WSH SOFTWARE SOLUTIONS LTD

What WSH SOFTWARE SOLUTIONS LTD does

WSH Software Solutions Ltd is a privately-held, bootstrapped UK software studio operating from Little Lever, Bolton, England. The company was incorporated in England & Wales under company number 17186192 and develops two in-house products under a deliberate "quality over quantity" portfolio strategy: HeimdallHR, an available modular multi-tenant HR platform for growing UK small and mid-sized businesses, and HeimdallPresent, an interactive product demo platform in development with a 2026 target launch. HeimdallHR bundles leave management, performance reviews, recruitment, onboarding, timesheets, reporting, and org-chart functionality, configured for UK-specific regulations, payroll norms, and working culture rather than adapted from US-centric enterprise software; customers subscribe to a Core package and add modules on demand. HeimdallPresent records browser-based interactions and stitches them into shareable interactive demos with hotspots and branching; edits propagate across distributed share links and embeds without re-uploading.

The go-to-market model is product-led and self-serve: no sales team, no paid acquisition, minimal marketing, and a shared inbox handling all enquiries. Pricing is modular subscription (annual cadence) with publicly undisclosed price points. The technology stack is characterised as "boring" and proven, optimised for long-term maintainability rather than technological differentiation. The company uses Plausible Analytics for cookieless, EU-hosted aggregate analytics, and the website sets no cookies, deliberately avoiding UK GDPR consent-banner requirements. Operating geography is the United Kingdom; the company is independent, self-funded, and carries no external investors, no parent entity, and no disclosed M&A activity.

Name

WSH SOFTWARE SOLUTIONS LTD

Legal name

WSH Software Solutions Ltd

Website

https://wshsoftwaresolutions.co.uk

Company type

Private

Operating status

Operating

Short description

WSH Software Solutions Ltd is a bootstrapped UK software studio that builds focused SaaS products for growing UK businesses (HeimdallHR) and product marketing teams (HeimdallPresent), sold via a self-serve, product-led model with modular subscription pricing.

Ownership category

akta.pro rank

Product category

Human Resources Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

Keywords

• HR management software
• Interactive demo platform
• Human resources software
• Product demo tools
• UK SaaS studio

Headquarters

HQ city

Little Lever

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. HeimdallHR Subscriptions: Subscription-based HR platform with modular pricing. Customers start with a Core package and add only the modules they need (leave, performance, recruitment, timesheets, reporting). Annual or monthly billing with modular expansion upsell opportunities as businesses grow.
2. HeimdallPresent Subscriptions: Subscription-based interactive demo platform targeting product marketers, sales engineers, and growth teams. Currently in development with early access available. Future revenue through subscription tiers for demo creation, publishing, and analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

WSH Software Solutions is a UK-based software studio based in Bolton/Little Lever, England, that develops focused SaaS products. Its portfolio includes HeimdallHR, a modular HR management platform covering leave, performance reviews, recruitment, onboarding, timesheets, reporting, and org charts for UK businesses, and HeimdallPresent, an interactive product demo platform with hotspots, branching, and instant updates.

Product overview

WSH Software Solutions Ltd operates as a software studio offering two distinct products: HeimdallHR and HeimdallPresent. HeimdallHR is a modular HR management platform (currently available) offering leave, performance, recruitment, onboarding, timesheets, and reporting capabilities with a Core base and optional add-on modules. HeimdallPresent (launching 2026) is a complementary interactive demo creation tool that records browser interactions and generates shareable demos with branching. Both products are built in-house, designed for UK businesses, and share the philosophy of focused, complete solutions without enterprise bloat.

Differentiator

Problem solved

Functional benefit

Brands

• HeimdallHR: A complete HR platform for growing UK businesses: leave management, performance reviews, recruitment, onboarding, timesheets, reporting, and org chart in one secure, multi-tenant platform.
• HeimdallPresent

Products and services

• HeimdallHR
• HeimdallPresent

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cezanne HR: Cezanne HR is a UK and European mid-market HR and people management SaaS platform. It is comparable to HeimdallHR on SMB/mid-market HR functionality with European regulatory coverage, making it a relevant regional peer for UK HR buyers evaluating alternatives.
• Navattic: Navattic is a leading interactive product demo platform that lets B2B SaaS teams build no-code interactive demos. It is the most direct peer to HeimdallPresent in terms of category, target buyer (product marketing and sales engineers), and PLG delivery model.
• Personio: Personio is a European-headquartered all-in-one HR platform for SMBs, offering recruiting, HR management, and payroll across multiple European markets. It directly overlaps with HeimdallHR in target customer and core HRIS functionality, though at significantly larger scale and with broader geographic reach.
• Storylane: Storylane is an interactive demo platform for B2B SaaS teams offering no-code demo creation, analytics, and lead capture. It directly competes with HeimdallPresent in the same product category and buyer persona.
• Ciphr: Ciphr is a UK-headquartered HR, payroll, and learning software provider serving UK employers. It is one of the closest direct peers to HeimdallHR because both target UK businesses with native UK HR and payroll compliance — although Ciphr operates at much larger enterprise scale.
• Tourial: Tourial is a no-code interactive demo platform that enables B2B teams to create shareable product tours. It is a directly comparable peer to HeimdallPresent on category, target audience, and SaaS delivery model.

Emerging players

• Freshteam: Freshteam is Freshworks' SMB-focused HRIS offering core HR, hiring, onboarding, and time-off. It is comparable to HeimdallHR as an SMB HRIS competitor but bundled into Freshworks' broader SaaS suite and global product rather than UK-specialised.

Broad incumbents

• Employment Hero: Employment Hero is an all-in-one HR, payroll, and benefits platform for SMBs across multiple geographies including the UK. Comparable to HeimdallHR in target customer and modular SaaS delivery, but operates at much larger scale with embedded payroll and benefits.
• BambooHR: BambooHR is a leading cloud HRIS for SMBs, offering core HR, hiring, onboarding, and reporting. It is broadly comparable to HeimdallHR in target market (small and mid-sized businesses needing HR software) but operates at much larger scale with a US-centric product and global sales motion.
• HiBob: HiBob is a modern HRIS focused on mid-market companies, with onboarding, people analytics, and culture features. It overlaps with HeimdallHR on core HR functionality but targets a higher segment with heavier sales motion and broader international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSH SOFTWARE SOLUTIONS LTD