What MATT OAKES LIMITED does

MATT OAKES LIMITED is a UK-registered freelance consultancy operating from Brighton and London, founded circa 2017 and run by Matt Oakes as a sole practitioner. The company delivers cross-platform mobile app development and strategy services built primarily on React Native and Expo, with complementary native iOS (Swift) and Android (Kotlin/Java) capability and full-stack extensions into Electron desktop apps and embedded systems running on Raspberry Pi CM5 hardware. Service lines are packaged as four offers: Go Mobile (strategy and build for companies entering mobile), Improve Your Mobile App (analytics-driven remediation), Upgrade React Native (version upgrades with published tiered pricing of £1,500 / £2,000 / £3,000), and Custom React Native Module (native bridges and Expo config plugins).

The business model is professional services — project-based fees, fixed-price upgrade tiers and an ongoing managed-services / development-lead engagement with Photobot (since 2020). Distribution is direct, content-driven and inbound via mattoakes.net (case studies, guides, contact form [email protected]); client apps reach end users through the Apple App Store and Google Play Store under client brands. Notable technical work includes a complete Photobot rebuild combining Electron on Raspberry Pi CM5 with Firebase backend, custom Gphoto2 camera interfaces, MDB payment-protocol integration, real-time 200+-booth fleet monitoring, and automated revenue-share reporting.

Customer base consists of a small set of named clients across diverse verticals: Paced Group (Best Coffee, since 2017), Photobot (development lead since 2020), Rnwl / GoCompare (insurance, 2021), Pose.Party (2020), and REFSIX (native Apple Watch). No external investors, parent company or funding rounds are indicated; the business is bootstrapped and wholly founder-owned. No revenue figures are disclosed.

Name

MATT OAKES LIMITED

Legal name

MATT OAKES LIMITED

Website

https://mattoakes.net

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Matt Oakes Limited is a Brighton- and London-based freelance consultancy that builds, improves and upgrades cross-platform mobile apps for clients using React Native, Expo and native iOS/Android development, with additional work in embedded and web systems.

Ownership category

akta.pro rank

Product category

Mobile App Development Consulting

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Mobile app development
• React Native consulting
• IOS Android development
• Mobile app upgrades
• Custom native modules

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freelance Development & Consulting: Consulting and development services for mobile app projects. Clients engage via direct contact for services including go-mobile strategy, app improvement, React Native upgrades, and custom native modules. Revenue is generated through project-based fees and service contracts.
2. Development Lead Services (Photobot): Ongoing development lead role for Photobot, responsible for backend systems, Electron frontend apps, and remote maintenance of Raspberry Pi-based photo booth fleet.
3. React Native Upgrade Services: Fixed-price upgrade services for React Native apps, with tiered pricing based on complexity (Simple £1,500, Typical £2,000, Complex £3,000). Prices in GBP with USD/EUR options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Matt Oakes Limited provides freelance mobile app development and consulting services focused on React Native, Expo, and native iOS/Android development. The company delivers four core service lines: Go Mobile strategy and development for companies entering mobile, Improve Your Mobile App analysis for underperforming apps, Upgrade React Native version migration, and Custom React Native Module development. It also serves as ongoing development lead for embedded systems such as the 200+ Raspberry Pi-based Photobot photo booth fleet.

Product overview

Matt Oakes Limited is a freelance mobile app development consultancy offering four core services: Go Mobile (strategy and development for companies entering mobile), Improve Your Mobile App (analysis and optimization of existing apps), Upgrade React Native (version upgrades and migration), and Custom React Native Module development. The company specializes in React Native and Expo cross-platform development, with additional expertise in native iOS/Android and web technologies. The portfolio includes case studies demonstrating expertise across insurance, coffee discovery, party games, photo booth systems, and sports officiating applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Go Mobile Service Mobile strategy and app development service for companies without a mobile presence, including market research, platform selection, and execution to create a solid mobile foundation for businesses that lack a mobile app or whose competitors are gaining advantage through mobile.
• Improve Your Mobile App Service Analysis and improvement service for underperforming mobile apps, including analytics review, user feedback analysis, and implementation of improvements such as push notifications to address poor retention, low engagement, or negative reviews.
• Upgrade React Native Service React Native version upgrade service to keep apps current with bug fixes, performance improvements, and compatibility with the latest Android and iOS SDKs. Published tiered fixed pricing: Simple £1,500 (one or two version upgrade with well-tested app), Typical £2,000 (average-sized app on older version or with libraries needing updates), Complex £3,000 (large apps jumping multiple versions).
• Custom React Native Module Service Custom native module development service for React Native and Expo apps, building custom libraries for device functionality access, SDK wrappers, and Expo config plugins to add functionality not available through existing libraries.

Quantifiable outcome

• Over 90% code sharing between iOS and Android platforms
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Rnwl (GoCompare)minorStrategic or Co-development Partner · 1 January 2021Set up mobile app foundations for Rnwl using Expo/React Native. Rnwl was subsequently acquired by GoCompare and rebranded the app. Matt's work continues to be used by their internal team.
• PhotobotcoreStrategic or Co-development Partner · 1 January 2020Matt Oakes serves as development lead for Photobot since 2020, responsible for complete software rebuild using Electron, Firebase, and Raspberry Pi. The relationship evolved from initial Pose.Party project to ongoing development partnership.
• Photobot (Pose.Party)minorStrategic or Co-development Partner · 1 January 2020Created Pose.Party web app for Photobot at the start of 2020 lockdown to provide a virtual version of their photobooth for remote play.
• Paced GroupcoreStrategic or Co-development Partner · 1 January 2017Paced Group owns Best Coffee app and approached Matt Oakes in 2017 to rebuild and expand the app from London-only coverage to multiple cities. Matt continues to work on the app performing React Native upgrades and adding new features.
• Tom ParslowminorOthers · 1 January 2017Collaborated with Tom Parslow as co-developer on initial Best Coffee app rebuild alongside Matt Oakes.
• Olly ThomasminorOthers · 1 January 2017Designed the Best Coffee app rebuild as part of the initial development team alongside Matt Oakes and Tom Parslow.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DockYard: Digital consultancy with strong React Native capability alongside other frameworks. Comparable as a senior-staff React Native practice that builds apps end-to-end and offers ongoing maintenance.
• Cuttlesoft: React Native-focused digital product agency. Directly comparable offering outsourced React Native development, upgrades, and mobile strategy services to mid-market clients.
• Infinite Red: US-based React Native development consultancy and creators of the Ignite boilerplate. Competes in the same niche of expert React Native consulting, app builds, and framework upgrade work.
• G2i: Vetted React Native engineer talent platform. Most directly comparable as a channel through which companies hire skilled individual React Native developers — the same buying motion Matt Oakes targets.
• Callstack: Boutique React Native development agency and core contributor to the framework. Closely comparable to Matt Oakes as a React Native-focused consultancy delivering mobile app development and upgrade services for client companies.

Others

• Toptal: Vetted freelance engineer marketplace. Indirect competitor for inbound demand — companies looking for top-tier React Native freelancers may choose Toptal's network instead of engaging a sole practitioner directly.

Broad incumbents

• Bending Spoons: Major mobile app development company working across iOS, Android and React Native with a global delivery model. Comparable cross-platform mobile capability but at vastly larger scale and project size.
• ThoughtBot: Established product design and development consultancy with a mobile practice. Wider breadth than Matt Oakes but competes for similar clients seeking mobile strategy and execution.
• WillowTree: Large digital product agency with substantial iOS, Android and React Native capacity. Provides mobile development at a much larger scale than a single-person consultancy, addressing overlapping buyer needs.
• Theodo: Digital transformation consultancy with React Native and Expo expertise and a London presence. Operates at a larger team scale than Matt Oakes but addresses the same UK-friendly mobile app buyer in a comparable way.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATT OAKES LIMITED