LUST INTERACTIVE LTD

What LUST INTERACTIVE LTD does

Lust Interactive Ltd is a privately held, independent UK game development studio founded in 2022 and registered in England and Wales (Company No. 14342507) at 38 Connaught Street. It builds and operates a portfolio of browser-based persistent games (PBBGs) headlined by Eternal Damnation, a feature-rich title with combat, quests, trading cards, pets, player shops, bounties, and location-based exploration. The studio also develops Lords of Incartum, Planted, Lust TCG, and Dante's Crest, plus two non-game services: GameRanks, a TopSite voting platform for gameserver owners, and Pinged Out, an SMS messaging platform originally built for in-game 2FA and NPC messages that is now also offered as a paid B2B service.

The company's technical core is a set of interconnected platform systems shared across its game titles — most notably the Pinged Out SMS platform, the Evening Flame semi-automated news system, the Undernational Railway travel mechanic, and an in-game trading cards collectible system. Distribution is direct-to-consumer through dedicated websites for each title (e.g., eternal-damnation.com, planted-game.com), avoiding traditional app stores. Marketing runs on community channels including a Discord server, public Trello roadmap, RSS feed, and Kickstarter campaigns, with product-led growth centered on free-to-play access.

The business model is freemium gameplay with a Lifetime VIP premium tier (initially offered via Kickstarter), supplemented by small-fee B2B SMS usage of Pinged Out. The company is founder/owner-operated with no institutional venture or private equity investment identified, no disclosed headcount, no disclosed revenue, and no mobile app presence. It is GDPR-compliant as a UK data controller. Operational evidence (live news through 2025, multiple shipped game features) indicates ongoing activity, but the absence of capital raises, hiring signals, or financial disclosures limits visibility into commercial scale.

Name

LUST INTERACTIVE LTD

Legal name

Lust Interactive Ltd

Website

https://lustinteractive.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Lust Interactive Ltd is an independent UK game studio founded in 2022 that develops and operates a portfolio of free-to-play browser-based persistent games, led by Eternal Damnation, for consumers worldwide. It also sells the Pinged Out SMS platform as a B2B service.

Ownership category

akta.pro rank

Product category

Browser-Based Indie Games

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Browser-based games
• Persistent browser games
• Indie game development
• SMS messaging platform
• Free-to-play games

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Gameplay with Premium Tiers: Free-to-play browser-based games with optional premium rewards such as Lifetime VIP access offered through Kickstarter campaigns and in-game purchases
2. SMS Platform as Service: Pinged Out SMS platform offered to other businesses for authentication messages for a small fee, creating an additional B2B revenue stream

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lust Interactive Ltd develops and operates persistent browser-based games (PBBGs) accessed directly via the studio's own dedicated websites, with Eternal Damnation as its flagship title alongside Lords of Incartum, Planted, Lust TCG, and Dante's Crest. The studio also operates supporting infrastructure services, including GameRanks (a TopSite voting platform for gameserver owners) and Pinged Out (an SMS messaging platform originally built for in-game two-factor authentication and NPC messaging, and now offered as a paid service to other businesses).

Product overview

Lust Interactive Ltd is a UK-based game development studio offering a portfolio of browser-based games and supplementary services. Core products include Eternal Damnation (a feature-rich PBBG with combat, quests, trading cards, pets, and exploration mechanics), Lords of Incartum, Planted, Lust TCG, and Dante's Crest. The company also operates supporting services including GameRanks (a TopSite voting platform for gameserver owners) and Pinged Out (an SMS messaging platform initially created for in-game 2FA and NPC notifications, now offered to other businesses). These products share integrated network systems and cross-promotional connectivity, with platforms like Pinged Out serving as shared infrastructure across the game ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Eternal Damnation: A Persistent Browser-Based Game (PBBG) featuring combat, quests, trading cards, pets, spirits, and exploration through locations like Ruinous Caves and the Undernational Railway.
• Lords of Incartum
• Planted
• Lust TCG
• Dante's Crest
• GameRanks
• Pinged Out

Products and services

• Eternal Damnation A Persistent Browser-Based Game (PBBG) featuring player combat, quests, trading cards, pets, spirits, player shops, bounties, and location-based exploration including the Undernational Railway and Ruinous Caves. Targeted at individual gamers who want free-to-play, install-free browser RPG gameplay.
• Lords of Incartum A game developed by Lust Interactive Ltd as part of its browser-based games portfolio.
• Planted A game by Lust Interactive Ltd featuring a growing/exploration theme with SMS-based authentication integration via the Pinged Out platform.
• Lust TCG Trading Card Game product line developed by Lust Interactive Ltd.
• Dante's Crest A game developed by Lust Interactive Ltd as part of its browser-based games portfolio, with associated wiki documentation.
• GameRanks A TopSite voting platform for gameserver owners to advertise their sites with player voting incentives and a pingback system. Targeted at indie gameserver owners seeking promotional visibility.
• Pinged Out An SMS messaging platform developed for two-factor authentication and NPC message delivery in Lust Interactive's games, and also offered as a paid service to other businesses for a small fee.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Tilting Point: Tilting Point is a publisher specializing in live ops, user acquisition, and monetization for F2P mobile games. Relevant as an enabling partner/publisher that Lust Interactive could work with to scale user acquisition for its F2P titles.

Direct peers

• Mino Games: Mino Games is a small Montreal-based F2P mobile/browser casual game studio with a portfolio of multiple casual titles. Comparable as a similarly-sized independent studio focused on F2P accessible games across casual genres.
• Storm8: Storm8 is a small-to-mid F2P mobile/social game studio that has operated multiple casual titles simultaneously. Comparable business model of multi-title F2P casual games with similar cross-title operational approach.
• InnoGames: InnoGames is a German browser-based F2P game developer (Forge of Empires, Tribal Wars, Elvenar). It is a direct peer because it operates the same browser-based F2P persistent-world model with similarly structured monetization, though at much larger scale.
• Fingersoft: Fingersoft is a small Finnish indie studio best known for the Hill Climb Racing F2P franchise. Comparable as a small independent F2P studio monetizing a portfolio of accessible casual games.

Emerging players

• itch.io: itch.io is an open marketplace for indie browser and downloadable games. Comparable as a discovery/distribution venue that serves indie browser-based game creators like Lust Interactive, but is a platform rather than a competing developer.
• Game Jolt: Game Jolt is an indie game community and distribution platform with strong browser/indie game focus. Comparable as a peer in the indie browser-based game ecosystem, though positioned as a platform/community rather than a competing developer.
• Roblox Corporation: Roblox operates a UGC browser-based gaming platform with persistent social worlds. Comparable as an adjacent player in the browser-based persistent/UGC game space, though Roblox is a platform enabling user creation rather than a single studio.

Broad incumbents

• Zynga: Zynga is a leading F2P social and mobile game publisher with a broad portfolio. It is a broad incumbent in the same F2P casual gaming category but operates at vastly larger scale across mobile/web platforms.
• King (Activision Blizzard): King is the F2P casual gaming giant behind Candy Crush. Comparable as a broad incumbent in browser/ mobile F2P casual games, though focused on a single mega-hit franchise rather than diversified portfolio.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lustinteractive
• GitHubgithub.com/lust-interactive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUST INTERACTIVE LTD