FIELD DAY GROUP LTD

What FIELD DAY GROUP LTD does

Field Day Group LTD is a London-headquartered, full-service digital growth agency founded in 2024 by Max Gowing, Brandon Baum, and Benjamin Leslie. The firm operates four core service lines sold as monthly retainers: Creative Content Production (from £6,000/month), Paid Media Management (from £4,500/month), Social Media Management (from £8,000/month), and Growth Marketing (from £10,000/month). Its go-to-market is consultative, sales-led enterprise selling, with prospective clients initiating contact through a 'Book an Intro' form. The stated service footprint spans cross-channel paid media management for budgets from £1,000 to over £1,000,000 per month, social strategy and community management across Instagram, Facebook, X, TikTok, YouTube, WhatsApp and Telegram, and end-to-end growth execution covering content, paid amplification, website optimisation, CRM engagement, and retargeting.

The agency's customer base is concentrated in global enterprise brands, with publicly disclosed case studies including Adidas, ALDI, Marks & Spencer, Harrods, Manchester City FC, DP World Tour, Royal Caribbean, Thorpe Park, and Ring Magazine, producing documented outcomes such as 212M views for DP World Tour, 103.4M views for Royal Caribbean, 98M views for Manchester City FC, and 39.3M views at £1.18 CPM for ALDI. Capacity is extended through a sister-agency partnership with StudioB, which provides higher-end production support than Field Day's 1–10 person in-house team would otherwise support. The firm has no proprietary technology platform, API, SDK, or disclosed AI/ML capability; value is delivered through creative talent, campaign execution, and brand relationships rather than through productised software.

Commercial operations are headquartered at Studio 2, 100 Villiers Road, Dollis Hill, London, NW2 5PJ, with an additional presence in New York and operating geographies listed in the UK, US, Germany, and UAE. The company is privately held with no disclosed funding rounds, suggesting growth has been bootstrapped. Distribution is exclusively direct to enterprise clients via consultative sales; there are no marketplace, reseller, or channel partner routes.

Name

FIELD DAY GROUP LTD

Legal name

Field Day Group LTD

Website

https://thisisfieldday.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Field Day Group LTD is a London-headquartered, full-service digital growth agency founded in 2024, offering creative content production, paid media management, social media management, and growth marketing on monthly retainers to global enterprise brands.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Monthly Service Retainers: Field Day generates revenue through monthly retainer agreements for its four core service offerings: Creative Content Production (£6,000/mo), Paid Media Management (£4,500/mo), Social Media Management (£8,000/mo), and Growth Marketing (£10,000/mo). Services are priced as recurring monthly engagements, indicating a subscription-based professional services model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Field Day Group LTD is a London-based digital growth agency that helps global consumer brands scale through integrated creative and performance services. Its core deliverables span Creative Content Production, Paid Media Management, Social Media Management, and Growth Marketing, delivered as monthly retainers to clients such as Adidas, ALDI, Harrods, Manchester City FC, Royal Caribbean, Thorpe Park, and Marks & Spencer.

Product overview

Field Day Group LTD is a full-service digital growth agency offering four core service lines: Creative Content Production, Paid Media Management, Social Media Management, and Growth Marketing. The agency works with global brands including Adidas, Harrods, Ring Magazine, ALDI, Manchester City FC, and Royal Caribbean. Founded in 2024, the company executes campaigns across major social platforms and delivers measurable results through conversion-focused content and strategic social media management.

Differentiator

Problem solved

Functional benefit

Brands

• Field Day FM: A music playlist initiative for team culture, featured on Spotify.

Products and services

• Creative Content Production

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• StudioBcoreStrategic or Co-development Partner · 1 January 2024Sister agency partnership for expanded creative capabilities. Collaborated on multiple major campaigns including Adidas Heatspawn boot launch, DP World Tour Tommy Fleetwood content, Marks & Spencer CGI marketing pieces, Thorpe Park POV campaign, Royal Caribbean Star of the Seas launch, and Manchester City FC title announcement. StudioB enables Field Day to offer expanded high-end production capabilities.
• Connect ManagementminorChannel Partner/ Reseller/ DistributorPartnership with talent/creator management company Connect Management for the Aldi national TV and OOH campaign. Connect Management provided music and creator collaborations for the TikTok campaign that delivered 39.3M views.
• Field Day FM (Spotify Playlist)minorGTM or Marketing PartnerField Day FM is an internal Spotify playlist branded as a team playlist. Used as a recruitment and culture tool to give potential hires 'a feel for what we're all about'. 1 hour 25 minute playlist available on Spotify.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Born Social: London-based social media agency serving global brands with content, community management and strategy. Comparable service stack and client tier to Field Day's Social Media Management offering.
• The Social Element: UK-headquartered social media management and community agency serving global brands. Directly comparable to Field Day's Social Media Management retainer offering.
• Socially Powerful: UK-based global influencer and social media marketing agency. Comparable to Field Day in influencer-led campaign execution (e.g., ALDI TikTok work) and enterprise client base.
• Croud: UK-headquartered full-service digital marketing agency offering paid media, SEO, content and social across global clients. Highly comparable in service mix and enterprise positioning to Field Day.
• Rise at Seven: UK digital and SEO-led agency known for viral content campaigns with consumer brands. Comparable to Field Day in size, boutique positioning and emphasis on measurable organic/PR outcomes for global brands.
• Brave Bison: London-listed digital marketing and social media agency serving global brands across content, paid social and performance. Closely comparable business model, geographic base and client tier to Field Day.
• Warpaint International: Independent creative and digital marketing agency working with global consumer brands. Similar boutique positioning and creative-led campaign model to Field Day.

Broad incumbents

• Jellyfish (The Brandtech Group): Global digital marketing agency offering paid media, content and creative services to enterprise brands. Overlaps with Field Day across paid media and content production but operates at significantly greater scale and breadth.
• WPP: Largest global advertising holding company with network agencies across creative, media and digital. Competes for the same enterprise marketing budgets as Field Day but with vastly broader capabilities and geographic reach.
• Stagwell: Global marketing holding company built around digital-first and challenger agencies. Competes directly with Field Day for enterprise digital and social mandates, often via acquired boutique networks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thisisfieldday
• Instagraminstagram.com/fielddayagencyldn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIELD DAY GROUP LTD