Connect Management

What Connect Management does

Connect Management is a London-headquartered, privately-held social-first influencer marketing agency and talent management firm founded in 2020 and operating as Connect Management Ltd (company number 12849018) under Companies House in England and Wales. The business is structured across three operating divisions: Connect Management (full-service talent representation for 150+ social-first creators with collective reach of 170M+ followers and 400M+ monthly engagements); Connect Agency (end-to-end influencer campaign services for brands); and Connect Academy (a micro-influencer development programme acting as a structural talent pipeline into the main roster). Named enterprise clients span 13+ verticals—Birds Eye, Aldi, Nohrlund, 2K Games, Live Nation, Co-op, Jet2holidays, Boots, Revolut, Autotrader, Flying Tiger, easyJet, E.ON Next, and SHEGLAM—alongside agency and platform partners Captiv8 and Cirkle PR, and the company claims relationships with 1,000+ brands. GIMA25 recognised the business with a Bronze in Talent Agency of the Year.

The core technology stack is centred on a "Creator 360" platform that combines proprietary creator discovery and vetting (prioritising audience relevance and engagement quality over raw follower counts), community seeding to nano creators for UGC generation, in-house content production, paid media amplification, and full social media management. The platform is supplemented by an audience and performance analytics layer tracking engagement, reach, conversions, and ROI across Instagram, TikTok, and YouTube. Five modular service lines (Creator 360, Community Seeding, Content Production, Paid Media, Social Media Management) can be bundled or sold individually.

Commercial economics flow from five revenue streams: talent management commission on creator earnings; brand-side agency campaign fees; paid media management on social spend; social media management retainers; and Connect Academy subscription/development fees. Pricing is project-based and quote-driven, with no publicly disclosed rates. Go-to-market is sales-led direct outreach (free strategy sessions for brand prospects, academy enquiry forms for talent), reinforced by organic content marketing, social media presence, industry events, and case-study distribution. The company is bootstrapped and founder-led (Benjy Leslie, Founder & CEO), with 11–50 employees and no disclosed external funding, M&A activity, or institutional backing. The 2025 World Cup activation and dedicated sports/event page indicate ongoing vertical expansion into high-value sports sponsorships.

Name

Connect Management

Legal name

Connect Management Ltd

Website

https://connectmgt.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Connect Management is a London-based, bootstrapped social-first influencer marketing agency and talent management firm managing 150+ creators and serving 1,000+ enterprise brands across fashion, beauty, food, gaming, travel, finance, and energy via three divisions: Connect Management, Connect Agency, and Connect Academy.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Management & Talent Representation (BPAFAHAB)

akta.pro secondary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Influencer marketing
• Talent management
• Social media marketing
• Creator representation
• Content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Management Commission: Full-service talent management for influencers including brand partnerships, negotiation, career development, and financial guidance. Revenue generated through commissions on creator earnings from brand deals.
2. Agency Campaign Fees: End-to-end influencer campaign services including strategy, talent sourcing, content creation, execution, and reporting. Revenue from campaign management fees from brands.
3. Paid Media Amplification: Amplifying creator campaigns using paid social spend to build awareness and drive action. Revenue from managed media budgets.
4. Social Media Management: Full social media management including strategy, content creation, community engagement, and reporting for brands.
5. Connect Academy: Micro-influencer development program providing guidance, community, and pathways to the main talent roster.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Connect Management is a UK-based social-first influencer marketing agency and talent management company that represents 150+ creators and delivers end-to-end influencer campaigns for brands. The company operates three divisions: Connect Management (talent representation), Connect Agency (full-service influencer marketing for brands), and Connect Academy (micro-influencer development program), collectively delivering strategy, creator sourcing, content production, paid amplification, and social media management.

Product overview

Connect Management operates as a three-part offering: Connect Management (talent management for 150+ social-first creators), Connect Agency (full-service influencer marketing agency), and Connect Academy (micro-influencer development program). The Connect Agency provides five core service modules—Creator 360, Community Seeding, Content Production, Paid Media, and Social Media Management—that work together to deliver end-to-end influencer campaign management from strategy through reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Connect Management Full-service talent management agency providing influencers with personalised management, brand partnerships, career development support, and financial guidance. Manages 150+ social-first creators across fashion, beauty, comedy, lifestyle, family, sport, gaming, travel, and more.
• Connect Agency 360-degree social-first influencer marketing agency delivering end-to-end campaign strategy, from talent sourcing and creative planning to execution and reporting across Instagram, TikTok, and YouTube. Designed for brands seeking integrated influencer marketing campaigns.
• Connect Academy Micro-influencer development program providing expert guidance, tools, and a direct pathway to the main Connect Management roster. Supports emerging talent with community, education, and brand collaboration opportunities.
• Creator 360 End-to-end management of social-first marketing using exclusive data from globally recognised creators. Includes sourcing, vetting, campaign management, and performance reporting to generate brand awareness, conversions, and advocacy through carefully sourced creator partnerships.
• Community Seeding Strategic product seeding service targeting nano creators with highly engaged audiences to generate guaranteed user-generated content and authentic peer-to-peer recommendations for brands.
• Content Production Platform-specific social content creation service covering ideation to production and post-production, with a focus on long-form YouTube videos cut into platform-specific clips for Instagram, TikTok, and YouTube.
• Paid Media Campaign amplification service using paid spend to build awareness and drive action, managing budgets to amplify high-performing creator content with testing before scaling.
• Social Media Management Full management of brand social accounts including strategy, content creation, community engagement, and reporting, providing a dedicated team of videographers, editors, strategists, and community managers.

Quantifiable outcome

• £60M+ in creator revenue delivered since 2020
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Captiv8minorGTM or Marketing PartnerPartnership with influencer marketing platform Captiv8 for campaign support and talent activation. Rated highly by Group Director Rafe Oakes.
• Cirkle PRminorGTM or Marketing PartnerAgency partnership with Cirkle PR for multi-creator campaign support. Account Director Caroline MacGregor praised team expertise and responsiveness.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CreatorIQ: Enterprise influencer marketing platform with creator discovery, CRM, and analytics capabilities, competing for the same enterprise brand budgets that Connect serves (e.g., Aldi, Boots, Revolut).
• Whalar: Creator economy agency and talent management firm representing influencers and running brand campaigns — closely mirrors Connect's combined talent management and agency model.
• Aspire (formerly AspireIQ): End-to-end influencer marketing platform with creator marketplace, campaign management, and analytics, serving the same brand-and-creator matchmaking use case as Connect Agency.
• IZEA Worldwide: Influencer marketing technology and services company providing campaign management and creator marketplace solutions — a direct comparable in the agency-plus-tech category.
• Gleam Futures: UK-based social media talent management agency representing creators across platforms. Direct comparable for Connect Management's talent representation business.
• Captiv8: Influencer marketing platform combining creator discovery, campaign management, and analytics. Already a named GTM partner of Connect, confirming direct overlap in capabilities and customer base.
• Obviously: Global full-service influencer marketing agency offering end-to-end campaign strategy, talent sourcing, content production, and paid amplification — directly comparable to Connect Agency's 360° service stack.
• Upfluence: Influencer marketing platform offering creator discovery, outreach, and campaign analytics with agency-style services, comparable to Connect's data-driven matching and campaign execution offering.
• Influencer (formerly Collectively): Global influencer marketing agency offering strategy, creator partnerships, and content production for enterprise brands, comparable to Connect Agency's enterprise service model.

Broad incumbents

• Ogilvy: Global advertising and PR network with significant influencer and social media capabilities. Competes with Connect for enterprise influencer budgets but as part of a broader full-service marketing portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/connect-management-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect Management