HALAL NOW LTD

What HALAL NOW LTD does

Halal Now, legally operated by Now Technologies Limited, is a UK-based halal food ordering marketplace and delivery platform headquartered in Leicester. Founded in 2020, the company operates under licence of the Halal Monitoring Committee (HMC) brands ('Halal Now (HMC)' and 'Get Halal Now') and curates an exclusive marketplace of HMC-certified restaurants, butchers, and retailers — meaning every vendor listed has been independently verified as Halal-compliant. The platform is direct-to-consumer, accessible via a website (gethalalnow.com) and native iOS and Android mobile apps, and serves primarily Muslim consumers in the Leicester area who require trustworthy, verified Halal meal and grocery delivery. Additional consumer-facing brands include 'Unified By Now', suggesting broader platform ambitions beyond the Halal Now marketplace.

The underlying technology stack is mobile-first and built on commodity cloud infrastructure. Core components include Google Maps-powered map-based vendor discovery, social authentication (Google, Facebook), real-time order tracking, an in-app wallet for loyalty payments, and the Savvy Credits rewards programme. Cloud hosting is on UK-based AWS servers (with S3 for asset storage) and payment processing is handled by Stripe, with the platform explicitly stating it does not store billing information. The product surface comprises a Restaurant Discovery module (browsable by cuisine categories including Burgers, Chicken, Pizza, Indian, Turkish, Chinese, Middle Eastern, Asian, Breakfast), a Butcher Discovery module for HMC-certified halal meats, an interactive Map View, an In-app Wallet, and the Savvy Credits loyalty programme with referral rewards and cashback offers of up to 25%. Distribution is entirely self-serve via the app and web; delivery is fulfilled through a rider/courier network.

Halal Now's business model is a two-sided food delivery marketplace monetized through transaction-based revenue streams. The platform earns order commissions or transaction fees on orders placed by consumers with third-party (or affiliate or company-operated) vendors, charges separate per-order delivery fees unless offset by promotional vouchers, and drives repeat usage through the Savvy Credits loyalty programme and promotional campaigns. Pricing of individual menu items is set by vendors and displayed at checkout. No subscription tiers are published, no funding rounds are disclosed, and the company appears to be privately held by founders without institutional venture capital backing documented in the source material.

Name

HALAL NOW LTD

Legal name

Now Technologies Limited

Website

https://gethalalnow.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Halal Now (Now Technologies Limited) is a Leicester-based, HMC-certified halal food ordering and delivery marketplace that connects UK Muslim consumers with verified halal restaurants, butchers, and retailers via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Halal Food Delivery Marketplace

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Halal & Middle Eastern Grocery Stores (CRAHAFAC)

Keywords

• Halal food delivery
• Online restaurant ordering
• Food delivery marketplace
• Halal grocery delivery
• Mobile food ordering

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Order Commission / Transaction Fee: The platform acts as a facilitating agent linking customers to vendors (restaurants, butchers, and retailers). Commission or transaction fees are charged on orders placed through the platform. Vendors may be owned and operated by third parties, affiliate partners, or the company itself.
2. Delivery Fee: Separate delivery fee charged per order unless a promotional or discount voucher has been applied. The fee is displayed at checkout alongside the order total.
3. Loyalty and Promotional Campaigns: Marketing campaigns offering vouchers, referral rewards, and loyalty points (Savvy Credits) to drive repeat orders. The platform runs promotional deals and discounts through its 'Savvy' loyalty programme, with vouchers subject to validity periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Halal Now operates an online marketplace that connects Leicester consumers with HMC-certified halal restaurants, butchers, and grocery retailers for food ordering and delivery. The platform combines a mobile app and website with map-based vendor discovery, an in-app wallet, and a Savvy Credits loyalty program to serve the local Muslim community seeking verified halal food.

Product overview

Halal Now is a unified online ordering and delivery platform offered by Now Technologies Limited. The core product consists of the Halal Now web platform and mobile applications (iOS and Android) that connect consumers with HMC-certified halal restaurants, butchers, and food vendors. The platform integrates Restaurant Discovery and Butcher Discovery modules for browsing vendors by cuisine type and location, a Map View feature powered by Google Maps for finding nearby halal outlets, an In-app Wallet for managing payments and refunds, and a Savvy Credits loyalty program for earning and redeeming rewards. Users can order food, grocery items, and retail products for delivery through a single integrated service.

Differentiator

Problem solved

Functional benefit

Products and services

• Halal Now Platform
• Halal Now Mobile App

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• StripecoreTechnology or IntegrationStripe is the payment processing partner for Halal Now, handling online payment transactions through debit and credit cards. Halal Now does not store any billing or card information on its platform — all card data is handled by Stripe. Stripe is referenced as a third-party service provider supporting the core payment collection function.
• Google (Maps, Play Store, Analytics)coreTechnology or IntegrationGoogle provides map infrastructure for Halal Now's map-based vendor discovery feature, hosts the Android app on Google Play Store, and supplies Google Analytics for web analytics and tracking platform usage through cookies.
• HMC (Halal Monitoring Committee)flagshipStrategic or Co-development PartnerHalal Now operates under licence of 'Halal Now (HMC)' and 'Get Halal Now', using the HMC certification brand. HMC certifies all listed restaurants, butchers, and retailers as Halal-compliant, which is the foundational trust anchor of the entire platform. The platform exclusively aggregates HMC-certified vendors.
• AWS (Amazon Web Services / Cloud Servers)coreTechnology or IntegrationHalal Now's privacy policy states that customer information is 'securely secured on cloud servers in the United Kingdom.' AWS S3 storage is used for hosting images and assets (evidenced by AWS S3 URLs in the platform's source). Cloud hosting provides the infrastructure underpinning the platform's availability and data storage.
• Restaurant and Butcher Vendors (HMC-Certified)flagshipChannel Partner/ Reseller/ DistributorHalal Now aggregates and distributes HMC-certified restaurants, butchers, and retailers (e.g., Marhaba, Lokma Shawarma, Amigo Grill, Yours Supermarket, Barkat Halal Meat Shop, Al-Khayr Halal Butchers). Vendors list their offerings on the platform, receive orders placed by consumers, and fulfil deliveries managed by the platform's rider network.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Wing Yip: UK-based Asian/halal grocery retailer with physical superstores supplying halal and oriental groceries. Comparable in the halal grocery-retail vertical (which Halal Now aggregates via its Butcher/Supermarket Discovery modules); differs as a brick-and-mortar retailer rather than a marketplace.
• Talabat: Leading Middle East on-demand food and grocery delivery marketplace operating in Kuwait, UAE, Saudi Arabia, Oman, Qatar, Jordan, Iraq and Egypt. Comparable as a region-focused multi-vertical (food + grocery) delivery marketplace serving Muslim-majority consumer bases; differs by operating in MENA rather than the UK.
• Careem: UAE-based super-app with food, grocery and courier delivery verticals serving Muslim-majority MENA markets. Comparable as a multi-vertical (food + groceries) delivery platform with app-native ordering, loyalty features and wallet payments; differs by geography and broader mobility scope.
• Loon Fung: UK-based oriental/Asian supermarket chain with a significant halal assortment. Comparable to the halal grocery-retail side of Halal Now's marketplace (e.g., Yours Supermarket listings); differs as a physical retailer without a delivery-software layer.
• Mr D Food: South Africa's leading on-demand food delivery marketplace with restaurant and grocery verticals. Comparable in multi-vertical marketplace model, app-based ordering and map-based discovery; differs by geography and lack of halal-only curation.

Broad incumbents

• Deliveroo: One of the UK's largest food delivery marketplaces, listing many of the same halal restaurants as Halal Now across major cities. Comparable as a multi-restaurant, multi-cuisine, app-based delivery platform with commission-based economics; differs by serving the general population rather than a curated halal niche.
• Glovo: European multi-category on-demand delivery platform covering food, groceries and convenience across multiple countries. Comparable in multi-vertical (restaurant + grocery) marketplace model and map-based vendor discovery; differs as a broad European generalist rather than a halal-focused niche.
• Just Eat Takeaway: UK-headquartered food delivery marketplace with broad restaurant coverage including many halal operators. Comparable as a marketplace connecting consumers to restaurants via commission economics; differs by being a generalist platform without HMC-specific curation.
• Uber Eats: Global on-demand food delivery marketplace operating across the UK. Comparable in business model (commission-based marketplace, native app, map-based discovery, real-time tracking) and overlapping restaurant supply, though Halal Now differentiates via HMC-certified curation.

Emerging players

• Zappfresh: India-based online meat delivery brand selling fresh, halal/certified meat direct-to-consumer via its own app and website. Comparable to Halal Now's butcher-discovery module and HMC-style trust/certification positioning; differs by being a vertically-integrated meat retailer rather than a third-party marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/halalnowuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HALAL NOW LTD