ClaraFy Incorporated
Clarafy Research is a small, founder-led opinion research firm based in the Chicagoland area of Illinois that provides surveys, focus groups, and message testing to enterprise brand marketers, media organizations, and PR and research agencies.
- Company typePrivate
- Founded2023
- HeadquartersChicagoland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ClaraFy Incorporated does
Clarafy Research (legal entity: ClaraFy Incorporated) is a US-based opinion research firm operating in the Chicagoland area of Illinois. The company was incorporated in 2023 and is led by founder Adam Slater, who brings over 20 years of experience in the research industry. Clarafy delivers qualitative and quantitative opinion research services to enterprise clients, with named engagements spanning surveys, focus groups, and message testing.
The firm's service offering is positioned around traditional research methodologies rather than a software platform, and it is sold via direct, sales-led professional services engagement. Pricing, contract structure, and delivery timelines are not publicly disclosed. Its client base includes a notable mix of enterprise brand marketers (Canva, Amazon, Johnson & Johnson, Boar's Head), media and sports organizations (MTV, NFL), and PR and research intermediaries (Edelman, Mission North, Researchscape, Veridata Insights). The firm has also established academic affiliations with Johns Hopkins University and its Carey Business School, which provide institutional credibility.
The go-to-market model relies on the founder's network, partnerships with PR and research firms, and content-led thought leadership, including podcast appearances. There is no disclosed external funding, no reported headcount, and no indication of AI or proprietary technology in the research stack. The combination of a small founder-led footprint, enterprise logo diversity, and a partnership-driven distribution model defines Clarafy's current operating profile.
ClaraFy Incorporated firmographics
Firmographics- Name
- ClaraFy Incorporated
- Legal name
- Clarafy Research Inc.
- Website
- https://clarafy.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clarafy Research is a small, founder-led opinion research firm based in the Chicagoland area of Illinois that provides surveys, focus groups, and message testing to enterprise brand marketers, media organizations, and PR and research agencies.
- Ownership category
- akta.pro rank
ClaraFy Incorporated industry classification
Industry- Product category
- Opinion Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industry
- Policy, Regulatory & Public Affairs Research (BPAHALAF)
Keywords
Where ClaraFy Incorporated is headquartered
LocationHeadquarters
- HQ city
- Chicagoland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClaraFy Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Research and Strategy Services: Professional services revenue generated through customized opinion research, surveys, focus groups, crisis research, message testing, audience targeting, and strategic advisory services to companies and agencies. Revenue is project-based and consultative in nature.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ClaraFy Incorporated product offering
Product offeringCore offering
Clarafy Research provides opinion research and strategic advisory services to companies, agencies, and organizations through three core offerings: Surveys & Data Analytics, Qualitative Research (focus groups, in-depth interviews, and online discussion boards), and Focus Group Moderation. The firm applies an emotion-centric methodology to crisis research, narrative development, message testing, reputational threat assessment, audience targeting, and public affairs issues, translating complex audience insights into clear strategies.
Product overview
Clarafy Research is a service-based opinion research and strategy firm offering qualitative and quantitative research services. The company does not appear to offer a distinct software product, platform, or module — its offering consists entirely of consulting and research services delivered by its team. Services include Surveys & Data Analytics, Qualitative Research, and Focus Group Moderation, provided to companies and agencies seeking audience insights, crisis research, message testing, narrative development, and public affairs guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Surveys & Data Analytics Quantitative survey research service that delivers data to guide strategy, refine messaging, and measure impact. Surveys develop narratives, assess severity of crisis or reputational risk, and optimize creative assets; analytics isolate priority audiences and uncover hidden drivers of opinion. Built for companies, agencies, and organizations seeking data-driven communications strategy.
- Qualitative Research Qualitative research service employing focus groups, in-depth interviews, and online discussion boards to pinpoint the emotions most responsible for shaping audience attitudes and behavior. Designed for communicators and strategists seeking deeper insight into what matters to their audience beyond quantitative measures.
- Focus Group Moderation Expert focus group moderation service drawing on experience spanning hundreds of focus groups, in-depth interviews, and qualitative discussion boards conducted virtually and across dozens of cities. Provides nuanced insights that inform strategic decision-making for clients facing complex communications challenges.
Quantifiable outcome
- Research approach gets to the heart of issues and uncovers emotions that shape perceptions and decisions
Companies that use ClaraFy Incorporated
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
ClaraFy Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ClaraFy Incorporated partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mission NorthcoreMission North and Clarafy Research collaborate on data storytelling and emotion identification research. Mission North is a communications firm that features Adam Slater's expertise on their platform discussing how to identify emotion within data for more effective communication strategies.
- Veridata InsightscoreCollaborative research partnership with Veridata Insights on mental health stigma research. Clarafy conducted a U.S. Survey on Mental Health Stigma published through Quirk's, demonstrating joint research capabilities and commitment to addressing societal issues through opinion research.
- Johns Hopkins UniversityminorFounder Adam Slater maintains an academic connection with Johns Hopkins University where he holds an MBA. The relationship supports thought leadership in statistics and research fundamentals.
- Carey Business SchoolminorAdam Slater conducted a Crisis Communications Research Workshop at Johns Hopkins Carey Business School, demonstrating expertise and building educational partnerships in the research community.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
ClaraFy Incorporated competitors and assessment
Company assessmentDirect peers
- Anzalone Lisztrove Research: Boutique opinion research firm with a strong political and corporate research practice, including message testing and message strategy. Comparable to Clarafy in scale, methodology, and corporate-vs-political crossover, with similar client mix across corporate and public affairs buyers.
- National Research Group: Research firm specializing in entertainment, media, and brand research, with deep focus group and qualitative capabilities serving major studios and brands. Comparable to Clarafy's media/entertainment clients (e.g., MTV, NFL) and qualitative moderation emphasis.
- Benenson Strategy Group: Polling and strategy firm serving corporate, public affairs, and political clients with a focus on message development and audience research. Closely aligned with Clarafy's emotion-driven, message-testing orientation.
- Echelon Insights: Boutique consumer and opinion research firm with a focus on brand, message, and audience research for corporate and association clients. Comparable methodology, scale, and target buyer to Clarafy.
- Avalanche Strategy: Polling, research, and message testing firm serving corporate, association, and political clients. Similar size, methodology, and market positioning to Clarafy.
- HIT Strategies: Polling and research firm providing qualitative and quantitative research, message testing, and strategic advisory to corporate and political clients. Similar in size, methods, and positioning to Clarafy.
- FP1 Strategy: Public affairs and corporate communications research firm with capabilities in message testing, audience research, and polling. Directly comparable in offering and customer profile to Clarafy.
- Global Strategy Group: Research-led communications and consulting firm offering polling, message testing, and strategic research to corporate and political clients. Directly comparable to Clarafy's opinion research and communications strategy offering.
Broad incumbents
- Edelman: Global communications and PR firm with an in-house research practice and a long-standing client relationship with Clarafy. Both partner and competitor to Clarafy for message testing, brand research, and audience insights work.
- Ipsos: One of the world's largest market and opinion research firms, with significant corporate, public affairs, and brand research practices. Competes with Clarafy for the same enterprise RFPs at far greater scale, though it does not specialize in emotion-led qualitative work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ClaraFy Incorporated social profiles
Digital presenceClaraFy Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClaraFy Incorporated leadership team
Management profileNumber of profiles
Profiles1 record
ClaraFy Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClaraFy Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClaraFy Incorporated
What does ClaraFy Incorporated do?
Clarafy Research provides opinion research and strategic advisory services to companies, agencies, and organizations through three core offerings: Surveys & Data Analytics, Qualitative Research (focus groups, in-depth interviews, and online discussion boards), and Focus Group Moderation. The firm applies an emotion-centric methodology to crisis research, narrative development, message testing, reputational threat assessment, audience targeting, and public affairs issues, translating complex audience insights into clear strategies.
Is ClaraFy Incorporated a public or private company?
ClaraFy Incorporated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClaraFy Incorporated founded?
ClaraFy Incorporated was founded in 2023. It employs 1 to 10 people.
Where is ClaraFy Incorporated based?
ClaraFy Incorporated is headquartered in Chicagoland, United States, in the North America region.
How does ClaraFy Incorporated make money?
One revenue line is on record: research and Strategy Services.
Who are ClaraFy Incorporated's main competitors?
Direct peers on record are Anzalone Lisztrove Research, National Research Group, Benenson Strategy Group, Echelon Insights, Avalanche Strategy, HIT Strategies, FP1 Strategy and Global Strategy Group. Broad incumbents are Edelman and Ipsos.
Does ClaraFy Incorporated have an API?
No public API is recorded for ClaraFy Incorporated.
What industry is ClaraFy Incorporated in?
ClaraFy Incorporated's product category is Opinion Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of BPAHALAF, Policy, Regulatory & Public Affairs Research. Its NAICS code is 54191 and its SIC code is 8700.