MySushi OÜ

What MySushi OÜ does

MySushi OÜ is Estonia's largest sushi restaurant chain, founded on 5 May 2012 in Tallinn by three friends as a home-based takeaway operation. The company operates approximately 31 restaurant locations across Estonia and Latvia (25 in Estonia plus an expanding Latvia footprint that grew from 1 location in 2023 to roughly 6 by 2025), situated primarily in shopping centers in Tallinn, Tartu, Pärnu, Viljandi, and Riga. As of 2023, MySushi employed approximately 235 staff across its operations. Its legal headquarters is at Tartu mnt 80d, 10112 Tallinn, Estonia, and MySushi OÜ is a privately held Estonian private limited company.

The core product is freshly prepared sushi and Asian-inspired cuisine — rolls, nigiri, poke bowls, vegetarian/vegan options, desserts, and dedicated children's menus — with menu items typically priced between €2.50 (single nigiri) and €32.70 (assortments). All food is prepared on-site at each restaurant. Distribution runs through dine-in, own-website takeaway ordering with restaurant selection, and delivery via a Wolt integration. The chain also operates event hosting and sushi-tray catering services, including a premium Stockmann flagship concept (Tallinn) featuring an Asian-inspired menu by chef Mihkel Heinmets, cocktails, and a panoramic rooftop terrace. Sales channels are augmented by vouchers through Chilli.ee and loyalty benefits via the Apollo Club (1M+ members) and Perekaart family-card programs.

MySushi generates revenue primarily through per-unit food sales at owned restaurants, supplemented by catering/event services and delivery transaction fees through Wolt. The company was 51% acquired by Apollo Group in 2021 and fully acquired in 2023, becoming a wholly-owned subsidiary of Apollo Group OÜ — a diversified Baltic entertainment and restaurant conglomerate whose brands include Apollo Kino, Vapiano, KFC, Lido, Blender, IceCafe, CanCan, and Delano, with consolidated FY2024/25 revenue of €227M and EBITDA of €40M. No MySushi-specific revenue figure is publicly disclosed, and the company itself remains private even as Apollo Group prepares a bond listing on Nasdaq Tallinn.

Name

MySushi OÜ

Legal name

MySushi OÜ

Website

https://mysushi.ee

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

MySushi OÜ is Estonia's largest sushi restaurant chain, operating approximately 31 locations across Estonia and Latvia. Founded in Tallinn in 2012, it is a wholly-owned subsidiary of Apollo Group offering dine-in, takeaway, and delivery of freshly prepared sushi and Asian cuisine.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Casual dining restaurants
• Sushi restaurant chain
• Asian fusion cuisine
• Food delivery service
• Event catering services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food Sales: Direct sales of sushi and Asian cuisine through owned restaurant locations. Customers dine in or order takeaway. Revenue generated from individual food purchases, combo meals, and special offers.
2. Catering and Event Services: Private dining and event catering services for birthdays, corporate events, and celebrations. Table reservations available for special occasions.
3. Delivery Orders: Orders placed through Wolt delivery platform for takeaway delivery to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MySushi OÜ operates Estonia's largest sushi restaurant chain, running approximately 25 restaurants in Estonia and additional locations in Latvia. The company offers dine-in, takeaway, and delivery of sushi, poke bowls, vegetarian and vegan dishes, and desserts, with all food prepared on-site at each restaurant. Beyond daily restaurant operations, it provides event hosting at the Stockmann flagship and sushi tray catering for private and corporate events.

Product overview

MySushi OÜ operates Estonia's largest sushi restaurant chain, offering dine-in, takeaway, and delivery services. The core product is a diverse sushi menu featuring rolls, nigiri, and combos. Key products include seasonal flavor rotations (Summer Combo, Golden Duo, Chicken Hit, Crispy Combo), a dedicated Children's Joy menu, and the Valentine's Day special menu. Special offerings include Stockmann's upscale dining with Asian-inspired menu and cocktails, and catering services with sushi trays for events. The company operates 25+ locations across Estonia and one in Latvia, with a loyalty program integration through Apollo Club and partnerships with Perekaart for family discounts. Delivery is facilitated through Wolt integration, and vouchers are available via Chilli.ee.

Differentiator

Problem solved

Functional benefit

Brands

• MyCake: Cake brand that originated at the Mere puiestee MySushi location in 2016, where the owner's wife began making popular cakes, which became a standalone cake brand under MySushi.

Products and services

• Seasonal Flavors Menu Core sushi and Asian cuisine menu offering sushi rolls, nigiri, poke bowls, vegetarian and vegan options, and desserts. Available across all MySushi restaurants for dine-in and takeaway.
• Event Hosting Services Private event hosting for birthdays, team events, and gatherings at the Stockmann flagship location, offering private dining, custom menus, and a panoramic rooftop terrace.
• Catering - Sushi Trays

Quantifiable outcome

• 25 restaurants in Estonia and 1 in Latvia
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• WoltcoreChannel Partner/ Reseller/ DistributorDelivery partnership through Wolt application. Customers can order MySushi food for delivery in several regions through the Wolt platform.
• Chilli.eeminorChannel Partner/ Reseller/ DistributorVoucher partnership with Chilli.ee. Vouchers can be purchased through Chilli.ee website and applied to MySushi online orders for specific menu items marked with Chilli logo.
• Perekaart (Family Card)minorGTM or Marketing PartnerMySushi is an official Perekaart partner, offering 20% discount on the entire menu for family card holders. Discount applies to on-site purchases only and excludes lunch offers, special offers, and alcohol menu.
• StockmanncoreStrategic or Co-development PartnerFlagship restaurant location at Stockmann department store (5th floor) featuring new concept with Asian-inspired menu by chef Mihkel Heinmets, cocktail bar, panoramic rooftop terrace, and table reservations.

Scale indicators5 records

Recent moves23 records

Expansion highlights7 records

Broad incumbents

• Lido: Baltic cafeteria/buffet-style restaurant chain under Apollo Group. Comparable to MySushi on shared ownership, Baltic market presence, and shopping-centre distribution, but serves a different cuisine/format.
• Vapiano: Casual Italian dining chain with Estonian operations under Apollo Group. Operates in the same Apollo portfolio as MySushi and competes for similar shopping-centre footfall and casual-dining occasions, though with Italian (not Asian) cuisine.

Direct peers

• Daily: Estonian-owned casual restaurant chain operating multiple locations across Estonia. Comparable to MySushi on home market (Estonia), shopping-centre location strategy, and casual-dining positioning for everyday consumers.
• Wok to Go: Pan-Asian fast-food chain with footprint in the Baltic states and Scandinavia. Directly comparable to MySushi on regional presence, Asian-cuisine grab-and-go offer, and shopping-centre location strategy.
• YO! Sushi: UK-based sushi restaurant chain operating a conveyor-belt and grab-and-go sushi model across multiple countries. Highly comparable to MySushi on core product (sushi/Asian bowls), dine-in + takeaway channels, and shopping-centre/specialty-location real estate strategy.
• Sushi Shop: French sushi delivery and retail chain. Comparable to MySushi on product category, takeaway/delivery emphasis, and multi-tier menu (signature rolls, combos, seasonal offerings).
• Poke House: Italian-founded poke bowl chain with European expansion. Comparable to MySushi on adjacent product (poke bowls feature in MySushi menu), casual Asian healthy-eating positioning, and multi-unit roll-out.
• Wagamama: UK-founded Asian-inspired casual dining chain with international footprint. Comparable to MySushi on Asian-cuisine casual dining, family-friendly positioning, and shopping-centre/high-street site selection.
• Sticks'n'Sushi: Denmark-founded sushi restaurant chain with locations across the Nordics, UK and Germany. Comparable on Nordic European geography, premium sushi positioning, and dining-led (rather than delivery-only) format.
• Wasabi Sushi & Bento: UK-based sushi and bento grab-and-go chain with strong takeaway/delivery orientation. Comparable to MySushi on quick-service sushi, multi-location roll-out, and Asian-cuisine convenience positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MySushiEstonia
• LinkedInlinkedin.com/company/mysushi-estonia
• Instagraminstagram.com/mysushi.estonia
• TikToktiktok.com/@mysushi.estonia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySushi OÜ