Golf Time OÜ
Golf Time OÜ is a privately held Estonian media company founded in 2007 that publishes the Ajakiri Golf magazine, operates the Golfiportaal golf news portal, and runs a niche e-commerce store serving Estonian golf enthusiasts with localized content and golf-related merchandise.
- Company typePrivate
- Founded2007
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Golf Time OÜ does
Golf Time OÜ is a privately held Estonian limited company (OÜ) founded in 2007 and headquartered in Tallinn, operating the Ajakiri Golf (also branded Golfiportaal) golf media platform at ajakirigolf.ee. The company publishes a golf lifestyle magazine in print and digital formats, maintains a digital golf news portal covering tournament results, player profiles, golf instruction, equipment reviews, and lifestyle content, and runs a niche e-commerce storefront (veebipood) selling magazine subscriptions, print issues, and golf-related merchandise. The business operates exclusively in the Estonian language and confines product delivery to Estonia, with no international shipping offered.
The platform serves Estonian golf enthusiasts — recreational players, competitive amateurs, and golf spectators — with localized editorial and commerce offerings. Revenue is generated through three streams: subscription-based magazine sales, one-time e-commerce product purchases, and advertising sourced from Estonian golf clubs and equipment brands. Distribution is digital-first via the website, Facebook, X/Twitter, Instagram, YouTube, and an email newsletter. Editorial partnerships are maintained with five Estonian golf clubs (Niitvälja Golf, Estonian Golf & Country Club, Rae Golf, White Beach Golf, and Otepää Golf & Country Club) for tournament coverage and promotional placements.
The underlying technology stack is conventional and non-proprietary: a WordPress-style content platform with Google Analytics for traffic measurement, YouTube for embedded video, CookieYes for GDPR consent management, and Eesti Post AS for shipping logistics. The company is privately held with no disclosed institutional investors, no funding rounds, no parent company, and no disclosed headcount or management team. AI/ML capabilities are not present, and no proprietary technical features are documented. The company is GDPR-compliant under EU Regulation 2016/679 and is currently operating, with editorial output continuing through 2024–2025.
Golf Time OÜ firmographics
Firmographics- Name
- Golf Time OÜ
- Legal name
- Golf Time OÜ
- Website
- https://ajakirigolf.ee
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Golf Time OÜ is a privately held Estonian media company founded in 2007 that publishes the Ajakiri Golf magazine, operates the Golfiportaal golf news portal, and runs a niche e-commerce store serving Estonian golf enthusiasts with localized content and golf-related merchandise.
- Ownership category
- akta.pro rank
Golf Time OÜ industry classification
Industry- Product category
- Golf Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where Golf Time OÜ is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Golf Time OÜ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Sales: Sale of golf magazines (Ajakiri Golf) in print and digital formats. The magazine covers golf news, tournament results, player profiles, golf tips, equipment reviews, and lifestyle content for Estonian golf enthusiasts.
- E-commerce Product Sales: Online store (veebipood) selling golf-related products. Products are sold with prices in euros including VAT. Delivery is available within Estonia with shipping costs covered by the seller.
- Advertising: The magazine and website likely generate advertising revenue from golf clubs, equipment brands, sponsors, and other golf-related businesses in Estonia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing for golf merchandise |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Golf Time OÜ product offering
Product offeringCore offering
Golf Time OÜ publishes Ajakiri Golf, a printed and digital golf lifestyle magazine, and operates the Golfiportaal news portal at ajakirigolf.ee providing Estonian-language golf news, tournament results, player profiles, golf instruction, equipment reviews, and lifestyle content. The company also runs a veebipood (web shop) selling magazine subscriptions, individual issues, and golf-related merchandise with domestic Estonian delivery.
Product overview
Golf Time OÜ operates Ajakiri Golf, a golf magazine and news portal, as its primary product offering. The company also maintains the Golfiportaal web platform and an e-commerce web shop (Veebipood) for selling magazine subscriptions and golf-related products. The products form a unified golf media ecosystem combining editorial content with commerce capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Ajakiri Golf (Golf Magazine) Estonia's dedicated golf lifestyle magazine in Estonian language covering golf news, tournament results, player interviews, golf instruction, equipment reviews, and sports lifestyle articles for Estonian golf enthusiasts.
- Golfiportaal (Golf Web Portal) Comprehensive online golf news and information platform at ajakirigolf.ee providing Estonian-language golf news, tournament coverage, player profiles, golf tips, lifestyle content, and advertising space for golf-related businesses.
- Veebipood (Web Shop)
Companies that use Golf Time OÜ
Customer profileSegments1 record
Ideal customer profiles2 records
Golf Time OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Golf Time OÜ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Niitvälja GolfminorNiitvälja Golf is featured regularly in Ajakiri Golf's tournament coverage and news reporting. The golf club hosts various competitions mentioned on the portal.
- Estonian Golf & Country Club (EGCC)minorEGCC is featured in Ajakiri Golf's coverage of tournaments, events, and golf news. The club is regularly mentioned in articles about Estonian golf.
- Rae GolfminorRae Golf is covered regularly in Ajakiri Golf's tournament results and news. The club hosts various competitions featured on the portal.
- White Beach GolfminorWhite Beach Golf is featured in tournament coverage and promotional content on Ajakiri Golf. Special offers for White Beach Golf are mentioned.
- Otepää Golf & Country ClubminorOtepää Golf & Country Club is featured in Ajakiri Golf's coverage of Estonian golf tournaments and events.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Golf Time OÜ competitors and assessment
Company assessmentRegional players
- Eesti Päevaleht: Major Estonian general-interest news outlet that occasionally covers sports including golf. Comparable as Estonian-language digital media, though not golf-specialized; represents the broader competitive context for Estonian sports audiences.
- Soccernet.ee: Estonian sports media portal covering football. Analogous as a single-sport dedicated media portal serving a niche Estonian-language audience, illustrating the niche media model in the same domestic market.
Emerging players
- MyGolfSpy: Digital-first golf media outlet with strong e-commerce testing and review content. Comparable in combining golf editorial with product commerce, but operates digitally without a legacy print component.
Broad incumbents
- Golf.com / Golf Magazine: Major digital-first golf media property (formerly Golf Magazine). Highly comparable in combining editorial content with commerce elements, but operates globally rather than in a single-language niche market.
- Golf Digest: One of the largest global golf media brands covering news, instruction, equipment reviews, and tournament coverage. Comparable as a golf-focused media outlet, but operates at international scale rather than localized to Estonia.
Direct peers
- Golf Monthly: Established golf magazine and digital portal providing news, instruction, and equipment reviews. Direct analog to Golf Time's print-plus-digital golf media model, though operating at significantly larger UK scale.
- National Club Golfer: UK-focused golf media brand combining magazine publishing, news portal, and tournament coverage. Comparable business model to Golf Time OÜ — national golf media with multi-channel content and adjacent commerce.
- Today's Golfer: UK-based golf magazine and digital media outlet covering news, equipment reviews, and course guides. Closely comparable as a national/regional golf media brand combining editorial coverage with e-commerce and subscription revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Golf Time OÜ social profiles
Digital presenceGolf Time OÜ compliance and trust
Trust signalCompliance1 record
Golf Time OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golf Time OÜ leadership team
Management profileNumber of profiles
Profiles1 record
Golf Time OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golf Time OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golf Time OÜ
What does Golf Time OÜ do?
Golf Time OÜ publishes Ajakiri Golf, a printed and digital golf lifestyle magazine, and operates the Golfiportaal news portal at ajakirigolf.ee providing Estonian-language golf news, tournament results, player profiles, golf instruction, equipment reviews, and lifestyle content. The company also runs a veebipood (web shop) selling magazine subscriptions, individual issues, and golf-related merchandise with domestic Estonian delivery.
Is Golf Time OÜ a public or private company?
Golf Time OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Golf Time OÜ founded?
Golf Time OÜ was founded in 2007.
Where is Golf Time OÜ based?
Golf Time OÜ is headquartered in Tallinn, Estonia, in the Europe region.
How does Golf Time OÜ make money?
Three revenue lines are on record. Magazine Sales are the primary driver. The others are E-commerce Product Sales and advertising.
Who are Golf Time OÜ's main competitors?
Regional players on record are Eesti Päevaleht and Soccernet.ee. MyGolfSpy is listed as an emerging player. Broad incumbents are Golf.com / Golf Magazine and Golf Digest. Direct peers are Golf Monthly, National Club Golfer and Today's Golfer.
Does Golf Time OÜ have an API?
No public API is recorded for Golf Time OÜ.
What industry is Golf Time OÜ in?
Golf Time OÜ's product category is Golf Media. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 51312 and its SIC code is 2721.