What CMD CTRL LIMITED does

CMD CTRL Limited is a privately held UK-based managed IT support provider incorporated in England and Wales (Company No. 8491636), operating from offices in Norwich and Greenwich with a registered headquarters at Norfolk House, Swaffham. The company delivers device management, IT support, and consultation services to small and medium-sized businesses, charities, non-profits, and individual professionals across the East Anglia and London regions. Its core technology stack centers on Microsoft Intune for automated device management, supplemented by Jamf Pro for Apple device administration, with service coverage spanning macOS, iOS, Windows, and Android environments.

The service portfolio comprises three core offerings: ongoing IT support services structured as managed services (performance optimization, troubleshooting, security, and compliance maintenance), strategic IT consultation for new and established businesses, and Apple consultancy delivered under the company's Apple Technical Partner status. A 30-minute free consultation, booked via an online scheduling system, serves as the lead-generation entry point. The go-to-market motion is sales-led and relationship-driven, with the company emphasizing a "personal" support experience and a named technician (John) recurring across all public testimonials.

Revenue mechanics blend recurring managed-services contracts with project-based and one-off repair/consulting engagements. Pricing is not publicly disclosed beyond the freemium consultation offer. The company holds multiple verified credentials—Apple Technical Partner, Cyber Essentials, ISO 27001, Jamf Pro Certified Associate, and Microsoft Certified—but has no disclosed funding, no parent company, no M&A activity, and no public-market signals, indicating an independently operated small business.

Name

CMD CTRL LIMITED

Legal name

CMD CTRL Limited

Website

https://cmdctrl.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

CMD CTRL Limited is a UK-based managed IT support provider offering Microsoft Intune device management, IT consultation, and Apple consultancy services to SMBs, charities, non-profits, and professionals across East Anglia and London.

Ownership category

akta.pro rank

Product category

Managed IT Support Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)

Keywords

• Managed IT support
• Apple device support
• Microsoft Intune services
• Business IT consulting
• Multi-platform device management

Headquarters

HQ city

Swaffham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Support Services: Ongoing IT support and managed services for businesses, providing device management, security, and troubleshooting. Likely structured as recurring support contracts with regular billing.
2. IT Consultation: Consulting services for new business technology setup and optimization of existing IT infrastructure for established teams
3. Free Consultation: Initial consultation service offered at no cost to evaluate client needs and generate leads for paid services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CMD CTRL Limited provides managed IT support services for macOS, iOS, Windows, and Android device environments, leveraging Microsoft Intune for automated device management. Its offerings also include strategic IT consultation for new and established businesses and Apple Technical Partner-certified Apple device consulting. The firm serves businesses, charities, non-profits, and professionals across East Anglia and London via offices in Norwich and Greenwich.

Product overview

CMD CTRL LIMITED offers a unified IT support service portfolio centered on managed IT support and IT consultation. The core offerings include IT Support Services (covering macOS, iOS, Windows and Android management via Microsoft Intune), IT Consultation (strategic technology planning for new and established businesses), and Apple Consultants Services (Apple Technical Partner-certified Apple device support). The company also provides a Free Consultation add-on for initial client engagement. All services are delivered from offices in Norwich and Greenwich, covering East Anglia and London.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Support Services Managed IT support for macOS, iOS, Windows and Android environments, utilizing Microsoft Intune for device management. Services include performance optimization, troubleshooting, security management, and compliance maintenance for businesses.
• IT Consultation Strategic IT consulting for new and established businesses covering hardware/software foundations, optimization of existing technology infrastructure, device management tightening, security strengthening, and workflow improvement.
• Apple Consultants Services Specialized Apple device support delivered through Apple Technical Partnership, providing certified expertise for Apple device integration, workflow streamlining, and Apple technology implementation in business environments.
• Free Consultation A complimentary 30-minute consultation service allowing potential clients to explore IT support needs and discuss how CMD CTRL can assist their business.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Apple Inc.coreTechnology or IntegrationCMD CTRL is an official Apple Technical Partner, bringing certified Apple support and expertise to local businesses. This partnership provides access to Apple resources, technical knowledge, and trusted expertise for supporting Apple devices in enterprise environments.
• MicrosoftcoreTechnology or IntegrationCMD CTRL utilizes Microsoft Intune for managing client devices, providing automated setup and management services. Staff hold Microsoft certifications demonstrating expertise in Microsoft technologies.
• JamfcoreTechnology or IntegrationCMD CTRL staff hold Jamf Pro Certified Associate status, demonstrating expertise in Apple device management through Jamf Pro software.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Netstar UK: UK managed IT support provider delivering IT support, Microsoft 365, and consulting to SMBs. Similar services portfolio, customer base, and regional UK delivery model.
• Littlefish: UK-based managed IT services and support provider serving SMB and mid-market customers with similar device management, support, and consultancy offerings. Directly comparable in services mix and customer segment.
• Khipu Networks: UK IT support and cybersecurity services firm with strong Microsoft and cyber credentials, similar SMB and mid-market focus. Comparable in vendor partnership profile and managed services scope.
• ramsac: UK managed IT support and cybersecurity services firm focused on SMBs with similar outsourced IT support, consultancy, and security positioning. Comparable in size, geography, and target customer.
• Jigsaw24: UK Apple-focused IT solutions provider and reseller with deep Apple/macOS/iOS expertise and enterprise integration services. Highly comparable in Apple-centric positioning and device management capabilities.

Broad incumbents

• Softcat: One of the largest UK IT infrastructure and services providers, offering hardware, software licensing, and managed services to public sector and mid-market. Overlaps with CMD CTRL's device management and Microsoft services but operates at much larger scale.
• Computacenter: Large UK-headquartered IT integrator and managed services provider. Overlaps in device management, Microsoft enterprise support, and Apple deployments but at enterprise scale across multiple geographies.
• Bytes Technology: Major UK IT services and software licensing reseller with growing managed services capability. Comparable in Microsoft-centric offerings but competes from a national, enterprise-leaning vantage point.
• ANS Group: UK cloud-led managed services and digital transformation provider. Comparable in managed IT services orientation with stronger cloud focus; competes for mid-market digital infrastructure spend.

Emerging players

• Sapphire Systems: UK-headquartered Apple and enterprise IT solutions provider with strong macOS/iOS device management credentials. Comparable Apple Technical Partner positioning and SMB/mid-market clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMD CTRL LIMITED