What Mazetec Services Inc. does

Mazetec Services Inc. is a private US SaaS company that operates a scenario-based learning and survey platform, combining interactive decision-scenario authoring with professional survey tooling in a single product. The platform supports advanced branching and skip logic, pre/post assessment comparisons, gamification with time-constrained decisions, mobile simulation playback in chat and slide formats, and xAPI-compliant learning analytics. It originated in mental health crisis intervention training through the Question-Persuade-Refer (QPR) Institute and has expanded into a dedicated QPR Instructors module alongside broader corporate training, academic research, healthcare, education, and government use cases.

The product architecture follows a platform-plus-modules approach: core Surveys and Decision Scenario Training form the foundation, with add-on modules for Survey Analysis, QPR Instructors, Accept Payments (native PayPal integration), and an AI Assistant that uses Retrieval-Augmented Generation over user-uploaded documents. Technology integrations include Articulate Rise, Articulate Storyline, Thinkific, site widgets, and xAPI-compliant Learning Record Stores.

The business model combines a freemium product-led growth motion (14-day free trial with no credit card) with tiered monthly subscriptions (Standard, Professional, Premium) and custom Enterprise licensing for larger organizations. Revenue also includes PayPal transaction fees collected inside surveys and scenarios. Named customers include Boeing, Harvard University, University of Chicago, University of Georgia, University of New Mexico, Fairfax County Public Schools, Linn-Benton Community College, the Defense Health Agency, the Ohio Department of Rehabilitation and Corrections, Realskills Training, and the QPR Training Institute, with the platform reporting 17,000+ instructors and researchers, 8,400+ surveys and scenarios created, 1.73M+ completions, and 5.31M+ playtime minutes.

Name

Mazetec Services Inc.

Legal name

Mazetec Services Inc.

Website

https://mazetec.org

Company type

Private

Operating status

Operating

Short description

Mazetec Services Inc. is a private US SaaS company offering a scenario-based learning and survey platform with branching logic, pre/post assessments, and an AI Assistant, serving 17,000+ instructors and researchers across corporate training, academic research, healthcare, education, and government.

Ownership category

akta.pro rank

Product category

Learning and Training Software

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

akta.pro secondary industry

Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)

Keywords

• Scenario-based learning
• Survey software
• Interactive training
• Learning simulations
• Branching scenarios

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription tiers ranging from free trial to professional plans, with pricing based on features and usage levels
2. Enterprise Licensing: Custom enterprise pricing for larger organizations requiring dedicated support, custom integrations, and expanded capacity
3. Payment Processing: Transaction-based revenue from integrated PayPal payment collection within surveys and training scenarios

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mazetec provides a scenario-based learning platform that combines professional survey tools with interactive decision scenario training for instructors, researchers, and corporate trainers. The platform supports advanced branching logic, skip patterns, pre/post assessment, AI-assisted content generation via RAG, xAPI-compliant analytics, gamified time-pressured challenges, and in-scenario payment collection, serving over 17,000 instructors and researchers globally.

Product overview

Mazetec Services Inc. offers a unified scenario-based learning platform combining professional survey tools with interactive decision scenario training. The core platform centers on Surveys and Decision Scenario Training as the primary modules, supplemented by add-on capabilities including Survey Analysis (analytics and visualization), QPR Instructors (specialized crisis training facilitation tools), Accept Payments (integrated payment processing), and an AI Assistant for content generation. The platform emphasizes AI-powered authoring through conversational interfaces, mobile-first simulation playback in chat and slide formats, xAPI-compliant learning analytics, and gamification elements. The architecture follows a platform-plus-modules approach where the core Survey and Scenario modules form the foundation, with optional add-ons extending functionality for specific use cases like mental health training (QPR), data analysis, payment collection, and AI-assisted content creation.

Differentiator

Problem solved

Functional benefit

Brands

• QPR Instructors: Tools for QPR training facilitators
• AI Assistant
• Accept Payments

Products and services

• Surveys Professional survey platform with advanced logic capabilities, including disqualifier screens, demographic-based routing, and conditional question flows. Supports data collection for research and training assessment.
• Survey Analysis Analytics and data visualization tools for survey responses. Includes engagement metrics tracking, period-over-period comparisons, and visualization capabilities for research insights.
• Decision Scenario Training Interactive branching scenarios for experiential learning. Supports mobile chat-style simulation playback, group presentation mode, and gamification elements including points and time constraints.
• QPR Instructors Specialized tools for Question, Persuade, Refer (QPR) crisis training facilitators. Includes session management and group training capabilities for mental health crisis intervention training.
• Accept Payments Payment processing integration allowing collection of fees within surveys and training scenarios. Enables in-training purchase opportunities for trainees or students.
• AI Assistant AI-powered content generation and analysis tool. Uses RAG technology for document processing, supports configurable AI models (GPT-3.5 Turbo variants), and enables chat-based authoring for surveys and scenarios.

Quantifiable outcome

• 17,000+ instructors and researchers trust the platform for critical data collection
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• PayPalcoreTechnology or IntegrationNative PayPal integration for collecting payments directly within surveys and training scenarios for registrations, enrollments, and micro-purchases without external redirects

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• iSpring Solutions: Authoring toolkit that turns existing PowerPoint content into interactive e-learning including quizzes, branching scenarios, and simulations. Closely comparable to Mazetec's scenario/simulation training use cases for corporate and compliance training.
• Thought Industries: External enterprise LMS and learner-engagement platform used for customer and partner training. Targets the same L&D buyers Mazetec addresses for scenario training, with overlapping functionality around interactive learning paths and outcomes measurement.
• Typeform: Conversational form and survey platform known for engaging data collection UX and logic jumps. Comparable to Mazetec's survey module for engagement-led data capture across research, lead-gen, and training contexts.
• QuestionPro: Online survey and research platform with advanced logic, panel management, and analytics. Targets a similar set of academic researchers and enterprise users who use Mazetec for branching surveys and multi-wave research.
• Articulate: Maker of Storyline and Rise, the dominant e-learning authoring tools for interactive scenarios. Mazetec integrates directly with both products and competes for the same instructional designer and L&D budget on scenario-driven learning experiences.

Broad incumbents

• SurveyMonkey: Mass-market online survey platform with logic features and broad user base. Comparable to Mazetec's Survey module for data collection use cases, but lacks deep decision-scenario training and branching simulation functionality.
• Qualtrics: Enterprise survey and experience-management platform with advanced branching and skip logic. Overlaps with Mazetec on advanced survey capabilities and analytics, but is a broader, higher-priced platform not specialized in scenario-based training.

Others

• Thinkific: Online course platform for creators and SMBs that Mazetec directly integrates with. Not a direct scenario-training competitor, but operates in the same creator-economy course delivery ecosystem and shares customers.

Emerging players

• Trivie: Adaptive learning and gamified micro-training platform for frontline employee engagement. Comparable to Mazetec's gamified, time-pressured decision challenges and learning-effectiveness measurement approach.
• LearnDash: WordPress-based LMS plugin providing scenario-friendly course delivery for SMB and creator segments. Less specialized than Mazetec on branching logic but serves overlapping audience building interactive training and assessments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mazetec
• GitHubgithub.com/mazetec
• YouTubeyoutube.com/@mazetec
• Facebookfacebook.com/mazetec
• LinkedInlinkedin.com/company/mazetec
• Instagraminstagram.com/mazetec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazetec Services Inc.