CBT Collective Inc.

What CBT Collective Inc. does

CBT Collective Inc. is a private, founder-led mental health group practice founded in 2016 by Dr. Jason Duncan. It delivers evidence-based psychotherapy — primarily Cognitive Behavioral Therapy (CBT), supplemented by DBT, ACT, ERP, CPT, and PE — to individuals (children, teens, adults), families, and couples, plus comprehensive neuropsychological and psychological evaluations (ADHD, learning disability, cognitive profiling, memory, psychopathology). The practice operates five physical offices across the New York Tri-State area (Grand Central NYC, Greenwich CT, Parsippany NJ, Scarsdale NY, Stamford CT) and virtual sessions in 40+ states via PSYPACT licensure, serving 1,500+ clients annually through a team of 25+ clinicians and four master trainers.

The business model is fee-for-service on an out-of-network basis. Clients pay out-of-pocket and submit claims to PPO/POS plans for reimbursement; HMO/EPO, Medicare, and Medicaid are not accepted. Therapy sessions are individually billed at 45-50 minute intervals, with full-time clinicians scheduling 25-30+ sessions per week and earning compensation of $125K-$285K depending on training, experience, and caseload. Direct-to-consumer acquisition is driven by an SEO-optimized website, the founder-hosted Sanity Podcast, free 15-minute consultations, and a dedicated referral and community relationships team led by a Head of Growth.

Operationally, CBT Collective has professionalized beyond a sole-practitioner model. A dedicated business team (Head of Growth, Head of Marketing, Director of Operations, Development Manager, Client Success Manager, Account Executive, Administrative Operations Associate) drawn from Google, Uber, Airbnb, HubSpot, Calibrate, and Food82 / Food52 backgrounds supports the clinical staff. Beth Malin was promoted to Chief Operating Officer in February 2025. The company is privately held, founder-led, and shows no external institutional investment, M&A activity, or parent company.

Name

CBT Collective Inc.

Legal name

CBT Collective Inc.

Website

https://cbtcollective.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CBT Collective is a private, founder-led mental health group practice delivering evidence-based Cognitive Behavioral Therapy and neuropsychological evaluations to 1,500+ individual clients annually across five Tri-State offices and virtual sessions in 40+ states.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Cognitive behavioral therapy
• Outpatient mental health
• Neuropsychological evaluations
• Evidence-based psychotherapy
• Behavioral health practice

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-for-Service Therapy Sessions: Therapy services billed on a fee-for-service basis where clients pay out-of-pocket. The practice assists clients in submitting claims to insurance for out-of-network reimbursement under PPO and POS plans. Sessions are typically 45-50 minutes, billed individually.
2. Neuropsychological and Psychological Evaluations: Comprehensive neuropsychological evaluations including ADHD assessments, learning disability evaluations, cognitive profiles, memory assessments, and psychopathology/personality assessments. Billed as separate evaluation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CBT Collective is a private outpatient mental health group practice delivering evidence-based psychotherapy, with Cognitive Behavioral Therapy (CBT) as its primary modality, supplemented by DBT, ACT, ERP, CPT, and PE. The practice serves individuals, families, and couples — including children, teens, and adults — through in-person sessions at five Tri-State offices and virtual sessions, and also offers comprehensive neuropsychological and psychological evaluations covering ADHD, learning disabilities, cognitive profiles, memory, and psychopathology. Services are billed on an out-of-network fee-for-service basis, with the practice assisting clients in submitting claims for PPO/POS reimbursement.

Product overview

CBT Collective is a mental health therapy practice offering Cognitive Behavioral Therapy (CBT) and related evidence-based treatments. The practice operates as a multi-service offering that includes Individual Therapy, Family Therapy, Couples Therapy, Child Therapy, and Teen Therapy, delivered both in-person across five tri-state area locations and virtually. The core therapeutic modalities include CBT, DBT (Dialectical Behavior Therapy), and ACT (Acceptance and Commitment Therapy). Additional services include comprehensive Neuropsychological Evaluations covering ADHD, learning disabilities, cognitive profiling, memory assessment, and personality assessment. The practice also offers a free 15-minute consultation service and produces the Sanity Podcast for public education on mental health topics.

Differentiator

Problem solved

Functional benefit

Brands

• Sanity Podcast: The company's founder's podcast featuring interviews with mental health experts on empirically supported therapies and assessments, positioned as ABCT's first official podcast collaboration.

Products and services

• Individual Therapy One-on-one evidence-based psychotherapy delivered by CBT-trained clinicians to adults, teens, and children for conditions including anxiety, depression, OCD, ADHD, trauma, eating disorders, insomnia, phobias, panic disorder, grief, life transitions, and perfectionism.
• Family Therapy Therapy working with the family system to improve cohesion, communication, behavioral patterns, and mutual support among family members.
• Couples Therapy Therapy for couples focused on increasing positive experiences, improving joint problem-solving, and promoting healthy conflict resolution and communication styles.
• Child Therapy Specialized CBT-based therapy for children addressing mental health challenges using age-appropriate techniques, with clinicians trained in evidence-based pediatric protocols.
• Teen Therapy Therapy services tailored for adolescents dealing with anxiety, depression, behavioral issues, and life transitions, using CBT and related evidence-based approaches.
• Cognitive Behavioral Therapy (CBT) The practice's primary evidence-based therapeutic approach — an action-oriented modality designed to teach clients skills for symptom improvement and lifestyle change that continues beyond treatment.
• Dialectical Behavior Therapy (DBT) Evidence-based treatment focusing on emotional regulation, distress tolerance, mindfulness, and interpersonal effectiveness.
• Acceptance and Commitment Therapy (ACT) Therapeutic approach focusing on psychological flexibility, acceptance of difficult emotions, and commitment to values-based action.
• Neuropsychological Evaluations Comprehensive neuropsychological and psychological evaluations covering ADHD and learning disability assessment, cognitive strength/weakness profiling, memory assessment, and psychopathology/personality assessment. Offered both in-person and virtually.
• In-Person Therapy Sessions Face-to-face therapy sessions delivered at five physical office locations across the Tri-State area (Grand Central NYC, Greenwich CT, Parsippany NJ, Scarsdale NY, Stamford CT).
• Virtual Therapy Sessions Remote therapy sessions delivered over a HIPAA-compliant video platform, with select clinicians licensed in 40+ states via PSYPACT, enabling clients to receive care "from anywhere, virtually."

Quantifiable outcome

• Over 94% of CBT patients experienced measurable improvement across university clinics (Velten et al., 2025, Behaviour Research and Therapy)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves12 records

Expansion highlights10 records

Broad incumbents

• Lyra Health: Tech-enabled mental health benefits platform serving employers with a network of therapists and coaches. Represents the in-network, enterprise-channel alternative to CBT Collective's out-of-network model.
• Talkspace: Public virtual therapy and psychiatry platform with a large nationwide clinician network. Direct overlap on virtual CBT delivery, though model is subscription/insurance-based rather than fee-for-service.
• Alma: Mental health practice platform that supports independent and group practices with insurance credentialing, billing, and referrals. Competes for the same therapists and clients via a tech-enabled, in-network model.
• Thriveworks: Large multi-state group practice offering therapy and psychiatry across the US. Comparable on multi-location group-practice model, though broader in modality and includes in-network insurance.

Direct peers

• Three Trees Therapy: Multi-clinician CBT-focused practice in New York offering evidence-based therapy for adults and adolescents. Closely comparable on modality, geography, and target clientele.
• Manhattan CBT: NYC-based group practice specializing in Cognitive Behavioral Therapy for anxiety, depression, and OCD. Direct competitor for in-person CBT services across the Tri-State area with a similar modality-pure positioning.
• Bay Area CBT: San Francisco Bay Area group practice specializing in CBT, DBT, and ACT. Mirrors CBT Collective's modality mix and group-practice model in a different but analogous high-income metro.
• Center for Anxiety: NYC-based anxiety-specialty therapy practice using CBT, DBT, and ACT. Comparable as a Tri-State outpatient mental health clinic competing for the same anxiety/OCD client segment.

Emerging players

• Charlie Health: Virtual and hybrid intensive outpatient program for teens and young adults with mental health and substance use conditions. Comparable on evidence-based modality focus and a younger demographic, with a more intensive level-of-care model.

Regional players

• Behavioral Health Partners of the Hudson Valley: Regional outpatient mental health practice serving the greater Hudson Valley/NY suburbs. Overlaps with CBT Collective's Westchester/Scarsdale catchment and competes for similar clientele, though broader in modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubepodcasts.apple.com/us/podcast/sanity/id1513773243
• LinkedInlinkedin.com/company/cbtcollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBT Collective Inc.