What Frontline Training Inc. does

Frontline Training Inc., doing business as Frontline Training Solutions, is a privately-held workforce development subsidiary of Express Employment Professionals, headquartered at a training center in Grand Rapids, Michigan. The company delivers instructor-led training programs, behavioral assessments, executive and team coaching, and HR/operations consulting to U.S. organizations across manufacturing, professional services, nonprofit, and retail/hospitality verticals. Its core offering is a structured "Leadership Journey" curriculum spanning six categories (Leadership Development, Operations, Team Development, Professional Development, Human Resources, and Technical Skills), bundled with third-party assessment platforms including DiSC, Emotional Intelligence 2.0, Hogan Assessment, and CliftonStrengths. The technology stack is intentionally services-based — there is no proprietary software platform, and competitive differentiation rests on instructor expertise, curriculum depth, and referral access through the parent Express Employment Professionals franchise network (operating since 1983).

The business model is fee-for-service professional services with two distinct revenue mechanics: (1) per-seat open enrollment programs delivered in person at the Grand Rapids facility or live virtually via Zoom, with publicly listed pricing from $245 (Time Management) to $4,995 (L.E.A.D. The Next Level executive program); and (2) quote-based custom/enterprise engagements delivered on-site at client locations nationwide, including Leadership Alignment for Operational Excellence (13 weeks) and intact-team DiSC programs. Distribution leverages direct sales, monthly free webinars (RegFox-registered) as the primary demand-generation channel, the Behind the Frontline podcast, The Frontline quarterly magazine, organic SEO, and structured referrals from the parent Express Employment Professionals network. Additional channels include approved-provider status for Michigan's Going Pro Talent Fund and apprenticeship consulting for manufacturers and skilled trades.

Name

Frontline Training Inc.

Legal name

Frontline Training Solutions

Website

https://frontlineon.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Frontline Training Solutions, a Grand Rapids-based subsidiary of Express Employment Professionals, delivers instructor-led leadership development, operations, team, HR, and technical training programs — bundled with DiSC, Hogan, and CliftonStrengths assessments — to mid-market manufacturing, professional services, nonprofit, and retail clients across the United States.

Ownership category

akta.pro rank

Product category

Corporate Training & Workforce Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171), Apprenticeship Training (611513)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

akta.pro secondary industries

Coaching, Feedback & Mentoring Skills (EDABAMAM), Manager & Team Leader Onboarding (EDABAOAC)

Keywords

• Leadership development training
• Workforce development services
• Corporate training consulting
• Executive coaching services
• Team development training

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Instructor-Led Training Programs: Frontline generates revenue through fee-for-service instructor-led training programs delivered virtually, in-person at its Grand Rapids training center, or on-site at client locations. Courses are sold as open enrollment (per-seat) or as custom team/corporate engagements (typically quote-based). Programs range from 2-hour sessions to multi-month cohort-based experiences (L.E.A.D. The Next Level is 6 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Frontline Training Solutions is a B2B workforce development company that delivers instructor-led leadership, operations, team development, professional development, human resources, and technical skills training programs alongside organizational consulting, professional/executive coaching, and workplace assessment solutions. Programs are sold as per-seat open enrollment (delivered in-person at its Grand Rapids, MI training center or live virtually via Zoom) or as customized on-site engagements for intact client teams. Curricula incorporate behavioral assessments including Everything DiSC, Emotional Intelligence 2.0, CliftonStrengths, and Hogan Assessment, structured within the proprietary "Leadership Journey" framework spanning pre-leader through executive levels.

Product overview

Frontline Training Solutions offers a broad portfolio of instructor-led training programs, consulting services, coaching solutions, and workplace assessments. The core offerings span six training categories: Leadership Development (programs like Purpose Driven Leadership Training, Leadership Foundations, Developing Coaching Leaders, L.E.A.D. The Next Level, and Leading Change), Operations (Supervisor Boot Camp, Lean Academy, Leadership Alignment for Operational Excellence, Project Management Essentials, Time Management, and Root Cause Problem-Solving), Team Development (Introduction to DiSC, Working Across Cultures, Transforming Workplace Conflict, and Working Better Together), Professional Development (5-Star Customer Service, Courageous Conversations, Emotional Intelligence programs, Generations in the Workplace), and Human Resources (Strategic HR Leadership, The Frontline HR Manager, Interviewing & Onboarding, Strategic Workforce Planning). Supporting these are consulting services (HR, Operations/Lean, Team Solutions, Employer Branding), coaching (professional, executive, and team), a full suite of assessment solutions (DiSC, CliftonStrengths, 360-degree feedback, EQ, team assessments), apprenticeship consulting, and access to Michigan's Going Pro Talent Fund. Free resources include monthly webinars, the Behind the Frontline podcast, The Frontline quarterly magazine, and a blog. Programs are delivered in-person at the Grand Rapids, MI training center, live virtually via Zoom, or customized on-site at client locations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Leadership training can increase performance by 20% and learning capacity by 25%.
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Express Employment ProfessionalscoreStrategic or Co-development PartnerExpress Employment Professionals is the parent company of Frontline Training Solutions. Since 1983, Express has been connecting the workforce to the workplace through staffing services. Frontline was created to extend this mission into workforce development and training. Express employs millions of people and serves thousands of companies, providing Frontline with deep workforce knowledge and a national referral network for training clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Ken Blanchard Companies: Blanchard is a leadership and management training company built around iconic programs (SLII, Leading People Through Change). Directly comparable to Frontline in instructor-led leadership programs, supervisor-to-executive journey, and B2B delivery model.
• SkillPath / National Seminars Training: SkillPath delivers open-enrollment and on-site professional development seminars across leadership, communication, HR, and project management. Directly comparable to Frontline in per-seat pricing model, open-enrollment cohort delivery, and broad business audience.
• Wilson Learning Worldwide: Wilson Learning provides leadership, sales, and workforce development training with a focus on measurable behavior change. Directly comparable to Frontline in B2B instructor-led delivery, assessment integration, and emphasis on measurable outcomes.
• Dale Carnegie Training: Dale Carnegie is a global leadership, communication, and professional development training franchise. Directly comparable to Frontline in instructor-led delivery, course catalog spanning leadership/communication/sales, and B2B plus open-enrollment model.
• Interaction Associates: Interaction Associates focuses on leadership, collaboration, and inclusion training with consulting and coaching. Directly comparable to Frontline in B2B leadership and team development cohort programs and consulting-led delivery.
• BTS (Bridge to Success): BTS is a global professional services firm specializing in leadership development, sales transformation, and strategy execution simulations. Directly comparable to Frontline in B2B enterprise delivery, leadership journey programs, and use of assessments and simulations.
• Crucial Learning (formerly VitalSmarts): Crucial Learning offers Crucial Conversations, Crucial Influence, and Change Anything training programs focused on communication, influence, and behavior change. Directly comparable to Frontline in instructor-led professional development content and corporate training delivery model.
• Center for Creative Leadership (CCL): CCL is a leadership development research and training provider offering assessments, executive education, and coaching (Frontline even resells CCL's Benchmarks 360 feedback suite). Directly comparable in target buyer, premium assessment methodology, and executive-level cohort programs.
• FranklinCovey: FranklinCovey delivers leadership, execution, and productivity training (The 7 Habits, Unleash Leadership) to enterprises globally. Directly comparable to Frontline in All Access Pass model, multi-program leadership journey, and B2B cohort-based delivery.
• Development Dimensions International (DDI): DDI is a global leadership development and talent management firm offering assessments, training, and coaching for frontline leaders through executives. Directly comparable to Frontline in target buyer (HR/L&D), product mix (leadership journeys, assessments, coaching), and B2B services delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frontline-training-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontline Training Inc.