Glo Events OÜ

What Glo Events OÜ does

Glo Events OÜ is a privately held Estonian event planning company headquartered in Tallinn, organized as a private limited company (OÜ). The company plans, coordinates, decorates, and manages weddings, birthday celebrations, and corporate events for individual and SMB clients across Estonia. Service delivery is structured as a modular offering: Decorating (concept, color palette, installation), Coordination (day-of execution), Full Organization (end-to-end planning), and Consultation (advisory), which clients can purchase individually or bundled around weddings, birthdays, or corporate functions.

The business is operationally a pure human services play with no disclosed software, platform, AI, or proprietary technology components. Go-to-market is direct-to-consumer: prospective clients reach Glo Events through a website contact form, email ([email protected]), phone, Instagram (@gloevents.ee), or Facebook, with no intermediaries, resellers, or paid acquisition channels described. Pricing is quote-based and tailored per engagement, with no public pricing tiers; billing is described as a multi-year contract cadence but in practice maps to per-event engagements. Revenue is generated entirely from professional event planning and coordination fees.

The ownership structure appears to be founder/owner-operated, with no institutional investors, parent companies, subsidiaries, or external funding disclosed in the source material. Notable client testimonials reference venues including Endela talu (July 2022), Tulivee (August 2021), and Mustpeade maja (July 2023), providing limited evidence of multi-year operating activity despite the legal founding year of 2025. There are no awards, certifications, patents, partnerships, or geographic expansion beyond Estonia documented.

Name

Glo Events OÜ

Legal name

Glo Events OÜ

Website

https://gloevents.ee

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Glo Events OÜ is a Tallinn-based Estonian event planning company that organizes, decorates, and coordinates weddings, birthday parties, and corporate events for private individuals and SMB clients through direct, quote-based engagements.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

akta.pro secondary industry

Birthday Party Services (HSACACAA)

Keywords

• Wedding planning services
• Event coordination services
• Corporate event management
• Event decoration services
• Private celebration planning

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning and Coordination Services: Glo Events generates revenue through professional event planning and coordination services for weddings, birthdays, and corporate events. The company offers multiple service tiers including decoration, coordination, full-service planning, and consultation, allowing clients to select the level of service that matches their needs and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Glo Events plans, coordinates, decorates, and manages weddings, birthday parties, and corporate events for clients in Estonia. The offering consists of three core event-type services (wedding, birthday, corporate) combined with four modular components — Decorating, Day-of Coordination, Full Event Organization, and Consultation — that clients can purchase separately or as a full-service package depending on budget and needs.

Product overview

Glo Events OÜ is an event planning and coordination service company offering a comprehensive suite of services for weddings, birthday parties, and corporate events. The company operates as a single unified service offering rather than a software platform, with three core event planning product lines (wedding, birthday, corporate) supported by four modular service components: Decorating (visual design and styling), Coordination (day-of event management), Full Organization (end-to-end planning), and Consultation (advisory services). Clients can engage individual service modules or opt for the complete full-service package.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning (Pulmade korraldamine) Personalized wedding planning service for couples in Estonia, covering the complete process from concept and design through to day-of execution of their wedding ceremony and reception.
• Birthday Party Planning (Sünnipäevade korraldamine) End-to-end birthday party planning service for individuals and families in Estonia, taking events from initial idea through to full execution of a memorable celebration.
• Corporate Event Planning (Ettevõtte ürituste korraldamine) Professional corporate event planning service for Estonian businesses, focused on organizing company celebrations and professional gatherings that effectively convey corporate messages.
• Decorating Services (Dekoreerimine) Standalone visual decoration service for weddings, birthdays, and corporate events in Estonia, including concept development, color palette selection, and installation of decor that reflects the client's style.
• Coordination Services (Koordineerimine) Standalone day-of event coordination service that manages all involved parties, keeps the timeline on schedule, resolves in-the-moment issues, and allows the client to enjoy the event stress-free.
• Full Event Organization (Korraldus) Comprehensive end-to-end event organization service covering the entire process from initial idea and budget through to final details, providing a stress-free, professionally organized event.
• Consultation Services (Konsultatsioon) Standalone advisory service providing direction, ideas, and practical recommendations for successful event planning, suitable for clients organizing an event themselves or preparing a project brief.

Quantifiable outcome

• Client satisfaction with wedding events as evidenced by positive testimonials

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• WeddingWire: WeddingWire operates a vendor marketplace and planning resource hub for weddings, comparable to The Knot. It serves the same customer persona as Glo Events (engaged couples searching for vendors and planners) with a similar content-plus-vendor-discovery model.
• Aisle Planner: Aisle Planner provides wedding and event planning software for professional planners and coordinators, including timelines, vendor management, and design tools. It is a direct software-side peer for the workflow that Glo Events performs manually today.
• HoneyBook: HoneyBook is an end-to-end business management platform for event and creative professionals, including wedding planners. It targets the same SMB planner segment as Glo Events' supplier base and competes for workflow, client communication, and invoicing share.
• Zola: Zola is a wedding planning platform offering registry, website, and vendor coordination tools for engaged couples. It competes for the same bride-and-groom planning journey as Glo Events, serving a comparable customer segment with a digital-first model.
• Planning Pod: Planning Pod is an event planning and management platform for professional event and wedding planners, offering timelines, vendor coordination, and booking tools. It directly parallels Glo Events' planning workflow from a software perspective.
• Joy: Joy offers a wedding planning platform with websites, RSVPs, registries, and vendor coordination. It serves the same engaged-couple customer as Glo Events and overlaps in wedding planning tools and content.
• The Knot Worldwide: The Knot is a global wedding planning marketplace and media brand connecting couples with vendors, inspiration, and planning tools. It overlaps directly with Glo Events in the wedding planning category, though it operates as a software/media platform rather than an in-person coordinator.

Broad incumbents

• Eventbrite: Eventbrite is a global event ticketing and management platform serving organizers of consumer and professional events. While it does not offer in-person coordination, it competes for the same SMB organizer customer with a self-serve software model.
• Cvent: Cvent is a large-scale enterprise event management platform for corporate meetings, conferences, and trade shows. It overlaps with Glo Events' corporate event planning line but operates at a much larger scale and primarily serves enterprise rather than SMB customers.

Regional players

• Easy Weddings: Easy Weddings is an Australia-based wedding planning marketplace and vendor directory serving a regional customer base. It shares Glo Events' wedding vendor-discovery and planning content model but is confined to a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gloevents.ee
• Instagraminstagram.com/gloevents.ee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glo Events OÜ