GENOCONNECT LIMITED

What GENOCONNECT LIMITED does

GenoConnect Limited is a UK-based software company, incorporated in England (Companies House registration 15298527) and headquartered in Bedford, that develops interactive, data-driven genogram and family tree software. The company's core product is a JavaScript library that renders genograms programmatically from structured JSON data, replacing manual family-tree drawing with automated, clickable visualizations. It serves three principal customer segments: individual consumers building personal family trees, healthcare and genealogy professionals (social workers, therapists, genealogists) documenting complex family relationships for clinical and research use, and software developers or independent software vendors (ISVs) who embed the genogram capability directly into their own web applications. Domain-specific features distinguish the platform, including a 7-generation family view, support for 36 emotional-relationship types, gender-inclusive symbols (male, female, transgender male-to-female, transgender female-to-male, non-binary), parental-status tracking (natural, adopted, fostered), multiple-birth handling, GEDCOM import, and PDF/SVG/PNG export.

The business model is hybrid. End-users access the product through a self-serve Online Builder with tiered subscriptions — Personal (1 genogram), Tier 1 (10 genograms/year) and Tier 2 (30 genograms/year), billed monthly or annually, with a 30-day free trial. Developers integrate the JavaScript library using free Development API keys and pay annual volume-based fees for Production tiers (Production 1 at 3,000 genograms/year starting at 123 GBP/year, scaling to Production 3 at 18,000 genograms/year and an Unlimited OEM tier with custom pricing negotiated through direct sales). Go-to-market is primarily product-led for individuals and API-led for developers, with an enterprise/OEM sales motion for high-volume and embedded deployments. Marketing relies on content assets including pre-built "Famous Genograms" (US Presidents, royal families, Shakespeare, etc.), interactive demos, and developer documentation.

GenoConnect has no disclosed funding rounds, no disclosed revenue, no disclosed headcount, no named management team, no patents or trademarks, and no announced partnerships, acquisitions, or regulatory milestones in the available source material. The company operates as a privately held UK limited company with global web-based distribution and no disclosed geographic restrictions.

Name

GENOCONNECT LIMITED

Legal name

GenoConnect Ltd

Website

https://genoconnect.uk

Company type

Private

Founded year

2023

Operating status

Operating

Short description

GenoConnect Limited is a UK-based software company providing interactive, data-driven genogram and family tree tools via a self-serve SaaS Online Builder and an embeddable JavaScript library for software developers, serving individuals, healthcare professionals, and independent software vendors.

Ownership category

akta.pro rank

Product category

Genogram Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

Keywords

• Genogram software
• Family tree visualization
• Javascript genogram library
• Clinical family mapping
• Genealogy data tools

Headquarters

HQ city

Bedford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Online Builder Subscriptions: Tiered subscription plans for individuals and professionals using the Online Builder. Plans include Personal (1 genogram), Tier 1 (10 genograms/year), and Tier 2 (30 genograms/year). Monthly and annual billing options available.
2. Production API Usage: Volume-based pricing for production API usage. Tiers include Production 1 (3,000 genograms/year), Production 2 (9,000 genograms/year), Production 3 (18,000 genograms/year), and Unlimited (custom pricing). Charged annually.
3. Developer API Keys: Free development keys for developers to integrate and test the GenoConnect library. Production keys are chargeable based on usage volume.
4. OEM/Licensing: Independent software vendors can OEM the GenoConnect genogram into their software products. Custom pricing negotiated through direct contact.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GenoConnect develops and sells interactive, data-driven genogram and family tree software delivered via two channels: a web-based Online Builder SaaS application for end-users (individuals, social workers, therapists, and genealogists) and an embeddable JavaScript library for software developers and ISVs to integrate genogram generation into their own back-office systems. The platform replaces manual genogram drawing with automated, programmatic generation from structured JSON data, supporting 7-generation family views, 36 emotional relationship types, GEDCOM import, and PDF/SVG/PNG export.

Product overview

GenoConnect offers a unified genogram and family tree software platform with two primary delivery mechanisms: (1) the Online Builder for end-users to create genograms directly through the web interface, available in Personal, Tier 1, and Tier 2 plans; and (2) the Integrated Genograms JavaScript library for software developers to embed genogram generation into their own applications, with Development (free) and Production (volume-based: 3,000/9,000/18,000 genograms annually or Unlimited) tiers. The platform supports 7-generation family views, 36 emotional relationship types, GEDCOM import, PDF/SVG/PNG export, and a curated collection of famous genograms. Volume-based OEM/partnership pricing is available for independent software vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Builder Web-based SaaS application that lets individual users, social workers, therapists, and genealogists create, edit, save, share, and publish interactive genograms and family trees. Supports unlimited people per genogram, 7-generation family views, 36 emotional relationship types, gender-inclusive symbols, multiple births, parental status tracking, GEDCOM import, and PDF/SVG/PNG export.
• Integrated Genograms (JavaScript Library) Embeddable JavaScript SDK that allows software developers and independent software vendors to render interactive, data-driven genograms inside their own web applications. Developers register for free Development API keys (rate-limited) and upgrade to Production 1/2/3 volume tiers (3,000 / 9,000 / 18,000 genograms per year) or custom Unlimited OEM agreements.

Quantifiable outcome

• Support for 36 types of emotional relationships in family mapping
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FamilySearch: Large nonprofit genealogy platform offering free family-tree building. Comparable as a free, well-financed incumbent in the family-tree space that competes for the same genealogist demand.
• Microsoft Visio: Enterprise diagramming standard within the Microsoft 365 ecosystem. Comparable as the incumbent tool many enterprise customers already own, which GenoConnect must displace or embed into via OEM.
• Ancestry: Market-leading genealogy service with deep family-tree construction. Comparable to GenoConnect's genealogist segment and GEDCOM interoperability story, though oriented to records/DNA rather than clinical genograms.
• Lucidchart: Broad collaborative diagramming suite with genogram templates and team/enterprise distribution. Comparable as an incumbent low-friction substitute and OEM-style embedder of diagram capabilities in enterprise workflows.
• MyHeritage: Large-scale genealogy and family-tree platform with consumer subscription model. Comparable on family-tree visualization, GEDCOM support, and self-serve PLG dynamics, though broader in scope than genograms alone.

Direct peers

• GenoPro: Long-standing dedicated genogram and family-tree software product. Most directly comparable to GenoConnect's Online Builder in target functionality (clinician-style family mapping) and emotional-relationship visualization.
• SmartDraw: Diagramming platform offering dedicated genogram templates and symbols. Comparable as a paid alternative clinicians turn to when they need ready-made templates and exportable diagrams.

Emerging players

• draw.io (diagrams.net): Free, widely used general-purpose diagramming tool. Comparable because clinicians can use it as a no-cost alternative to paid genogram software, putting pricing pressure on GenoConnect's lower tiers.
• WikiTree: Collaborative, free genealogy platform with shared family trees. Comparable on the family-tree/genealogy hobbyist segment and as a free substitute for paid visualization tools.
• yWorks (yEd): Free diagram editor used for graph and family-tree visualization. Comparable as a free alternative to GenoConnect's professional tooling, particularly for genealogists comfortable with technical tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENOCONNECT LIMITED