LOOK SMART EMBROIDERY LIMITED

What LOOK SMART EMBROIDERY LIMITED does

Look Smart Embroidery Limited is a privately held, single-site embroidery service provider based at 11 Empire Road, Leicester, United Kingdom (company registration 06870079, registered in England). The company specialises in custom clothing embroidery for UK businesses, with core services covering work wear embroidery, logo embroidery, and polo shirt embroidery. Underlying production capability consists of industrial embroidery equipment handling variable stitch counts and logo complexity, with a digitisation step (disk origination) that converts client logos into embroidery-compatible formats.

The commercial model combines a one-off set-up fee for logo digitisation with per-logo embroidery charges scaled by stitch count, alongside unit-priced garment sales where price varies by quantity and quality. Logo files are retained on file for future orders at no additional cost, creating a repeat-order mechanic. Customer acquisition is conducted via direct sales channels — telephone, email, and fax — supported by a basic brochure-style website. Delivery is offered nationally across the UK with a 10–14 day turnaround and a £8 first-carton delivery fee.

The customer segment is horizontal, targeting UK businesses of varying sizes that require branded work wear and corporate uniforms. No named enterprise customers, management team, funding history, certifications, or strategic partnerships are disclosed. All orders are accepted on pro-forma payment terms unless otherwise agreed, with prices quoted exclusive of VAT.

Name

LOOK SMART EMBROIDERY LIMITED

Legal name

Look Smart Embroidery Limited

Website

https://looksmartembroidery.co.uk

Company type

Private

Operating status

Operating

Short description

Look Smart Embroidery Limited is a Leicester-based, privately held embroidery service provider offering custom logo, work wear, and polo shirt embroidery to UK businesses via direct sales and national delivery.

Ownership category

akta.pro rank

Product category

Custom Apparel Embroidery Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Custom embroidery services
• Embroidered workwear
• Logo embroidery
• Branded uniforms
• Polo shirt embroidery

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Embroidered Work Wear Sales: Sale of embroidered work wear garments including polo shirts and other work clothing items. Prices vary based on quantity and quality required.
2. Embroidery Services: Embroidery set-up (disk origination) charged as one-off fee, with ongoing per-logo embroidery costs based on stitch count. Logo designs are kept on file for future orders at no additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LOOK SMART EMBROIDERY LIMITED provides customised clothing embroidery services for UK businesses, specialising in embroidered workwear and polo shirts. The company digitises client logos (disk origination) and applies them to customer-supplied or chosen garments using industrial embroidery equipment, with national delivery across the UK.

Product overview

Look Smart Embroidery Limited is a Leicester-based embroidery service provider offering a focused portfolio of custom embroidery services. The core offerings consist of work wear embroidery, logo embroidery, and polo shirt embroidery — all delivered as service-based products rather than software platforms. Their service model includes disk origination and logo set-up as supporting sub-products, with garments priced according to quantity and quality requirements. The company provides national delivery across the UK with approximately 10-14 day turnaround times.

Differentiator

Problem solved

Functional benefit

Products and services

• Workwear Embroidery Service Custom embroidery of customer logos onto workwear garments (t-shirts, sweatshirts, shirts, blouses, fleeces), priced per logo based on stitch count and placed at positions such as breast or sleeve. Targeted at UK businesses needing branded uniforms.
• Polo Shirt Embroidery Service Custom embroidery of customer logos onto polo shirts, with a wide stock colour and size range. Marketed as a speciality embroidery service for UK businesses and organisations.
• Disk Origination (Embroidery Set-up) Service One-off digitisation set-up of a customer logo (disk origination) required before embroidery can be applied to garments. Logo files are retained on file for future repeat orders.

Quantifiable outcome

• 10-14 day delivery timeframe

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Direct peers

• Clothes2Order: UK-based online custom clothing and embroidery specialist offering embroidered workwear, polos, and uniforms to businesses nationwide. Directly comparable to Look Smart on product, customer segment, and embroidery-led service model.
• Custom Planet: UK custom clothing and embroidery provider serving corporate, team, and event clients with a configurable online ordering experience. Closely comparable product range (embroidered polos and workwear) and customer base.
• Solopress: UK print and embroidery company providing custom-decorated apparel with online ordering and fast turnaround. Comparable service mix (embroidery + screen printing) targeting UK businesses, but with a more mature digital sales channel.
• Total Apparel (Embroidery): UK custom apparel and embroidery company specialising in embroidered workwear, uniforms, and corporate clothing for UK businesses. Comparable product scope and target customer as Look Smart.
• Myron (Corporate Threads): UK corporate clothing and embroidery provider supplying embroidered polos, shirts, and workwear to UK businesses. Closely comparable product, embroidery-led model, and target customer.
• Penmark Services: UK embroidery and screen-printing specialist focused on corporate workwear and branded apparel. Directly comparable embroidery service for UK SMB and enterprise customers.

Broad incumbents

• Wild Thang: Established UK promotional products and branded apparel provider with in-house embroidery and printing capabilities. Comparable service offering but with a broader product portfolio and national infrastructure.
• Ralawise: Large UK wholesaler of promotional and corporate clothing offering decoration services (including embroidery) to the trade. Overlaps with Look Smart on embroidered workwear but operates at much greater scale and through a distributor model.
• 4imprint: Large UK and US promotional products distributor offering embroidered apparel among a broad product range. Comparable embroidered workwear capability but anchored in a much larger, broader promotional products catalogue.

Emerging players

• The Big Promotional Gift Company (Branded Apparel): UK-based custom embroidery and branded apparel supplier offering online embroidery services to SMEs. Comparable digital-first competitor targeting similar SMB uniform customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOOK SMART EMBROIDERY LIMITED