NINA HERISSON INC.

What NINA HERISSON INC. does

NINA HERISSON INC. is a privately held US e-commerce retailer founded in 2023 that operates the ninaherisson.com storefront selling niche collectible doll fashion and trading card game (TCG) products. The company is registered in Longwood, maintains a physical pickup/warehouse location at 236 Highland Pkwy in Buffalo, NY, and ships to the United States, Canada, and international destinations. It functions as a multi-hobby curator serving ball-jointed doll collectors, TCG players and collectors, and NIKKE game fans rather than as a general-purpose online store.

The product portfolio is organized around two core categories. The doll fashion line offers custom clothing and accessories fitted to multiple ball-jointed doll brands including Smart Doll, Dollfie Dream, Super Dollfie (SD13 and SD16), and Iplehouse, priced at approximately $16.99-$49.99 per item. The TCG category spans approximately ten game systems—Pokémon, One Piece, Weiss Schwarz, Union Arena, Hololive OCG, Nivel Arena, Grand Archive, Palworld OCG, CookieRun, and My Little Pony—together with NIKKE-branded merchandise and card accessories. The store carries approximately 148 SKUs in total with prices ranging from $3.99 to over $500, including English, Japanese, Korean, and Chinese language editions.

Revenue is generated through one-time retail sales across a multi-channel distribution footprint: the proprietary Shopify storefront serves as the primary sales channel, supplemented by listings on Etsy, eBay, and TCGPlayer. The company holds authorized reseller relationships with The Pokémon Company, Bandai Namco, Bushiroad, Shift Up, and Mint Games, which secure access to imported and limited-edition product lines. Marketing relies on organic Instagram and TikTok presence (including TikTok LIVE pack opening streams), SEO-optimized Shopify product listings, and transactional email. The business operates with no disclosed headcount, no institutional funding, no management bios, and no publicly reported revenue.

Name

NINA HERISSON INC.

Legal name

NINA HERISSON INC.

Website

https://ninaherisson.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

NINA HERISSON INC. is a US e-commerce retailer founded in 2023 that sells custom doll fashion for ball-jointed dolls and multi-franchise trading card games, including Pokémon, One Piece, and Weiss Schwarz, through Shopify, Etsy, eBay, and TCGPlayer.

Ownership category

akta.pro rank

Product category

Online Collectibles Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

akta.pro secondary industries

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Miniatures & Figurines (Display/Collectible) (CRALAKAB)

Keywords

• Trading card games
• Doll fashion
• Collectible merchandise
• Anime merchandise
• Card game accessories

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. E-commerce Retail Sales: One-time product sales through own Shopify storefront and third-party marketplaces (Etsy, eBay, TCGPlayer). Sells doll fashion/clothes for various doll brands (Smart Doll, Dollfie Dream, Super Dollfie, Iplehouse) and trading card game products across multiple TCG categories including Pokémon, One Piece, Weiss Schwarz, Union Arena, Nivel Arena, Hololive OCG, Palworld, Grand Archive, and NIKKE merchandise. Also sells collectibles, merchandise, and card accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NINA HERISSON INC. operates ninaherisson.com, a direct-to-consumer online retail store specializing in collectible doll fashion and trading card game (TCG) products. The company sells custom clothing and accessories for ball-jointed dolls (Smart Doll, Dollfie Dream, Super Dollfie, Iplehouse) alongside multi-brand TCG products across franchises including Pokémon, One Piece, Weiss Schwarz, Hololive OCG, Union Arena, Nivel Arena, Palworld, Grand Archive, CookieRun, and My Little Pony, plus Goddess of Victory: NIKKE branded merchandise and TCG accessories.

Product overview

NINA HERISSON INC. operates ninaherisson.com as a specialized e-commerce retail store selling doll fashion and trading card game products. The product portfolio consists of two main categories: custom doll clothing and accessories for ball-jointed dolls (Smart Doll, Dollfie Dream, Super Dollfie, Iplehouse), and a comprehensive selection of Trading Card Game products spanning multiple franchises (Pokémon, Palworld, Hololive, Nivel Arena, One Piece, Union Arena, Weiss Schwarz, Grand Archive, CookieRun, My Little Pony) along with NIKKE-branded merchandise and card accessories. The company functions as a multi-brand retailer, distributing products from various vendors and manufacturers including Bandai Namco, Bushiroad, Pokémon Company, and others, primarily serving the anime and gaming collector community with products in multiple language editions (English, Japanese, Korean, Chinese).

Differentiator

Problem solved

Functional benefit

Products and services

• Doll Fashion Custom clothing and accessories for ball-jointed dolls across Smart Doll, Dollfie Dream (DD), Super Dollfie (SD13/SD16), and Iplehouse brands, including outfits, outerwear, tops, bottoms, headwear, hosiery, and accessories. Targeted at doll collectors seeking properly fitted, brand-specific apparel.
• Pokémon Trading Card Game Authorized Pokémon TCG products including booster packs, display boxes, and Elite Trainer Boxes in English, Japanese, Korean, and Chinese language editions across Mega Evolution, Scarlet & Violet, and special expansion sets.
• Palworld Official Card Game Palworld OCG booster packs and trial decks for the two-player competitive card game based on the Palworld video game.
• Hololive Official Card Game Hololive OCG English booster packs across sets including Ayakashi Vermillion, Enchant Regalia, Curious Universe, Elite Spark, and Quintet Spectrum.
• Nivel Arena Trading Card Game Korean-language Nivel Arena TCG products featuring franchises such as Goddess of Victory: NIKKE, Eternal Return, Stellar Blade, Brown Dust 2, and Epic Seven.
• One Piece Trading Card Game Japanese One Piece TCG expansions (OP01 through OP13) including Romance Dawn, Paramount War, Pillars of Strength, Kingdoms of Intrigue, and Wings of the Captain.
• Union Arena Trading Card Game

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Pokémon CompanyminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Pokémon TCG products including English, Japanese, and Korean language cards. Products include booster packs, boxes, Elite Trainer Boxes, and accessories.
• Bandai NamcominorChannel Partner/ Reseller/ DistributorReseller of One Piece TCG and Union Arena TCG products manufactured by Bandai Namco.
• Bushiroad Inc.minorChannel Partner/ Reseller/ DistributorAuthorized reseller of Weiss Schwarz TCG, Cardfight!! Vanguard, Hololive Official Card Game, and Palworld OCG products published by Bushiroad.
• Shift Up CorporationminorChannel Partner/ Reseller/ DistributorReseller of NIKKE (Goddess of Victory: NIKKE) merchandise and collectibles including cards, figures, and promotional items from various licensed manufacturers.
• Mint GamesminorChannel Partner/ Reseller/ DistributorReseller of Nivel Arena TCG products published by Mint Games, including cards from Eternal Return, Stellar Blade, Brown Dust 2, and NIKKE.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the company's online storefront. Provides payment processing, inventory management, and storefront hosting capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CoolStuffInc: Multi-vertical hobby retailer carrying TCGs, board games, miniatures, and accessories via an e-commerce storefront. Comparable assortment breadth and direct-to-consumer online model.
• Miniature Market: Online hobby retailer specializing in miniatures, board games, and TCGs. Comparable in carrying niche hobby inventory and serving collector/player communities with multi-category assortments.
• Troll and Toad: Long-standing online hobby retailer selling TCGs, collectible card games, and miniature gaming accessories. Highly comparable niche hobby/TCG e-commerce positioning and customer overlap.
• HobbyLink Japan: Japanese hobby retailer selling model kits, figures, dolls, and collectibles to international customers. Comparable import model for hobby collectors and the BJD doll fashion side of Nina Herisson's business.
• BigBadToyStore: Online retailer of collectible figures, statues, and hobby merchandise including import anime goods. Comparable niche collectibles e-commerce model and anime merchandise overlap.
• AmiAmi: Japan-based online retailer specializing in anime figures, dolls, and hobby goods including import-only TCG merchandise. Direct peer for the NIKKE/anime merch and import TCG lines of Nina Herisson's catalog.
• Card Kingdom: Specialty online TCG retailer (Magic: The Gathering focus but expanding into other TCGs). Comparable as an authorized-online TCG storefront serving hobbyist collectors with similar unit-pricing and shipping dynamics.
• Star City Games: Large authorized TCG and hobby retailer. Overlaps with Nina Herisson in selling sealed TCG product, singles, and accessories to dedicated players and collectors through its own e-commerce storefront.
• TCGPlayer: Dominant US TCG marketplace where Nina Herisson already maintains a seller storefront. Directly comparable as a multi-TCG retailer carrying Pokémon, One Piece, Weiss Schwarz, and similar games, with overlapping buyer base of TCG collectors.

Regional players

• PlazaJapan: US-based proxy-buying and import service for Japanese hobby goods, figures, and anime merchandise. Comparable for the import-Japanese-product angle, though geographically positioned as a Japan-to-US bridge rather than a US-domiciled multi-brand retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/sharer.php?u=https%3A%2F%2Fninaherisson.com%2Fproducts%2Fpokemon-tcg-english-ascended-heroes-mega-evolution
• Instagraminstagram.com/ninaherisson
• TikToktiktok.com/@ninaherisson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NINA HERISSON INC.