibustion, Electro-Acupuncture, Gua Sha, Tui Na massage, Acupressure, Eastern Dietary Therapy, and Reiki ($50 add-on), all customized per patient within a holistic TCM treatment philosophy.

Product overview

Avenue Acupuncture is a Traditional Chinese Medicine (TCM) practice offering a comprehensive suite of therapeutic modalities centered around acupuncture and herbal medicine. The core offering consists of full body acupuncture treatments (initial 90-minute visits at $165, follow-up 60-minute visits at $110), Chinese herbal medicine prescriptions, and Facial Rejuvenation treatments ($150 per session or $1200 for 10-session package). Add-on services include Celluma LED Light Therapy ($40), Cupping, Moxibustion, Electro-Acupuncture, Gua Sha, Tui Na massage, Acupressure, Eastern Dietary Therapy, and Reiki ($50 add-on). All services are customized to individual patient needs and integrated within a holistic TCM treatment philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Treatment Traditional acupuncture treatment involving insertion of thin, single-use, sterile needles into acupuncture points on the body. Includes TCM, Japanese, and microsystem (auricular, abdominal, scalp) styles; sessions are customizable and may include additional TCM modalities.
• Chinese Herbal Medicine Individualized combinations of plant, mineral, and animal products prescribed as water decoctions (tea), pills, granules, or topical applications to provide therapeutic benefits between patient visits.
• Facial Rejuvenation Natural anti-aging treatment involving insertion of 50-75 acupuncture needles into the face to decrease fine lines, wrinkles, and folds; combined with Celluma LED light therapy, specialized cupping, facial massage, and MyZen Skin Care Products. Recommended as one treatment weekly for ten weeks.
• Celluma LED Light Therapy FDA-approved LED phototherapy using Blue, Red, and Near-Infrared wavelengths to improve cellular performance: blue light fights acne bacteria, red light reduces wrinkles and promotes collagen, near-infrared reduces pain and inflammation. Available as a standalone treatment or $40 add-on to acupuncture.
• Cupping Therapy Therapeutic suction technique using glass cups on the skin to treat various medical ailments, including stationary, slide, flash, and bleed cupping methods.
• Moxibustion Traditional TCM therapy involving burning Artemisiae Argyi (Mugwort) near the skin to provide penetrating warmth, including direct, indirect, moxa box, and pole moxa techniques.
• Electro-Acupuncture Acupuncture technique using a small TENS unit attached to needles to deliver electrical pulses for enhanced stimulation, allowing multiple needles to be stimulated simultaneously without manual manipulation.
• Gua Sha Technique involving gentle scraping of lubricated skin to perfuse areas with fresh blood, reduce inflammation, and promote healing.
• Tui Na Massage Chinese medical massage performed while the patient is fully clothed or under a sheet, using grasping, round rubbing, pressing, and rolling hand techniques.
• Acupressure Needle-free therapy using pressure applied via fingers, palms, and elbows to stimulate acupuncture points; suitable for needle-sensitive individuals, children, and infants.
• Eastern Dietary Therapy Nutritional counseling based on TCM principles, considering the energetic properties of food and their impact on the body.
• Reiki Therapy Energy healing therapy available as an add-on to any acupuncture treatment for an additional $50.

Quantifiable outcome

• Over 2,000 treatments completed in first 18 months of practice
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wellevate (powered by Emerson Ecologics)coreOthersOnline supplement dispensary partnership for patient purchases of vitamins and supplements. Wellevate is a trusted dispensary with over 40 years of experience focused on natural health products. Products are discounted 15% through the practice dispensary, with free shipping on orders over $49.
• FullscriptminorOthersOnline supplement store partner allowing patients to order supplements. Order supplements through the practice's Fullscript store.
• Melissa Light of Luminous LivingcoreStrategic or Co-development PartnerCollaboration offering monthly Restorative AcuYoga classes - combining acupuncture and restorative yoga. Three-hour workshops with 2 hours of restorative yoga followed by auricular acupuncture. Workshops are themed seasonally and often sell out.
• ADK Wellness AllianceminorChannel Partner/ Reseller/ DistributorOriginal practice location (43 Durkee St Suite 600A) was in the ADK Wellness Alliance wellness center, sharing space with other wellness practitioners.
• New York Chiropractic College (NYCC)minorOthersAlma mater connection; owner graduated from FLSAOM of NYCC. Current office space is shared with two chiropractors who are also NYCC graduates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WTHN: New York acupuncture and integrative wellness brand positioning acupuncture alongside modern wellness services and product retail. Comparable as a DTC-facing acupuncture/wellness operator focused on consumer packaging of TCM services.
• Remedy: Wellness brand combining acupuncture, IV therapy, and integrative services in modern studio formats. Comparable in offering cosmetic acupuncture adjacent services (LED, microneedling-style cosmetic add-ons) to wellness-oriented consumer patients.
• ORA Acupuncture Studios: Multi-location boutique acupuncture studio concept offering walk-in acupuncture with a focus on wellness, stress and beauty use cases. Comparable as a modern, design-forward consumer acupuncture brand targeting similar cash-pay aesthetics/wellness patients.

Direct peers

• Modern Acupuncture: Franchise model of acupuncture studios with multiple practitioners per location offering cosmetic, pain and wellness acupuncture. Demonstrates the franchise/scale arc that a solo cash practice like Avenue Acupuncture could potentially pursue.
• Working Class Acupuncture: Portland-based community acupuncture pioneer offering affordable, high-volume group acupuncture. Directly comparable as a TCM-only practice model, illustrating an alternative scaling pathway for community-focused acupuncture services.
• Yinova Center: NYC-based integrative TCM/acupuncture practice offering acupuncture, herbal medicine, and fertility/wellness services to consumers with multiple practitioners. Highly comparable in service mix, cash-based pricing, and TCM-focused positioning.

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Major health system offering integrative services including acupuncture within a broader hospital-based delivery model. Comparable as an established provider of acupuncture in mainstream healthcare, representing the competitive incumbent channel Avenue Acupuncture competes with for credentialed care.
• Duke Integrative Medicine: Integrative medicine center at Duke University offering acupuncture and TCM within a multidisciplinary clinical setting. Comparable as a hospital/academic-system incumbent integrating acupuncture into mainstream care delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/aveacu
• LinkedInlinkedin.com/company/avenueacu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenue Acupuncture