Coterie Insurance

What Coterie Insurance does

Coterie Insurance is a tech-enabled Managing General Agent (MGA) that underwrites and distributes small commercial property and casualty insurance in the United States. The company, operating under Coterie Applications, Inc. and headquartered in Appleton, Wisconsin, was founded in 2018 and is licensed for admitted Business Owners Policy (BOP), General Liability (GL), and Professional Liability (PL) products across all 50 states, backed by A and A- rated insurers and reinsurers including Allianz Reinsurance. Coterie earns revenue primarily through commissions and fees on bound premiums under its MGA model, with supplemental income from a subscription-style Manage My Risk advisory program and transaction-based agent incentive programs.

The company's core product is an API-first digital platform that delivers bindable small business insurance quotes in under 90 seconds using an AI-powered automated underwriting engine. The engine sources publicly available business data to pre-populate applications, auto-detect NAICS codes, and evaluate eligibility in real time without routing standard risks to human underwriters; the full submission-to-bind process completes in under one minute. Coterie's underwriting appetite covers 80%+ of small business classes (up to 100 employees and $5M annual revenue), and the platform supports optional endorsements for Cyber, Employment Practices Liability, and Workplace Violence coverage.

Distribution is multi-channel and agent-led: licensed independent agents and brokers access the Coterie Dashboard directly, while digital partners, networks, and aggregators (including QuickBooks, BlueVine, Progressive Insurance, SIAA, Bold Penguin, BTIS, Tarmika, and others) integrate Coterie's API to embed SMB insurance into their platforms. The company is privately held, has raised over $77M in disclosed funding across Series A, B, and C rounds (with strategic backing from Weatherford Capital, Intact Ventures, Hiscox, and Allianz X), and employs 101-250 people.

Name

Coterie Insurance

Legal name

Coterie Applications, Inc.

Website

https://coterieinsurance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Coterie Insurance is a tech-enabled MGA that provides API-driven small business commercial insurance (BOP, GL, PL) to licensed agents, brokers, and embedded digital partners, delivering bindable quotes in under 90 seconds via AI-powered automated underwriting across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Small Business Commercial Insurance

NAICS

Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Small business insurance
• Managing general agent
• Commercial insurance MGA
• Embedded insurance API
• AI underwriting platform

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Premium Revenue (MGA): Coterie Insurance operates as a tech-enabled Managing General Agent (MGA) specializing in small commercial property/casualty insurance. The company earns revenue by underwriting and issuing insurance policies (BOP, GL, PL, Cyber, EPL, Workplace Violence) backed by A and A- rated insurers and reinsurers, and earns commissions and fees on bound premiums. Coterie also has an expanded reinsurance relationship with Allianz Reinsurance and strategic equity backing from Allianz X.
2. Series B Funding: Coterie raised a $50 million Series B funding round led by Weatherford Capital to support company growth and expansion efforts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Coterie Insurance is a tech-enabled Managing General Agent (MGA) that underwrites and distributes small commercial property and casualty insurance—principally Business Owners Policy (BOP), General Liability (GL), and Professional Liability (MPL)—through an API-first digital platform that delivers bindable quotes in under 90 seconds. Coverage is delivered via licensed insurance agents, brokers, and embedded digital partners across all 50 states, backed by A and A- rated insurers and reinsurers.

Product overview

Coterie Insurance is a tech-enabled Managing General Agent (MGA) specializing in small commercial property/casualty insurance for small to mid-sized businesses. The company's core product portfolio consists of three primary insurance products: Business Owners Policy (BOP), General Liability Insurance, and Miscellaneous Professional Liability Insurance (MPL), all offered as admitted products across all 50 states and backed by A and A- rated insurers. These core products are delivered through an API-driven digital platform that enables agents to quote and bind coverage in under 90 seconds. The platform serves as the foundational architecture supporting all product distribution. Additional coverage options including Cyber Insurance, Employment Practices Liability, and Workplace Violence Insurance are available as endorsements on qualifying policies. Coterie also provides supplementary programs such as the Manage My Risk advisory program and a Certificate of Insurance generation tool. The company operates exclusively through licensed insurance agents and brokers, offering admitted products with an appetite covering 80%+ of small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Owners Policy (BOP)
• General Liability Insurance
• Miscellaneous Professional Liability Insurance (MPL)
• Manage My Risk Program

Quantifiable outcome

• Bindable quotes in under 90 seconds, compared to the industry average of 2-5 days with traditional carriers.
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Progressive InsurancecoreChannel Partner/ Reseller/ Distributor · 20 November 2025Coterie Insurance's BOP and GL products are distributed through Progressive Insurance's platform, expanding access for small and mid-size businesses in the U.S. The collaboration allows Coterie to reach more entrepreneurs through Progressive's platform and offers policyholders faster, more streamlined insurance services.
• BlueVineminorStrategic or Co-development Partner · 30 October 2025Coterie expanded its Manage My Risk program by integrating BlueVine, a small business banking platform. The integration provides small business clients with holistic financial and operational resilience tools, including three months of BlueVine's Premier plan for policyholders.
• SIAA (Strategic Insurance Agency Alliance)coreChannel Partner/ Reseller/ Distributor · 16 October 2025SIAA is one of the largest national alliances of independent insurance agencies in the United States. The partnership provides SIAA's network of independent agencies access to Coterie's digital SMB insurance solutions including real-time quoting and simplified underwriting. SIAA member agencies collectively wrote nearly $12.5 billion in in-force premium in 2023.
• QuickBookscoreOEM/ Whitelabel/ Licensing PartnerCoterie is partnered with QuickBooks (alongside AP Intego, Cover Genius, and Next Insurance) to embed insurance services directly into the QuickBooks platform through APIs, enabling small businesses to access coverage within their existing accounting and business management software.
• Bold PenguinminorChannel Partner/ Reseller/ DistributorBold Penguin is an insurance technology platform partner integrated with Coterie's small business insurance solutions for distribution to agents and brokers.
• IMSminorChannel Partner/ Reseller/ DistributorIMS is a partner agency using Coterie's digital platform for small business insurance quoting and binding.
• MorstanminorChannel Partner/ Reseller/ DistributorMorstan General Agency leverages Coterie's API-first platform to distribute small business insurance products.
• VictorminorChannel Partner/ Reseller/ DistributorVictor is an insurance platform partner integrated with Coterie's small business insurance offerings.
• London UnderwritersminorChannel Partner/ Reseller/ DistributorLondon Underwriters is a partner agency using Coterie's platform for SMB insurance products.
• InsureHiveminorChannel Partner/ Reseller/ DistributorInsureHive is a partner agency accessing Coterie's digital insurance solutions.
• AgenterominorChannel Partner/ Reseller/ DistributorAgentero is an insurance technology platform partner integrating Coterie's solutions for distribution to its network of agents.
• BTIS InsuranceminorChannel Partner/ Reseller/ DistributorBTIS Insurance is a partner network/aggregator distributing Coterie's SMB insurance products.
• MulberriminorChannel Partner/ Reseller/ DistributorMulberri is a partner insurance platform integrated with Coterie for small business insurance distribution.
• Bunker InsuranceminorChannel Partner/ Reseller/ DistributorBunker Insurance is a digital insurance platform partner distributing Coterie's small business insurance.
• CoverhoundminorChannel Partner/ Reseller/ DistributorCoverhound is a digital insurance platform partner integrated with Coterie.
• BrizaminorChannel Partner/ Reseller/ DistributorBriza is an insurance technology partner integrated with Coterie's platform.
• TarmikaminorChannel Partner/ Reseller/ DistributorTarmika is an insurance platform partner integrated with Coterie.
• Ask KodiakminorChannel Partner/ Reseller/ DistributorAsk Kodiak is an insurance technology partner integrated with Coterie's appetite guide and coverage resources for agents.
• First ConnectminorChannel Partner/ Reseller/ DistributorFirst Connect is an insurance platform partner integrated with Coterie.
• Agency ZoomminorChannel Partner/ Reseller/ DistributorAgency Zoom is a partner platform integrated with Coterie's small business insurance solutions.
• BoltminorChannel Partner/ Reseller/ DistributorBolt is a digital insurance platform partner integrated with Coterie.
• IBQ SystemsminorChannel Partner/ Reseller/ DistributorIBQ Systems is a partner insurance platform integrating Coterie's products.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Pie Insurance: Pie Insurance is a digital workers' comp and small commercial carrier/MGA using data and automation to serve SMBs; it competes with Coterie for the same small business agent and broker audience.
• Next Insurance: Next Insurance is a direct-to-SMB digital MGA/carrier offering BOP, GL, professional liability, and workers' comp online; now owned by Allianz, it is Coterie's closest direct competitor in API-driven small commercial insurance.
• Bold Penguin: Bold Penguin operates a commercial insurance exchange connecting agents and carriers for small business lines; while also a Coterie partner, it competes as an SMB commercial underwriting and distribution platform.
• Thimble Insurance: Thimble sells short-term, on-demand small business liability and BOP coverage online, targeting micro-SMBs with a digital-first model similar to Coterie's low-friction quote-and-bind approach.
• CoverHound: CoverHound is a digital commercial insurance platform that compares and binds SMB coverage online; it overlaps directly with Coterie's API-driven small commercial distribution model.

Broad incumbents

• Hiscox Insurance: Hiscox is a specialty carrier with a strong digital small business and professional liability offering in the US; it is a Coterie investor and competes in the same professional liability and BOP classes via both direct and broker channels.
• Travelers Insurance: Travelers is a major US commercial carrier with a small business and BOP franchise; it competes in the same product categories as Coterie while serving as a structural incumbent investing in digital distribution.
• Progressive Commercial: Progressive is a large national carrier that now distributes Coterie's BOP and GL products through its platform while also offering competing small commercial coverage; it represents both a key channel partner and a structural incumbent competitor.

Emerging players

• Slice Labs: Slice Labs provides an on-demand, cloud-based insurance platform powering digital SMB and embedded insurance products; it overlaps with Coterie in API-first small commercial distribution.
• Tarmika: Tarmika is a commercial lines rater and comparative platform used by independent agents; while a Coterie partner, it is comparable as a digital SMB commercial insurance workflow and quoting tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoterieIns
• Facebookfacebook.com/CoterieIns
• LinkedInlinkedin.com/company/coterieinsure

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coterie Insurance