Gaspy Holdings Ltd.

What Gaspy Holdings Ltd. does

Gaspy Holdings Ltd. operates a community-driven mobile application (available on iOS and Android) that enables New Zealand drivers to locate, report, and compare real-time petrol, diesel, and increasingly EV charging prices across more than 1,700 stations nationwide. The core product is built around a crowdsourced price-reporting and verification system: users submit fuel prices, other users confirm them, and the resulting validated observations feed a proprietary database with daily pricing history stretching back to November 2015. The application incorporates a gamification layer (Spy Coins, badges, leaderboards, hats) designed to incentivize ongoing contributions and sustain data freshness, and it includes location-based station discovery, favorite-station price alerts, and discount filtering by fuel card type.

The company operates on a freemium business model. The free tier offers full app functionality supported by peripheral advertising, while Gaspy Gold — a premium subscription priced at $1.69 per month (with a 1-month free trial) — removes ads and unlocks unlimited custom discount tracking. A third revenue channel is commercial data licensing: comprehensive fuel price datasets are routed through Datamine for commercial enquiries, monetizing the proprietary database for B2B use cases. Gaspy also surfaces adjacent consumer services, such as a co-branded insurance offering, via navigation on its website.

Distribution is exclusively through mobile app stores (Google Play and Apple App Store), with growth driven by product-led adoption, organic app store discovery, and a Facebook community (Carmunity of Gas Spies) plus a YouTube channel for tutorials and engagement. The company is privately held, based in Tauranga, New Zealand, appears to be bootstrapped with no disclosed external funding or institutional investors, and operates with a small team of 1-10 employees.

Name

Gaspy Holdings Ltd.

Legal name

Gaspy Holdings Ltd.

Website

https://gaspy.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gaspy Holdings Ltd. operates a community-driven mobile app and data platform for New Zealand drivers, providing crowdsourced real-time fuel and EV charging prices across 1,700+ stations and monetizing via a freemium subscription ($1.69/month Gold tier), advertising, and commercial data licensing.

Ownership category

akta.pro rank

Product category

Mobile Fuel Price Comparison

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)

Keywords

• Fuel price comparison
• Crowdsourced price data
• Mobile fuel finder
• EV charging stations
• Gas price tracking

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gaspy Gold Premium Subscription: Monthly subscription ($1.69/month) offering ad-free experience, unlimited custom discount tracking, and additional premium features. Free 1-month trial available.
2. Advertising (Free Tier): Free app version displays peripheral advertisements to generate revenue from the 2.2M user base.
3. Fuel Price Data Commercialisation: Comprehensive fuel price database sourced from retail stores daily. References to commercial enquiries via Datamine suggest data is sold to commercial entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gaspy operates a community-driven mobile application (iOS and Android) that helps New Zealand drivers locate, report, and compare real-time petrol, diesel, and EV charging prices across 1,700+ fuel stations. Users contribute and verify price updates, which feed a proprietary fuel price database with history back to November 2015. The offering is supplemented by a freemium Gaspy Gold premium subscription ($1.69/month) that removes ads and unlocks unlimited custom discount tracking.

Product overview

Gaspy Holdings Ltd. operates a single unified mobile application (Gaspy App) for New Zealand drivers to find and share real-time fuel prices. The core offering is supplemented by Gaspy Gold, a premium subscription tier that removes advertisements and expands custom discount features. Underpinning the consumer app is Gaspy's proprietary Fuel Price Database, a comprehensive retail market dataset covering 1,700+ stations with daily pricing and multi-year history, which also serves commercial data enquiries.

Differentiator

Problem solved

Functional benefit

Brands

• Gaspy Gold: Premium subscription service offering an ad-free experience for $1.69/month, with additional features including unlimited custom discounts (vs. one in free version) and free 1-month trial available.

Products and services

• Gaspy App New Zealand's original mobile fuel-finding application that enables users to locate, report, and compare petrol and diesel prices across 1,700+ stations. Users contribute price updates and confirm others' submissions to maintain accurate, real-time fuel pricing data for the community. Includes Spy Coins gamification, leaderboards, badges, favourites with price alerts, EV charging station tracking, and discount filtering.
• Gaspy Gold Premium subscription service priced at $1.69 per month that removes peripheral advertisements from the Gaspy app and unlocks unlimited custom discount tracking (versus a single custom discount in the free version). Includes a free 1-month trial accessible via the app's Settings.
• Gaspy Fuel Price Database Comprehensive New Zealand retail fuel price repository covering daily prices for all fuel types across 1,700+ stations, with historical data back to November 2015. Commercial enquiries for the dataset are directed to Datamine, indicating the data is licensed or sold to commercial entities.

Quantifiable outcome

• 2.2M+ Kiwis using the app to save on fuel
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DatamineminorOthersDatamine handles commercial enquiries for fuel price data. Gaspy directs commercial data enquiries to Datamine's platform for data access.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PriceMyPetrol / PetrolPrices.com: UK-based fuel price comparison platform with crowdsourced pricing and station-level data. Same core function as Gaspy and a useful benchmark for international expansion, premium tier design, and data licensing revenue.
• GasBuddy: North America's largest community-driven fuel price comparison app, with crowdsourced pricing, gamified user contributions, and a premium subscription. Operates the same product-led, community-driven playbook as Gaspy, just at much larger scale.
• PetrolSpy: Australia's community-driven fuel price app, very similar to Gaspy in product, mechanics, and user experience. Closest direct competitor by geography and feature parity, allowing near-direct comparison of the NZ and Australian fuel app markets.

Broad incumbents

• Google Maps: Global navigation platform that displays fuel prices for stations in many markets. As a broad incumbent with massive scale, Google Maps is the most significant potential platform competitor to Gaspy's price-discovery function.
• Waze: Navigation app owned by Google that has added fuel price features and station discovery. As a broad incumbent with a much larger user base, Waze is a potential indirect competitor that could compress Gaspy's value proposition if it deepens fuel integration in NZ.

Regional players

• Spritpreisrechner / Spritpreis: Austrian and broader DACH market fuel price platform, often regulator-backed. Comparable to Gaspy in product mechanics but serves a different geography and includes regulatory/governmental data feeds.
• TankenApp / Clever Tanken: Germany's leading fuel price comparison app with crowdsourced pricing and price alerts. Similar feature set and business model to Gaspy, illustrating comparable international execution and monetization structures.

Emerging players

• Fleetio: US-based fleet and fuel management platform with mobile-first experience. While serving fleet customers rather than consumers, Fleetio competes for the same fuel-tracking data insights and could be a strategic adjacency for Gaspy's commercial data licensing business.
• Fuelio: Mobile fuel tracking and consumption app used by drivers to log fill-ups and analyze vehicle fuel economy. Adjacent consumer mechanic to Gaspy, useful as a comparison point for consumer fuel app monetization and engagement design.

Others

• Autosure: New Zealand mechanical breakdown insurance provider that partners with Gaspy (gaspy.autosure.co.nz). Comparable in the sense that it represents the insurance-distribution business model Gaspy is already testing, providing a benchmark for the embedded insurance economics on the platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gaspynz
• Facebookfacebook.com/gaspyapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaspy Holdings Ltd.