GIDE EUROPE LIMITED

What GIDE EUROPE LIMITED does

GIDE Europe Limited is a UK-based survey technology and consulting firm founded in 1995, headquartered in London with additional offices in Nantes and Paris. The company develops and operates SCROLL, a proprietary cloud-based survey platform that supports multi-modal data collection (CAWI, CATI, CAPI, and CAVI) from a single source script, alongside a proprietary data description and scripting language that enables rich, native-format data exports to statistical analysis tools including SPSS, R, Unicom Intelligence, and Quantum. Its offerings are structured around three lines: Survey as a Service (cloud-based platform subscription), Survey Consultancy (professional services across Unicom Intelligence, Blaise, Quantum, SPSS, SAS, R, and Tableau), and Bespoke Survey Solutions (custom secure portals and managed systems).

GIDE's customer base is anchored in UK central government (Cabinet Office, Department for Education, Department for Work & Pensions, Ofsted) and major market and social research organisations (Kantar, Ipsos, NatCen, Sciences Po, University of Nottingham consortium), with additional work for local authorities and industry associations. The company combines long-term framework contracts and consultancy engagements, supported by ISO 27001:2013, HMG Cyber Essentials, UK GDPR compliance, ICO registration, and G-Cloud 12 listing on the UK Government Digital Marketplace. Products include the National Resilience Capability Survey, Online Free School Meals eligibility system, School Performance Tables, School Benchmark Reports, the Professional Services Quality Survey (PSQS) with R Shiny dashboards, and the SENSE voluntary self-exclusion system for the National Casino Forum.

Name

GIDE EUROPE LIMITED

Legal name

GIDE Europe Limited

Website

https://gide.uk

Company type

Private

Founded year

1995

Operating status

Operating

Short description

GIDE Europe Limited is a UK-headquartered survey technology firm that builds and operates the SCROLL cloud platform, delivering multi-modal data collection, consultancy, and bespoke portals to UK government departments and major market and social research organisations.

Ownership category

akta.pro rank

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Environmental Data Integration, ETL & Interoperability (APIs, Standards, Data Pipelines) (EUAHAKAB)

akta.pro secondary industry

Environmental Reporting, Dashboards & Regulatory Submittals (Automated Reports, e-Reporting) (EUAHAKAL)

Keywords

• Survey software
• Data collection
• Market research technology
• Survey consultancy
• Government data systems

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Survey as a Service: Cloud-based survey platform subscription and managed services for survey deployment, hosting, and data collection. Flexible hosting arrangements on GIDE's UK/EU servers, client servers, or cloud services (AWS/Azure).
2. Survey Consultancy: Professional consulting services for survey design, development, data processing, and analysis. Includes expertise in Unicom Intelligence, Blaise, Quantum, SPSS, SAS, R, and XML technologies.
3. Bespoke Survey Solutions: Custom software development and portal solutions for respondents, interviewers, fieldwork management, and reporting. Modularity allows script-once, use many times approach.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GIDE develops and operates the SCROLL cloud-based survey platform supporting multi-modal data collection (CAWI, CATI, CAPI, CAVI) from a single source script, with a proprietary data description and scripting language. The company provides three core commercial lines: Survey as a Service (managed SaaS), Survey Consultancy (professional services for survey design and analysis), and Bespoke Survey Solutions (custom portal and tooling development) for market research firms, government departments, and public institutions.

Product overview

GIDE offers a unified survey technology portfolio comprising three core service lines: Survey as a Service (cloud-based CAWI/CATI/CAPI/CAVI platform), Survey Consultancy, and Bespoke Survey Solutions. The SCROLL platform underpins much of the offering, providing multi-modal data collection (web, video, audio, text, offline) that feeds into unified datasets. Data exports support native formats for SPSS, R, Quantum, and Triple-S. Notable public sector products include the National Resilience Capability Survey, School Performance Tables, School Benchmark Reports, Online Free School Meals, and the Professional Services Quality Survey.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25 million pupil exam records processed in seconds
• +2 more outcomes

Named customers12 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Sciences Po (Paris Institute of Political Studies)coreStrategic or Co-development PartnerPartnership with Kantar and Sciences Po to deliver the European Social Survey (ESS10) in France, including use of GIDE's CAPI and CAVI systems and respondent-facing appointment scheduling website.
• University of Nottingham (consortium lead)coreStrategic or Co-development PartnerLead consortium partner for Professional Services Quality Survey (PSQS) since 2015, evolved and developed the survey system over time with R Shiny interactive dashboards.
• RahbarBazaar / Kantar InsightcoreStrategic or Co-development PartnerPrincipal supplier of computer assisted mobile interviewing (CAPMI) by RahbarBazaar, leading market research agency in the region and exclusive regional affiliate of Kantar Insight.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forsta (formerly Confirmit): Forsta is a market research technology platform offering multi-mode survey, voice-of-customer, and employee research tools, closely comparable to GIDE's enterprise research buyer focus.
• SurveyMonkey: SurveyMonkey's enterprise tier competes directly with GIDE's Survey-as-a-Service offering for organizations needing self-service and managed survey deployment, with similar CAWI/CATI capabilities.
• Blaise (Statistics Netherlands): Blaise is specialized CAPI/CATI survey software widely used in official statistics and social research, directly comparable to GIDE's SCROLL for complex interviewer-led government studies.
• Qualtrics: Qualtrics is the leading enterprise survey and experience management platform, directly competing with GIDE's SCROLL platform for market research and government buyers, with broader analytics and AI features.
• Alchemer (formerly SurveyGizmo): Alchemer provides enterprise survey and feedback software with flexible data collection and integration capabilities, competing for the same mid-market and enterprise research buyer as GIDE.
• Sawtooth Software: Sawtooth Software provides specialized survey and Conjoint analysis tools for market researchers, comparable to GIDE's research-focused feature set around complex questionnaire design and analytics.

Regional players

• Netigate: Netigate is a Nordic-based employee and customer survey platform with EU data residency, comparable to GIDE for European enterprise and public-sector buyers but primarily serving a different geography.

Broad incumbents

• IBM / Unicom Intelligence: Unicom Intelligence (formerly IBM/SPSS Data Collection) is the established incumbent in complex survey scripting and CATI/CAPI research, where GIDE explicitly offers migration and consultancy services — making it both a partner and competitor.

Emerging players

• Typeform: Typeform is a modern, design-led survey and form platform; while less focused on social/government research than GIDE, it competes for the same PLG-style survey deployment budgets.
• QuestionPro: QuestionPro offers an enterprise survey and research platform with multi-mode data collection and analytics, overlapping with GIDE's SCROLL and Survey-as-a-Service for market research buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIDE EUROPE LIMITED