Spicer & Sandburg

What Spicer & Sandburg does

Spicer & Sandburg, Inc. is a manufacturers' representative firm serving the oil and gas industry across multiple US states and Canada. The company was founded as a small rep firm in Tulsa, Oklahoma in the mid-1950s by E.E. 'Spike' Spicer and was formally incorporated in 1978 when Charles 'Junior' Sandburg joined as a partner. It operates as an intermediary between roughly 20+ industrial manufacturers and end customers, rather than as a product developer or technology provider. The firm's website is currently registered to Oklahoma City, and its visible staff consists of an inside sales representative and two outside sales representatives.

The company represents manufacturers organized across four product categories: Drilling, Completion, Production, and Industrial. Principal partners include BESTOLIFE (thread compounds, 80+ year relationship), Service Metal (carbon steel pipe fittings, flanges, valves), Hy-Lok USA (instrumentation tube fittings and valves), PETOL GEARENCH (wrenches and oilfield tools), Mayco and Crossover (oilfield tubular fittings and OCTG products), Merit Brass (pipe nipples), CoteRite and Tnemec (coatings), Ameribolt (industrial bolting), PIC Gauges, PowerSeal, CheckAll (check valves), Schaefer Brush, Seymour (aerosol paints), SpillTech and PeatSorb (spill containment), Tripak Superlubricants, Driploc, and others. The firm therefore functions as a single point of contact for oilfield operators seeking pipe, valves, fittings, coatings, bolting, instrumentation, consumables, and environmental products.

Revenue is generated on a commission / manufacturers'-representation basis (affiliate-referral economics) with quote-based, non-publicly-disclosed B2B pricing. The sales motion is relationship-led and territory-based, anchored by the founder's stated philosophy of "See the people! See the People! See the People!" with dedicated inside and outside sales personnel. The territory has expanded from Oklahoma-only to include Kansas, Southern Nebraska, Western Arkansas, the Texas Panhandle, the rest of the continental United States, and Canada. No external capital, acquisitions, or institutional ownership are disclosed.

Name

Spicer & Sandburg

Legal name

Spicer & Sandburg, Inc.

Website

https://spicerandsandburg.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Spicer & Sandburg is a manufacturers' representative firm serving the oil and gas industry across multiple US states and Canada. It represents 20+ manufacturers of pipe, valves, fittings, coatings, bolting, instrumentation, and consumables across drilling, completion, production, and industrial categories on a commission basis.

Ownership category

akta.pro rank

Product category

Oilfield Equipment Distribution

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Oil & Gas Field Machinery & Equipment (3533), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Oilfield & Refining Specialty Chemicals (IMAEABAI)

Keywords

• Oilfield equipment distribution
• Manufacturers representative services
• Pipe valves fittings
• Oil and gas supplies
• Industrial product distribution

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Manufacturer Representative/Commission Sales: Spicer & Sandburg operates as a manufacturers' representative firm (rep firm) for oil and gas industry products. They represent multiple product lines and earn commissions on sales through their established customer relationships and territory coverage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Spicer & Sandburg operates as a manufacturers' representative firm that connects oil and gas industry customers with manufacturers of pipe, valves, fittings, coatings, thread compounds, tools, and related industrial products. The company represents multiple product lines across drilling, completion, production, and industrial categories and earns commissions by facilitating sales within its geographic territory.

Product overview

Spicer & Sandburg is a manufacturers' representative firm serving the oil and gas industry, representing multiple brand partners across four product categories: Drilling (Tnemec coatings, Ameribolt bolting products, SpillTech containment), Completion (PETOL GEARENCH tools, SpillTech, Driploc), Production (Service Metal pipe fittings/flanges/valves, Mayco tubular fittings, Crossover OCTG products, Ameribolt, McAffe Machine, Double-E Inc, NW Cathodic), and Industrial (BestoLife thread compounds, PIC Gauges, Hy-Lok instrumentation fittings, PowerSeal, Ameribolt, SpillTech, Peatsorb). Their product portfolio also includes coatings (CoteRite, Tnemec), industrial brushes (Schaefer Brush), valves (CheckAll, Hy-Lok), pipe nipples (Merit Brass), aerosol paints (Seymour), spill containment (SpillTech, Peatsorb), and lubricants (Tripak Superlubricants, BestoLife thread compounds). The company operates as an intermediary between manufacturers and customers rather than as a product developer.

Differentiator

Problem solved

Functional benefit

Products and services

• BestoLife Thread Compounds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• BESTOLIFEcoreChannel Partner/ Reseller/ DistributorFor more than 80 years, BESTOLIFE has been the premier thread compound manufacturer in the petroleum industry, producing thread compounds and related products for the oil and gas sector. Spicer & Sandburg represents this product line.
• Service MetalcoreChannel Partner/ Reseller/ DistributorService Metal is the premier Master Distributor in the United States, Mexico and Canada for Carbon Steel Pipe Fittings, Flanges and Valves. Spicer & Sandburg represents this manufacturer.
• Hy-Lok USAcoreChannel Partner/ Reseller/ DistributorFor over 40 years, Hy-Lok USA has been supplying instrumentation tube fittings and valves. Products are designed for challenging industrial conditions using best available alloys and materials.
• PETOL GEARENCHcoreChannel Partner/ Reseller/ DistributorPETOL GEARENCH was founded in Houston, Texas in 1927. The company has developed over 40 product lines for use in various areas of the oil field and other vital industries, including the original patented Gearench wrench.
• CoteRitecoreChannel Partner/ Reseller/ DistributorPremier coater of pipe, valves, and fittings. Spicer & Sandburg represents this coating product line.
• SeymourminorChannel Partner/ Reseller/ DistributorAs the inventor of aerosol paint, Seymour is the largest family-owned and privately held aerosol paint manufacturer in the United States. Ed Seymour, the founder, spawned a global industry.
• Schaefer BrushminorChannel Partner/ Reseller/ DistributorSchaefer Brush has designed, engineered and manufactured industrial brushes and related products for over 100 years. Offers extensive portfolio of tradesman quality brushes and unlimited custom brush capabilities.
• CheckAllminorChannel Partner/ Reseller/ DistributorPremier Check Valve Manufacturer in the USA. Spicer & Sandburg represents this product line.
• Merit BrasscoreChannel Partner/ Reseller/ DistributorNorth America's leading manufacturer of stainless steel, brass, chrome plated brass and aluminum pipe nipples. Spicer & Sandburg represents this manufacturer.
• SpillTechminorChannel Partner/ Reseller/ DistributorSpillTech provides spill containment and environmental products for the oil and gas industry.
• DriplocminorChannel Partner/ Reseller/ DistributorDriploc provides products for the oil and gas industry. Spicer & Sandburg represents this product line.
• Tripak SuperlubricantsminorChannel Partner/ Reseller/ DistributorTripak Superlubricants provides specialized lubrication products. Spicer & Sandburg represents this product line.
• PeatSorbminorChannel Partner/ Reseller/ DistributorPeatSorb provides absorbent products. Spicer & Sandburg represents this product line.
• MaycocoreChannel Partner/ Reseller/ DistributorManufacturer of Domestic Oilfield Tubular Fittings including Bull Plugs, Swages, Tubing Nipples, Casing Swages, Bell Nipples, Flow Tees and Bleed Rings.
• CrossovercoreChannel Partner/ Reseller/ DistributorCrossover, Inc. has been servicing the oil country tubular market since 1979. Licensed under API Spec 5CT and Spec 7. One of the leading manufacturers in the OCTG market.
• Tnemec CompanyminorChannel Partner/ Reseller/ DistributorTnemec Company, Inc. specializes in protecting surfaces and structures from corrosion with high-performance coatings and linings.
• PowerSealminorChannel Partner/ Reseller/ DistributorPowerSeal is a family owned and operated company built on a foundation of strong customer relationships, exemplary customer service, and top notch quality.
• PIC GaugesminorChannel Partner/ Reseller/ DistributorPIC products for the oil and gas market are designed for upstream, midstream and downstream applications. Features heavy-duty case to socket connection for added durability.
• Joe's Hand CleanerminorChannel Partner/ Reseller/ DistributorJoe's Hand Cleaner continues to be the leading brand of Kleen Products' industrial hand and surface cleaning products in the oil and gas industry.
• AmeriboltcoreChannel Partner/ Reseller/ DistributorAmeribolt provides bolts and fastening products for the oil and gas industry. Products appear across multiple product categories including Drilling, Production, and Industrial.
• BestoLifecoreChannel Partner/ Reseller/ DistributorFor more than 80 years, BESTOLIFE has been the premier thread compound manufacturer in the petroleum industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• MRC Global: Largest global PVF (pipe, valves, fittings) distributor to the energy sector, supplying upstream, midstream, and downstream oil and gas. Directly comparable to Spicer & Sandburg's Service Metal, Mayco, and Merit Brass product lines.
• DXP Enterprises: Houston-based industrial MRO distributor serving oil and gas, food & beverage, and other process industries with pumps, valves, fittings, and mill supplies. Most direct public comparison to Spicer & Sandburg's rep-and-distribute model for upstream/midstream oilfield products.
• PetroChoice: US distributor of lubricants, specialty fluids, and related oilfield consumables with a multi-state territory footprint. Directly overlaps with Spicer & Sandburg's BestoLife and Tripak lubricant product lines.
• Tencarva Machinery Company: Mid-sized industrial equipment and process machinery distributor serving the Southeast US, including oil and gas, chemical, and power end markets. Comparable rep-and-distribute model with a regional sales team footprint.
• DistributionNOW (NOW Inc): Worldwide distributor of oilfield equipment, consumables, and pipe, valves, and fittings to the upstream and midstream energy markets. Closest large-scale analogue to Spicer & Sandburg's drilling, completion, production, and industrial categories.

Broad incumbents

• ChampionX: Global provider of chemistry, equipment, and artificial lift technologies to the upstream oil and gas industry. Overlaps with Spicer & Sandburg's production and drilling consumables categories and competes for similar E&P customer relationships.
• John Crane: Global manufacturer and service provider of mechanical seals, bearings, and engineered equipment for oil and gas, power, and process industries. Operates upstream of Spicer & Sandburg's vendor base but competes for the same oilfield customer relationships.

Regional players

• Kimray: Oklahoma City-based manufacturer and supplier of oilfield control valves, regulators, and pumps serving upstream E&P operators in the Mid-Continent basin. Geographically co-located and serves overlapping Oklahoma-area oil and gas customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/spicerandsandburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spicer & Sandburg