Octoplay
Octoplay is a Malta-based B2B online casino game developer founded in 2022 that licenses a portfolio of 80+ slot game titles to tier-one iGaming operators globally through its proprietary Remote Games Server, holding licenses across 17 regulated jurisdictions.
- Company typePrivate
- Founded2022
- HeadquartersValletta, Malta
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Octoplay does
Octoplay is a Malta-headquartered B2B online casino game developer founded in October 2022 by former Red Tiger and Evolution executive Carl Ejlertsson. The company designs, develops, and licenses a portfolio of 80+ real-money slot game titles to licensed iGaming operators globally, distributing them through its proprietary Remote Games Server (RGS) platform via direct API integration. Its customer base consists of tier-one online casino and sportsbook operators, and the company has secured commercial agreements with over 80 operators across 17 regulated jurisdictions spanning Europe (UK, Malta, Italy, Sweden, Denmark, Netherlands, Belgium, Greece, Spain, Romania, Slovakia, Finland), North America (Ontario, New Jersey, Michigan), South America (Brazil), and the Caucasus (Georgia).
The company's product offering is built around a platform-plus-content model. The proprietary RGS serves as the foundational technology, supporting differentiated platform features including Jackpot Hunt (progressive jackpot with opt-in side bet achieving 70% opt-in rate and $92M paid in winnings across 46.2M winners in two years), Daily Hunt (daily jackpot drop), Double Chance (2x feature hit probability), and bespoke jackpot engines such as Jackpot Blitz built for Entain/BetMGM. Three in-house sub-studios (Super Hippo, Penguin King, Smash Games) develop specialized content on the shared RGS infrastructure. The company has invested in multi-jurisdictional regulatory compliance, holding ISO 27001 certification and licenses across MGA, UKGC, AGCO, HGC, MGCB, Spelinspektionen, and other regulators.
Octoplay generates revenue through B2B game licensing and royalties under negotiated direct integration agreements with operators; pricing terms are not publicly disclosed. The GTM motion is sales-led, with a deliberate strategy of securing regulatory licenses in key jurisdictions and launching simultaneously with multiple tier-one operators in new markets (e.g., Michigan with BetMGM, FanDuel, Fanatics, Rush Street Interactive). The company has built particularly deep relationships with Flutter Entertainment (multiple brands across bespoke co-developed content), Entain/BetMGM (bespoke jackpot engine), bet365, Betsson, Kindred, and LeoVegas. Leadership includes CEO Carl Ejlertsson, Chairman Gavin Hamilton (former CEO of Red Tiger), and a senior team drawn predominantly from Red Tiger, Evolution, and NetEnt.
Octoplay firmographics
Firmographics- Name
- Octoplay
- Legal name
- Gameshop Limited
- Website
- https://octoplay.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Octoplay is a Malta-based B2B online casino game developer founded in 2022 that licenses a portfolio of 80+ slot game titles to tier-one iGaming operators globally through its proprietary Remote Games Server, holding licenses across 17 regulated jurisdictions.
- Ownership category
- akta.pro rank
Octoplay industry classification
Industry- Product category
- Online Casino Game Development (iGaming Software)
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Octoplay is headquartered
LocationHeadquarters
- HQ city
- Valletta
- HQ country
- Malta
- HQ region
- Europe
Offices1 record
Markets served
Octoplay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Casino Game Licensing: Octoplay develops and licenses online slot games to iGaming operators through direct API integration via their proprietary Remote Games Server. Operators pay for access to Octoplay's portfolio of 80+ slot titles, with games distributed across licensed operator platforms in regulated markets worldwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Octoplay product offering
Product offeringCore offering
Octoplay develops and licenses a portfolio of 80+ online slot games to licensed iGaming operators, delivered through its proprietary Remote Games Server (RGS) via direct API integration. The offering includes branded jackpot systems (Jackpot Hunt, Daily Hunt, Double Chance) and is sold under multi-jurisdiction regulatory licenses across Europe, North America, and South America. The product set is delivered under bilateral licensing agreements with tier-one operators and via aggregator partners.
Product overview
Octoplay is an online casino game development company specializing in slot games. The company operates a platform-plus-products model centered on its proprietary Remote Games Server (RGS), which serves as the foundational technology for distributing a portfolio of innovative slot games including titles like Break the Sweet Bank, Buffalo Smash, Eggsponential, and Dystopia: Rebel Road. The product offering is differentiated by platform features including Jackpot Hunt (progressive jackpot with opt-in side bet achieving 70% opt-in rates and $92M paid in winnings), Daily Hunt (daily jackpot drops), and Double Chance (2x feature hit probability). The company also operates sub-studios Smash Games, Super Hippo, and Penguin King that develop specialized game content. Games are distributed to tier-one operators globally through direct server integration.
Differentiator
Problem solved
Functional benefit
Brands
- Super Hippo: An in-house studio under the Octoplay umbrella that develops unique titles using proprietary technology distributed on the Remote Games Server.
- Penguin King
- Smash Games
Products and services
- Online Slot Games Portfolio A portfolio of 80+ innovative online slot games including Break the Sweet Bank, Lock on Gold, Triple Cash Boost: Hold & Win, Grand Link Continental: Hold & Win, Dystopia: Rebel Road, Buffalo Smash, and Eggsponential. Licensed to iGaming operators in regulated markets worldwide through direct API integration.
- Remote Games Server (RGS) Proprietary game server platform that produces and distributes Octoplay's online slot machine games to licensed iGaming operators via direct API integration. Supports platform features including Jackpot Hunt opt-in progressive jackpot, and serves as the foundation for the company's licensing model.
- Jackpot Hunt Progressive jackpot feature with opt-in side bet mechanism enabling players to win across any game in the portfolio. Achieved 70% opt-in rate and $92M paid-in winnings with over 46.2M total winners in 2 years. Licensed to operators as a customizable jackpot engine.
Companies that use Octoplay
Customer profileNamed customers25 records
Segments2 records
Ideal customer profiles2 records
Octoplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Octoplay partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core, major and regulatory.
- Crystalbet (Entain)coreOctoplay is now live with Crystalbet, one of Georgia's leading online operators and part of the Entain group. This extends Octoplay's growing relationship with Entain into another regulated market. The collaboration has produced co-developed products like Jackpot Blitz and four bespoke game projects delivered in 2025, including a dedicated title for Coral.
- StarCasinò (Betsson Group)majorOctoplay is now live with StarCasinò, Betsson Group's premier Italian casino brand, advancing its expansion in one of the world's largest gambling markets. StarCasinò joins PokerStars and Sisal as the supplier's third tier-one Italian integration in four months.
- bet365coreOctoplay went live with bet365 in the United Kingdom, adding another global gambling giant to its expanding roster of tier-one partners. This launch marks the beginning of what is expected to be a deep relationship between the two companies, starting in one of the world's most competitive regulated markets.
- AdjarabetmajorOctoplay continues its rapid international expansion by going live in Georgia with Adjarabet, the country's leading online gaming operator. This market entry extends Octoplay's strategic partnership with Flutter Entertainment.
- PokerStarscoreOctoplay officially marked its entry into the regulated Spanish market, extending its successful international partnership with PokerStars. Building on a proven collaboration already successful in UK, Italy, and Ontario, this Spanish debut represents a deepening of commercial ties.
- PafmajorPaf partnered with Octoplay to integrate its slot games into its iGaming platform across Nordic markets. The partnership allows Octoplay to increase its presence in regulated markets including Brazil, Italy, Spain, and Michigan, USA.
- SuperbetcoreOctoplay marks its first entry into the rapidly growing Latin American market by extending its successful European partnership with Superbet into Brazil. This partnership leverages Octoplay's proven track record of successful international expansions and Superbet's strong market position.
- BetMGMcoreOctoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company's second U.S. state and largest coordinated market entry to date. BetMGM partnership includes Jackpot Blitz bespoke jackpot solution.
- NovibetmajorNovibet strengthened its online casino offering in Greece through partnership with Octoplay, bringing additional premium gaming content to its platform. This strategic launch introduces Octoplay's premium game portfolio to Greek players.
- LiveScore Group (Virgin Bet)coreOctoplay strengthened UK market presence through partnership with LiveScore Group, pioneering leader in sports media and betting. Integration with LiveScore Bet and Virgin Bet in UK reflects strategic approach to partnering with innovative, high-growth operators.
- Hard Rock Bet CasinocoreOctoplay solidifies its North American market position by launching with Hard Rock Bet Casino in New Jersey, marking the company's third major US operator partnership in just two months. Players access top performers including 777 Hot Reels and Eggsponential.
- Evoke Group (888, Mr Green)coreOctoplay expanded partnership with Evoke Group to bring premium content to 888 and Mr Green brands in both UK and Denmark. Integration includes collaborative product development including custom-built Jackpot Hunt for William Hill brand.
- Rush Street Interactive (BetRivers)coreOctoplay went live in New Jersey with Rush Street Interactive, bringing its innovative game portfolio to RSI's extensive player base. Players access eight popular titles including 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy.
- MidnitemajorOctoplay partnered with Midnite, one of the UK's fastest-growing operators, marking the company's sixth UK partnership in the past year. Plans to integrate Octoplay's premium jackpot suite, Jackpot Hunt, across Midnite's network.
- Danske SpilmajorOctoplay partnered with Danske Spil, Denmark's state-owned gambling operator. This strategic partnership brings Octoplay's entire premium portfolio to another major Danish operator, significantly expanding its footprint in the Nordic country.
- BetMGM (Ontario)coreOctoplay launched Jackpot Blitz with BetMGM in Ontario, accelerating North American expansion. This bespoke opt-in jackpot solution built in collaboration with BetMGM achieved 88% player opt-in rate since launch.
- Flutter EntertainmentcoreOctoplay and Flutter Entertainment launched their fourth bespoke game collaboration, Cod Chaos Golden Catch, going live across PaddyPower, SkyVegas, and Betfair. Flutter's continued choice of partnering with Octoplay showcases the deep relationship and success of their bespoke products.
- BoyleSportscoreOctoplay expanded UK and Irish presence through integration with BoyleSports, Ireland's largest independently owned bookmaker. Partnership brings popular titles such as Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect, and The Great Jackpot Expedition.
- JACKS.NL (JOI Gaming)majorOctoplay continued rapid European expansion by going live with JACKS.NL in the Netherlands, strengthening its position in the Dutch market. Partnership with JOI Gaming (part of JVH gaming & entertainment group) amplifies Octoplay's presence in key European jurisdictions.
- Rank GroupcoreOctoplay went live with all of Rank Group's brands including Mecca and Grosvenor Casinos, the UK's leading multichannel casino operator. This strategic partnership further strengthens Octoplay's position in the UK market.
- Casino777 (Gaming1)majorOctoplay continued European expansion by going live with Casino777 in Belgium. Belgian players gained access to hit games including Cash Link Express: Hold and Win, 5 Star Coins: Hold & Win, and Lightning Blitz: Supercharged, along with Jackpot Hunt.
- Svenska Spel Sport&CasinomajorOctoplay continued rapid European expansion by going live with Sweden's state-owned Svenska Spel Sport&Casino. Strategic partnership brings innovative game portfolio to the operator's extensive player base.
- William HillcoreOctoplay expanded UK presence by going live with William Hill. Partnership brings popular titles including Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels. Includes bespoke Jackpot Hunt solution created in collaboration with William Hill.
- MicrogamemajorOctoplay went live in Italy through a strategic partnership with Microgame, a key B2B provider in the Italian online gaming market. Italian players access games through Microgame's network of over 50 licensed operators. 10 titles launched exclusively for six months.
- NikémajorOctoplay went live in Slovakia with an exclusive partnership with Niké, the largest betting company in the country. Launched 10 games including Eggsponential exclusively on Niké's platform, along with bespoke version of Jackpot Hunt.
- Greek Gaming CommissionregulatoryOctoplay secured a key license to launch its content in Greece's regulated iGaming market, further expanding its European presence.
- KindredcoreOctoplay partnered with Kindred, a prominent player in the online regulated casino market. Kindred went live with 12 captivating games from Octoplay including Eggsponential, Buffalo Smash, and Lollicat in UK, Sweden, and Netherlands.
- LeoVegas GroupcoreStrategic collaboration marking another milestone for Octoplay. Octoplay's acclaimed online slot games are now accessible to LeoVegas players in Sweden, while UK players can enjoy Octoplay's games through the operator's BetMGM brand.
- ComeOn GroupcoreOctoplay entered into a partnership with leading igaming operator ComeOn Group, whose casino brands now offer its premium games to players globally. Selection of titles including Eternal Clash, Eggsponential, and Lollicat went live.
- Sky Betting & GamingcoreOctoplay intensified its efforts to penetrate the UK market with a selection of games now live with tier-one operator Sky Betting & Gaming (owned by Flutter Entertainment). Full portfolio access through direct integration with proprietary game server.
- Superbet (Romania)coreOctoplay made its debut in the Romanian market via a direct integration with Superbet, the leading online gambling operator in Romania. Added proven online slot titles including Pearly Shores and Star Kingdom.
- Paddy PowercorePaddy Power strengthened its online casino offering by joining forces with Octoplay via direct integration. Partnership brings Octoplay's content to the operator's online casino players for the first time in the UK, including Zeus Smash and Lollicat.
- BetfaircorePart of Flutter Entertainment, Betfair launched Octoplay's slot games through direct integration with the proprietary game server.
- RootzmajorOctoplay added Rootz to its growing line-up of online casino partners with its slots now live on Wildz, Spinz, Caxino, Wheelz and Chipz brands. Direct integration to Octoplay's proprietary game server is live across Rootz's fast-growing portfolio of brands.
Scale indicators9 records
Recent moves17 records
Expansion highlights6 records
Octoplay competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: Pragmatic Play is one of the largest iGaming content suppliers globally, producing slots, live casino, and bingo via proprietary platform — directly comparable to Octoplay's slot-studio-plus-RGS model. Operates in similar regulated markets with similar tier-one operator partnerships.
- Play'n GO: Play'n GO is a Swedish-founded slot studio operating across regulated European and US markets with a comparable tier-one operator distribution strategy. Direct competitor for casino lobby slots with similar product cadence and licensing footprint.
- Hacksaw Gaming: Hacksaw Gaming is a Malta-based slot and instant-win content studio founded around the same era as Octoplay (2018), with comparable tier-one operator penetration and US/European regulatory footprint. Recently acquired by Evolution for an enterprise value reportedly around $200M+ — providing the most relevant private M&A benchmark.
- Relax Gaming: Relax Gaming is a Malta-based iGaming aggregator and slot studio operating a proprietary platform that distributes both own and third-party games — directly analogous to Octoplay's RGS-plus-studio model. Comparable regulatory footprint and operator network.
- Yggdrasil Gaming: Yggdrasil is a Malta-based slot and iGaming platform provider (GEM framework) operating across European and US regulated markets. Comparable in being both a slot publisher and a platform technology provider to operators.
- ELK Studios: ELK Studios is a Stockholm-based slot studio serving tier-one operators via proprietary platform — directly comparable to Octoplay's slot-studio-plus-RGS distribution model and Nordic/Malta operating footprint.
- Nolimit City: Nolimit City is a Stockholm-based slot studio acquired by Evolution in 2022 for ~€340M — comparable in product type (slots), distribution (tier-one operators via direct integration), and regulatory breadth (multiple EU/US licenses).
- Push Gaming: Push Gaming is a London-based slot studio with comparable tier-one operator relationships and a focus on regulated European/US markets. Recently funded by investors at a reported $200M+ valuation, making it a near-stage comparable for Octoplay.
- Thunderkick: Thunderkick is a Stockholm-based slot studio with comparable size, tier-one operator relationships, and a focus on regulated European markets. Direct slot-studio competitor for operator lobby real estate.
Broad incumbents
- Evolution Gaming: Evolution is the dominant live casino and slot supplier following its acquisitions of NetEnt, Red Tiger, Big Time Gaming, Nolimit City, and Hacksaw Gaming — the same Red Tiger/NetEnt ecosystem from which Octoplay's founders originate. Competes across slots, live dealer, and now owns multiple studios comparable to Octoplay's sub-studios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Octoplay social profiles
Digital presenceOctoplay compliance and trust
Trust signalCompliance1 record
Octoplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Octoplay leadership team
Management profileNumber of profiles
Profiles7 records
Octoplay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Octoplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Octoplay
What does Octoplay do?
Octoplay develops and licenses a portfolio of 80+ online slot games to licensed iGaming operators, delivered through its proprietary Remote Games Server (RGS) via direct API integration. The offering includes branded jackpot systems (Jackpot Hunt, Daily Hunt, Double Chance) and is sold under multi-jurisdiction regulatory licenses across Europe, North America, and South America. The product set is delivered under bilateral licensing agreements with tier-one operators and via aggregator partners.
Is Octoplay a public or private company?
Octoplay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Octoplay founded?
Octoplay was founded in 2022. It employs 51 to 100 people.
Where is Octoplay based?
Octoplay is headquartered in Valletta, Malta, in the Europe region.
How does Octoplay make money?
One revenue line is on record: casino Game Licensing.
Who are Octoplay's main competitors?
Direct peers on record are Pragmatic Play, Play'n GO, Hacksaw Gaming, Relax Gaming, Yggdrasil Gaming, ELK Studios, Nolimit City, Push Gaming and Thunderkick. Evolution Gaming is listed as a broad incumbent.
Does Octoplay have an API?
No public API is recorded for Octoplay.
What industry is Octoplay in?
Octoplay's product category is Online Casino Game Development (iGaming Software). Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.