CATAG UK LTD

What CATAG UK LTD does

CATAG UK LTD is a private limited company registered in England and Wales (company number 16906708, registered office in Shoreham-by-Sea) that operates a hosted, outdoor, city-based team game under the brand "CATAG." The core product is a 90–120 minute live event in which teams of players move through a real city's streets, secure map-visible locations, exploit in-game vulnerabilities, and report opposing team members by photographing them via a GPS-enabled mobile app. Every session is run on-site by a trained Game Master (GM) who manages gameplay via the app, enforces safety, and adjudicates scoring. The mobile application itself is licensed from the app developer/licensor Catag AG; CATAG UK Ltd does not own the app IP and is not the data controller for in-app user data.

The company generates revenue primarily through per-player session fees (a base £200 package covers 10 players, with incremental per-player pricing) booked directly via its Wix-hosted website with Stripe payment processing, and through bespoke corporate event packages priced via an enquiry-based sales motion that supports custom cities, larger groups, and multi-location rollouts. Active cities as disclosed are Horsham, Cardiff, and Chichester, and the company signals ongoing UK geographic expansion through a public city vote/waitlist mechanism. Operations are run on an asset-light stack (Wix, Stripe, Google Workspace, Airtable, n8n automation, Discord for GM communications), and GMs are recruited and trained per city.

No external funding rounds, institutional investors, or acquisitions are disclosed. There is no documented headcount or published management team in the source material. The customer base is described as a horizontal mix of corporate teams (primary segment, targeted for team-building and offsites) and social/private groups (typically 10 to ~40 players), served through a self-serve online booking funnel and a separate corporate enquiry path. CATAG UK LTD appears to be an early-stage, privately held operator in the UK experience-based activities market.

Name

CATAG UK LTD

Legal name

CATAG UK LTD

Website

https://catag.co.uk

Company type

Private

Operating status

Operating

Short description

CATAG UK LTD operates a UK-based outdoor team-game experience in cities such as Horsham, Cardiff, and Chichester. Customers book live, GPS-enabled urban game sessions, hosted by trained Game Masters, for corporate team-building or private group events.

Ownership category

akta.pro rank

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Per-player game session fees: CATAG charges a base fee of £200 per booking, covering 10 players. Additional players are added at an incremental per-person rate. Sessions last approximately 90–120 minutes and include a briefing, two live game rounds, and a debrief. This is the primary revenue stream for individual and group bookings.
2. Corporate event packages: Corporate clients (companies, organisations) enquire for tailored team-building events. CATAG offers custom pricing based on city selection, group size, event format, and multi-location coordination. Larger groups beyond the standard 40-player cap can be accommodated. Revenue is negotiated per enquiry.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels6 records

Core offering

CATAG UK LTD operates a live, hosted outdoor team game played across real UK city streets, in which teams of players use a GPS-enabled mobile app (licensed from Catag AG) to photograph opponents, secure and exploit mapped locations, and accumulate points during two timed rounds. Every booking is supervised on-site by a trained freelance Game Master who briefs participants, manages gameplay, enforces safety, and delivers a post-game debrief. The company sells session-based bookings to private groups and tailored corporate team-building events.

Product overview

CATAG UK LTD offers a single unified product: the CATAG outdoor team game experience. The core offering is a live, hosted urban game played across city streets where teams compete by photographing opponents, exploiting city vulnerabilities, and earning points. All sessions are supervised by trained Game Masters who manage gameplay via the CATAG app. The company also provides a Corporate Events module with tailored formats for business clients. City-specific sessions are available in Horsham, Cardiff, and Chichester, each with designated meeting points and gameplay areas.

Differentiator

Problem solved

Functional benefit

Products and services

• CATAG Game Experience A live, hosted outdoor team game played across real city streets in which teams compete by photographing opponents and exploiting mapped city vulnerabilities to earn points during two timed rounds, supervised on-site by a trained Game Master using a GPS-based mobile app. Sold to private groups and corporate clients in the UK.
• CATAG Corporate Events Tailored team-building experiences for corporate clients, with bespoke city selection, scaled group sizes, multi-location coordination for distributed teams, and adapted timing and format. Pricing is quoted per enquiry rather than at the standard public rate.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationStripe is used as the payment processing provider for all CATAG bookings on the website. Stripe handles card payment processing securely; CATAG UK Ltd does not store card numbers. Stripe acts as a Data Processor under UK GDPR.
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace is used for email communications with customers and Game Masters. Acts as a Data Processor under UK GDPR.
• AirtablecoreTechnology or IntegrationAirtable is used for data storage and operational management of bookings, Game Master records, and event coordination. Acts as a Data Processor under UK GDPR. May store data outside the UK under appropriate safeguards.
• n8nsupportingTechnology or Integrationn8n is used for automation workflows within CATAG's internal systems. Acts as a Data Processor under UK GDPR.
• WixsupportingTechnology or IntegrationWix is used for website hosting (catag.co.uk). Acts as a Data Processor under UK GDPR.
• DiscordsupportingTechnology or IntegrationDiscord is used for Game Master communications and internal team coordination. Acts as a Data Processor under UK GDPR. May store data outside the UK under appropriate safeguards.
• Catag AG (App Licensor)coreOEM/ Whitelabel/ Licensing PartnerCatag AG (or equivalent) is the developer and licensor of the CATAG mobile application. CATAG UK Ltd operates under licence and does not own the app. Catag AG controls all app-user data and defines how photos, game interactions, and app analytics are processed. Their separate privacy policy governs app usage. CATAG UK Ltd receives anonymised or GM-specific data from the app licensor to detect unauthorised commercial activity.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CityHunt: Operates outdoor city-based scavenger-hunt experiences for corporate groups and private parties, with a hosted facilitator model. Comparable product (urban, app/scorecard-based team game), customer segment (corporate + private groups), and hosted-delivery format.
• The Go Game: US-headquartered provider of corporate team-building games using app-based interactive challenges in cities and venues. Closely comparable in technology approach (app-delivered, GM-hosted live games), B2B target (corporate events), and pricing model (per-player package).
• Outscape Outdoor Escapes: Outdoor puzzle-hunt experience run in city centres, primarily in Australia. Same core product (live, outdoor, urban team-based game with game-master style hosting), but operating in a different geography.
• Wildgoose Team Events: UK-based team-building event operator that runs app-assisted outdoor scavenger hunts and city challenges for corporate groups. Highly comparable in product format (live, hosted outdoor experience), customer base (UK corporate team-building), and GTM (B2B-led with consumer options).
• Smartfox Adventures: Tablet-based outdoor city adventures and team challenges primarily in the UK and Europe. Almost identical mechanism (host-supervised outdoor urban game using a handheld/phone device), making it one of the closest direct analogues to CATAG.

Broad incumbents

• Escape Hunt plc: Listed escape-room operator with UK and international venues, well known as a corporate team-building and group activity provider. Larger, broader portfolio player competing for the same UK corporate events spend, but product (room-based puzzles) differs from CATAG's outdoor urban game.

Emerging players

• Activate Games: Chain of active gaming venues offering tech-driven team challenges for groups and corporate team-building. Comparable as a technology-enabled, group-oriented entertainment/team-building experience, though venue-based rather than outdoor.
• Immersive Gamebox: Tech-enabled indoor immersive gaming rooms (projection/sensor-based group games) targeted partly at corporate groups. Adjacent technology-led group entertainment with overlapping B2B events use case, though delivery is indoor rather than outdoor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/catag.uk
• Instagraminstagram.com/catag.uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CATAG UK LTD