HouseBrands

What HouseBrands does

HouseBrands (legal entity Housebrands Commerce SpA, RUT 77.993.029-7) is a Santiago, Chile-based digital brand operator founded in 2024 that creates and manages direct-to-consumer (D2C) consumer brands in Chile and Latin America. The company operates two active sub-brands: MemoKoala, a baby accessories line, and Montana Grills, a cutlery line targeted at grilling enthusiasts. Products are sold through owned Shopify storefronts and the MercadoLibre marketplace, reaching an end-customer base of 500+ consumers. No subscription or recurring revenue components are disclosed.

The company is structured as a private, for-profit entity with 1-10 employees and operates on a bootstrapped basis with no external funding. Its core technology stack consists of Shopify for storefront operations and a proprietary internal ERP system (HouseBrands ERP) for cross-brand P&L and inventory tracking. Sourcing relies on direct-import suppliers, with fulfillment handled by ABEE and shipping by SENDU, while BP Consulting provides accounting services. Revenue is generated through one-time product sales, supported by paid acquisition channels including Meta Ads, Google Ads, MercadoLibre Ads, and LinkedIn.

HouseBrands currently operates in Chile and has articulated plans to expand geographically into Mexico, Colombia, and Argentina, leveraging MercadoLibre's regional marketplace infrastructure for cross-border scaling. The multi-brand, multi-category approach (baby accessories plus grilling cutlery) reflects a portfolio-roll-up strategy rather than a focus on a single niche.

Name

HouseBrands

Legal name

Housebrands Commerce SpA

Website

https://housebrands.cl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

HouseBrands is a Santiago, Chile-based digital brand operator founded in 2024 that creates and manages direct-to-consumer consumer brands, currently operating MemoKoala (baby accessories) and Montana Grills (cutlery) via Shopify and MercadoLibre across Chile and LATAM.

Ownership category

akta.pro rank

Product category

Direct-to-Consumer Consumer Brands

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Digital brand operator
• D2C consumer brands
• Baby accessories
• Grilling cutlery
• Shopify ecommerce

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct-to-Consumer Product Sales: Revenue generated from selling owned brands (MemoKoala and Montana Grills) directly to consumers via Shopify stores and MercadoLibre marketplace. The company imports products directly and develops proprietary brands with their own identity, positioning, and community.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HouseBrands is a digital-native brand operator that imports consumer products directly, develops proprietary brand identity and positioning, and sells two active D2C brands — MemoKoala (baby accessories) and Montana Grills (grilling cutlery) — directly to end consumers through branded Shopify storefronts and the MercadoLibre marketplace in Chile, with planned expansion into Mexico, Colombia, and Argentina.

Product overview

HouseBrands is a digital-native brand operator that creates and manages a portfolio of direct-to-consumer (D2C) brands in Chile and LATAM. The portfolio currently consists of two active sub-brands: MemoKoala (baby accessories) and Montana Grills (cutlery/grilling products), both sold through Shopify and MercadoLibre. The company operates an internal ERP system for tracking sales performance, margins, and financial metrics across its brand portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• MemoKoala: Baby accessories brand. Products designed for everyday life of families with babies, making outings, meals, and moments easier. A brand built from real parenting experience. D2C channel operating in Chile via Shopify.
• Montana Grills

Products and services

• MemoKoala Proprietary baby-accessories brand offering everyday products for families with babies — designed to make outings, meals, and family moments easier. Sold directly to end consumers in Chile through Shopify and MercadoLibre. Built from real parenting experience.
• Montana Grills Proprietary grilling cutlery brand for serious grilling enthusiasts who treat the craft professionally. Offers cutlery products with its own identity, built for those who understand that tools matter as much as technique. Sold directly to end consumers in Chile through Shopify.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ABEEcoreChannel Partner/ Reseller/ DistributorFulfillment and shipping partner used for order fulfillment operations. ABEE handles product fulfillment and shipping logistics for D2C orders placed through Shopify and MercadoLibre stores.
• SENDUminorChannel Partner/ Reseller/ DistributorShipping and logistics partner for order delivery operations. Used in conjunction with ABEE for D2C order fulfillment.
• BP ConsultingminorImplementation/ SI/ Consulting PartnerAccounting and financial consulting partner providing bookkeeping and accounting services. Contact at bp-consulting.cl handles company accounting functions including document management and financial reporting.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Merama: Mexico-based multi-brand D2C operator and e-commerce aggregator building and scaling consumer brands across LATAM via marketplaces like MercadoLibre and Amazon. Closest direct comparable to HouseBrands' model of launching and operating multiple proprietary consumer brands in LATAM.
• Perch: U.S.-based D2C brand aggregator that acquires and operates consumer brands on Amazon and Shopify. Comparable operator archetype — multi-brand consumer goods portfolio with marketplace plus owned-channel distribution.
• Razor Group: Berlin-based D2C aggregator that acquires and operates consumer brands across Amazon and other marketplaces globally. Comparable as a multi-brand e-commerce operator with similar unit economics and paid acquisition playbook.
• Thrasio: U.S.-based pioneer D2C brand aggregator that acquires and operates consumer brands on Amazon and beyond. Comparable business model (multi-brand consumer goods operator) and serves as a benchmark for category-building unit economics in the aggregator space.
• Heyday: U.S.-based D2C brand operator and acquirer building a portfolio of consumer brands. Comparable as a multi-category e-commerce brand operator with shared back-office and DTC distribution.
• Berlin Brands Group: Berlin-based D2C platform that builds, acquires, and scales consumer brands across multiple categories. Comparable as a portfolio operator pursuing direct import, brand-building, and multi-channel e-commerce distribution.

Others

• Tiendanube: LATAM e-commerce platform (Nuvemshop brand in Spanish-speaking markets) that enables merchants to sell online. Relevant as enabling infrastructure for HouseBrands' own-brand DTC model across the region.
• Nuvemshop: Leading LATAM SaaS e-commerce platform enabling SMBs to launch Shopify-style storefronts. Comparable as the enabling infrastructure layer that powers LATAM-native D2C brand operators like HouseBrands.

Emerging players

• Lentesplus: Colombian-born DTC eyewear brand scaled across LATAM. Comparable as an early-stage LATAM D2C consumer brand that built proprietary brand equity through regional digital channels including MercadoLibre-adjacent ecosystems.

Broad incumbents

• Falabella: Large LATAM multi-category retailer with marketplace operations in Chile, Peru, Colombia, and Argentina. Comparable as the incumbent retail/marketplace alternative HouseBrands competes against for consumer goods shelf and customer attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/housebrands-cl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HouseBrands