Betting Exchange

What Betting Exchange does

Betting Exchange, operating as BettingID.Exchange (bettingid.exchange), is a private, India-focused online betting platform that runs a peer-to-peer betting exchange where users wager against each other rather than against a traditional bookmaker. The platform is built around a "Betting Exchange ID" self-serve account system that authenticates users for sports betting, a specialized cricket exchange, live in-play wagering, and an online casino spanning slots, live-dealer tables, jackpot games, virtual sports, poker, and lottery. Native iOS and Android apps sit alongside the web platform, and the product is distributed directly to Indian consumers through Google Play, the Apple App Store, and the operator's website.

The core technology stack centers on real-time market matching for the peer-to-peer exchange with dynamic odds updates during live events, plus an aggregated third-party casino library powered by more than ten content providers including Evolution Gaming, Playtech, Endorphina, iSoftBet, NetEnt/Starburst, Octoplay, Greentube, Hacksaw Gaming, Wazdan, Bragg Gaming, Skywind Group, Red Tiger, and Blueprint Gaming. Payment infrastructure is purpose-built for the Indian market, integrating UPI, Google Pay, PhonePe, NetBanking, and PayPal to support instant deposits and withdrawals required by live betting and casino flows.

The business model is transaction-based: revenue is generated through commission on matched bets on the exchange and through fees/yield on casino gaming activity. Go-to-market is direct-to-consumer and product-led, with self-serve registration, a welcome bonus (NBWELCOME), and a Players Club loyalty layer used to drive acquisition and retention. The company has 11–50 employees, no disclosed parent or institutional investors, no disclosed revenue or licensing jurisdictions, and no public leadership team in the available data.

Name

Betting Exchange

Legal name

BettingID.Exchange

Website

https://bettingid.exchange

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Betting Exchange (BettingID.Exchange) operates a peer-to-peer online betting exchange targeting consumers in India, offering cricket and sports exchange wagering, live in-play betting, and a third-party-powered online casino via web and native iOS/Android apps.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Peer-to-Peer Sports Betting Exchanges (MPAEAIAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Peer-to-peer betting
• Sports betting exchange
• Cricket betting
• Online casino gaming
• Live betting platform

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Betting Transaction Fees: Revenue generated from betting transactions on the exchange platform where users place bets against each other. The platform acts as an intermediary matching bettors and charges fees on completed transactions.
2. Casino Gaming Revenue: Revenue from casino-style games including slots, live dealer tables, lottery, poker, and virtual sports. Users access these games through their betting exchange ID.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Betting Exchange operates a peer-to-peer betting exchange platform where users wager against each other instead of a traditional bookmaker, with user-controlled odds and real-time market matching. The platform also offers a multi-provider online casino with slots, live dealer tables, virtual sports, poker, and lottery, all accessible through a single Betting Exchange ID via web and native iOS/Android apps, with a particular emphasis on cricket betting for the Indian market.

Product overview

Betting Exchange is a unified peer-to-peer betting platform that enables users to bet against each other rather than a traditional bookmaker. The core platform (Betting Exchange Platform) serves as the foundation, with Online Betting ID serving as the account access system. The product portfolio includes Cricket Exchange and Sports Exchange for sports wagering, Live Betting for in-play betting, and Live Casino, Casino slots, Virtual Sports, Poker, and Lotto for gaming entertainment. The Bet Exchange App provides mobile access across iOS and Android devices. Users access the platform through betting exchange login, with all features accessible via the unified account system.

Differentiator

Problem solved

Functional benefit

Products and services

• Betting Exchange Platform

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and major.

• UPI (Unified Payments Interface)coreOthersPayment processing partnership enabling instant bank transfers and deposits for Indian users. Supports real-time fund transfers essential for betting transactions.
• Google PaycoreOthersDigital payment method supported on the platform for deposits and withdrawals, integrated for Indian user convenience.
• PayPalcoreOthersInternational payment gateway supported for user transactions on the betting exchange platform.
• NetBankingcoreOthersDirect bank transfer option for Indian users to deposit and withdraw funds from their betting accounts.
• PhonePecoreOthersIndian digital payments platform integrated for UPI-based transactions and wallet functionality.
• Evolution GamingcoreTechnology or IntegrationLive casino game provider supplying live dealer games including Live Baccarat, Fireball Roulette, and Immersive Roulette to the platform's casino section.
• PlaytechmajorTechnology or IntegrationGaming software provider offering slot titles like Age of the Gods, Kingdoms Rise, Pharaoh's Daughter, and Goal Goal Goal: Pachinko on the platform.
• EndorphinamajorTechnology or IntegrationSlot game provider supplying titles like Burning Coins 20 to the platform's casino offerings.
• iSoftBetmajorTechnology or IntegrationGaming content provider delivering slot games such as Gold Digger: MegaWays to the platform.
• Starburst (NetEnt)majorTechnology or IntegrationPopular slot game provider supplying the widely recognized Starburst slot title to the platform.
• OctoplaymajorTechnology or IntegrationSlot game developer providing titles including 3 Pyramids of Gold, Grand Rooster: Hold & Win, and King of 7's to the casino section.
• GreentubemajorTechnology or IntegrationNovomatic subsidiary providing Dolphin's Pearl Deluxe and other Novomatic-aligned slot titles on the platform.
• Hacksaw GamingmajorTechnology or IntegrationSlot and scratch game provider supplying Munchy Milo and Power of Ten to the platform.
• WazdanmajorTechnology or IntegrationSlot game developer providing Hot Slot: Diamond Coins to the platform's game library.
• Bragg Gaming GroupmajorTechnology or IntegrationContent provider supplying Raging Rabbits slot game to the platform.
• Skywind GroupmajorTechnology or IntegrationGaming platform provider supplying Joker's Luck Respin slot title to the platform.
• Red TigermajorTechnology or IntegrationNetEnt Evolution subsidiary providing Dragon's Fire Megaways slot to the platform.
• Blueprint GamingmajorTechnology or IntegrationUK-based slot developer supplying Poseidon's Rising Megaways to the platform's casino offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smarkets: Smarkets is a peer-to-peer betting exchange offering sports markets with low commission and real-time in-play trading, very closely aligned with BettingID.Exchange's exchange model and live-betting feature set.
• Betdaq: Betdaq is a peer-to-peer betting exchange offering sports markets worldwide. Same exchange model with commission on net winnings, comparable in product structure and customer segment.
• Matchbook: Matchbook operates a betting exchange for sports with commission-based P2P wagering and a focus on sharp bettors. Directly comparable product model and target user (experienced bettor seeking odds control).

Regional players

• 1xBet: 1xBet is a large sportsbook and casino operator with significant presence in India, offering sports betting, live betting, casino, and virtual sports. Comparable product portfolio targeting the same Indian consumer base.
• Parimatch: Parimatch is an established sportsbook and casino brand with strong India targeting, offering cricket-focused sports betting and live in-play markets. Directly comparable India-facing product mix.
• 10Cric: 10Cric is an India-focused online sportsbook and casino operator with a strong cricket-first product position. Directly comparable niche focus on Indian cricket bettors.
• Betway India: Betway is a major international sportsbook with a localized India offering including sports betting, live betting, and casino. Comparable product breadth and Indian consumer targeting.

Emerging players

• Dream11: Dream11 is India's largest fantasy sports platform with deep cricket integration. Different product format (fantasy vs exchange) but competes for the same Indian sports-betting wallet and cricket-bettor attention.

Broad incumbents

• bet365: bet365 is a dominant global sportsbook and in-play betting operator with a strong India-facing presence. Broad incumbent competing for the same Indian sports-betting and live-betting wallet share, though it uses a traditional bookmaker model.
• Betfair Exchange (Flutter Entertainment): Betfair is the original and largest peer-to-peer sports betting exchange globally, operating the same P2P wagering-against-other-users model that BettingID.Exchange targets. It defines the gold standard for liquidity and in-play markets, making it the most direct conceptual comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betting Exchange