Etelätär Innovation I Green & Circular Mobility Networks

What Etelätär Innovation I Green & Circular Mobility Networks does

Etelätär Innovation OÜ is an Estonian private limited company founded in 2016 that builds AI-driven cyber-physical platforms to digitise mobility and critical infrastructure operations. The company operates a unified product portfolio built on its proprietary Beehive technology: BEEHIVE for asset and team management in critical infrastructure (stadiums, hospitals, transport terminals), apertum for step-free public transport navigation (deployed with EMT Madrid), upark! for community-based crowd-parking (piloted in Brussels, Madrid and Amsterdam), Movere for premium e-bike network operations at hotels, resorts and university campuses, and Altabatt+ for repurposing retired EV batteries into industrial energy storage systems.

The underlying technology combines AI with low-cost, low-energy IoT to turn physical infrastructure data — movements, occupancy, near-misses, compliance events — into actionable operational intelligence and automated responses for operators, authorities and service providers. Capabilities described include predictive analytics, process automation and optimisation applied to structured sensor and IoT data streams.

The business model is hybrid: solutions licensing and deployment (subscription recurring) to enterprises and public sector clients, EU Horizon Europe and predecessor R&D project funding (professional services / project participation), and platform technology licensing of the Beehive substrate that powers apertum, upark! and Movere. Distribution is primarily direct enterprise and government sales, supplemented by mobile app stores for consumer-facing products. Customer segments span critical infrastructure operators, public transport authorities, mobility service providers and industrial energy storage users, with named commercial/pilot customers including EMT Madrid, the Cities of Brussels, Madrid and Amsterdam, the 2019 Special Olympics World Games Abu Dhabi, and various hotel, resort and marina operators via Movere. Pricing is quote-based for enterprise and government clients and is not publicly disclosed.

Name

Etelätär Innovation I Green & Circular Mobility Networks

Legal name

Etelätär Innovation OÜ

Website

https://etelatar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Etelätär Innovation is an Estonian firm that builds AI-driven cyber-physical platforms for mobility and critical infrastructure, offering Beehive, apertum, upark!, Movere and Altabatt+ to public transport authorities, cities, mobility operators and industrial customers across Europe.

Ownership category

akta.pro rank

Product category

Mobility Technology Platforms

NAICS

Computer Systems Design Services (541512), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Smart mobility solutions
• Asset management platforms
• Electric vehicle infrastructure
• Urban parking systems
• Battery repurposing services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Solutions Licensing and Deployment: Commercialization of proprietary digital platforms (Beehive, apertum, upark!, Movere, Altabatt+) to enterprises and public sector clients through licensing and deployment agreements.
2. R&D Project Participation: EU Horizon Europe and other research programme funding for collaborative R&D projects in CCAM, logistics, electromobility, circularity and bioeconomy.
3. Platform Technology Licensing: Licensing of Beehive technology as a platform powering multiple applications (apertum, upark!, Movere) with partner integrations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Etelätär Innovation develops and deploys AI-driven cyber-physical software platforms that transform data from physical infrastructures (movements, occupancy, compliance events) into digital, actionable solutions for mobility, critical facilities, and circular operations. Its commercial product portfolio consists of five interconnected solutions — BEEHIVE (asset and team management), apertum (accessible step-free routing), upark! (crowd-parking), Movere (e-bike fleet operations), and Altabatt+ (second-life EV battery repurposing) — sold primarily to public authorities, infrastructure operators, and mobility service providers across Europe.

Product overview

Etelätär Innovation provides cyber-physical solutions that digitize physical infrastructure data into actionable intelligence. The company operates a unified portfolio of interconnected solutions built on its Beehive technology platform: BEEHIVE serves as the core AI-driven cyber-physical system for asset and team management; apertum delivers real-time step-free mobility navigation; upark! enables community-based crowd-parking; Movere provides premium electro-mobility network operations for e-bikes; and Altabatt+ supports circular economy through second-life EV battery re-manufacturing. These solutions address mobility, critical facilities management, and circular operations using AI-driven platforms and IoT connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• BEEHIVE: AI-driven cyber-physical system for asset and team management in critical infrastructures.
• apertum
• upark!
• Movere
• Altabatt+

Products and services

• BEEHIVE AI-driven cyber-physical system for asset and team management in critical infrastructures such as stadiums, hospitals, and transport terminals. Provides low-cost, low-energy smartphone-based tracking for 24/7 compliance, staff performance monitoring, and asset location management.
• apertum Real-time step-free mobility navigation app for vulnerable public transport users including disabled, elderly, pregnant women, and those with strollers or heavy baggage. Calculates accessible routes avoiding non-step-free stations, powered by Beehive technology.
• upark! Community-based crowd-parking mobile application that enables urban innovators to exchange information about on-street parking spots, addressing the parking-search traffic challenge that accounts for approximately 30% of urban traffic congestion. Includes gamification elements to stimulate user interaction.
• Movere Premium next-generation electro-mobility network system providing 360-degree operation of e-bike systems including last-generation electric light vehicles (40-70+ km range), modular e-hubs for storage and charging, real-time booking platform, IoT-based tracking, and a mobile navigation application.
• Altabatt+ Circular economy solution that re-manufactures retired electric vehicle lithium-ion batteries (typically after 5 years of EV service due to faded capacity) into high-quality, low-cost energy storage systems with enhanced performance, reliability, and safety for industrial applications, extending battery life 3-4 times longer.

Quantifiable outcome

• Reduces urban traffic congestion by up to 30% through crowd-parking solutions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BATTERY2LIFE Consortium (11 partners from 5 countries)coreStrategic or Co-development Partner · 1 January 2024EU Horizon Europe funded 3-year project (Jan 2024 - Dec 2026) developing open BMS concept and 2nd life battery systems. Etelätär responsible for Life-Cycle Cost analyses and exploitation/business modelling.
• Eureka / Innowwide ProgrammecoreStrategic or Co-development PartnerEureka Innowwide Programme supporting Beehive AI-driven asset and team management platform development and international expansion.
• Smart Transportation Alliance (STA)coreStrategic or Co-development PartnerFounding member of the Smart Transportation Alliance, an industry alliance for smart transportation solutions.
• ICCS (Institute of Communication and Computer Systems)coreStrategic or Co-development PartnerGreek research institute leading BATTERY2LIFE project and other collaborative R&D initiatives in CCAM and electromobility.
• ACCIONAminorStrategic or Co-development PartnerSpanish multinational conglomerate engaged in infrastructure and services, collaborator on mobility and sustainability projects.
• EPFL (École Polytechnique Fédérale de Lausanne)minorStrategic or Co-development PartnerSwiss technical university, partner in academic research collaboration for mobility and digitalization.
• ERITECOminorGTM or Marketing PartnerEuropean ITS (Intelligent Transport Systems) association, partner in mobility standardization and dissemination.
• FIA (Fédération Internationale de l'Automobile)minorGTM or Marketing PartnerGlobal automobile federation, partner in mobility and transportation initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Verizon Connect: Verizon Connect offers a broad fleet management, asset tracking, and IoT platform suite under a major telecom operator — overlapping Beehive functionality but at significantly larger scale and with bundled connectivity.
• Trimble Transportation: Trimble provides enterprise asset, fleet, and infrastructure management solutions across multiple verticals — overlapping with Beehive's broader asset and team management scope but as part of a much larger portfolio.

Emerging players

• Parkimeter: Parkimeter operates an on-street parking reservation and information platform across European cities — an emerging player overlapping with upark!'s crowd-parking information exchange concept.

Direct peers

• Moovit: Moovit offers urban mobility and public transit data, including accessibility features, serving cities worldwide — directly comparable to apertum's accessible routing for public transport users.
• Geotab: Geotab is a leading fleet telematics and asset tracking platform using GPS and IoT data for vehicle and equipment intelligence — directly comparable to Beehive's low-energy asset tracking proposition for enterprises.
• B2U Storage Solutions: B2U Storage Solutions builds large-scale energy storage systems using repurposed EV batteries — a direct competitor to Altabatt+ in the second-life battery storage market.
• Samsara: Samsara provides IoT-based asset tracking, fleet management, and operational intelligence for physical operations — the closest scaled analogue to Etelätär's BEEHIVE platform, both targeting real-time visibility for mobile workforces and equipment.
• Connected Energy: Connected Energy repurposes second-life EV batteries into stationary energy storage systems for industrial applications — the most direct competitor to Altabatt+ in the circular battery economy.
• HERE Technologies: HERE provides location data, mapping, and mobility intelligence APIs for fleet, transit, and urban mobility use cases — comparable to Etelätär's location-based asset tracking and accessible routing capabilities.
• Vulog: Vulog provides shared mobility platform technology powering e-bike, e-scooter, and car-sharing services with booking, tracking and fleet management — directly comparable to Movere's 360-degree e-bike rental operations.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/etelatar_world

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etelätär Innovation I Green & Circular Mobility Networks