Joe’s Hand Cleaner

What Joe’s Hand Cleaner does

Joe's Hand Cleaner is the consumer-facing brand of Kleen Products, Inc., a privately held, third-generation, family-owned manufacturer of industrial hand and surface cleaning products based in Oklahoma City, USA, that has been in continuous operation since 1948. The company's flagship offering, Joe's Original All Purpose Hand Cleaner, is a waterless, non-greasy formulation designed for use without water, targeting industrial workers in oilfield, automotive, hardware, farm and agricultural, and racing end-markets where water access is limited or inconvenient. Over time, the company has extended the brand into a portfolio of 4 hand-cleaning formulas (All Purpose, Hand Scrub, Citrus Blue, and Aloe Formula) plus adjacent categories including hand and surface quick wipes, glass cleaner, chamois/car wash concentrate, hand armor skin protection, bead lube, and branded dispensers and displays.

The underlying technology is chemical-formulation-based rather than digital: decades of proprietary refinement have produced a "powerful yet gentle" waterless hand cleaner, with formulation updates absorbed over time in response to regulatory changes. The most differentiated non-formula SKU is the dual-sided Hand & Surface Quick Wipes product, which combines an abrasive side for heavy soils with a smooth side for quick cleanup, and is positioned as the company's spotlight item.

Commercially, the company operates as a B2B manufacturer with no publicly disclosed pricing, selling on a quote basis through a multi-tier distribution stack. Core channels are major industrial distributors (Grainger, Fastenal, Allied, Vallen, Veritiv, Highline Warren, Mid-States, Wagner Supply, B-Line Filter), automotive parts networks (Motion Industries, Parts Plus, Mighty Auto Parts, BTB APS, HSC, Hotsy Carlson), agricultural retailers (Atwoods, ORS Nasco, United Oil and Grease Lubbock), and Amazon for e-commerce. Marketing is primarily channel-driven rather than direct-to-consumer, with the company website serving as product information, SDS documentation, distributor locator, and brand history. Headcount is reported at 1-10 employees and no revenue, funding, or M&A activity is disclosed.

Name

Joe’s Hand Cleaner

Legal name

Joe's Hand Cleaner

Website

https://joeskleenproducts.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Joe's Hand Cleaner (Kleen Products, Inc.) is a third-generation, family-owned Oklahoma City manufacturer of waterless industrial hand and surface cleaning products, serving oilfield, automotive, hardware, agricultural, and racing buyers through national industrial distributors and Amazon.

Ownership category

akta.pro rank

Product category

Industrial Hand Cleaners

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand Soap & Hand Wash (CRABAEAC)

Keywords

• Industrial hand cleaner
• Waterless hand cleaner
• Industrial cleaning products
• Surface cleaning wipes
• Hand cleaning formulations

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Hand Cleaner Sales: Revenue generated from manufacturing and selling industrial hand cleaning products including hand cleaners, surface wipes, glass cleaners, car wash products, and dispensers. Products are sold through industrial distribution channels and retailers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Joe's Hand Cleaner manufactures and sells a line of waterless, non-greasy industrial hand cleaning products under Kleen Products, Inc., including four hand-cleaning formulas (All Purpose, Hand Scrub, Citrus Blue, Aloe), hand and surface quick wipes, glass cleaner, car wash concentrate, hand protection products, lubricants, and dispensers. The products are sold through industrial, agricultural, and automotive distributors and target workers in oilfield, automotive, hardware, agricultural, and racing industries who need effective hand cleaning without water.

Product overview

Joe's Hand Cleaner is a family of industrial hand and surface cleaning products manufactured by Kleen Products, Inc. since 1948. The portfolio consists of 4 hand-cleaning formulas (All Purpose, Hand Scrub, Citrus Blue, and Aloe Formula), along with hand and surface wipes, glass cleaner, car wash concentrate, hand protection products, lubricants, dispensers, and display units. The flagship product, Joe's Original All Purpose Hand Cleaner, is a waterless formula designed for industrial workers in oilfield, automotive, hardware, and agricultural industries.

Differentiator

Problem solved

Functional benefit

Brands

• Joe's All Purpose Hand Cleaner: The original and leading formulation of Kleen Products, Inc. Easy to use, non greasy hand cleaner designed to be used without water.
• Joe's Hand Scrub Hand Cleaner
• Joe's Citrus Blue Hand Cleaner
• Joe's Aloe Formula
• Joe's Glass Cleaner
• Joe's Chamois Cleaner & Car Wash Concentrate
• Joe's Hand Armor
• Joe's Bead Lube
• Joe's Hand & Surface Quick Wipes
• Joe's Dispensers
• Joe's Displays

Products and services

• Joe's All Purpose Hand Cleaner Waterless, non-greasy industrial hand cleaner and the flagship product of Kleen Products, Inc., popular among oilfield, automotive, hardware, farm, agricultural, and racing workers.
• Joe's Hand Scrub Hand Cleaner Hand cleaning formula in the Joe's brand line designed for more intensive scrubbing and cleaning needs.
• Joe's Citrus Blue Hand Cleaner Citrus-scented hand cleaning formula with blue coloring in the Joe's brand line.
• Joe's Aloe Formula Hand cleaner formulated with aloe for skin care, part of the Joe's brand line of gentle hand cleaners.
• Joe's Glass Cleaner Joe's brand cleaner formulated for glass surfaces.
• Joe's Chamois Cleaner & Car Wash Concentrate Concentrated car wash solution that also cleans chamois materials.
• Joe's Hand Armor Hand protection product for industrial use, part of the Joe's brand line.
• Joe's Bead Lube Lubricant product for bead-related applications in the Joe's brand line.
• Joe's Hand & Surface Quick Wipes Double-sided towel with an abrasive side for aggressive cleaning and a smooth side for quick cleanup, marketed as the Joe's Spotlight Item for hand and surface cleaning.
• Joe's Dispensers Dispensing equipment sold alongside Joe's hand cleaner products.
• Joe's Displays Point-of-sale display units for retail presentation of Joe's hand cleaner products.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GraingercoreChannel Partner/ Reseller/ DistributorMajor industrial supply distributor carrying Joe's Hand Cleaner products. Grainger is one of the largest industrial supply companies serving commercial, industrial, and government customers.
• FastenalcoreChannel Partner/ Reseller/ DistributorIndustrial distribution partner offering Joe's Hand Cleaner products through Fastenal's network of industrial supply locations.
• AmazoncoreChannel Partner/ Reseller/ DistributorE-commerce marketplace distributor for Joe's Hand Cleaner products, enabling direct consumer and business purchases online.
• AlliedcoreChannel Partner/ Reseller/ DistributorIndustrial supply distributor partner carrying Joe's Hand Cleaner product lines.
• Motion IndustriesminorChannel Partner/ Reseller/ DistributorIndustrial distribution partner specializing in automotive and industrial parts, distributing Joe's Hand Cleaner products.
• AtwoodsminorChannel Partner/ Reseller/ DistributorAgricultural supply retailer serving farm and ranch customers with Joe's Hand Cleaner products.
• VallenminorChannel Partner/ Reseller/ DistributorIndustrial supply distributor partner offering Joe's Hand Cleaner products.
• VeritivminorChannel Partner/ Reseller/ DistributorIndustrial supply distribution partner carrying Joe's Hand Cleaner product lines.
• Parts PlusminorChannel Partner/ Reseller/ DistributorAutomotive parts distribution network partner offering Joe's Hand Cleaner to automotive service customers.
• ORS NascominorChannel Partner/ Reseller/ DistributorIndustrial and contractor supply distributor serving agricultural and industrial customers with Joe's Hand Cleaner products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Simple Green: Manufacturer of industrial and consumer cleaning products including hand cleaners and all-purpose cleaners, sold through the same hardware, industrial, and farm channels Joe's uses.
• SCRUBS (by ITW Dymon): Maker of SCRUBS brand industrial hand cleaner wipes and waterless hand cleaning products sold through industrial distributors and automotive channels, closely mirroring Joe's wipes and hand-cleaner lineup.
• Stoko Skin Care: Industrial skin care and hand cleaning brand focused on heavy-soil workplace environments, with comparable waterless and barrier product offerings to Joe's.
• Permatex: Manufacturer of automotive maintenance chemicals including hand cleaners, serving automotive service and racing customers through industrial and parts distributors — directly comparable channel and customer base to Joe's.
• Deb Group: Specialist manufacturer of industrial hand cleaners, hand sanitizers, and skin care products sold through workplace and industrial channels, overlapping directly with Joe's core hand-cleaner business.
• Gojo Industries: Maker of Purell and GOJO/purell-brand industrial hand cleaners including Fast Orange waterless hand cleaner, the closest direct competitor to Joe's in industrial waterless hand cleaning sold through distributors.

Broad incumbents

• Reckitt Benckiser (RB): Global consumer-products company with cleaning and hygiene brands (e.g., Lysol, Dettol, Finish) that compete in adjacent cleaning categories and dominate shelf space at retail and industrial buyers.
• 3M: Diversified industrial conglomerate offering workplace cleaning, hand care, and maintenance products through the same industrial distribution channels as Joe's, but as part of a much broader portfolio.
• Zep Inc. Manufacturer of industrial and institutional cleaning and maintenance products including hand cleaners, sold through industrial distributors with overlapping end customers in automotive and facilities maintenance.
• Kimberly-Clark Professional: Large manufacturer of workplace hygiene products including industrial hand soaps and skin care, sold through the same industrial distributor network (Grainger, Fastenal) as Joe's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/joeshandcleaner
• Facebookfacebook.com/joeshandcleaner
• LinkedInlinkedin.com/company/kleen-products-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe’s Hand Cleaner