Hoog Mobility OÜ

Name

Hoog Mobility OÜ

Legal name

Hoog Mobility OÜ

Website

https://hoogmobility.ee

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Urban Micromobility Services

NAICS

Other Transit and Ground Passenger Transportation (4859), Local Messengers and Local Delivery (4922), Other Urban Transit Systems (485119)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)

akta.pro secondary industries

Shared Mopeds/Motorbike Share (TLAFAMAH), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Electric scooter sharing
• Food delivery platform
• Trailer rental service
• Urban micromobility
• Mobile mobility app

Headquarters

HQ city

Rapla

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Scooter Rental (Usage-based): Minute-based rental fees for electric scooters. Users pay per minute of usage with potential unlock fees depending on location. Pricing varies by city. Revenue based on ride frequency and duration.
2. Food Delivery Commission: Platform takes commission on food orders placed through Hoog Delivery app. Connects restaurants with customers via courier network. Revenue from transaction fees on completed deliveries.
3. Trailer Rental: Time-based rental fees for trailers at Hepa gas stations. Users pay only for actual usage time. 24/7 availability through smart stations.
4. Courier Service Fees: Couriers earn money per delivery, with Hoog platform taking a commission. Settlement period is weekly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hoog Mobility operates a mobile-first urban mobility platform built around the Hoog app, offering three core services: electric scooter sharing (Hoog) for short-distance transportation across multiple Estonian cities, on-demand food and goods delivery (Hoog Delivery) connecting local restaurants with customers via a courier network, and 24/7 self-service trailer rental (Hoog Haagised) available at partner locations such as Hepa gas stations and Europark parking facilities.

Product overview

Hoog Mobility OÜ operates a multi-service mobility platform built around a unified mobile app. The core offering is Hoog, an electric scooter sharing service available in multiple Estonian cities. This is complemented by Hoog Delivery, a food and local goods delivery service connecting users with restaurants and stores through a courier network. Additionally, the company offers trailer rental through the same app interface. All three services are accessible via the Hoog app, creating a comprehensive urban mobility solution.

Differentiator

Problem solved

Functional benefit

Brands

• Hoog Delivery: Food delivery service connecting local restaurants with customers
• Hoog Haagised

Products and services

• Hoog Electric Scooter Sharing App-based electric scooter rental service that lets users locate, unlock via QR code, and ride shared e-scooters for short urban trips across multiple Estonian cities (Rapla, Kohila, Keila, Saku, Saue, Paide, Türi). Features GPS tracking, geofenced slow zones, and AI-based parking verification.
• Hoog Delivery Food and local goods delivery platform connecting customers with local restaurants and stores through a courier network, accessed via the Hoog Delivery mobile app. Restaurants pay commission per order; couriers earn weekly payouts based on deliveries.
• Hoog Trailer Rental (Haagised) 24/7 self-service trailer rental service accessible through the Hoog app at Hepa gas stations in Raplamaa, Järvamaa, Pärnumaa, and at Europark parking lots in Tallinn and Tartu. Users pay only for actual usage time via smart stations.

Quantifiable outcome

• 13x fleet growth in 5 months (from 20 to 256 scooters)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Europark (Europargi parklad)coreChannel Partner/ Reseller/ Distributor · 30 October 2025Trailer rental locations at Europark parking facilities in Tallinn and Tartu, making trailers easily accessible in major cities through existing parking infrastructure.
• Hepa Tanklad (Hepa Gas Stations)coreChannel Partner/ Reseller/ Distributor · 17 July 2024Partnership with Hepa gas station chain to provide trailer rental services at their locations across Raplamaa and surrounding areas. Trailers are available 24/7 through smart stations at Hepa facilities, with digital access via the Hoog app. Locations include Rapla, Kohila, Kehtna, Seli, Tammiste, Käru, and Laukna.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Others

• Onfleet: Last-mile delivery logistics platform used by Hoog for courier management. Not a competitor but a technology partner/saas provider enabling food delivery operations across the industry.

Direct peers

• Bolt: Estonian-founded super-app offering ride-hailing, Bolt Food delivery, and Bolt scooter sharing across Estonia and Europe. Direct competitor across all three of Hoog's service lines with massive scale and capital advantage; Hoog's small-town focus is its only meaningful differentiation.
• Wolt: Finnish-origin food delivery platform (now part of DoorDash) operating extensively in Estonia. Direct competitor to Hoog Delivery, with established courier networks, restaurant relationships, and brand recognition—significant threat to Hoog's nascent food delivery vertical.
• Bolt (Bolt Food): Bolt's food delivery arm competes directly with Hoog Delivery in Estonia. As the local market leader, Bolt Food benefits from cross-subsidization with ride-hailing and existing courier infrastructure that Hoog lacks.

Broad incumbents

• Voi Technology: Swedish-founded European e-scooter sharing operator with presence across 100+ European cities including Scandinavia and parts of Northern Europe. Comparable business model (shared e-scooter fleet, app-based rental) but at vastly larger scale and with more capital; could enter Estonian small cities if economics improve.
• Bird: Global shared e-scooter operator with operations across North America and Europe. Comparable micro-mobility rental model; competitor of last resort should Lime, Voi, or Tier expand into Estonia.
• Tier Mobility: European micro-mobility operator (merged with Dott) operating shared e-scooters and e-bikes across 20+ European countries. Directly comparable shared mobility model with stronger regulatory compliance and city-partnership track record—potential competitor if Estonian small cities become attractive.
• Lime: Global shared micromobility leader operating e-scooters and e-bikes across the US, Europe, and other regions. Closest comparable business model and technology to Hoog's scooter sharing, though Lime has historically focused on capital cities, not secondary towns.

Emerging players

• Bond Mobility: European e-bike sharing operator focused on smaller and mid-sized cities, similar in target market philosophy to Hoog. Comparable multi-city expansion strategy targeting underserved urban areas.

Regional players

• Citybee: Baltic car-sharing platform operating in Estonia, Latvia, and Lithuania with short-term and free-floating vehicle rentals. Regional peer focused on carsharing rather than scooters, but competes for similar urban mobility budgets and city government partnerships in the Baltic market.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoogsisse
• LinkedInlinkedin.com/company/hoogmobility
• Instagraminstagram.com/hoogsisse
• TikToktiktok.com/@hoogsisse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoog Mobility OÜ