Navattic
Navattic is a no-code interactive product demo platform that enables B2B SaaS companies to create, share, and track HTML-based product tours. Its AI Copilot and autonomous Agent Demos serve marketing, sales, and product marketing teams at mid-market and enterprise customers.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Navattic does
Navattic is a San Francisco-based SaaS company founded in 2020 that provides a no-code interactive product demo platform for B2B software vendors. Its core technology captures web applications as HTML to create pixel-perfect, interactive clones that preserve hover states, animations, and dynamic interactions, allowing marketing and sales teams to build, share, and track hands-on product experiences without engineering involvement. The product portfolio spans four interconnected offerings: Interactive Demos (the foundational HTML capture and embedding engine), Agent Demos (autonomous AI agents that run live, conversational demos), Launchpad (demo automation for sales teams with interest-level tracking and buyer-circle discovery), and Copilot (a generative AI assistant that drafts, personalizes, and edits demos).
The company primarily serves mid-market and enterprise B2B SaaS organizations, with named customers including Ramp, Coupa, Dropbox, Brex, Intuit, Datadog, Twilio, Autodesk, PowerSchool, Mixpanel, Gusto, and Trainual. Navattic employs a hybrid go-to-market motion combining a free Starter tier for product-led acquisition with sales-assisted Base, Growth, and Enterprise plans; advanced features — SSO, audit logs, Launchpad, AI avatar cloning, offline demos, and demo translation — are gated to higher tiers. Revenue is generated through tiered annual SaaS subscriptions with custom Enterprise pricing, supplemented by a 15+ demo consultant ecosystem and native integrations with Salesforce, HubSpot, Marketo, Outreach, Salesloft, Seismic, Highspot, Slack, Gong, and analytics platforms.
Navattic has raised approximately $5.4 million in disclosed funding (Y Combinator pre-seed in 2021, a seed round in May 2021 led by 645 Ventures with Y Combinator participation, and a Series A in March 2022 led by Canvas Prime), and acquired Manatee in June 2023. The company operates with 51-100 employees, holds SOC 2 Type 2 compliance, and maintains a global footprint anchored in North America with active community events in NYC, San Francisco, Chicago, Toronto, and Austin.
Navattic firmographics
Firmographics- Name
- Navattic
- Legal name
- Navattic, Inc.
- Website
- https://navattic.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Navattic is a no-code interactive product demo platform that enables B2B SaaS companies to create, share, and track HTML-based product tours. Its AI Copilot and autonomous Agent Demos serve marketing, sales, and product marketing teams at mid-market and enterprise customers.
- Ownership category
- akta.pro rank
Navattic industry classification
Industry- Product category
- Interactive Product Demo Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Navattic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Navattic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Multi-tier): Navattic generates revenue through tiered SaaS subscription plans. The Starter tier is free with limited features (1 seat, 1 demo). Base and Growth tiers are billed annually with increasing features, seats, and capabilities. Enterprise offers custom pricing with all features. The freemium Starter tier serves as a customer acquisition channel.
- Freemium Tier: Free Starter tier providing 1 seat and 1 demo with basic features to drive product adoption and conversion to paid tiers.
- Professional Services: Dedicated CSM, professional services, and demo consultation offered as part of Growth and Enterprise plans, and available as standalone services through demo consultants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 1 seat, 1 demo, and basic AI Copilot features |
| Subscription | Annual | Mid-tier plan for teams needing unlimited HTML demos and integrations |
| Subscription | Annual | High-tier plan with Launchpad, AI avatar cloning, and advanced analytics |
| Subscription | Annual | Custom enterprise plan with all features and premium support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Navattic product offering
Product offeringCore offering
Navattic sells a no-code interactive product demo SaaS platform that enables B2B SaaS sales and marketing teams to create, share, and track hands-on product demos without engineering support. The core product uses HTML web captures to build pixel-perfect interactive clones that preserve hover states and animations, supplemented by AI Copilot for demo generation, Agent Demos for autonomous live demonstrations, and Launchpad for sales-team demo automation. The platform is sold via tiered subscriptions (Starter free, Base, Growth, Enterprise) and is used across the buyer journey for retargeting ads, website embeds, pre-call discovery, and post-call follow-up.
Product overview
Navattic is an interactive product demo platform that enables B2B companies to create, share, and track hands-on product experiences. The product portfolio consists of four interconnected core products: Interactive Demos (the foundational HTML capture and embedding technology), Agent Demos (autonomous AI-powered live demo capabilities), Launchpad (demo automation for sales teams), and Copilot (AI-assisted demo creation and editing). The platform operates on a tiered pricing model with Starter (free), Base, Growth, and Enterprise plans. Navattic differentiates through its no-code approach, AI-powered features including Copilot and Agent demos, and deep integrations with CRM, sales engagement, and analytics tools.
Differentiator
Problem solved
Functional benefit
Brands
- Agent Demos: AI-powered autonomous demo agents that guide prospects, answer questions, and showcase key workflows in real time.
- Interactive Demos
- Launchpad
- Copilot
- Fanattics
- Revenue on the Rocks
- Demo Consultants
Products and services
- Interactive Demos The core interactive demo product that lets users create pixel-perfect HTML captures of web applications with preserved hover states, animations, and dynamic interactions; supports web, mobile, and desktop applications and enables embedding demos on websites, sharing via links, and tracking engagement analytics.
- Agent Demos AI-powered autonomous demo agents that run live demos, guiding prospects, answering questions, and showcasing key product workflows in real time without human intervention. Includes multilingual support, product-context understanding, guardrails, and real-time session tracking.
- Launchpad Demo automation platform purpose-built for sales teams to share demos earlier in the sales cycle, understand buyer interest through interest-level tracking, uncover new stakeholders via buyer-circle discovery, and free up presales time. Includes sandbox demos, demo library, real-time Slack/email alerts, and personal intro videos.
- Copilot AI-powered assistant that creates demos faster by generating first demo drafts from product screens, personalizing content, and suggesting best practices. Includes Copilot Generate, Copilot Prompt, Copilot Review, Copilot Use Cases, TableAI for table/chart edits, AI Voiceovers, and AI Avatars.
Quantifiable outcome
- 15% of website leads influenced by Navattic demos
- +8 more outcomes
Companies that use Navattic
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles3 records
Navattic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability8 records
Feature9 records
Navattic partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SalesforcecoreNative CRM integration allowing sync of demo engagement data to Salesforce Leads, Contacts, and Accounts. Enables sales teams to track demo activity within their existing CRM workflow.
- HubSpotcoreNative integration syncing demo engagement data with HubSpot Contacts and Companies. Most popular integration among Navattic customers (66% of top 1% demos use HubSpot).
- MarketocoreIntegration enabling sync of demo engagement data with Marketo programs for marketing automation workflows.
- SlackcoreIntegration for receiving demo engagement alert notifications in Slack channels. Second most popular integration (33% of top 1% demos use Slack).
- SeismiccoreIntegration to push interactive demos to Seismic content hubs and digital sales rooms for sales enablement.
- OutreachcoreIntegration to embed interactive demos in Outreach sequences for sales engagement and outreach automation.
- SalesloftcoreIntegration to embed interactive demos in Salesloft sequences for sales engagement.
- HighspotcoreIntegration to embed interactive demos in Highspot digital sales rooms for sales enablement.
- DemoDashcoreFull-stack interactive demo agency specializing in helping companies create Navattic demos. Co-founded by Jason Oakley (former PMM at Klue, Chili Piper, Uberflip) and Eric Holland (creator of Klue's Demo Arena). Generated $550K in pipeline for Klue in ~3 months.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Navattic competitors and assessment
Company assessmentDirect peers
- Reprise: Reprise is a demo automation platform that lets B2B teams create and share interactive product demos—directly competing with Navattic in the same product category, serving similar SaaS sales/marketing buyers with comparable no-code capture and analytics capabilities.
- Storylane: Storylane is a no-code interactive product demo platform targeting B2B SaaS marketing and sales teams, competing head-to-head with Navattic on HTML capture demos, lead capture forms, and demo engagement analytics for mid-market and enterprise accounts.
- Walnut: Walnut (acquired by Outreach in 2024) provided interactive demo experiences for B2B sales cycles—a direct competitor with overlapping product features (interactive product tours, sales readiness) and overlapping target customers in B2B SaaS pre-sales workflows.
- Demoboost: Demoboost is a demo automation platform focused on interactive product demos and personalized buyer experiences for B2B sales teams, closely mirroring Navattic's value proposition around accelerating sales cycles with self-service demos.
- Saleo: Saleo is a demo experience platform that lets sales reps customize live software demos in real time for prospects—a direct peer sharing the interactive demo category with Navattic, focused on personalization and live demo enhancement.
- Arcade: Arcade is an interactive product demo and product tour platform serving B2B SaaS companies, directly competing with Navattic on no-code demo creation, embed capabilities, and analytics for marketing and sales use cases.
- Tourial (Salesloft): Tourial was an interactive demo platform competing directly with Navattic in the demo automation category, acquired by Salesloft and now embedded within the larger sales engagement suite—still a relevant comparable given feature parity and shared buyer base.
Broad incumbents
- Seismic: Seismic is a sales enablement platform that includes content, training, and increasingly demo-related capabilities within a broader portfolio—a broad incumbent that Navattic integrates with but also competes against for sales content and buyer experience budgets.
- Highspot: Highspot is a sales enablement platform offering digital sales rooms and content management that overlap with Navattic's demo embedding and Launchpad capabilities, targeting the same enterprise buyers with a wider portfolio of tools.
Emerging players
- Supademo: Supademo is an emerging interactive demo platform focused on no-code product tours for SaaS companies, representing a newer entrant in the demo automation category with overlapping capabilities for marketing and product marketing teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Navattic social profiles
Digital presenceNavattic compliance and trust
Trust signalCompliance4 records
Navattic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navattic leadership team
Management profileNumber of profiles
Profiles5 records
Navattic funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navattic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navattic
What does Navattic do?
Navattic sells a no-code interactive product demo SaaS platform that enables B2B SaaS sales and marketing teams to create, share, and track hands-on product demos without engineering support. The core product uses HTML web captures to build pixel-perfect interactive clones that preserve hover states and animations, supplemented by AI Copilot for demo generation, Agent Demos for autonomous live demonstrations, and Launchpad for sales-team demo automation. The platform is sold via tiered subscriptions (Starter free, Base, Growth, Enterprise) and is used across the buyer journey for retargeting ads, website embeds, pre-call discovery, and post-call follow-up.
Is Navattic a public or private company?
Navattic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Navattic founded?
Navattic was founded in 2020. It employs 51 to 100 people.
Where is Navattic based?
Navattic is headquartered in New York, United States, in the North America region.
How does Navattic make money?
Three revenue lines are on record. SaaS Subscription (Multi-tier) is the primary driver. The others are freemium Tier and professional Services.
Who are Navattic's main competitors?
Direct peers on record are Reprise, Storylane, Walnut, Demoboost, Saleo, Arcade and Tourial (Salesloft). Broad incumbents are Seismic and Highspot. Supademo is listed as an emerging player.
Does Navattic have an API?
Yes. Navattic offers several technical integration methods: Navattic JS is a JavaScript-based tracking script for website integration; Navattic MCP (Model Context Protocol) connects Navattic to AI tools like Claude, Cursor, and ChatGPT; and webhooks allow integration with any tool in the tech stack including data warehouses and CDPs. The MCP server integration enables querying analytics, pulling workspace data, and triggering demo actions from LLMs. Developer documentation is at docs.navattic.com.
What industry is Navattic in?
Navattic's product category is Interactive Product Demo Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5132 and its SIC code is 7372.