Developer docs
API playgroundTry for free, no card

Search company profiles

EQUINE AFFAIRS LIMITED

Full company profile

uuid025qr14

Namestring
EQUINE AFFAIRS LIMITED
Legal namestring
EQUINE AFFAIRS LIMITED
Websiteurl
equineaffairs.com
Company typeenum
Private
Founded yearint
2001
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
Markets served

Serves global market

Keyword5 values
equestrian software, show management software, online entries portal, riding diary, show directory
Industry1 code
1Sport/Show Horse Training & Performance Programs
CodeAFAEAGAFPrimaryYes
NAICS code2 codes
  • Other Amusement and Recreation Industries7139
  • All Other Amusement and Recreation Industries71399
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Equestrian Event Management Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Software Subscriptions
TypeSubscription Recurring
Description

Revenue generated from My Riding Life and My Show Secretary software platforms, with registration and login capabilities for show centers, judges, and riders.

equineaffairs.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Core offering1 text field

EQUINE AFFAIRS LIMITED, operating under Affairs Group, provides online equestrian show management software serving the UK equestrian community since 2001. The company offers two flagship platforms: My Riding Life, an online entries portal and interactive riding diary for individual riders, and My Show Secretary, a show management software suite for show organizers and secretaries managing equestrian events, judging, and participant coordination.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Equine Affairs Limited operates as a unified platform with multiple interconnected products. The core offerings include My Riding Life (online entries portal for riders) and My Show Secretary (show management software for secretaries), supported by free Online Entries and Show Secretary Software modules. The company has served the UK equestrian community since 2001, with over 500,000 registered riders and 40,000 annual show listings, providing a comprehensive show directory and interactive riding diary service.

Product and service4 records
1My Riding Life
CategoryEquestrian Show Entries Platform
Description

The UK's leading online entries portal for riders, enabling individual equestrians to register for shows, manage entries, and track their riding activities through an interactive riding diary and show directory.

2My Show Secretary
CategoryEquestrian Event Management Software
Description

The UK's leading show management software for secretaries, providing tools for show organizers to manage equestrian events, judging assignments, participant registrations, and event coordination.

3Online Entries
CategoryEquestrian Show Entries Platform
Description

Free online entry software enabling riders to register for equestrian events and shows through the platform without charge.

4Show Secretary Software
CategoryEquestrian Event Management Software
Description

Comprehensive show management software for secretaries to organize and manage equestrian events, judge assignments, and participant coordination end-to-end.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers6 records
1Active.com
TypeBroad incumbent
Description

Broad event registration and activity-management platform serving sports and recreation events. Competes for the registration/entries layer but is not specialized for equestrian show workflows.

2Equestrian Entries
TypeDirect peer
Description

Specialist equestrian show entry platform serving show secretaries and riders in North America. Comparable in scope (entries + show management) to My Riding Life and My Show Secretary.

3Eventbrite
TypeBroad incumbent
Description

Mass-market event ticketing and registration platform. Overlaps in event entry/registration mechanics that Equine Affairs provides for equestrian shows, but lacks the vertical equestrian workflow depth.

4British Showjumping
TypeOthers
Description

UK governing body for show jumping that organizes and sanctions the shows on Equine Affairs' platform. Ecosystem participant rather than a competitor, and a potential partner channel.

5EquiRatings
TypeEmerging player
Description

Equestestrian data and analytics provider focused on rider/horse performance. Adjacent to Equine Affairs' data assets and a potential partner or competitor in equestrian intelligence.

6HorseShowsOnline
TypeDirect peer
Description

US-based online entries portal for equestrian shows with a similar rider-facing entries and show-listing model. It is the closest direct geographic-adjacent peer to Equine Affairs' My Riding Life product.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

EQUINE AFFAIRS LIMITED

Equestrian Event Management Softwareequineaffairs.com

EQUINE AFFAIRS LIMITED firmographics

Firmographics
Name
EQUINE AFFAIRS LIMITED
Legal name
EQUINE AFFAIRS LIMITED
Website
https://equineaffairs.com
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

EQUINE AFFAIRS LIMITED industry classification

Industry
Product category
Equestrian Event Management Software
NAICS
Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (71399)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

  • Equestrian software
  • Show management software
  • Online entries portal
  • Riding diary
  • Show directory

EQUINE AFFAIRS LIMITED business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Software Subscriptions: Revenue generated from My Riding Life and My Show Secretary software platforms, with registration and login capabilities for show centers, judges, and riders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

EQUINE AFFAIRS LIMITED product offering

Product offering

Core offering

EQUINE AFFAIRS LIMITED, operating under Affairs Group, provides online equestrian show management software serving the UK equestrian community since 2001. The company offers two flagship platforms: My Riding Life, an online entries portal and interactive riding diary for individual riders, and My Show Secretary, a show management software suite for show organizers and secretaries managing equestrian events, judging, and participant coordination.

Product overview

Equine Affairs Limited operates as a unified platform with multiple interconnected products. The core offerings include My Riding Life (online entries portal for riders) and My Show Secretary (show management software for secretaries), supported by free Online Entries and Show Secretary Software modules. The company has served the UK equestrian community since 2001, with over 500,000 registered riders and 40,000 annual show listings, providing a comprehensive show directory and interactive riding diary service.

Differentiator

Problem solved

Functional benefit

Products and services

  • My Riding Life The UK's leading online entries portal for riders, enabling individual equestrians to register for shows, manage entries, and track their riding activities through an interactive riding diary and show directory.
  • My Show Secretary The UK's leading show management software for secretaries, providing tools for show organizers to manage equestrian events, judging assignments, participant registrations, and event coordination.
  • Online Entries Free online entry software enabling riders to register for equestrian events and shows through the platform without charge.
  • Show Secretary Software Comprehensive show management software for secretaries to organize and manage equestrian events, judge assignments, and participant coordination end-to-end.

Companies that use EQUINE AFFAIRS LIMITED

Customer profile

Segments3 records

Ideal customer profiles3 records

EQUINE AFFAIRS LIMITED technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

EQUINE AFFAIRS LIMITED partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

EQUINE AFFAIRS LIMITED competitors and assessment

Company assessment

Broad incumbents

  • Active.com: Broad event registration and activity-management platform serving sports and recreation events. Competes for the registration/entries layer but is not specialized for equestrian show workflows.
  • Eventbrite: Mass-market event ticketing and registration platform. Overlaps in event entry/registration mechanics that Equine Affairs provides for equestrian shows, but lacks the vertical equestrian workflow depth.

Direct peers

  • Equestrian Entries: Specialist equestrian show entry platform serving show secretaries and riders in North America. Comparable in scope (entries + show management) to My Riding Life and My Show Secretary.
  • HorseShowsOnline: US-based online entries portal for equestrian shows with a similar rider-facing entries and show-listing model. It is the closest direct geographic-adjacent peer to Equine Affairs' My Riding Life product.

Others

  • British Showjumping: UK governing body for show jumping that organizes and sanctions the shows on Equine Affairs' platform. Ecosystem participant rather than a competitor, and a potential partner channel.

Emerging players

  • EquiRatings: Equestestrian data and analytics provider focused on rider/horse performance. Adjacent to Equine Affairs' data assets and a potential partner or competitor in equestrian intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

EQUINE AFFAIRS LIMITED social profiles

Digital presence

EQUINE AFFAIRS LIMITED financial estimates

Financial estimate

Revenue estimate

Valuation estimate

EQUINE AFFAIRS LIMITED leadership team

Management profile

Number of profiles

EQUINE AFFAIRS LIMITED funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

EQUINE AFFAIRS LIMITED M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUINE AFFAIRS LIMITED

What does EQUINE AFFAIRS LIMITED do?

EQUINE AFFAIRS LIMITED, operating under Affairs Group, provides online equestrian show management software serving the UK equestrian community since 2001. The company offers two flagship platforms: My Riding Life, an online entries portal and interactive riding diary for individual riders, and My Show Secretary, a show management software suite for show organizers and secretaries managing equestrian events, judging, and participant coordination.

Is EQUINE AFFAIRS LIMITED a public or private company?

EQUINE AFFAIRS LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was EQUINE AFFAIRS LIMITED founded?

EQUINE AFFAIRS LIMITED was founded in 2001. It employs 1 to 10 people.

How does EQUINE AFFAIRS LIMITED make money?

One revenue line is on record: software Subscriptions.

Who are EQUINE AFFAIRS LIMITED's main competitors?

Broad incumbents on record are Active.com and Eventbrite. Direct peers are Equestrian Entries and HorseShowsOnline. British Showjumping is listed as an others. EquiRatings is listed as an emerging player.

Does EQUINE AFFAIRS LIMITED have an API?

No public API is recorded for EQUINE AFFAIRS LIMITED.

What industry is EQUINE AFFAIRS LIMITED in?

EQUINE AFFAIRS LIMITED's product category is Equestrian Event Management Software. Its primary akta.pro industry code is AFAEAGAF, Sport/Show Horse Training & Performance Programs. Its NAICS code is 7139 and its SIC code is 7900.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales