What BLUE FLAME SYSTEMS LTD does

Blue Flame Systems Ltd is a UK private limited company incorporated on 15 April 2026 and headquartered at Unit 2, 26 Beverley Court, Elmtree Road, Teddington, operating as a done-for-you digital marketing agency focused on trade and service businesses. The company is founder-led by Lucas Sels (Founder & CEO) with no additional team members disclosed in available sources, and is bootstrapped with no external funding rounds recorded.

The company's core product is managed Meta (Facebook and Instagram) advertising for UK electricians and renewable installers, structured as a three-tier service: Meta Advertising (ad management with targeting, A/B-tested creatives, and daily optimisation), Full Service Marketing (adding landing pages, automated text/email follow-up sequences, CRM integration, and weekly strategy calls), and a Lead Generation tier delivering pre-qualified leads directly to the customer's phone on a pay-per-lead basis. Two optional add-ons — Website Design and Google SEO — extend the offering into a full digital presence bundle. Underlying technology is built on the Meta Ads platform plus standard marketing automation (text/email sequences) and CRM integration; no proprietary AI, models, or data assets are disclosed.

The business model combines managed-services fees (monthly, bundled with ad spend or quoted separately), subscription-style recurring revenue on the Full Service Marketing tier, and a transaction-based pay-per-lead option for the Lead Generation tier, with ad budgets starting from £15 per day and service pricing quote-based. Go-to-market is sales-led and direct-to-SMB, relying on a free 15-minute strategy call as the primary conversion mechanism, supported by a risk-reversal guarantee of 15 qualified leads in 30 days or the work continues free. Customer acquisition channels include paid Meta ads, case studies and testimonials, Trustpilot reviews, and organic presence on LinkedIn and TikTok. The company does not use resellers, partners, or product-led distribution, and geographic focus is the UK domestic market.

Name

BLUE FLAME SYSTEMS LTD

Legal name

BLUE FLAME SYSTEMS LTD

Website

https://blueflamesystems.co.uk

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Blue Flame Systems Ltd is a UK-based, founder-led digital marketing agency that runs done-for-you Meta (Facebook and Instagram) advertising campaigns for SMB trades — primarily electricians and renewable installers — delivering qualified leads and automated follow-up via three service tiers plus optional website and SEO add-ons.

Ownership category

akta.pro rank

Headquarters

HQ city

Teddington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Meta Advertising Management: Done-for-you Facebook and Instagram ad management including campaign creation, targeting, optimisation, and reporting. Revenue generated through management fees bundled with ad spend or as standalone service.
2. Full Service Marketing: Complete done-for-you Meta ads system including landing pages, automated follow-up sequences, CRM integration, and weekly strategy calls. Premium tier service with higher recurring value.
3. Lead Generation (Pay Per Lead): Pure lead generation service delivering pre-qualified leads directly to the customer's phone. Customers pay per lead without managing ad spend.
4. Website Design & SEO Add-ons: Optional add-on services including high-converting website design and local SEO optimisation, typically sold as one-time or add-on services to core packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Blue Flame Systems is a done-for-you Meta (Facebook & Instagram) advertising agency that runs paid social campaigns targeting local homeowners for UK trade businesses (electricians and renewable energy installers). It builds and manages the ad campaigns, supplies landing pages, automates lead follow-up via text and email, integrates with client CRMs, and delivers pre-qualified leads either as a pay-per-lead service or as part of a monthly managed-service subscription.

Product overview

Blue Flame Systems operates as a done-for-you Meta advertising platform for trade businesses (electricians and renewable installers), offering a tiered product portfolio. The core offering consists of three service tiers: Meta Advertising (Facebook & Instagram ads with targeting and optimisation), Full Service Marketing (the complete Meta ads system adding landing pages, automated follow-up, CRM integration, and weekly strategy calls), and Lead Generation (pre-qualified leads delivered directly to the phone). Two optional add-ons—Website Design and Google SEO—extend the platform to support customers who need a complete digital presence. All services are designed to fill trade business diaries with qualified appointments, backed by a guarantee of 15 qualified leads in 30 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Meta Advertising Done-for-you Facebook & Instagram advertising service that builds and runs campaigns for UK trade businesses (electricians, renewable installers), targeting local homeowners actively seeking trade services. Includes custom audience targeting, A/B-tested creatives, daily optimisation, and detailed reporting.
• Full Service Marketing Complete done-for-you Meta ads system that includes everything in Meta Advertising plus high-converting landing pages, automated text and email follow-up sequences, CRM integration, and weekly strategy calls. Positioned as the agency's premium, most popular offering.
• Lead Generation (Pay Per Lead) Pure lead generation service delivering pre-qualified leads directly to the client's phone via a pay-per-lead model, with no ad spend management required by the customer.
• Website Design Optional add-on service designing high-converting websites built to showcase trade businesses and capture enquiries, typically sold alongside the core Meta advertising services.
• Google SEO Optional add-on local SEO service helping trade businesses appear first in Google search results in their local area, marketed as a complement to the core Meta advertising services.

Quantifiable outcome

• £20,000+ new revenue in under 30 days for a single electrician client
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KlientBoost: Performance marketing agency specialising in paid acquisition (Meta/Google) and creative for growth-focused businesses — overlapping paid-social-led acquisition model.
• Ladder: Growth marketing agency offering paid social, creative and experimentation services — comparable done-for-you digital marketing offering with similar SMB/mid-market positioning.
• WebFX: Large US digital marketing agency delivering paid social, SEO, web design and lead generation services to SMBs across many verticals — overlapping service mix and SMB customer profile with Blue Flame.
• Add People: UK-based digital marketing agency providing paid search, paid social, SEO and web design to local and trade SMBs — directly comparable to Blue Flame's done-for-you Meta ads offering for trades.
• LYFE Marketing: US-based digital marketing agency focused on SMB clients with paid social, SEO and web design services — directly comparable service stack and target customer to Blue Flame's trade SMB positioning.

Broad incumbents

• Yell: UK directory and digital marketing provider for local businesses, offering websites, SEO and paid media — broader incumbent competing for the same UK trade SMB marketing budget.
• HubSpot: Marketing/CRM platform with an agency partner ecosystem serving SMBs — overlaps with Blue Flame's CRM integration and full-funnel marketing positioning at a much larger scale.
• Thryv: SMB marketing and business software platform providing websites, SEO, listings and lead generation tools for service businesses — broader SaaS incumbent targeting the same trades/local-services buyer.

Others

• GoHighLevel: Marketing automation and CRM platform purpose-built for agencies — an enabling tool that powers similar done-for-you Meta ads and follow-up workflows for competing agencies.

Emerging players

• Bark.com: UK-founded online marketplace connecting consumers with local trades and service professionals — an alternative lead source that Blue Flame's service is partly positioned to displace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE FLAME SYSTEMS LTD