NYSAMA LTD

What NYSAMA LTD does

Nysama Ltd. is a privately held, founder-owned direct-to-consumer fashion brand incorporated in England and Wales (company number 15624189), headquartered at 167-169 Great Portland Street, London. The company sells elevated resort wear—primarily dresses and silk co-ord sets priced between $287 and $359 USD—targeting fashion-conscious women seeking versatile, vacation-ready clothing inspired by founder Janice Aduhene's Ghanaian heritage. Its debut collection comprises three core SKUs: the Thalia Midi Dress (viscose/elastane, available in Deep Purple and Olive at $287), the Savane Set (100% silk twill co-ord at $359), and the Sierra Dress (100% silk slim-fit at $339, on pre-order with a four-week lead time). Products are designed for day-to-night, poolside-to-dinner wear, with adjustable, multi-way styling and inclusive sizing (XS–XL, A–E cup).

The commercial operation is a pure DTC e-commerce model running on Shopify, with separate US and UK storefronts (nysama.com/en-us and nysama.com/en-gb) processing Visa, Mastercard, PayPal, and Apple Pay, and shipping from UK and US warehouses to over 220 countries. There are no physical retail locations, no wholesale or third-party distribution, and no subscription or recurring revenue—all sales are one-time purchases at fixed retail prices with UK duties included. The brand has stated 600+ satisfied customers on its website, though no revenue, GMV, or unit volume figures are disclosed.

The go-to-market is product-led and content-led: organic social on Instagram and TikTok (@nysamaofficial) drives top-of-funnel awareness, the Travel Diaries blog covers nine resort destinations (Saint Tropez, Bodrum, Sardinia, Cannes, Mykonos, Cabo, Marrakech, Montego Bay, Tulum) for aspirational content, and Club Nysama email plus influencer/giveaway campaigns (e.g., Hermès Oran sandals) handle mid-funnel retention and list growth. The company is bootstrapped—no funding rounds, institutional investors, M&A, or leadership changes are disclosed—and operates with a single founder-leader and no public headcount.

Name

NYSAMA LTD

Legal name

Nysama Ltd.

Website

https://nysama.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Nysama Ltd. is a London-based, founder-owned direct-to-consumer fashion brand selling elevated resort wear dresses and silk sets via Shopify to global consumers, inspired by founder Janice Aduhene's Ghanaian heritage.

Ownership category

akta.pro rank

Product category

Women's Resort Wear

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Womenswear (CRAAAFAG)

Keywords

• Resort wear
• Women's dresses
• Outfit sets
• Elevated apparel
• Fashion e-commerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for physical resort wear garments. Products sold at fixed retail prices with duties included in UK orders. Products include dresses (Thalia Midi Dress in Purple and Olive at $287), outfit sets (Savane Set at $359), and silk dresses (Sierra Dress at $339). No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NYSAMA LTD is a fashion brand that designs and sells elevated resort wear, including dresses and coordinated outfit sets, through its own Shopify-powered e-commerce stores. The brand crafts its pieces in Vietnam and ships them directly to consumers worldwide via nysama.com and eu.nysama.com.

Product overview

Nysama is an elevated resort wear fashion brand offering statement day-to-night dresses and outfit sets designed for travel and vacation destinations. The core product lineup includes the Thalia Midi Dress (available in Deep Purple and Olive colorways), the Savane Set (a 100% silk twill co-ord), and the Sierra Dress (a 100% silk slim-fit dress). All pieces are crafted for versatility and seamless movement from day to night, poolside to dinner, inspired by Ghanaian roots with archival fashion influences. Products feature adjustable designs and quality fabrics at attainable price points.

Differentiator

Problem solved

Functional benefit

Products and services

• Thalia Midi Dress (Purple and Olive)

Quantifiable outcome

• 600+ satisfied customers

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Agua Bendita: Latin-American heritage-rooted women's resort wear brand. Comparable on cultural-heritage-inspired design narrative, women's resort focus, and premium price band, though they also produce swimwear.
• Mara Hoffman: Designer-led women's ready-to-wear and resort wear label sold DTC. Comparable on women's-only assortment, premium price band, brand-driven storytelling, and global e-commerce.
• Faithfull The Brand: Australia-based DTC women's resort and vacation wear label. Most direct comparable to Nysama — small collection, elevated price points, global DTC shipping, destination-driven content marketing, and similar bohemian-luxe positioning.
• Vitamin A: Elevated women's swim and resort wear DTC brand. Comparable on premium women's resort pricing, sustainability positioning, and small-batch designer aesthetic.
• Letarte: Elevated women's swim and resort wear brand with global DTC distribution and a luxury-resort visual identity. Directly comparable on category, price band ($200–$400+), and aspirational destination branding.
• Doen: DTC women's contemporary and resort-leaning label. Comparable on small-batch women's apparel, heritage-inspired design language, and global Shopify distribution at similar contemporary price points.
• LSPACE: California-based women's swim and resort wear brand sold DTC and through premium wholesalers. Comparable on elevated resort price points, women's apparel focus, and international e-commerce distribution.

Emerging players

• Sleeper: DTC women's resort and loungewear brand with elevated price points and social-media-led growth. Comparable on category, DTC model, and younger female demographic, though broader assortment includes sleepwear.

Broad incumbents

• Lilly Pulitzer: Iconic American resort wear brand owned by a larger parent. Comparable on the resort/vacation wear category and women's apparel focus, but vastly larger scale, broader assortment, and multi-channel distribution.
• Camilla: Established luxury resort wear brand with global DTC, wholesale, and boutiques. Comparable on vacation-wear positioning and luxury price points, but operates at significantly larger scale with broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nysamaofficial
• TikToktiktok.com/@nysamaofficial
• LinkedInlinkedin.com/company/nysama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYSAMA LTD