What Northstone Builds Inc. does

Northstone Builds Inc., operating as The Northstone Group, is a Canadian integrated design-build firm specializing in luxury landscape architecture and custom concrete pool construction. The company employs 180+ in-house professionals — including landscape architects, designers, structural engineers, and construction crews — and operates from a large operational headquarters in Saint-Laurent, Quebec, with a regional office in Concord, Ontario, serving the Greater Toronto Area. It delivers end-to-end outdoor living projects for high-net-worth residential clients in Montreal's Westmount, Outremont, TMR, Hampstead, and Beaconsfield neighborhoods, and in Toronto's Forest Hill, Rosedale, The Bridle Path, and Lawrence Park, alongside commercial and municipal clients such as Cadillac Fairview, Disney, Olymbec Development, Reliance Construction, and Montreal-Trudeau International Airport.

The company's core offerings are organized around Custom Concrete Pools, Residential Landscaping, Landscape Architecture, and Commercial & Municipal Landscaping, supported by service modules including hardscaping, rooftop terraces, sport courts, plantation and irrigation, and custom features. Differentiated technology components include 3D landscape visualization, photorealistic rendering, immersive virtual reality walkthroughs (claimed to be a Canadian first for landscaping), drone-based site survey and documentation, and advanced drainage engineering tailored to Canadian freeze-thaw and glacial till conditions. The firm claims cumulative scale of 3,400+ designed projects and 5,000+ completed pool and landscape projects across 25+ years.

The business model is project-based and sales-led, with no publicly disclosed pricing. Revenue streams are one-time construction projects and integrated professional services including municipal permit coordination. The go-to-market is direct sales, with no intermediaries, channel partners, or resellers. Marketing relies on content (company blog, Northstone Magazine), organic social (Instagram, Facebook, YouTube), and PR placements in Dwell, House & Home, Living Luxe, Haute Living, Disrupt Magazine, and the Montreal Gazette. The company is privately held, family-founded (roots traced to 1967, modern iteration founded by Matthew Elliott in the early 2000s), with no disclosed institutional funding, and is led by Vic Bertrand (President) and Matthew Bertrand (Director of Sales and Design).

Name

Northstone Builds Inc.

Legal name

Northstone Builds Inc.

Website

https://thenorthstonegroup.com

Company type

Private

Founded year

1967

Operating status

Operating

Ownership category

akta.pro rank

Product category

Landscape Architecture and Pool Construction Services

NAICS

Landscape Architectural Services (54132)

SIC

Heavy Construction Other Than Bldg Const - Contractors (1600)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Landscape architecture services
• Custom pool construction
• Outdoor living design
• Residential landscaping services
• Commercial municipal landscaping

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Concrete Pool Construction: One-time project-based revenue from designing and building custom concrete pools. Pools range from private estates to rooftop installations, with emphasis on structural integrity and architectural integration.
2. Residential Landscape Architecture & Construction: Project-based revenue from creating stunning, functional landscapes for residential properties. Includes 3D rendering, design consultation, and full construction execution.
3. Commercial & Municipal Landscaping: Large-scale commercial and municipal landscaping projects including municipal landscaping, community pools, rooftop terraces, sports courts, and public green spaces.
4. Professional Services (Permit Coordination): Municipal permit coordination, zoning compliance, and regulatory approvals handled as part of integrated project delivery.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Northstone Group is an integrated design-build landscape architecture and custom concrete pool construction firm serving luxury residential, commercial, and municipal clients across Montreal and Toronto. It employs 180+ in-house professionals covering landscape architecture, structural engineering, hardscaping, and custom concrete pool construction under one roof. Core service lines include Custom Concrete Pools, Residential Landscaping, Commercial & Municipal Landscaping, and Landscape Architecture.

Product overview

The Northstone Group is a premier landscape and pool construction firm offering integrated design-build services. The company operates as a unified platform combining landscape architecture, custom concrete pool construction, hardscaping, and residential/commercial landscaping services. Their core offerings include Custom Concrete Pools (gunite pools with structural engineering and architectural integration), Residential Landscaping (luxury estate design with 3D visualization), Commercial & Municipal Landscaping (public space construction), and Landscape Architecture (in-house architectural design with drainage engineering and material planning). Supporting service modules include Hardscaping, Rooftop Terraces, Turf & Sport Courts, Outdoor Furniture, Plantation & Irrigation, and Custom Features. The company differentiates through technology-enabled services including 3D Landscape Visualization using photorealistic renders and immersive virtual reality experiences, and Drone Survey & Documentation for precise site analysis. All services are delivered through a fully integrated in-house model with over 180 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Concrete Pools Custom concrete (gunite) pool construction with structural engineering, infinity edges, integrated spas, and architectural water features, built entirely in-house by a dedicated team of expert pool builders for luxury residences and select commercial installations.
• Residential Landscaping High-end residential landscape design and construction service for private estates and luxury homes, using detailed 3D renderings, immersive VR previews, and integrated design-build execution from concept to completion.
• Commercial & Municipal Landscaping Municipal landscaping and pool construction for public spaces, including community pools, large-scale green areas, schools, shopping centers, airports, and rooftop terraces; includes hardscaping, sport courts, irrigation, outdoor furniture, and custom feature construction with a focus on precision, safety, durability, and long-term maintenance.
• Landscape Architecture In-house landscape architecture combining architectural proportion, grading intelligence, drainage engineering, and material longevity with fully integrated design-build execution, 3D visualization, and municipal permit coordination for luxury residential, commercial, and municipal projects.

Quantifiable outcome

• 3400+ projects designed and 5000+ pool and landscape projects completed
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered notable and core.

• Officine GullonotableStrategic or Co-development PartnerCollaborated on Timeless Tide, a nautical kitchen project unveiled at Monaco. This partnership brought Officine Gullo's luxury kitchen technology into Northstone's outdoor design ecosystem, representing a high-profile collaboration in the ultra-luxury outdoor living space.
• Olymbec DevelopmentcoreImplementation/ SI/ Consulting PartnerPartnered on Le Lynk, Montreal's striking dual-tower residential complex. Northstone transformed the fifth-floor terrace into an extraordinary urban retreat between the 11 and 12-story towers - a masterclass in commercial pool construction and luxury outdoor design at elevation.
• Reliance ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for the Le Lynk project where Northstone delivered rooftop terrace transformation. Collaborative relationship in delivering complex commercial pool construction.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yellowstone Landscape: US-based integrated commercial landscape services company with design-build and maintenance capabilities. Comparable in commercial landscape construction but operates primarily in the US Southeast rather than Canadian luxury residential.
• BrightView Landscapes: Largest commercial landscaping services company in North America, providing design-build, maintenance, and snow removal. Comparable in landscape services breadth but primarily focused on commercial maintenance rather than luxury residential design-build.
• Ruppert Landscape: Large US East Coast integrated landscape construction and management company with design-build capabilities. Comparable integrated design-build model, though serves primarily commercial clients at much larger scale than Northstone.
• Davey Tree Expert Company: North American tree care and landscape services company with significant Canadian operations. Comparable as a broad landscape services provider, though its portfolio is more diversified and less specialized in luxury pool construction.

Direct peers

• California Pools & Landscape: US-based integrated pool and landscape design-build firm serving luxury residential clients across multiple markets. Closely comparable business model combining custom concrete pool construction with full landscape design-build under one roof — directly analogous to Northstone's integrated offering.
• Premier Pools & Spas: US-based custom pool builder with significant residential design-build operations. Directly comparable as a custom concrete pool specialist serving premium residential clients, though Northstone's integrated landscape architecture breadth is a distinguishing feature.
• Clintar Landscape Management: One of Canada's largest commercial landscaping companies, serving property managers, developers, and institutions nationwide. Directly comparable in the Canadian commercial/municipal landscaping segment where Northstone competes for projects like airports, schools, and shopping centers.
• Anthony & Sylvan Pools: Long-established US custom in-ground pool builder with design capabilities. Comparable as a heritage custom pool construction brand, though operates at broader US geographic scale and less integrated with landscape architecture than Northstone.

Others

• Pool Corporation: Largest wholesale distributor of swimming pool supplies and equipment in North America. Enabling/supply-chain peer providing pool construction materials and equipment to the broader pool building industry in which Northstone operates.
• SiteOne Landscape Supply: Largest wholesale distributor of landscape supplies in North America. Enabling/supply-chain peer providing the irrigation, hardscape, and nursery products that Northstone and similar contractors source for project execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thenorthstonegroup
• Facebookfacebook.com/thenorthstonegroup
• Instagraminstagram.com/thenorthstonegroup/?hl=en
• LinkedInlinkedin.com/company/groupe-northstone

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northstone Builds Inc.