COASTLONDON.COM LIMITED

What COASTLONDON.COM LIMITED does

Coast (operated by COASTLONDON.COM LIMITED / Debenhams Brands Limited, with sales contracts under DBZ Marketplace Online Limited) is a UK-based direct-to-consumer online fashion retailer running the coastfashion.com storefront. It specializes in women's occasionwear, bridal, bridesmaid, mother-of-the-bride, and wedding-guest attire, complemented by signature florals, art-inspired prints, and dedicated petite, plus-size, tall, and maternity fit categories. The brand has extended beyond core womenswear into menswear (suits, groomsmen, wedding suits), shoes and accessories, beauty, homeware, and gifting, while also functioning as a marketplace hosting third-party concessionaire brands (Adrianna Papell, Karen Millen, Phase Eight, Debut London, Monsoon, Oasis, Warehouse, Wallis, Yumi). Geographic footprint is concentrated in the United Kingdom with limited Republic of Ireland reach; concessionaire brands are restricted to UK mainland and Northern Ireland fulfillment.

Name

COASTLONDON.COM LIMITED

Legal name

Debenhams Brands Limited

Website

https://coastfashion.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coast is a UK-based direct-to-consumer online fashion retailer (coastfashion.com) operated under Boohoo Group, specializing in women's occasionwear, bridal, bridesmaid, and wedding-guest attire, with extended categories in menswear, beauty, home, and a multi-brand marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Coast sells its own branded women's clothing, shoes, accessories, and home products directly to consumers through coastfashion.com. Prices include UK VAT and exclude delivery charges.
2. Marketplace/Concessionaire Commissions: Coast operates a marketplace model where third-party brands (Concessionaire Brands) sell products on the platform. Coast acts as disclosed agent for these sellers and earns commissions on sales.
3. Delivery Subscription (Coast Unlimited Delivery): Annual subscription service providing unlimited next-day delivery for £14.99 per year on orders of £15 or more.
4. Gift Cards: E-gift cards sold in denominations from £10 to £250 with 24-month expiry. These drive prepaid customer spend on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coast is a direct-to-consumer online fashion retailer specializing in women's occasionwear, including dresses, bridal, bridesmaid, mother-of-the-bride, and wedding guest attire. The platform also sells complementary menswear, shoes, accessories, beauty, and home products, and operates as a marketplace hosting third-party Concessionaire Brands alongside its own Coast-branded merchandise.

Product overview

Coast operates as a womenswear-focused online fashion retailer under the Debenhams Brands Limited corporate umbrella. The core offering consists of Coast Womenswear—dresses, occasionwear, shoes, accessories, beauty, and home products—complemented by a smaller menswear range, gifts, and sale merchandise. The brand specializes in occasionwear for weddings and events, offering bridal, bridesmaid, mother of the bride, and wedding guest dresses alongside complementary accessories and beauty products. Coast also features collaborations (Lisa Tan X Coast) and add-on services including Unlimited Delivery subscription, e-Gift Cards, and Coast Protect+ extended returns protection. The platform functions as a marketplace hosting third-party concessionaire brands alongside Coast's own product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Coast Womenswear

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lisa TancoreStrategic or Co-development PartnerDesigner collaboration featuring Lisa Tan X Coast collection of exclusive occasion wear pieces. The partnership includes special occasion dresses and accessories designed in collaboration with the influencer and designer.
• Rock My WeddingminorGTM or Marketing PartnerCoast is featured on Rock My Wedding platform as an 'As Seen On' brand, driving wedding-focused customer acquisition through the wedding planning community.
• Boohoo GroupcoreStrategic or Co-development PartnerCoast is part of the Boohoo Group portfolio alongside Debenhams, Dorothy Perkins, Wallis, Oasis, Burton, Misspap, Warehouse, and Nastygal. The brand leverages Group infrastructure including careers portal, logistics, and technology platform.
• DebenhamscoreStrategic or Co-development PartnerCoast operates under the Debenhams Brands Limited entity (company number 13135555) following the Boohoo acquisition of Debenhams. The brands share infrastructure, payment systems (DebenhamsPay+), and customer base.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reiss: Premium British contemporary fashion brand with occasionwear, tailoring, and bridal-adjacent pieces. Overlaps with Coast at the upper end of the occasionwear category but operates a multi-category portfolio at a higher price point.
• Ted Baker: Established UK heritage fashion brand with broad womenswear including occasionwear and dresses, plus menswear and accessories. Larger and more diversified than Coast but overlapping in the occasionwear and dress categories.
• ASOS: Major UK online fashion destination with extensive occasionwear, bridal, and marketplace offerings. Far larger and broader than Coast, but directly competes for the same online UK occasionwear customer and offers a wider assortment of competing brands.

Direct peers

• Monsoon: UK heritage womenswear and occasionwear retailer with strong wedding/event credentials. Overlaps directly with Coast's occasionwear range and is also present as a concessionaire brand on the Coast platform, signalling direct category adjacency.
• Phase Eight: UK occasionwear specialist offering dresses, bridal, bridesmaid, mother-of-the-bride, and wedding-guest attire with a similarly broad fit matrix. Closest head-to-head competitor to Coast in wedding-vertical occasionwear and is even featured as a concessionaire on the Coast marketplace.
• Wallis: Boohoo Group sister brand in occasionwear, dresses, and occasion-led womenswear, sharing the Coast platform and gift-card ecosystem. Directly comparable on occasionwear depth, price band, and UK customer.
• Karen Millen: UK-based women's occasionwear and contemporary fashion brand specializing in dresses, tailoring, and event-led collections. Directly comparable to Coast in target customer (women seeking occasionwear and elevated everyday wear), price positioning, and UK heritage brand identity.
• Hobbs: British contemporary womenswear brand with a strong dresses and occasionwear assortment, including bridal-adjacent and event categories. Comparable to Coast in price band, fit-centric merchandising, and UK occasion-led customer base.
• Oasis: Fellow Boohoo Group portfolio brand selling womenswear and occasionwear with significant category overlap. Operates against Coast inside the same parent and shares gift-card, payment, and CRM infrastructure, making it the closest internal benchmark.
• Adrianna Papell: US-originated occasionwear specialist (dresses, bridal, evening, mother of the bride). Concessionaire on Coast's marketplace and a direct competitor for the same bridesmaid, wedding-guest, and mother-of-the-bride occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COASTLONDON.COM LIMITED