What Sequoia Forest Products does

Sequoia Forest Products is a privately held company that operates dedicated fencing-only sawmills in Arcata and Redcrest, California, manufacturing and distributing Sequoia Supreme redwood fence boards under FSC-certified sustainable forestry practices. The company sources redwood through strategic partnerships with Save the Redwoods League and Green Diamond, applies AI-based grading for quality consistency, end-seals every board with wax, and runs a zero-waste, zero-emission milling process that monetizes bark, chips, and sawdust byproducts in landscaping, biomass energy, and agricultural markets. Its product line spans two weight classes (Heavyweight 3/4 inch and Middleweight 5/8 inch) and five grades (Clear, Gold, Silver, Bronze, Pallet) targeting premium residential, everyday, and utility fencing applications.

The company's go-to-market relies on a channel-partner distribution model, selling through a network of California distributors and direct contractor relationships, with homeowners typically requesting Sequoia Supreme redwood by name through their fence installers. Pricing is quote-based and pay-as-you-go across grade tiers, with a "One Call" program bundling boards, posts, and rails into complete fence kits. Named commercial customers include regional fence installation companies such as Mr. Fence (Midwest) and Split Rail Fence (Colorado), and the company claims the largest redwood fence board supplier position in North America. Geographic reach is currently California-centric with national distribution across all 50 U.S. states planned for 2026, supported by state-level SEO investment and channel partnerships outside California.

Sequoia Forest Products operates with 11–50 employees per firmographic data, holds FSC certification, and maintains industry affiliations with the American Fence Association, NAWLA, and Fence Workers of America. The corporate office is in Seattle, Washington, while production facilities are concentrated in Northern California. The company has no disclosed funding rounds, no parent company, and operates as an independent, founder/management-owned business focused on single-product specialization in redwood fencing.

Name

Sequoia Forest Products

Legal name

Sequoia Forest Products

Website

https://sequoiafp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sequoia Forest Products operates dedicated fencing-only sawmills in Northern California, manufacturing FSC-certified Sequoia Supreme redwood fence boards for contractors, homeowners, and lumber distributors across the U.S., with national distribution planned for 2026.

Ownership category

akta.pro rank

Product category

Redwood Fencing Materials

NAICS

Sawmills (321113), Sawmills and Wood Preservation (32111)

SIC

Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Sawmilling & Lumber Production (IMADADAA)

Keywords

• Redwood fence boards
• Sustainable lumber milling
• Fencing materials manufacturing
• Sawmill operations
• Wood byproduct sales

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Redwood Fence Board Sales: Sale of premium Sequoia Supreme redwood fencing boards in various grades (Clear, Gold, Silver, Bronze, Pallet) and weights (Heavyweight ¾", Middleweight ⅝"). Primary revenue stream from manufacturing and selling redwood lumber specifically designed for fencing applications.
2. Secondary Wood Products: Sale of byproduct materials including bark (landscaping mulch, erosion control), chips (biomass energy, playground surfacing, landscaping), and sawdust (biomass energy, garden soils, composting). These products come from the zero-waste milling process.
3. Complete Fence Kits: Bundled offering including redwood fence boards, posts, rails, and components. The 'One Call' program allows customers to source complete fencing materials from one trusted supplier.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sequoia Forest Products harvests California redwood logs at its Arcata and Redcrest sawmills and manufactures premium Sequoia Supreme redwood fence boards sold through distributors to fence contractors and homeowners. The company runs a zero-waste milling process that also produces bark, chips, and sawdust for landscaping, biomass, and agricultural use, and offers complete fence kits as a bundled 'One Call' solution.

Product overview

Sequoia Forest Products is a single-product-focused company offering exclusively Sequoia Supreme redwood fencing materials, which are sustainably harvested from California forests and precision-milled at their Arcata and Redcrest sawmills. The core product line includes Sequoia Supreme Redwood fence boards available in two weight classes (Heavyweight ¾" and Middleweight ⅝") and five grades (Clear, Gold, Silver, Bronze, and Pallet) to serve different project requirements from luxury architectural fencing to utility applications. The company also offers complementary redwood components including posts, rails, top caps, and timbers, along with secondary wood products (bark, chips, and sawdust) from their zero-waste milling process. Redwood fence products are sold exclusively through select distributors to contractors and fence installers, with availability throughout California and nationwide distribution planned for 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Sequoia Supreme: Flagship product line of premium redwood fencing materials, including boards in Clear, Gold, Silver, Bronze, and Pallet grades, available in Heavyweight (3/4 inch) and Middleweight (5/8 inch) thicknesses. Features end-sealed boards with wax protection and AI-based grading for consistent quality.

Products and services

• Sequoia Supreme Redwood Fence Boards

Quantifiable outcome

• 20-30 year fence lifespan with minimal maintenance
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Save the Redwoods LeaguecoreStrategic or Co-development PartnerPartnership with Save the Redwoods League supports the Redwoods Rising initiative to restore old-growth forest ecosystems and ensure long-term health of California's redwood landscape. Sequoia sources redwood from responsibly managed forests supported by this organization's advocacy.
• Green DiamondcoreStrategic or Co-development PartnerGreen Diamond is a trusted supplier and forest stewardship leader that plays a critical role in providing responsibly harvested logs meeting Sequoia's high-quality standards. Works with California's largest redwood landowners.
• City of ArcataminorStrategic or Co-development PartnerSequoia is proud to operate in Arcata, California - a city rooted in environmental values, community partnerships, and support for the local forest products industry.
• Split Rail FencecoreChannel Partner/ Reseller/ DistributorPartnership with Split Rail Fence, a trusted Colorado fence company since 1974, and a top installer of Sequoia Supreme redwood fence boards throughout the Denver area.
• Greater Eureka Chamber of CommerceminorOthersCommunity chamber membership supporting local business community in Eureka area.
• Arcata Chamber of CommerceminorOthersCommunity chamber membership supporting local business community in Arcata where the company operates its primary sawmill.
• American Fence AssociationcoreOthersIndustry membership organization reinforcing Sequoia's reputation as a trusted supplier in the fencing industry. Members benefit from industry best practices and professional development.
• North American Wholesale Lumber Association (NAWLA)coreOthersIndustry membership organization for wholesale lumber professionals that reinforces Sequoia's reputation as a trusted supplier in the fencing industry.
• Fence Workers of America (FWA)minorOthersIndustry membership organization for fence workers supporting professional development and industry standards.
• Forest Stewardship Council (FSC)coreOthersFSC certification requires independent third-party verification that harvesting and milling practices meet defined environmental and social criteria for responsible forestry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boise Cascade: Major manufacturer of engineered wood products and distributor of lumber and building materials. Comparable as a lumber supplier serving the same contractor and building-material dealer channels that Sequoia serves through its distributor network.
• Interfor: One of North America's largest lumber producers with sawmills across the U.S. and Canada producing dimension lumber and specialty products. Comparable as a large-scale lumber operator serving construction end markets.
• Weyerhaeuser: One of the world's largest timberland owners and lumber producers with operations across the U.S. Comparable as a large-scale lumber supplier serving construction and outdoor applications, though not redwood-specialized.
• Sierra Pacific Industries: One of the largest lumber producers in California with sawmills, millwork, windows, and specialty wood products. Comparable as a California-based lumber manufacturer serving construction markets, though far broader in product scope than Sequoia.
• PotlatchDeltic: U.S. timberland REIT and lumber manufacturer with sawmills producing southern yellow pine lumber. Comparable as a vertically integrated timberland-to-lumber operator with sustainability credentials, though in different geographies and species.
• UFP Industries (Universal Forest Products): Large manufacturer and distributor of wood and wood-alternative products including fencing, decking, and outdoor structures. Comparable to Sequoia in serving fencing contractors with lumber-based products, though at far greater scale and with broader product breadth.

Direct peers

• Master Halco: A leading wholesale distributor and manufacturer of fencing products in North America, offering wood, chain-link, vinyl, and ornamental fence systems. Comparable to Sequoia as a channel that supplies fencing contractors and competes in the wood-fencing category.
• Humboldt Redwood Company: Operates extensive redwood timberlands and sawmills in Humboldt County, California, producing redwood lumber and posts. Most directly comparable to Sequoia as another major California redwood lumber manufacturer with overlapping customer base.
• Western Forest Products: Canadian specialty lumber producer focused on cedar and other appearance-grade wood products for outdoor and fencing applications. Comparable to Sequoia in product positioning (premium appearance-grade lumber for outdoor use) and end-market focus on fence/deck/landscape.
• Mendocino Redwood Company: Produces redwood lumber, decking, and posts from timberlands in Mendocino County, California. Directly comparable to Sequoia in species, geography, and downstream use cases including outdoor/landscape applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SequoiaFP
• Facebookfacebook.com/sequoiaforestproducts
• LinkedInlinkedin.com/company/sequoia-forest-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequoia Forest Products