GROWING LIBRARIES LTD
- Company typePrivate
- Founded2025
- HeadquartersKilmacolm, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
GROWING LIBRARIES LTD firmographics
Firmographics- Name
- GROWING LIBRARIES LTD
- Legal name
- Growing Libraries, LLC
- Website
- https://growinglibraries.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GROWING LIBRARIES LTD industry classification
Industry- Product category
- Library Marketing & Demographic Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Public Library Operations & Community Branch Management (EDAEAGAC)
Keywords
Where GROWING LIBRARIES LTD is headquartered
LocationHeadquarters
- HQ city
- Kilmacolm
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GROWING LIBRARIES LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Annual SaaS Subscription: Annual subscription for Community Insight™ platform and CI-Sync™ data connector. Pricing is quote-based, tailored to library size and needs.
- Setup Fee: One-time setup fee for platform onboarding and configuration.
- Direct Mail (Postcards/Letters): Optional add-on for Growing Libraries subscribers. Includes end-to-end fulfillment through print delivery partner network. Premium postcards are 6" x 9", full color both sides with tracking from production to delivery.
- Email Address Lists: Optional add-on allowing libraries to download email lists for use in email marketing platforms such as Patron Point, LibConnect, or drip campaigns. All email addresses are verified and legally obtained with opt-in consent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Setup Fee + Annual Subscription |
| Usage-based | Pay-as-you-go | Optional Direct Mail and Email Add-ons |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
GROWING LIBRARIES LTD product offering
Product offeringCore offering
Growing Libraries sells a SaaS platform that combines household-level demographic analytics with targeted outreach campaign execution so that U.S. public libraries can identify non-cardholding households and convert them into library cardholders. The core product Community Insight™ delivers audience segmentation and insight dashboards, integrates with library ILS systems in real time via the proprietary CI-Sync™ connector, and feeds Growth Programs™ direct mail and email campaigns with measurement and tracking.
Product overview
Growing Libraries offers a unified SaaS platform designed specifically for public libraries to grow cardholder membership. The core product is Community Insight™ — a demographic analytics and audience segmentation platform that identifies non-cardholding households. This integrates with Growth Programs™ for executing outreach campaigns via direct mail postcards and email marketing. CI-Sync™ provides the technical integration layer connecting library ILS systems to the platform in real-time. The New Mover Program is a specialized automated campaign targeting new residents within 60 days of relocation. Together, these products form a complete data-driven outreach solution from audience identification through campaign execution and performance tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Community Insight™: Community Intelligence platform for libraries that helps identify and segment non-cardholding households
- Growth Programs™
- CI-Sync™
Products and services
- Community Insight™ Platform SaaS demographic analytics and audience-segmentation platform for public libraries that uses household-level data to profile communities, identify non-cardholding households, and segment audiences for targeted outreach campaigns; delivered through maps, charts, and interactive dashboards.
- Growth Programs™ Outreach campaign module that lets public libraries deliver personalized messages via automated postcards, letters, and email to target households, with scheduling, campaign management, and progress tracking through to card sign-ups.
- CI-Sync™ Real-Time ILS Connector Proprietary real-time data connector that integrates Community Insight with library ILS platforms (SirsiDynix, Innovative/Clarivate, Koha, TLC, Evergreen, Atriuum, Auto-Graphics, Axiell, FOLIO) and community data sources, ensuring up-to-date insights.
- Direct Mail (Postcards/Letters) Service End-to-end direct mail fulfillment service for Growing Libraries subscribers, featuring 6" x 9" full-color postcards printed on both sides with tracking from production to delivery through a Print Delivery Partner Network; 100% carbon-neutral.
- Email Marketing / Email List Service Email list generation service providing verified, opted-in email addresses for targeted outreach campaigns through platforms such as Patron Point, LibConnect, or drip campaigns; GDPR, CCPA, HIPAA, and DMA compliant.
- New Mover Program Automated weekly postcard campaign that welcomes new community members to the library within 60 days of relocation, with demographic segmentation, multiple postcard designs, and optional email follow-up.
Quantifiable outcome
- Reaching new movers within 60 days of their move is up to 80 times more effective than contacting long-term residents
- +2 more outcomes
Companies that use GROWING LIBRARIES LTD
Customer profileSegments1 record
Ideal customer profiles1 record
GROWING LIBRARIES LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature6 records
GROWING LIBRARIES LTD partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ingram Library ServicescorePartnership through Community-Driven Collections Program to help libraries align collection development with community demographics and engage underserved audiences. Ingram provides curated content acquisition services as part of the program.
- collectionHQcorePartnership through Community-Driven Collections Program. collectionHQ provides collection performance analytics to complement Growing Libraries' demographic intelligence, enabling libraries to make evidence-based collection decisions.
- ReThinking LibrariescorePartnership to supercharge strategic planning for libraries, enabling them to reach more community members and connect them with library services. ReThinking Libraries is a national library consulting firm working with small rural to large urban libraries for over 20 years. The partnership includes a special promotion for RTL clients with waived implementation fees from Growing Libraries.
- Data AxlecoreData partner providing verified household and demographic data. Data Axle Reference Solutions product empowers public libraries with trusted access to business and consumer data. Steve Laird, President of Data Axle Reference Solutions, expressed enthusiasm about collaboration to empower libraries to connect with new patrons.
- American Library Association (ALA)minorOrganization membership and community support. Growing Libraries is a proud member supporting the work ALA does to promote libraries.
- Public Library Association (PLA)minorOrganization membership and community support. Growing Libraries is a proud member supporting PLA's mission to advance library services.
- Institute of Museum and Library Services (IMLS)minorOrganization membership. Growing Libraries supports the work of IMLS in promoting libraries.
- International Federation of Library Associations and Institutions (IFLA)minorOrganization membership and international library community support.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
GROWING LIBRARIES LTD competitors and assessment
Company assessmentDirect peers
- collectionHQ: Library analytics SaaS providing collection performance insights, now part of Baker & Taylor. Currently a Growing Libraries partner through the Community-Driven Collections Program, but functionally competes on library data analytics.
- Comprise Technologies: Library SaaS vendor specializing in ATM-style marketing, email automation, and analytics for public and academic libraries. The most direct functional competitor to Growing Libraries' campaign execution capabilities.
- BiblioCommons: Provides discovery, catalog, events, and member-engagement SaaS for public libraries. Its community-engagement and outreach functionality competes directly with Growing Libraries' Growth Programs and Community Insight positioning.
- ByWater Solutions: Open-source Koha ILS hosting and support provider that also offers library marketing and outreach extensions. Partner of Growing Libraries and direct competitor for Koha-based public library customers.
- Springshare: Library-focused SaaS company that acquired Patron Point (the founders' previous company) in 2023. Offers LibGuides, LibAnswers, LibCal, and the Patron Point marketing automation suite - directly overlapping Growing Libraries' library engagement and outreach positioning.
Broad incumbents
- SirsiDynix: Largest US public-library ILS vendor with expanding analytics and engagement modules. Provides the integrated stack into which Growing Libraries' CI-Sync plugs and could expand to absorb competing functionality over time.
- OCLC: International library cooperative operating WorldCat, ILLiad, and a suite of metadata, discovery, and analytics services. Provides partial overlap with Growing Libraries' community-data focus and unmatched institutional reach across libraries worldwide.
- Clarivate (Innovative): Major ILS vendor (Innovative) serving academic and public libraries with catalog, circulation, and increasingly marketing/analytics features. A deep Growing Libraries integration partner and a potential bundled-suite threat.
- EBSCO: Library content and services conglomerate that co-developed the FOLIO open-source ILS platform and offers discovery, indexing, and outreach-adjacent services for public and academic libraries.
Regional players
- Axiell: Library and archives management platform serving primarily European and Nordic public libraries with comparable ILS and engagement functionality; not a direct US competitor but operates the adjacent library-tech product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GROWING LIBRARIES LTD social profiles
Digital presenceGROWING LIBRARIES LTD compliance and trust
Trust signalCompliance6 records
GROWING LIBRARIES LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
GROWING LIBRARIES LTD leadership team
Management profileNumber of profiles
Profiles3 records
GROWING LIBRARIES LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GROWING LIBRARIES LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GROWING LIBRARIES LTD
What does GROWING LIBRARIES LTD do?
Growing Libraries sells a SaaS platform that combines household-level demographic analytics with targeted outreach campaign execution so that U.S. public libraries can identify non-cardholding households and convert them into library cardholders. The core product Community Insight™ delivers audience segmentation and insight dashboards, integrates with library ILS systems in real time via the proprietary CI-Sync™ connector, and feeds Growth Programs™ direct mail and email campaigns with measurement and tracking.
Is GROWING LIBRARIES LTD a public or private company?
GROWING LIBRARIES LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GROWING LIBRARIES LTD founded?
GROWING LIBRARIES LTD was founded in 2025. It employs 1 to 10 people.
Where is GROWING LIBRARIES LTD based?
GROWING LIBRARIES LTD is headquartered in Kilmacolm, United Kingdom, in the Europe region.
How does GROWING LIBRARIES LTD make money?
Four revenue lines are on record. Annual SaaS Subscription is the primary driver. The others are setup Fee, direct Mail (Postcards/Letters) and email Address Lists.
Who are GROWING LIBRARIES LTD's main competitors?
Direct peers on record are collectionHQ, Comprise Technologies, BiblioCommons, ByWater Solutions and Springshare. Broad incumbents are SirsiDynix, OCLC, Clarivate (Innovative) and EBSCO. Axiell is listed as a regional player.
Does GROWING LIBRARIES LTD have an API?
No public API is recorded for GROWING LIBRARIES LTD.
What industry is GROWING LIBRARIES LTD in?
GROWING LIBRARIES LTD's product category is Library Marketing & Demographic Analytics Software. Its primary akta.pro industry code is EDAEAGAC, Public Library Operations & Community Branch Management. Its NAICS code is 5132 and its SIC code is 7372.