FIRSTMIND LTD
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FIRSTMIND LTD does
FIRSTMIND LTD is a UK-based talent assessment software and consulting provider founded in 2020 and headquartered in London (registered office at 21 Buckingham Gate, SW1E 6LB). The company operates a web- and app-based psychometric platform that processes a 220-question questionnaire and outputs a Talent Discovery Report scoring individuals across 34 universal talents, 15 motivational drivers, and supplementary behavioral dimensions including stress behavior, team behavior (integrating Belbin's nine team roles), work behavior, discussion behavior, time focus, and knowledge strength. The underlying algorithms are described as proprietary and derived from 25 years of psychological and neurological research spanning 43 cognitive studies, 9 behavioral studies, and a 1.2 million-individual empirical base.
FIRSTMIND LTD firmographics
Firmographics- Name
- FIRSTMIND LTD
- Legal name
- FirstMind LTD
- Website
- https://firstmind.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FIRSTMIND LTD industry classification
Industry- Product category
- Talent Assessment Software
- NAICS
- Other Computer Related Services (541519), Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Cognitive Ability & General Intelligence Testing (BPACAMAB)
- akta.pro secondary industries
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Role-Based Onboarding (Job-Specific Ramp) (EDABAOAB), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where FIRSTMIND LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
FIRSTMIND LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription-based access to the FirstMind Platform with automatic renewal. Subscriptions require credit card payment with automatic monthly deduction including VAT. Unlimited subscription includes access to support and an annual usage limit of 2,000 tests.
- Usage Overage Fees: Additional tests beyond the 2,000 annual limit are charged at 45 GBP per test. This represents a usage-based revenue stream layered on top of the subscription model.
- Education and Certification Courses: FirstMind Talent Discovery Practitioner Course offered in-person and online. In-person training at £1,200 per person; online training at £740 per person. Includes handbook, videos, personal feedback session, and exam access.
- Additional Consulting Services: Consulting services including talent coaching, assessment feedback sessions, and organizational analysis are billed separately via invoices. Subject to 3-business-day cancellation policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited subscription with annual test limit |
| One time/ perpetual license | Pay-as-you-go | In-person Practitioner Course |
| One time/ perpetual license | Pay-as-you-go | Online Practitioner Course |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
FIRSTMIND LTD product offering
Product offeringCore offering
FirstMind provides a web-based and app-based talent assessment platform that administers a 220-question psychometric questionnaire to job applicants and employees. The platform generates a Talent Discovery Report covering 34 universal talents, 15 motivational drivers, and behavioral dimensions (stress, team, work, discussion, time focus, knowledge strength) to support recruitment, employee development, team composition, and leadership decisions. The platform is sold via monthly subscription with self-serve and enterprise motions, and is supplemented by paid consulting, coaching, and practitioner certification courses.
Product overview
FirstMind offers a unified talent assessment platform centered on the FirstMind Platform and Talent Discovery Report. The core platform provides a 220-question psychometric assessment generating comprehensive personality profiles across 34 talents and 15 motivational drivers. This core product is supported by specialized service modules: Recruitment Services for hiring optimization, Employee Development Services for workforce capability building, Consulting Services for expert analysis, Talent Coaching for individual feedback sessions, and the Talent Discovery Practitioner Course for certification training. The modular architecture allows customers to select individual services or combine them for end-to-end talent management.
Differentiator
Problem solved
Functional benefit
Products and services
- FirstMind Platform
Quantifiable outcome
- 29% higher profits for organizations using talent assessment
- +9 more outcomes
Companies that use FIRSTMIND LTD
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
FIRSTMIND LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
FIRSTMIND LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TalentXminorTalentX serves as a partner for the FirstMind Practitioner certification course, handling course registrations alongside FirstMind's internal team. Contact: [email protected]
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FIRSTMIND LTD competitors and assessment
Company assessmentEmerging players
- TestGorilla: TestGorilla is a pre-employment assessment platform combining psychometric, cognitive and skills tests for SMB and mid-market hiring. While broader in scope than FirstMind, it overlaps in personality-based recruitment and uses a similar self-serve PLG motion.
- Traitify: Traitify delivers visual, mobile-first personality assessments for high-volume hiring and employee development, primarily targeting employers and HR tech platforms. It overlaps with FirstMind in personality-based recruitment use cases, with a more consumer-grade UX.
- Crystal Knows: Crystal Knows offers personality insights for sales, hiring and team communication via a SaaS platform, focused on DISC-derived behavioral profiles. It competes with FirstMind in team-dynamics and self-understanding use cases.
- Pymetrics: Pymetrics applies neuroscience-based gamified assessments and AI to hiring and talent matching, sold primarily to enterprises via HR tech integrations. It is an emerging AI-native alternative to traditional psychometric assessment vendors like FirstMind.
Direct peers
- Predictive Index: Predictive Index offers behavioral and cognitive assessment software for hiring, leadership and team alignment, sold via a SaaS + consulting model to mid-market and enterprise buyers. It competes head-on with FirstMind in recruitment and employee development use cases.
- Hogan Assessments: Hogan Assessments is the leading personality-based assessment provider for workplace hiring, leadership development and team building, with a deep research pedigree and global distribution. It is the most directly comparable incumbent to FirstMind's 34-talent psychometric platform.
- TTI Success Insights: TTI Success Insights provides DISC-based and multi-science assessments for recruitment, team building and employee development, with a strong practitioner certification channel similar to FirstMind's Practitioner Course.
- Thomas International: Thomas International provides psychometric and behavioral assessments (PPA, GIA, HPTI) targeting recruitment, leadership development and team dynamics globally. Its combined SaaS platform and consulting model closely mirrors FirstMind's go-to-market.
Broad incumbents
- Cubiks (now PDRI, a CEB/Genesys company): PDRI (formerly Cubiks) provides psychometric assessments, situational judgment tests and development tools used in large-enterprise selection and leadership pipelines. It is a broader incumbent with established global accounts that competes in similar recruitment and development RFPs to FirstMind.
- SHL (a Gallup company): SHL offers a broad portfolio of psychometric, cognitive and behavioral assessments used in large-enterprise hiring and talent management. As an established global player, it is a broad incumbent against which FirstMind's smaller, research-led offering competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FIRSTMIND LTD social profiles
Digital presenceFIRSTMIND LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIRSTMIND LTD leadership team
Management profileNumber of profiles
Profiles2 records
FIRSTMIND LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIRSTMIND LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIRSTMIND LTD
What does FIRSTMIND LTD do?
FirstMind provides a web-based and app-based talent assessment platform that administers a 220-question psychometric questionnaire to job applicants and employees. The platform generates a Talent Discovery Report covering 34 universal talents, 15 motivational drivers, and behavioral dimensions (stress, team, work, discussion, time focus, knowledge strength) to support recruitment, employee development, team composition, and leadership decisions. The platform is sold via monthly subscription with self-serve and enterprise motions, and is supplemented by paid consulting, coaching, and practitioner certification courses.
Is FIRSTMIND LTD a public or private company?
FIRSTMIND LTD is a private company. It is classified as unknown and is currently operating.
When was FIRSTMIND LTD founded?
FIRSTMIND LTD was founded in 2020. It employs 1 to 10 people.
Where is FIRSTMIND LTD based?
FIRSTMIND LTD is headquartered in London, United Kingdom, in the Europe region.
How does FIRSTMIND LTD make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are usage Overage Fees, education and Certification Courses and additional Consulting Services.
Who are FIRSTMIND LTD's main competitors?
Emerging players on record are TestGorilla, Traitify, Crystal Knows and Pymetrics. Direct peers are Predictive Index, Hogan Assessments, TTI Success Insights and Thomas International. Broad incumbents are Cubiks (now PDRI, a CEB/Genesys company) and SHL (a Gallup company).
Does FIRSTMIND LTD have an API?
No public API is recorded for FIRSTMIND LTD.
What industry is FIRSTMIND LTD in?
FIRSTMIND LTD's product category is Talent Assessment Software. Its primary akta.pro industry code is BPACAMAB, Cognitive Ability & General Intelligence Testing, with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 541519 and its SIC code is 7372.