PROFIT DRIVEN MARKETING LIMITED

What PROFIT DRIVEN MARKETING LIMITED does

Profit Driven Marketing Limited is a UK-based, privately held paid-media marketing agency that serves direct-to-consumer (DTC) e-commerce brands, registered at 1 Holly House, Mill Street, OL3 6LZ in Greater Manchester. The company positions itself around a performance-only commercial structure — no retainer and no upfront fees, with compensation tied to incremental profit delivered — and targets brands doing six to seven figures in revenue. Its flagship acquisition mechanism is a free "Profit Audit" diagnostic, after which the agency takes operational responsibility for paid acquisition on the client's ad accounts.

Operationally, the agency manages campaigns across Meta, Google, TikTok, and Pinterest, running internal automation on top of the respective platform APIs (Meta Marketing API, Google Ads API, TikTok Ads, Pinterest Ads) with GA4 as the analytics integration. No public-facing API, partner platform, or mobile application is offered, and the technology footprint appears to be workflow and reporting automation layered on standard ad-platform primitives rather than proprietary ML or attribution infrastructure.

The client base is entirely mid-market DTC e-commerce, with ten publicly named accounts spanning travel/accessories (Go Places), recommerce (Recommerce IT), golf apparel (The Golf Project), cosmetics (Beautifect), supplements (RPMTLC, Betsy & Floss), gardening (Yorkshire Bonsai), beauty supply (Hair & Beauty Depot), water utilities (Aqua Group), and solar energy (Direct Solar Power). The company is founder-led by Joe Morrobel, and the input contains no disclosed funding rounds, headcount, or revenue figures, indicating a small operator that has scaled to date through founder-driven client acquisition rather than institutional capital.

Name

PROFIT DRIVEN MARKETING LIMITED

Legal name

Profit Driven Marketing Ltd

Website

https://profitdrivenmarketing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Profit Driven Marketing Limited is a UK-based paid-media agency serving mid-market DTC e-commerce brands on a performance-only fee basis, managing paid acquisition across Meta, Google, TikTok, and Pinterest. The company is founder-led and operates without disclosed institutional funding.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Paid media management
• Performance marketing agency
• DTC ecommerce advertising
• Paid advertising campaigns
• Media buying services

Headquarters

HQ city

Greater Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-Based Marketing Fees: The company operates on a pure performance model where clients pay no retainer, no fixed fees, and no upfront costs. Revenue is earned only when measurable profit is added to the client's bottom line. This creates direct alignment between the agency's compensation and client outcomes. The specific fee structure (percentage of profit, flat performance fee, etc.) is not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Profit Driven Marketing is a paid-media marketing agency that plans, builds, runs, and reports on advertising campaigns for direct-to-consumer e-commerce brands across Meta, Google, TikTok, and Pinterest. Clients delegate their paid-media function entirely to PDM, which uses internal automation tools connected to each platform's APIs to manage ad accounts, campaigns, audiences, product catalogues, and performance reporting. The company is compensated solely on the profit it adds to client bottom lines — no retainer, no fixed fees, no upfront costs — and entry to the engagement is via a free, 2-minute "Profit Audit" consultation with founder Joe Morrobel.

Product overview

Profit Driven Marketing operates as a profit-first performance marketing agency serving direct-to-consumer brands. The core offering is its managed advertising services, where the company is compensated based on profit added to clients' bottom lines rather than traditional retainers or ad spend fees. The primary service is supplemented by a complimentary profit audit offering for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Services

Quantifiable outcome

• Average 25% profit increase within the first 30 days of engagement

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Tilt Metrics: Performance marketing agency specializing in paid social and paid search for DTC brands. Comparable in vertical focus and channel mix.
• Single Grain: Digital marketing agency providing paid media, SEO, and CRO services to e-commerce and SaaS clients. Comparable mid-market agency with similar channel mix.
• Common Thread Collective: Performance marketing agency specializing in DTC and e-commerce brands with outcome-aligned pricing. Closest direct competitor in target customer, service model, and positioning.
• Ladder: Performance marketing agency serving DTC and e-commerce brands with growth-focused paid media services. Direct competitor with similar vertical specialization and mid-market targeting.
• Hawke Media: Full-service digital marketing agency with strong DTC and e-commerce client base. Comparable in customer profile and multi-channel paid media management.
• Disruptive Advertising: Paid media agency managing Meta, Google, and other platform campaigns for e-commerce and DTC clients. Comparable in service scope and agency-model delivery.
• KlientBoost: Performance marketing agency focused on paid media, conversion optimization, and creative for DTC and SaaS brands. Comparable in paid social buying and creative execution.

Broad incumbents

• SmartSites: Full-service digital agency providing paid media, SEO, and web development to mid-market businesses. Comparable in serving mid-market buyers across paid channels.
• Neil Patel Digital: Established digital marketing agency offering paid media, SEO, and content services to a wide range of clients. Broader incumbent with overlapping capabilities.
• Tinuiti: Large independent performance marketing agency managing paid media across major platforms for major consumer brands. A scaled incumbent offering similar services with broader channel coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/profitdrivenmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROFIT DRIVEN MARKETING LIMITED