Halo & Company Inc.

What Halo & Company Inc. does

Halo & Company Inc. (DBA Halo & Co.) is a Toronto-based, privately held communications agency founded in 2016 by Halla Rafati. The firm operates as a full-service integrated communications, public relations, digital strategy, and event marketing boutique, organized around three pillars: CREATE (strategy, events, content, brand positioning, investor relations), COMMUNICATE (PR, earned media, crisis management, digital, influencer marketing), and INTEGRATE (strategic partnerships, corporate communications, experiential, product seeding). It serves primarily enterprise clients in luxury hospitality, travel and tourism, fine dining, and luxury lifestyle, with documented agency-of-record mandates for Four Seasons (multiple properties and the global Pop Down series), Hilton Toronto, 1 Hotel Toronto, and Switzerland Tourism, among others.

The firm generates revenue through professional services engagements, including retained agency-of-record work, project-based launch campaigns, event production, and social media management. There is no proprietary technology platform, software product, or AI/ML component disclosed; the offering is human-delivered creative and communications labor executed by a small, founder-led, all-female team out of its Yorkville office. Pricing is not publicly disclosed and is negotiated on a customized scope-of-work basis per client engagement.

Commercially, Halo & Co. relies on direct client engagement, referrals, and demonstrated work via case studies to acquire enterprise clients. Distribution is regional-to-international through project work spanning Canada, the United States, Switzerland, the United Kingdom, and Hong Kong, though the only physical office is the Toronto headquarters. Marketing channels are primarily organic social (Instagram, LinkedIn, TikTok), an email newsletter, earned media from client campaigns, and founder-led thought leadership.

Name

Halo & Company Inc.

Legal name

Halo & Company Inc.

Website

https://haloandco.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Halo & Co. is a Toronto-based boutique communications agency offering integrated public relations, digital strategy, and event marketing services to enterprise clients in luxury hospitality, travel and tourism, fine dining, and premium lifestyle sectors.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

akta.pro secondary industries

Event Hospitality & VIP Lounge Staff (HSACAEAH), VIP Event & Venue Access (Clubs, Lounges, Private Suites) (HSACAMAB)

Keywords

• Public relations agency
• Event marketing services
• Luxury hospitality communications
• Experiential marketing agency
• Digital strategy services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Public Relations: Halo & Co. generates revenue through comprehensive public relations services including media relations, earned media campaigns, crisis communication, and thought leadership positioning for clients in hospitality, travel, luxury lifestyle, and restaurant sectors.
2. Event Marketing and Experiential: Revenue is generated through event planning, production, and experiential marketing services including product launches, grand openings, influencer activations, and pop-up events for luxury brands.
3. Social Media Management: Services include social media strategy, content creation, community management, and influencer marketing programs, typically as part of integrated communications mandates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Halo & Company Inc. is a full-service communications, public relations, digital strategy, and event marketing agency serving luxury hospitality, travel and tourism, fine dining, and lifestyle brands. The agency delivers services through three integrated pillars — CREATE (strategy, event production, content creation, brand positioning, investor relations), COMMUNICATE (public relations, earned media, crisis management, digital strategy, influencer marketing), and INTEGRATE (strategic partnerships, corporate communications, experiential marketing, product seeding).

Product overview

Halo & Co. is a full-service communications, public relations, digital strategy, and event marketing agency that operates as a unified service offering rather than a software product platform. The agency provides three integrated service pillars: CREATE (strategy development, event management, content creation, brand positioning, investor relations), COMMUNICATE (public relations, earned media, crisis management, digital strategy, influencer marketing), and INTEGRATE (strategic partnerships, corporate communications, experiential marketing). These services work together to help clients elevate their brands, shape narratives, and achieve visibility through media relations, events, and digital campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• CREATE Services Core creative services including strategy development, event management and production, content creation, brand positioning, and investor relations support for luxury hospitality, travel and tourism, and lifestyle brand clients.
• COMMUNICATE Services Communication services including public relations, earned media relations, crisis and issues management, digital strategy and social media, and influencer marketing for luxury and lifestyle brands.
• INTEGRATE Services Integration services including strategic partnerships development, performance assessment, corporate communications, activations and experiential marketing, and product seeding and gifting for luxury brand clients.
• Public Relations Services Comprehensive public relations services including thought leadership positioning, earned media relations, and crisis communication and issues management to help brands build and maintain a positive presence in national and international media landscapes.
• XM and Activations Experiential marketing and brand activation services encompassing strategy and creative development, strategic partnerships, and event planning and production to create bespoke campaigns that elevate brand image and enhance visibility.
• Social Media Management Social media services including content creation, influencer marketing, and community management to drive engagement, establish industry expertise, and build online communities around brands.

Quantifiable outcome

• 905+ million media impressions for a single client campaign (1 Hotel Toronto)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Switzerland TourismcoreStrategic or Co-development PartnerSwitzerland Tourism partnered with Halo & Co. for a robust awareness campaign celebrating SWISS Airlines' new direct flight from Toronto to Zurich. The campaign included personalized Victorinox suitcase mailers and a curated launch event with an Accidentally Wes Anderson theme, attended by media, influencers, and industry leaders.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evins Communications: Evins Communications is a long-standing NYC boutique PR and experiential marketing agency serving luxury hospitality, spirits, beauty, and lifestyle brands. Comparable to Halo & Co. in vertical focus, integrated service model, and emphasis on high-touch experiential launches for premium brands.
• J Public Relations: J Public Relations is a global boutique agency built around hospitality, travel, and luxury lifestyle PR with offices in NYC, London, and LA. Directly comparable on service mix (PR + influencer + experiential) and on premium-hotel/resort client roster.
• Linda Roth & Associates: Linda Roth & Associates is a New York boutique PR firm specializing in luxury hospitality, travel, and culinary clients. Comparable for its niche focus on premium hotel openings, restaurants, and destination marketing campaigns.
• The Brandman Agency: The Brandman Agency is a New York-based PR and integrated communications firm known for hospitality, real estate, and luxury consumer clients. Its combination of media relations, influencer programming, and high-profile property launches mirrors Halo & Co.'s service mix and luxury positioning.
• Magrino Agency: Magrino Agency is a New York-based boutique PR firm specializing in food, hospitality, spirits, and luxury lifestyle clients. Its integrated PR + influencer + events offering and premium hospitality roster make it the closest direct analogue to Halo & Co.'s luxury hospitality vertical focus.

Regional players

• Veritas Communications: Veritas Communications is a Toronto-based PR and integrated marketing agency serving consumer, lifestyle, and travel brands. Comparable Toronto regional peer with overlapping vertical exposure (travel, lifestyle) and similar agency-of-record positioning.
• Strategic Objectives: Strategic Objectives is one of Canada's largest independent PR agencies, headquartered in Toronto with a full-service communications offering. Comparable Canadian-headquartered boutique-to-mid-market PR firm competing in the same Toronto talent pool and similar enterprise segments.
• Brown & Cohen Communications & Publicity Inc. Brown & Cohen is a long-standing Toronto-based PR and publicity firm specializing in lifestyle, hospitality, and consumer brands. Direct regional peer competing for the same Canadian luxury-hospitality and restaurant clients.

Broad incumbents

• Weber Shandwick: Weber Shandwick is a global public relations and communications agency with deep hospitality, travel, and luxury consumer expertise through its IPG parent. Represents the kind of full-service global network Halo & Co. competes against for multi-region enterprise accounts.
• Edelman: Edelman is the world's largest independent PR firm with dedicated luxury, hospitality, and travel practices serving Fortune 500 brands. Represents the scaled-incumbent competitor that Halo & Co. must displace or partner with on enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/halo-public-relations
• Instagraminstagram.com/haloandcompany
• TikToktiktok.com/@haloandco.tok

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halo & Company Inc.