GOVAPE LTD

What GOVAPE LTD does

GOVAPE LTD, trading as GoVape, is a UK-based independent retailer of vaping products, operating a hybrid sales model that combines e-commerce (govape.co.uk) with physical retail. The company is registered as a private limited company in England and Wales and is headquartered at 39 Havelock Street, Swindon, where it runs a flagship store open seven days a week. It also operates a weekly Saturday pop-up shop at Newbury market. Its customer base is entirely consumer-facing (B2C), targeting individual vapers ranging from first-time users transitioning from smoking to advanced "cloud chasers" seeking specialised hardware, with no enterprise or wholesale customers disclosed.

The product portfolio spans e-liquids (standard, nic salts, and shortfills), hardware (starter kits, mods, sub-ohm devices, tanks), consumables (replacement coils and pods), and accessories (batteries, chargers, replacement glass). GoVape does not develop proprietary technology; it curates and resells products from established manufacturers including Vaporesso, Aspire, Innokin, OXVA, Voopoo, Bowmans UK, Hangsen, and Nitecore. The company claims a catalogue of over 150 e-liquid flavours available for in-store sampling, same-day dispatch on online orders before cut-off, free delivery on orders over £30, and unit prices ranging from £2.00 for e-liquids to £60+ for advanced kits.

Revenue is generated through unit-priced retail sales across physical stores, e-commerce, telephone orders, and pop-up markets, with payment accepted via major cards, PayPal, Revolut, bank transfer, and cash on delivery. The business appears founder-owned and bootstrapped, with no external funding, no parent company, and no disclosed revenue or headcount. Distribution beyond the retail footprint is handled via nationwide shipping (Royal Mail Tracked 48, DPD Next Day). The company emphasises in-store product sampling, expert staff advice, and customer service quality as differentiators, with brand credibility evidenced by a Facebook 5-Star Review badge and named customer testimonials.

Name

GOVAPE LTD

Legal name

Go Vape

Website

https://govape.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

GOVAPE LTD (GoVape) is a UK-based independent vape retailer operating an e-commerce platform, a Swindon flagship store, and a Newbury pop-up shop, selling multi-brand e-liquids, hardware, and accessories to individual consumers ranging from beginners to advanced vapers.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro industry

PRIMARYCRANAEAA

Dedicated Vape & E-Cigarette Shops (Specialty Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAG

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAI

Disposable Vape Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

Keywords

• Vaping products retail
• E-cigarette supplies
• E-liquid flavours
• Vape hardware kits
• Replacement coils and tanks

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: GoVape generates revenue through the sale of vaping products including e-liquids, vaping hardware (mods, kits, tanks), coils, and accessories. Revenue is generated through both physical retail locations and online e-commerce sales. Products are sourced from multiple manufacturers including Bowmans UK, Hangsen, Vaporesso, Aspire, Innokin, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GOVAPE LTD (trading as Go Vape) retails vaping products, including e-cigarettes and refillable hardware kits, e-liquids (nic salts, 10ml and shortfill), replacement coils, tanks, batteries, chargers, and accessories, drawn from established brands such as Vaporesso, Aspire, Innokin, OXVA, Voopoo, Nitecore, Hangsen, and Bowmans UK. Orders are dispatched the same day from the website; the products are also available in person at the Swindon flagship store and the Newbury pop-up, and accepted via telephone. The range spans beginner starter kits through advanced sub-ohm hardware and 150+ e-liquid flavours.

Product overview

GoVape is a UK-based e-commerce retailer and physical store chain specializing in vaping products. The company operates as both an online platform (govape.co.uk) and maintains physical store locations in Swindon and pop-up shops in Newbury. The product portfolio consists of a unified e-commerce offering centered around vaping: e-liquids (including standard, nic salts, and shortfills from brands like Bowmans UK, Hangsen, and Ublo), vaping hardware (starter kits, mods, sub-ohm devices, and tanks from manufacturers such as Vaporesso, Aspire, Innokin, and OXVA), replacement coils and pods for various tank systems, batteries and chargers, and accessories. The company positions itself as 'The First Stop Shop for Vaping' with same-day dispatch and a focus on genuine, quality-controlled products.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Liquids Multi-brand e-liquid range spanning nic salts, 10ml bottles, and 50ml shortfills, with more than 150 flavours from brands such as Bowmans UK and Hangsen. Sold to adult consumers via online store, in-person retail, and telephone orders.
• Nic Salt E-Liquids Higher-nicotine-strength e-liquids using nic salt formulations for low-wattage pod systems and starter kits, aimed at adult smokers and existing vapers seeking smoother throat hit at higher nicotine strengths.
• Shortfill E-Liquids (50ml) Nicotine-free shortfill bottles (typically 50ml in larger containers) intended for sub-ohm vaping, with optional nic shot add-ons. Targeted at hobbyist/experienced vapers using higher-wattage devices.
• Starter Kits and Mods Beginner-friendly vape kits and mods from brands such as Vaporesso, Aspire, Innokin, OXVA, Voopoo and Nitecore, aimed at adult consumers moving from smoking or upgrading to refillable devices.
• Sub-Ohm Hardware Higher-wattage sub-ohm devices and tanks designed for direct-lung vaping, targeted at experienced adult hobbyist vapers.
• Replacement Coils Brand-specific replacement atomiser coils that fit tanks from stocked hardware brands, sold as recurring consumables to existing device owners.
• Vape Batteries and Chargers External batteries (e.g., 18650/21700) and compatible chargers required for many mod devices, sold to existing device owners as replacement or spare power accessories.
• Replacement Glass and Accessories Replacement Pyrex/glass tanks and small vape accessories intended to extend the life of existing devices, sold as parts and accessories.

Quantifiable outcome

• Over 150 different flavours available for sampling and purchase
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bowmans UKcoreOthersPrimary e-liquid supplier offering a range of flavours including Voodoo, Black Liquorice (Blackjack), Blue Menthol (Heisenberg), Raspberry Fizz, Blue Slush, and Britannia Gold variants. Bowmans UK is a key supplier for the company's e-liquid inventory.
• HangsencoreOthersE-liquid manufacturer supplying products such as HS Menthol Sensation, Tobacco, and Golden VI. Hangsen is a well-established brand in the e-liquid market.
• VaporessocoreOthersMajor hardware supplier providing products including Vibe Pods, Armour G Vape Kit, Armour Max 220W Kit, XROS 3 Mini Vape Kit, and XROS replacement pods. Represents a significant portion of hardware sales.
• AspirecoreOthersHardware supplier providing tanks, coils, and kits including Nautilus series coils, PockeX coils and kits, BVC replacement coils, and Zelos Mod/Kit. Products span multiple categories.
• InnokincoreOthersHardware supplier providing devices such as Endura T18E, T22E, T22 Pro, Adept Zlide Kit, Zenith Plexus coils, and related products. Known for beginner-friendly devices.
• OXVAminorOthersSupplier of XLIM replacement pods and XLIM Pro 2 Vape Kit. Growing brand in the pod system market.
• VoopoominorOthersSupplier of TPP DM1 coils (3 Pack) and Vinci PNP VM coils. Products serve the sub-ohm and rebuildable market segment.
• NitecoreminorOthersSupplier of battery chargers including Intellicharger i2 and Intelligent Charger I4. Provides essential accessories for vaping hardware.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vapemate: UK-based vape retailer selling e-liquids, hardware, and accessories through an e-commerce platform. Directly comparable to GoVape's online offering with overlapping product categories and a similar consumer customer base.
• Vape & Juice: UK vape retailer with physical stores and e-commerce operations selling e-liquids, hardware, and accessories. Comparable to GoVape on multi-channel retail model and consumer-facing product focus.
• Vape Club: Large UK online vape retailer offering e-liquids, hardware, kits, and accessories with nationwide delivery. Comparable to GoVape on product mix and target market, though predominantly online with limited physical retail presence.
• Totally Wicked: One of the largest UK vape retail chains with both physical stores and a nationwide e-commerce platform selling e-cigarettes, e-liquids, hardware, and accessories. Directly comparable to GoVape in product mix, target customer (individual vapers), and multi-channel retail model, with a much larger national footprint.
• Vape Superstore: UK-based multi-channel vape retailer operating physical stores and a leading e-commerce site selling e-liquids, hardware, coils, and accessories. Comparable to GoVape in product range, customer segment, and hybrid online/physical retail model.
• Vape Mountain: UK online vape retailer selling e-liquids, hardware, kits, and accessories with nationwide delivery. Comparable to GoVape on product range and customer segment, primarily online rather than hybrid retail.
• Apollo Vapes: UK vape retailer operating physical stores and an online platform selling a wide range of hardware, e-liquids, and accessories. Comparable to GoVape in product categories and customer segment, with a national retail presence.
• Vaporized: UK vape retailer with a network of physical stores and e-commerce offering e-cigarettes, e-liquids, and accessories. Comparable to GoVape on multi-channel retail model and customer focus, though with a broader and more established footprint.
• E-Cigarette Direct: UK-based vape retailer with both online and physical stores selling e-cigarettes, e-liquids, mods, tanks, and accessories. Directly comparable to GoVape on product mix, multi-channel approach, and consumer target market.
• MyVapeStore: UK vape retailer offering e-liquids, hardware, and accessories through online and physical channels. Directly comparable to GoVape on product mix and target customer, though typically smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/govapestore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOVAPE LTD